Calculation
Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
---|---|---|---|---|---|---|---|
Dec 31, 2023 | 33.22% | = | 100 | × | 8,468,800) | ÷ | 25,493,700) |
Dec 31, 2022 | 26.65% | = | 100 | × | 6,177,400) | ÷ | 23,182,600) |
Dec 31, 2021 | 32.49% | = | 100 | × | 7,545,200) | ÷ | 23,222,900) |
Dec 31, 2020 | 24.63% | = | 100 | × | 4,730,500) | ÷ | 19,207,800) |
Dec 31, 2019 | 28.59% | = | 100 | × | 6,025,400) | ÷ | 21,076,500) |
Dec 31, 2018 | 28.18% | = | 100 | × | 5,924,300) | ÷ | 21,025,200) |
Dec 31, 2017 | 22.75% | = | 100 | × | 5,192,300) | ÷ | 22,820,400) |
Dec 31, 2016 | 19.03% | = | 100 | × | 4,686,500) | ÷ | 24,621,900) |
Dec 31, 2015 | 17.82% | = | 100 | × | 4,529,300) | ÷ | 25,413,000) |
Dec 31, 2014 | 17.34% | = | 100 | × | 4,757,800) | ÷ | 27,441,300) |
Dec 31, 2013 | 19.87% | = | 100 | × | 5,585,900) | ÷ | 28,105,700) |
Dec 31, 2012 | 19.82% | = | 100 | × | 5,464,800) | ÷ | 27,567,000) |
Dec 31, 2011 | 20.38% | = | 100 | × | 5,503,100) | ÷ | 27,006,000) |
Dec 31, 2010 | 20.55% | = | 100 | × | 4,946,300) | ÷ | 24,074,600) |
Dec 31, 2009 | 20.01% | = | 100 | × | 4,551,000) | ÷ | 22,744,700) |
Dec 31, 2008 | 18.34% | = | 100 | × | 4,313,200) | ÷ | 23,522,400) |
Dec 31, 2007 | 10.51% | = | 100 | × | 2,395,100) | ÷ | 22,786,600) |
Dec 31, 2006 | 16.42% | = | 100 | × | 3,544,200) | ÷ | 21,586,400) |
Dec 31, 2005 | 12.72% | = | 100 | × | 2,602,200) | ÷ | 20,460,200) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
Comparison to Competitors
McDonald’s Corp. | Airbnb Inc. | Booking Holdings Inc. | Carnival Corp. & plc | Chipotle Mexican Grill Inc. | Starbucks Corp. | |
---|---|---|---|---|---|---|
Dec 31, 2023 | 33.22% | 48.32% | 20.07% | -0.34% | 12.45% | 11.46% |
Dec 31, 2022 | 26.65% | 22.54% | 17.89% | -50.07% | 10.41% | 10.18% |
Dec 31, 2021 | 32.49% | -5.88% | 10.63% | -497.96% | 8.65% | 14.45% |
Dec 31, 2020 | 24.63% | -135.71% | 0.87% | -182.95% | 5.94% | 3.95% |
Dec 31, 2019 | 28.59% | — | 32.29% | 14.36% | 6.27% | 13.58% |
Dec 31, 2018 | 28.18% | — | 27.52% | 16.69% | 3.63% | 18.28% |
Dec 31, 2017 | 22.75% | — | 18.46% | 14.88% | 3.94% | 12.89% |
Dec 31, 2016 | 19.03% | — | 19.87% | 16.96% | 0.59% | 13.22% |
Dec 31, 2015 | 17.82% | — | 27.66% | 11.18% | 10.57% | 14.39% |
Dec 31, 2014 | 17.34% | — | 28.69% | 7.78% | 10.84% | 12.57% |
Dec 31, 2013 | 19.87% | — | 27.86% | 6.97% | 10.19% | 0.06% |
Dec 31, 2012 | 19.82% | — | 26.98% | 8.44% | 10.18% | 10.40% |
Dec 31, 2011 | 20.38% | — | 24.25% | 12.11% | 9.47% | 10.65% |
Dec 31, 2010 | 20.55% | — | 17.10% | 13.67% | 9.75% | 8.83% |
Dec 31, 2009 | 20.01% | — | 20.93% | 13.60% | 8.35% | 4.00% |
Dec 31, 2008 | 18.34% | — | 10.26% | 15.91% | 5.87% | 3.04% |
Dec 31, 2007 | 10.51% | — | 11.15% | 18.48% | 6.50% | 7.15% |
Dec 31, 2006 | 16.42% | — | 6.63% | 19.25% | 5.03% | 7.25% |
Dec 31, 2005 | 12.72% | — | 20.02% | 20.36% | 6.01% | 7.76% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
McDonald’s Corp. | Consumer Services | |
---|---|---|
Dec 31, 2023 | 33.22% | 18.38% |
Dec 31, 2022 | 26.65% | 9.06% |
Dec 31, 2021 | 32.49% | 4.71% |
Dec 31, 2020 | 24.63% | -13.57% |
Dec 31, 2019 | 28.59% | 20.02% |
Dec 31, 2018 | 28.18% | 21.15% |
Dec 31, 2017 | 22.75% | 16.53% |
Dec 31, 2016 | 19.03% | 16.16% |
Dec 31, 2015 | 17.82% | 16.31% |
Dec 31, 2014 | 17.34% | 15.11% |
Dec 31, 2013 | 19.87% | 12.99% |
Dec 31, 2012 | 19.82% | 15.32% |
Dec 31, 2011 | 20.38% | 16.25% |
Dec 31, 2010 | 20.55% | 15.83% |
Dec 31, 2009 | 20.01% | 14.83% |
Dec 31, 2008 | 18.34% | 13.97% |
Dec 31, 2007 | 10.51% | 11.95% |
Dec 31, 2006 | 16.42% | 15.07% |
Dec 31, 2005 | 12.72% | 14.13% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
McDonald’s Corp., net profit margin, long-term trends, comparison to industry (consumer discretionary)
McDonald’s Corp. | Consumer Discretionary | |
---|---|---|
Dec 31, 2023 | 33.22% | 7.80% |
Dec 31, 2022 | 26.65% | 4.64% |
Dec 31, 2021 | 32.49% | 8.36% |
Dec 31, 2020 | 24.63% | 4.16% |
Dec 31, 2019 | 28.59% | 6.12% |
Dec 31, 2018 | 28.18% | 6.41% |
Dec 31, 2017 | 22.75% | 4.61% |
Dec 31, 2016 | 19.03% | 6.02% |
Dec 31, 2015 | 17.82% | 6.49% |
Dec 31, 2014 | 17.34% | 4.73% |
Dec 31, 2013 | 19.87% | 5.33% |
Dec 31, 2012 | 19.82% | 5.40% |
Dec 31, 2011 | 20.38% | 8.90% |
Dec 31, 2010 | 20.55% | 6.03% |
Dec 31, 2009 | 20.01% | 5.28% |
Dec 31, 2008 | 18.34% | 0.85% |
Dec 31, 2007 | 10.51% | 3.75% |
Dec 31, 2006 | 16.42% | 1.35% |
Dec 31, 2005 | 12.72% | 5.01% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).