Stock Analysis on Net
Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG)

$24.99

Net Profit Margin
since 2005

Microsoft Excel

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Calculation

Booking Holdings Inc., net profit margin, long-term trends, calculation

Microsoft Excel
Net profit margin = 100 × Net income1 ÷ Revenues1
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

1 US$ in millions

Net Income
Net income experienced significant fluctuations over the observed period. Starting at 193 million US dollars in 2005, it declined to 74 million in 2006 before generally trending upward until 2019, peaking at 4865 million US dollars. However, a sharp decline to 59 million occurred in 2020, likely influenced by external disruptions. From 2021 onwards, net income recovered steadily, reaching 5882 million by 2024, indicating a strong rebound and growth momentum in recent years.
Revenues
Revenues demonstrated consistent growth from 963 million US dollars in 2005 to a high of 15066 million by 2019. In 2020, a noticeable dip occurred, with revenues falling to 6796 million. This was followed by a recovery and robust growth from 2021 through 2024, with revenues reaching 23739 million by the end of the period. Overall, revenues showed a strong upward trajectory with a temporary contraction during the 2020 period.
Net Profit Margin
The net profit margin showed considerable variability. It started at 20.02% in 2005, dipped to a low of 6.63% in 2006, then generally improved through the years, achieving a high of 32.29% in 2019. Similar to revenue and net income, the margin plummeted to 0.87% in 2020, reflective of a sharp decline in profitability. The margin subsequently improved, reaching 24.78% by 2024, indicating increased efficiency and profitability toward the end of the period.
Overall Trends and Insights
The data reveals a strong growth trend in both revenues and net income from 2005 to 2019, with increasing profitability as reflected by rising net profit margins. The year 2020 marks a clear disruption, with significant decreases in net income, revenues, and margins, suggesting the impact of adverse external conditions during that year. Post-2020, the company exhibits a marked recovery and continued growth across all key financial metrics. This rebound highlights operational resilience and an ability to regain profitability and scale following the downturn. The steady rise in net profit margin in the final years suggests improved cost management or revenue quality in addition to volume expansion.

Comparison to Competitors

Booking Holdings Inc., net profit margin, long-term trends, comparison to competitors

Microsoft Excel
Booking Holdings Inc. Airbnb Inc. Chipotle Mexican Grill Inc. DoorDash, Inc. McDonald’s Corp. Starbucks Corp.
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

Comparison to Sector (Consumer Services)

Booking Holdings Inc., net profit margin, long-term trends, comparison to sector (consumer services)

Microsoft Excel
Booking Holdings Inc. Consumer Services
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

Comparison to Industry (Consumer Discretionary)

Booking Holdings Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)

Microsoft Excel
Booking Holdings Inc. Consumer Discretionary
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).