Stock Analysis on Net
Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG)

$24.99

Net Profit Margin
since 2005

Microsoft Excel

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Calculation

Booking Holdings Inc., net profit margin, long-term trends, calculation

Microsoft Excel
Net profit margin = 100 × Net income1 ÷ Revenues1
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Dec 31, 2005 = 100 × ÷

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

1 US$ in millions

The net profit margin exhibited considerable fluctuation over the period examined, ranging from a low of 0.87% to a high of 32.29%. An initial decline is observed from 2005 to 2006, followed by a period of recovery and growth through 2009. Subsequent years demonstrate a generally high and stable margin, with a peak in 2013, before experiencing a significant drop in 2020. The margin then recovers, reaching levels comparable to those seen in the early 2010s, and continues to fluctuate in recent years.

Early Period (2005-2009)
The net profit margin began at 20.02% in 2005, decreasing substantially to 6.63% in 2006. A recovery commenced in 2007, reaching 11.15%, and continued through 2009, culminating in a margin of 20.93%. This period suggests initial volatility followed by improving profitability.
Period of Stability and Growth (2010-2019)
From 2010 to 2019, the net profit margin generally remained strong, fluctuating between 17.10% and 32.29%. A consistent upward trend is apparent from 2010 to 2013, peaking at 28.69% in 2013. The margin remained above 27% for several years before reaching 32.29% in 2019, indicating a period of sustained profitability and efficient operations.
Significant Disruption and Recovery (2020-2025)
A dramatic decrease in net profit margin occurred in 2020, falling to 0.87%. This substantial decline likely reflects the impact of external factors affecting revenue streams. A significant recovery began in 2021, with the margin increasing to 17.89%, and continued through 2023, reaching 24.78%. The most recent years, 2024 and 2025, show a slight decrease to 20.08% and 20.08% respectively, suggesting a potential stabilization after the recovery period.

The considerable drop in 2020 warrants further investigation to understand the underlying causes. The subsequent recovery demonstrates resilience and an ability to restore profitability. The recent stabilization suggests a return to a more normalized operating environment, although continued monitoring is advisable to assess long-term trends.

Comparison to Competitors

Booking Holdings Inc., net profit margin, long-term trends, comparison to competitors

Microsoft Excel
Booking Holdings Inc. Airbnb Inc. Chipotle Mexican Grill Inc. DoorDash, Inc. McDonald’s Corp. Starbucks Corp.
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Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

Comparison to Sector (Consumer Services)

Booking Holdings Inc., net profit margin, long-term trends, comparison to sector (consumer services)

Microsoft Excel
Booking Holdings Inc. Consumer Services
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Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

Comparison to Industry (Consumer Discretionary)

Booking Holdings Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)

Microsoft Excel
Booking Holdings Inc. Consumer Discretionary
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Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).