Price to Sales (P/S)
since 2005
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Booking Holdings Inc. pages available for free this week:
- Balance Sheet: Assets
- Balance Sheet: Liabilities and Stockholders’ Equity
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Liquidity Ratios
- Analysis of Geographic Areas
- Enterprise Value (EV)
- Capital Asset Pricing Model (CAPM)
- Present Value of Free Cash Flow to Equity (FCFE)
- Price to Book Value (P/BV) since 2005
- Aggregate Accruals
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Calculation
Booking Holdings Inc., P/S, long-term trends, calculation
| P/S | = | Share price1, 2, 3 | ÷ | Sales per share1 | Sales per share1 | = | Revenues1 (in millions) |
÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Feb 20, 2025 | = | ÷ | = | ÷ | |||||||
| Feb 22, 2024 | = | ÷ | = | ÷ | |||||||
| Feb 23, 2023 | = | ÷ | = | ÷ | |||||||
| Feb 23, 2022 | = | ÷ | = | ÷ | |||||||
| Feb 24, 2021 | = | ÷ | = | ÷ | |||||||
| Feb 26, 2020 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2019 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2018 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2017 | = | ÷ | = | ÷ | |||||||
| Feb 17, 2016 | = | ÷ | = | ÷ | |||||||
| Feb 19, 2015 | = | ÷ | = | ÷ | |||||||
| Feb 20, 2014 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2013 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2012 | = | ÷ | = | ÷ | |||||||
| Feb 25, 2011 | = | ÷ | = | ÷ | |||||||
| Feb 19, 2010 | = | ÷ | = | ÷ | |||||||
| Feb 20, 2009 | = | ÷ | = | ÷ | |||||||
| Mar 3, 2008 | = | ÷ | = | ÷ | |||||||
| Mar 1, 2007 | = | ÷ | = | ÷ | |||||||
| Mar 7, 2006 | = | ÷ | = | ÷ |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of Booking Holdings Inc. Annual Report.
- Share Price
- The share price exhibits a marked upward trend over the analyzed period. Starting at $23.51 in 2006, it increased significantly to exceed $1,200 by 2014, with a notable peak in 2013 at $1,283. Subsequently, the price fluctuates moderately around the $1,600 to $2,400 range through 2022. A substantial acceleration occurs from 2023 onward, surging to $3,902 in 2024 and reaching $5,018 in 2025. This overall trajectory indicates strong investor confidence and growth prospects.
- Sales per Share
- Sales per share generally escalate across the time span, rising from $24.24 in 2006 to $366.91 by 2020. However, a significant dip is observed in 2021, with sales per share dropping to $165.91 before rebounding sharply in subsequent years to $625.24 in 2024 and $723.41 in 2025. This volatility in 2021 could suggest an external disruption or operational challenge, followed by a strong recovery phase. The increasing trend across most years reflects expanding revenue generation on a per-share basis.
- Price-to-Sales Ratio (P/S)
- The price-to-sales ratio fluctuates notably over the years, starting below 1 in 2006 at 0.97 and climbing to a peak of 14.73 in 2021. This peak corresponds with the period when sales per share experienced a significant decline, suggesting that the share price remained high relative to declining sales at that time. Thereafter, the ratio decreases steadily to around 6.94 in 2025. These dynamics indicate varying market valuations relative to sales, with heightened investor expectations or premium pricing especially pronounced in the early 2020s, followed by a partial normalization.
- Overall Analysis
- The financial data reveal strong long-term growth in both share price and sales per share. Despite temporary volatility, particularly around 2021, the subsequent recovery indicates resilience and renewed growth momentum. The fluctuations in the price-to-sales ratio highlight changing market sentiment and valuation adjustments over time. Collectively, these trends suggest a company with expanding sales performance, generally favorable market valuation, and periods of notable share price appreciation, reflecting evolving investor perceptions and operational dynamics.
Comparison to Competitors
Booking Holdings Inc., P/S, long-term trends, comparison to competitors
| Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Feb 20, 2025 | |||||
| Feb 22, 2024 | |||||
| Feb 23, 2023 | |||||
| Feb 23, 2022 | |||||
| Feb 24, 2021 | |||||
| Feb 26, 2020 | |||||
| Feb 27, 2019 | |||||
| Feb 27, 2018 | |||||
| Feb 27, 2017 | |||||
| Feb 17, 2016 | |||||
| Feb 19, 2015 | |||||
| Feb 20, 2014 | |||||
| Feb 27, 2013 | |||||
| Feb 27, 2012 | |||||
| Feb 25, 2011 | |||||
| Feb 19, 2010 | |||||
| Feb 20, 2009 | |||||
| Mar 3, 2008 | |||||
| Mar 1, 2007 | |||||
| Mar 7, 2006 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
Booking Holdings Inc., P/S, long-term trends, comparison to sector (consumer services)
| Booking Holdings Inc. | Consumer Services | |
|---|---|---|
| Feb 20, 2025 | ||
| Feb 22, 2024 | ||
| Feb 23, 2023 | ||
| Feb 23, 2022 | ||
| Feb 24, 2021 | ||
| Feb 26, 2020 | ||
| Feb 27, 2019 | ||
| Feb 27, 2018 | ||
| Feb 27, 2017 | ||
| Feb 17, 2016 | ||
| Feb 19, 2015 | ||
| Feb 20, 2014 | ||
| Feb 27, 2013 | ||
| Feb 27, 2012 | ||
| Feb 25, 2011 | ||
| Feb 19, 2010 | ||
| Feb 20, 2009 | ||
| Mar 3, 2008 | ||
| Mar 1, 2007 | ||
| Mar 7, 2006 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
Booking Holdings Inc., P/S, long-term trends, comparison to industry (consumer discretionary)
| Booking Holdings Inc. | Consumer Discretionary | |
|---|---|---|
| Feb 20, 2025 | ||
| Feb 22, 2024 | ||
| Feb 23, 2023 | ||
| Feb 23, 2022 | ||
| Feb 24, 2021 | ||
| Feb 26, 2020 | ||
| Feb 27, 2019 | ||
| Feb 27, 2018 | ||
| Feb 27, 2017 | ||
| Feb 17, 2016 | ||
| Feb 19, 2015 | ||
| Feb 20, 2014 | ||
| Feb 27, 2013 | ||
| Feb 27, 2012 | ||
| Feb 25, 2011 | ||
| Feb 19, 2010 | ||
| Feb 20, 2009 | ||
| Mar 3, 2008 | ||
| Mar 1, 2007 | ||
| Mar 7, 2006 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).