Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG)

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DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

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Two-Component Disaggregation of ROE

Booking Holdings Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Dec 31, 2025 = ×
Dec 31, 2024 = ×
Dec 31, 2023 = ×
Dec 31, 2022 = ×
Dec 31, 2021 = ×

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The financial performance, as indicated by the presented metrics, demonstrates significant fluctuations over the observed period. Return on Assets (ROA) exhibits a consistent upward trend from 2021 to 2023, followed by a slight decrease in the most recent year. Financial Leverage shows a substantial increase between 2021 and 2022, with subsequent values unavailable. Return on Equity (ROE) experienced a dramatic surge in 2022, but values for 2023, 2024, and 2025 are not reported.

Return on Assets (ROA)
ROA increased from 4.93% in 2021 to 12.06% in 2022, representing a considerable improvement in the company’s ability to generate earnings from its assets. This positive trend continued into 2023, reaching 17.62%, and peaked at 21.23% in 2024. A modest decline to 18.47% is observed in 2025, though the level remains substantially higher than in the earlier years of the period. This suggests improving operational efficiency or asset utilization, followed by a slight moderation in performance.
Financial Leverage
Financial Leverage rose sharply from 3.83 in 2021 to 9.12 in 2022. This indicates a significant increase in the use of debt financing relative to equity. The absence of subsequent values prevents assessment of whether this higher leverage was sustained or adjusted in later years. The increase in leverage likely amplified the impact of changes in ROA on ROE in 2022.
Return on Equity (ROE)
ROE experienced a dramatic increase from 18.86% in 2021 to 109.92% in 2022. This substantial rise is likely attributable to the combined effect of the increased ROA and the significantly higher Financial Leverage. The lack of ROE values for 2023, 2024, and 2025 hinders a complete understanding of the company’s equity performance over the entire period. The absence of these values limits the ability to assess the sustainability of the 2022 ROE level.

The two-component DuPont analysis reveals a strong relationship between asset efficiency, financial leverage, and overall equity returns. The substantial increase in leverage in 2022 appears to have been a key driver of the dramatic increase in ROE during that year. The missing values for Financial Leverage and ROE beyond 2022 limit a comprehensive assessment of the company’s performance and the sustainability of these trends.


Three-Component Disaggregation of ROE

Booking Holdings Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Dec 31, 2025 = × ×
Dec 31, 2024 = × ×
Dec 31, 2023 = × ×
Dec 31, 2022 = × ×
Dec 31, 2021 = × ×

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The financial performance, as indicated by the three-component DuPont analysis, reveals significant fluctuations over the observed period. A substantial increase in Return on Equity (ROE) occurred between 2021 and 2022, followed by incomplete information for subsequent years. The individual components contributing to ROE – Net Profit Margin, Asset Turnover, and Financial Leverage – demonstrate distinct trends that explain these overall changes.

Net Profit Margin
The Net Profit Margin exhibited a consistent upward trend from 2021 to 2023, increasing from 10.63% to 20.07%. This indicates improving profitability. However, the margin decreased to 20.08% in 2025, suggesting a potential stabilization or slight decline in profitability after the strong growth.
Asset Turnover
Asset Turnover increased notably from 0.46 in 2021 to 0.88 in 2023, demonstrating improved efficiency in utilizing assets to generate revenue. The ratio experienced a slight decrease to 0.86 in 2024, followed by a further increase to 0.92 in 2025, indicating continued, though somewhat volatile, efficiency in asset management.
Financial Leverage
Financial Leverage increased dramatically from 3.83 in 2021 to 9.12 in 2022. The absence of values for 2023, 2024, and 2025 prevents assessment of any subsequent trends in the company’s use of debt financing. This significant increase in leverage in 2022 played a crucial role in the substantial rise in ROE observed during that year.
Return on Equity (ROE)
ROE increased significantly from 18.86% in 2021 to 109.92% in 2022. The lack of ROE figures for 2023, 2024, and 2025 hinders a complete understanding of the long-term ROE performance. The initial increase in ROE was likely driven by the combined effect of improvements in Net Profit Margin, Asset Turnover, and a substantial increase in Financial Leverage.

The incomplete information for 2023, 2024, and 2025 limits a comprehensive assessment of the company’s performance. Further investigation into the factors driving the changes in Financial Leverage and the subsequent ROE is warranted, as is a complete dataset for all periods.


Five-Component Disaggregation of ROE

Booking Holdings Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Dec 31, 2025 = × × × ×
Dec 31, 2024 = × × × ×
Dec 31, 2023 = × × × ×
Dec 31, 2022 = × × × ×
Dec 31, 2021 = × × × ×

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The five-component DuPont analysis reveals significant shifts in performance metrics between 2021 and 2024, with some indicators extending to 2025. A substantial increase in Return on Equity (ROE) is observed, driven by changes in profitability, efficiency, and financial leverage. The analysis indicates a period of strong operational improvement followed by a potential stabilization or slight decline in certain areas.

Return on Equity (ROE)
ROE experienced a dramatic increase from 18.86% in 2021 to 109.92% in 2022. While subsequent values are unavailable, the initial jump suggests a considerable improvement in the company’s ability to generate profits from shareholder investments. The absence of ROE figures for 2023, 2024, and 2025 limits a full understanding of the sustainability of this performance.
EBIT Margin
The EBIT Margin demonstrates a consistent upward trend from 16.42% in 2021 to a peak of 36.17% in 2024. This indicates a significant improvement in operational efficiency and pricing power. A slight decrease to 31.39% is noted in 2025, potentially signaling increased costs or competitive pressures, but remains substantially higher than the 2021 level.
Asset Turnover
Asset Turnover increased notably from 0.46 in 2021 to 0.88 in 2023, indicating improved efficiency in utilizing assets to generate sales. The ratio stabilizes at 0.86 in 2024 and further increases to 0.92 in 2025, suggesting continued, albeit diminishing, gains in asset utilization.
Financial Leverage
Financial Leverage rose sharply from 3.83 in 2021 to 9.12 in 2022, indicating a greater reliance on debt financing. Values for 2023, 2024, and 2025 are not available, preventing assessment of whether this increased leverage was maintained or adjusted. The increase in leverage contributed significantly to the ROE increase in 2022.
Tax Burden
The Tax Burden remained relatively stable, fluctuating between 0.78 and 0.81 throughout the period. This suggests consistent tax planning or a lack of significant changes in the applicable tax rate. The stability of this ratio indicates it did not materially influence the observed changes in ROE.
Interest Burden
The Interest Burden increased from 0.81 in 2021 to 0.91 in 2022, likely reflecting the increased debt levels indicated by the Financial Leverage ratio. It then decreased to 0.86 in 2023 and 0.85 in 2024 before returning to 0.81 in 2025. This suggests a potential management of interest expenses or a shift in the debt structure.

In summary, the period between 2021 and 2024 was characterized by substantial improvements in profitability and asset utilization, coupled with increased financial leverage. The data suggests a strong performance trajectory, although the absence of complete figures for all years hinders a comprehensive assessment of long-term sustainability. The slight decline in EBIT Margin in 2025 warrants further investigation.


Two-Component Disaggregation of ROA

Booking Holdings Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Dec 31, 2025 = ×
Dec 31, 2024 = ×
Dec 31, 2023 = ×
Dec 31, 2022 = ×
Dec 31, 2021 = ×

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The financial performance, as indicated by the presented metrics, demonstrates a period of substantial improvement followed by a moderation in recent years. Return on Assets (ROA) experienced significant growth between 2021 and 2024, driven by concurrent increases in both Net Profit Margin and Asset Turnover. However, the most recent year, 2025, shows a slight decline in ROA, attributable to a decrease in Net Profit Margin despite continued improvement in Asset Turnover.

Net Profit Margin
Net Profit Margin exhibited a strong upward trajectory from 10.63% in 2021 to a peak of 24.78% in 2024. This represents a more than doubling of profitability over the period. However, in 2025, the margin decreased to 20.08%, suggesting potential pressures on profitability, such as increased operating costs or pricing adjustments. The overall trend indicates improving profitability, but with recent volatility.
Asset Turnover
Asset Turnover consistently increased from 0.46 in 2021 to 0.92 in 2025. This indicates a growing efficiency in utilizing assets to generate revenue. The company is becoming increasingly effective at converting its investments in assets into sales. The increase suggests improved operational efficiency or a shift towards more efficiently utilized assets.
Return on Assets (ROA)
ROA increased significantly from 4.93% in 2021 to 21.23% in 2024, reflecting the combined positive effects of improvements in both Net Profit Margin and Asset Turnover. The decline to 18.47% in 2025, despite a further increase in Asset Turnover, highlights the sensitivity of ROA to changes in profitability. The 2025 result suggests that maintaining profitability is crucial for continued ROA growth.

The two-component disaggregation of ROA reveals that the growth in ROA from 2021 to 2024 was primarily driven by improvements in profitability, with asset utilization playing an increasingly important role. The 2025 results indicate that while asset utilization continues to improve, maintaining strong profitability is essential for sustaining overall returns.


Four-Component Disaggregation of ROA

Booking Holdings Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Dec 31, 2025 = × × ×
Dec 31, 2024 = × × ×
Dec 31, 2023 = × × ×
Dec 31, 2022 = × × ×
Dec 31, 2021 = × × ×

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The financial performance, as disaggregated by the four-component DuPont analysis, demonstrates a significant improvement in profitability and efficiency between 2021 and 2024, followed by a slight moderation in 2025. The Return on Assets (ROA) experienced substantial growth over the period, driven primarily by increases in the EBIT Margin and Asset Turnover. The Interest Burden and Tax Burden exhibited relative stability, with minor fluctuations.

Return on Assets (ROA)
ROA increased considerably from 4.93% in 2021 to 21.23% in 2024, indicating a substantial improvement in the company’s ability to generate profit from its assets. A slight decrease to 18.47% is observed in 2025, though the level remains significantly higher than in 2021. This suggests the gains made were not fully sustained, but remain robust.
EBIT Margin
The EBIT Margin shows a strong upward trend, rising from 16.42% in 2021 to 36.17% in 2024. This represents a significant enhancement in operational profitability. The margin decreased to 31.39% in 2025, indicating some compression in profitability, but still remaining at a high level. This is the primary driver of the ROA improvement.
Asset Turnover
Asset Turnover increased from 0.46 in 2021 to 0.88 in 2023, demonstrating improved efficiency in utilizing assets to generate revenue. The ratio remained relatively stable at 0.86 in 2024 and further increased to 0.92 in 2025, suggesting continued improvements in asset utilization. This contributed positively to the overall ROA.
Interest Burden
The Interest Burden fluctuated between 0.81 and 0.91 over the period. An initial increase from 0.81 in 2021 to 0.91 in 2022 was followed by a decrease to 0.86 in 2023 and 0.85 in 2024, before returning to 0.81 in 2025. These fluctuations suggest changes in the company’s financing structure or interest rate environment, but the impact on ROA appears limited due to its relative stability.
Tax Burden
The Tax Burden remained relatively consistent, ranging between 0.78 and 0.81 throughout the period. This indicates a stable effective tax rate, with minimal impact on the overall ROA trend. A slight decrease to 0.79 is observed in 2025.

In summary, the substantial increase in ROA is primarily attributable to the significant improvement in the EBIT Margin, coupled with gains in Asset Turnover. While both metrics experienced a slight moderation in 2025, the overall financial position remains considerably stronger than in 2021. The Interest and Tax Burdens exhibited stability, indicating consistent financial management in these areas.


Disaggregation of Net Profit Margin

Booking Holdings Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Dec 31, 2025 = × ×
Dec 31, 2024 = × ×
Dec 31, 2023 = × ×
Dec 31, 2022 = × ×
Dec 31, 2021 = × ×

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The period under review demonstrates notable fluctuations in profitability metrics. Overall, net profit margin increased from 2021 to 2024, followed by a decrease in the most recent year. This movement is influenced by changes in EBIT margin, tax burden, and interest burden.

Net Profit Margin
Net profit margin exhibited an increasing trend from 10.63% in 2021 to 24.78% in 2024. However, it decreased to 20.08% in 2025. This suggests a peak in profitability in 2024, followed by a moderation in the subsequent year.
EBIT Margin
EBIT margin showed a consistent upward trajectory from 16.42% in 2021 to 36.17% in 2024, indicating improved operational efficiency and profitability. A decline to 31.39% in 2025 suggests a potential reversal of this trend, though remaining substantially higher than the 2021 level.
Tax Burden
The tax burden remained relatively stable throughout the period, fluctuating between 0.78 and 0.81. This indicates a consistent effective tax rate with minimal impact on net income variations.
Interest Burden
Interest burden increased from 0.81 in 2021 to 0.91 in 2022, then decreased to 0.86 in 2023, remained stable at 0.85 in 2024, and decreased to 0.81 in 2025. The initial increase in 2022, followed by subsequent declines, suggests a changing financial leverage or interest rate environment. The return to the 2021 level in 2025 may indicate a reduction in interest expense or debt levels.

The interplay between EBIT margin and the interest burden appears to significantly influence net profit margin. The substantial increase in EBIT margin from 2021 to 2024, coupled with a relatively stable interest burden, drove the growth in net profit margin during that period. The decline in EBIT margin in 2025, alongside a stable interest burden, contributed to the decrease in net profit margin observed in the final year.