Return on Assets (ROA)
since 2005
Calculation
Booking Holdings Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 18.47% | = | 100 | × | 5,404) | ÷ | 29,264) |
| Dec 31, 2024 | 21.23% | = | 100 | × | 5,882) | ÷ | 27,708) |
| Dec 31, 2023 | 17.62% | = | 100 | × | 4,289) | ÷ | 24,342) |
| Dec 31, 2022 | 12.06% | = | 100 | × | 3,058) | ÷ | 25,361) |
| Dec 31, 2021 | 4.93% | = | 100 | × | 1,165) | ÷ | 23,641) |
| Dec 31, 2020 | 0.27% | = | 100 | × | 59) | ÷ | 21,874) |
| Dec 31, 2019 | 22.73% | = | 100 | × | 4,865) | ÷ | 21,402) |
| Dec 31, 2018 | 17.62% | = | 100 | × | 3,998) | ÷ | 22,687) |
| Dec 31, 2017 | 9.20% | = | 100 | × | 2,341) | ÷ | 25,451) |
| Dec 31, 2016 | 10.76% | = | 100 | × | 2,135) | ÷ | 19,839) |
| Dec 31, 2015 | 14.65% | = | 100 | × | 2,551) | ÷ | 17,421) |
| Dec 31, 2014 | 16.21% | = | 100 | × | 2,422) | ÷ | 14,941) |
| Dec 31, 2013 | 18.12% | = | 100 | × | 1,893) | ÷ | 10,444) |
| Dec 31, 2012 | 21.61% | = | 100 | × | 1,420) | ÷ | 6,570) |
| Dec 31, 2011 | 26.60% | = | 100 | × | 1,056) | ÷ | 3,971) |
| Dec 31, 2010 | 18.15% | = | 100 | × | 528) | ÷ | 2,906) |
| Dec 31, 2009 | 26.69% | = | 100 | × | 489) | ÷ | 1,834) |
| Dec 31, 2008 | 14.40% | = | 100 | × | 193) | ÷ | 1,344) |
| Dec 31, 2007 | 11.63% | = | 100 | × | 157) | ÷ | 1,351) |
| Dec 31, 2006 | 6.74% | = | 100 | × | 74) | ÷ | 1,106) |
| Dec 31, 2005 | 25.56% | = | 100 | × | 193) | ÷ | 754) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The Return on Assets (ROA) exhibited considerable fluctuation over the observed period, spanning from 2005 to 2025. Initial values were strong, followed by periods of decline, recovery, and eventual stabilization at elevated levels. A detailed examination reveals distinct phases in the ROA’s performance.
- Early Volatility (2005-2009)
- From 2005 to 2009, the ROA demonstrated significant variability. It began at a high of 25.56% in 2005, decreased substantially to 6.74% in 2006, and then experienced a recovery, reaching 26.69% by 2009. This period suggests sensitivity to underlying business conditions or strategic shifts impacting asset utilization and profitability.
- Moderate Performance (2010-2015)
- The period between 2010 and 2015 saw ROA values generally trending downwards, albeit within a narrower range than the earlier period. Starting at 18.15% in 2010, the ROA peaked at 26.60% in 2011, then gradually declined to 14.65% in 2015. This suggests a period of consistent, but moderating, profitability relative to asset levels.
- Recent Trends (2016-2025)
- From 2016 onwards, the ROA experienced further declines, reaching a low of 0.27% in 2020. This substantial decrease coincided with a period of significantly reduced net income. However, a strong recovery commenced in 2021, with the ROA increasing to 12.06%, and continued to rise, reaching 21.23% in 2022 and 18.47% in 2025. This recent upward trend indicates improved efficiency in generating profits from assets following the challenges experienced in 2020.
The substantial decline in ROA during 2020 warrants further investigation, as it represents a significant deviation from the historical pattern. The subsequent recovery suggests successful adaptation to changing market conditions or the implementation of effective strategies to enhance asset utilization and profitability. Overall, the ROA demonstrates a cyclical pattern, influenced by both net income and total asset levels.
AI Ask an analyst for more
Comparison to Competitors
Booking Holdings Inc., ROA, long-term trends, comparison to competitors
| Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Dec 31, 2025 | 18.47% | 11.31% | 17.07% | 4.76% | 14.39% | 5.80% |
| Dec 31, 2024 | 21.23% | 12.63% | 16.67% | 0.96% | 14.90% | 12.00% |
| Dec 31, 2023 | 17.62% | 23.21% | 15.27% | -5.15% | 15.08% | 14.01% |
| Dec 31, 2022 | 12.06% | 11.80% | 12.98% | -13.94% | 12.25% | 11.73% |
| Dec 31, 2021 | 4.93% | -2.57% | 9.81% | -6.87% | 14.01% | 13.38% |
| Dec 31, 2020 | 0.27% | -43.70% | 5.95% | -7.26% | 8.99% | 3.16% |
| Dec 31, 2019 | 22.73% | — | 6.86% | — | 12.68% | 18.73% |
| Dec 31, 2018 | 17.62% | — | 7.79% | — | 18.06% | 18.70% |
| Dec 31, 2017 | 9.20% | — | 8.62% | — | 15.36% | 20.08% |
| Dec 31, 2016 | 10.76% | — | 1.13% | — | 15.11% | 19.66% |
| Dec 31, 2015 | 14.65% | — | 17.45% | — | 11.94% | 22.15% |
| Dec 31, 2014 | 16.21% | — | 17.49% | — | 13.88% | 19.23% |
| Dec 31, 2013 | 18.12% | — | 16.30% | — | 15.25% | 0.07% |
| Dec 31, 2012 | 21.61% | — | 16.66% | — | 15.44% | 16.84% |
| Dec 31, 2011 | 26.60% | — | 15.08% | — | 16.68% | 16.92% |
| Dec 31, 2010 | 18.15% | — | 15.96% | — | 15.47% | 14.81% |
| Dec 31, 2009 | 26.69% | — | 13.19% | — | 15.06% | 7.01% |
| Dec 31, 2008 | 14.40% | — | 9.48% | — | 15.15% | 5.56% |
| Dec 31, 2007 | 11.63% | — | 9.77% | — | 8.15% | 12.59% |
| Dec 31, 2006 | 6.74% | — | 6.86% | — | 12.21% | 12.74% |
| Dec 31, 2005 | 25.56% | — | 9.60% | — | 8.68% | 14.07% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
Booking Holdings Inc., ROA, long-term trends, comparison to sector (consumer services)
| Booking Holdings Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2025 | 18.47% | 12.12% |
| Dec 31, 2024 | 21.23% | 14.10% |
| Dec 31, 2023 | 17.62% | 14.95% |
| Dec 31, 2022 | 12.06% | 10.21% |
| Dec 31, 2021 | 4.93% | 9.37% |
| Dec 31, 2020 | 0.27% | 0.81% |
| Dec 31, 2019 | 22.73% | 15.92% |
| Dec 31, 2018 | 17.62% | 17.84% |
| Dec 31, 2017 | 9.20% | 14.00% |
| Dec 31, 2016 | 10.76% | 14.37% |
| Dec 31, 2015 | 14.65% | 14.62% |
| Dec 31, 2014 | 16.21% | 15.50% |
| Dec 31, 2013 | 18.12% | 12.90% |
| Dec 31, 2012 | 21.61% | 16.48% |
| Dec 31, 2011 | 26.60% | 17.53% |
| Dec 31, 2010 | 18.15% | 15.57% |
| Dec 31, 2009 | 26.69% | 14.40% |
| Dec 31, 2008 | 14.40% | 13.50% |
| Dec 31, 2007 | 11.63% | 8.95% |
| Dec 31, 2006 | 6.74% | 12.01% |
| Dec 31, 2005 | 25.56% | 9.60% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
Booking Holdings Inc., ROA, long-term trends, comparison to industry (consumer discretionary)
| Booking Holdings Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2025 | 18.47% | 6.71% |
| Dec 31, 2024 | 21.23% | 8.12% |
| Dec 31, 2023 | 17.62% | 7.57% |
| Dec 31, 2022 | 12.06% | 4.81% |
| Dec 31, 2021 | 4.93% | 7.99% |
| Dec 31, 2020 | 0.27% | 4.36% |
| Dec 31, 2019 | 22.73% | 5.57% |
| Dec 31, 2018 | 17.62% | 5.96% |
| Dec 31, 2017 | 9.20% | 4.05% |
| Dec 31, 2016 | 10.76% | 5.57% |
| Dec 31, 2015 | 14.65% | 6.25% |
| Dec 31, 2014 | 16.21% | 4.75% |
| Dec 31, 2013 | 18.12% | 5.52% |
| Dec 31, 2012 | 21.61% | 5.65% |
| Dec 31, 2011 | 26.60% | 9.48% |
| Dec 31, 2010 | 18.15% | 6.05% |
| Dec 31, 2009 | 26.69% | 4.67% |
| Dec 31, 2008 | 14.40% | 0.21% |
| Dec 31, 2007 | 11.63% | 2.85% |
| Dec 31, 2006 | 6.74% | 0.60% |
| Dec 31, 2005 | 25.56% | 3.80% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).