Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG)

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Stock Price Trends


Summary

Key facts

  • The primary trend is increasing.
  • The growth rate of the primary trend is 190.46% per annum.
  • BKNG price at the close of July 10, 2026 was $178.39 and was inside the primary price channel.
  • The secondary trend is decreasing.
  • The decline rate of the secondary trend is 32.96% per annum.
  • BKNG price at the close of July 10, 2026 was inside the secondary price channel.
  • The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.


Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of BKNG price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e



Primary Trend

Start date: May 11, 2026
End date: July 7, 2026

a = 3.9601

b = 0.0029

s = 0.0239

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0029) – 1
= 190.46%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0239) – 1
= 10.03%

May 11, 2026 calculations

Top border of price channel:

Exp(Y254)
= Exp(a + b × X254 + 2 × s)
= Exp(a + b × 370 + 2 × s)
= Exp(3.9601 + 0.0029 × 370 + 2 × 0.0239)
= Exp(5.0888)
= $162.19

Bottom border of price channel:

Exp(Y254)
= Exp(a + b × X254 – 2 × s)
= Exp(a + b × 370 – 2 × s)
= Exp(3.9601 + 0.0029 × 370 – 2 × 0.0239)
= Exp(4.9932)
= $147.41

July 7, 2026 calculations

Top border of price channel:

Exp(Y292)
= Exp(a + b × X292 + 2 × s)
= Exp(a + b × 427 + 2 × s)
= Exp(3.9601 + 0.0029 × 427 + 2 × 0.0239)
= Exp(5.2553)
= $191.58

Bottom border of price channel:

Exp(Y292)
= Exp(a + b × X292 – 2 × s)
= Exp(a + b × 427 – 2 × s)
= Exp(3.9601 + 0.0029 × 427 – 2 × 0.0239)
= Exp(5.1598)
= $174.12

Description

  • The primary trend is increasing.
  • The growth rate of the primary trend is 190.46% per annum.
  • BKNG price at the close of July 10, 2026 was $178.39 and was inside the primary price channel.


Secondary Trend

Start date: June 24, 2026
End date: July 10, 2026

a = 5.6548

b = -0.0011

s = 0.0172

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × -0.0011) – 1
= -32.96%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0172) – 1
= 7.14%

June 24, 2026 calculations

Top border of price channel:

Exp(Y284)
= Exp(a + b × X284 + 2 × s)
= Exp(a + b × 414 + 2 × s)
= Exp(5.6548 + -0.0011 × 414 + 2 × 0.0172)
= Exp(5.2358)
= $187.87

Bottom border of price channel:

Exp(Y284)
= Exp(a + b × X284 – 2 × s)
= Exp(a + b × 414 – 2 × s)
= Exp(5.6548 + -0.0011 × 414 – 2 × 0.0172)
= Exp(5.1668)
= $175.35

July 10, 2026 calculations

Top border of price channel:

Exp(Y295)
= Exp(a + b × X295 + 2 × s)
= Exp(a + b × 430 + 2 × s)
= Exp(5.6548 + -0.0011 × 430 + 2 × 0.0172)
= Exp(5.2182)
= $184.61

Bottom border of price channel:

Exp(Y295)
= Exp(a + b × X295 – 2 × s)
= Exp(a + b × 430 – 2 × s)
= Exp(5.6548 + -0.0011 × 430 – 2 × 0.0172)
= Exp(5.1493)
= $172.31

Description

  • The secondary trend is decreasing.
  • The decline rate of the secondary trend is 32.96% per annum.
  • BKNG price at the close of July 10, 2026 was inside the secondary price channel.