Net Profit Margin
since 2005
Calculation
McDonald’s Corp., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 31.85% | = | 100 | × | 8,563) | ÷ | 26,885) |
| Dec 31, 2024 | 31.72% | = | 100 | × | 8,223) | ÷ | 25,920) |
| Dec 31, 2023 | 33.22% | = | 100 | × | 8,469) | ÷ | 25,494) |
| Dec 31, 2022 | 26.65% | = | 100 | × | 6,177) | ÷ | 23,183) |
| Dec 31, 2021 | 32.49% | = | 100 | × | 7,545) | ÷ | 23,223) |
| Dec 31, 2020 | 24.63% | = | 100 | × | 4,731) | ÷ | 19,208) |
| Dec 31, 2019 | 28.59% | = | 100 | × | 6,025) | ÷ | 21,077) |
| Dec 31, 2018 | 28.18% | = | 100 | × | 5,924) | ÷ | 21,025) |
| Dec 31, 2017 | 22.75% | = | 100 | × | 5,192) | ÷ | 22,820) |
| Dec 31, 2016 | 19.03% | = | 100 | × | 4,687) | ÷ | 24,622) |
| Dec 31, 2015 | 17.82% | = | 100 | × | 4,529) | ÷ | 25,413) |
| Dec 31, 2014 | 17.34% | = | 100 | × | 4,758) | ÷ | 27,441) |
| Dec 31, 2013 | 19.87% | = | 100 | × | 5,586) | ÷ | 28,106) |
| Dec 31, 2012 | 19.82% | = | 100 | × | 5,465) | ÷ | 27,567) |
| Dec 31, 2011 | 20.38% | = | 100 | × | 5,503) | ÷ | 27,006) |
| Dec 31, 2010 | 20.55% | = | 100 | × | 4,946) | ÷ | 24,075) |
| Dec 31, 2009 | 20.01% | = | 100 | × | 4,551) | ÷ | 22,745) |
| Dec 31, 2008 | 18.34% | = | 100 | × | 4,313) | ÷ | 23,522) |
| Dec 31, 2007 | 10.51% | = | 100 | × | 2,395) | ÷ | 22,787) |
| Dec 31, 2006 | 16.42% | = | 100 | × | 3,544) | ÷ | 21,586) |
| Dec 31, 2005 | 12.72% | = | 100 | × | 2,602) | ÷ | 20,460) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The net profit margin exhibited considerable fluctuation between 2005 and 2025. Initially, the metric increased from 12.72% in 2005 to a peak of 20.01% in 2009. Following this peak, the margin experienced a slight decline, stabilizing around the 19-20% range between 2010 and 2012.
A period of relative stability was then interrupted by a notable increase beginning in 2017. The net profit margin rose significantly, reaching 28.18% in 2018 and further increasing to 28.59% in 2019. This upward trend continued into 2021, with the margin reaching its highest point over the analyzed period at 32.49%.
Subsequently, the net profit margin decreased to 26.65% in 2022 before rebounding to 33.22% in 2023. The metric concluded the period at 31.72% in 2024 and 31.85% in 2025, indicating a potential stabilization after the substantial gains observed in prior years.
- Overall Trend
- The overall trend demonstrates a general increase in net profit margin over the two-decade period, punctuated by periods of volatility and significant growth. While fluctuations occurred, the metric generally trended upwards, particularly in the latter half of the analyzed timeframe.
- Peak Performance
- The period between 2018 and 2021 represents peak performance in terms of net profit margin. The substantial increases during these years suggest successful implementation of cost control measures, revenue enhancement strategies, or favorable market conditions.
- Periods of Decline
- Notable declines in net profit margin were observed between 2009 and 2010, and again between 2014 and 2016. These periods may be attributable to increased operating expenses, competitive pressures, or shifts in revenue mix.
- Recent Stabilization
- The net profit margin’s values in 2024 and 2025 suggest a potential stabilization after the strong growth experienced in 2021. Further monitoring is required to determine if this represents a new normal or a temporary plateau.
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Comparison to Competitors
McDonald’s Corp., net profit margin, long-term trends, comparison to competitors
| McDonald’s Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Dec 31, 2025 | 31.85% | 20.51% | 20.08% | 12.88% | 6.82% | 4.99% |
| Dec 31, 2024 | 31.72% | 23.85% | 24.78% | 13.56% | 1.15% | 10.40% |
| Dec 31, 2023 | 33.22% | 48.32% | 20.07% | 12.45% | -6.46% | 11.46% |
| Dec 31, 2022 | 26.65% | 22.54% | 17.89% | 10.41% | -20.74% | 10.18% |
| Dec 31, 2021 | 32.49% | -5.88% | 10.63% | 8.65% | -9.57% | 14.45% |
| Dec 31, 2020 | 24.63% | -135.71% | 0.87% | 5.94% | -15.97% | 3.95% |
| Dec 31, 2019 | 28.59% | — | 32.29% | 6.27% | — | 13.58% |
| Dec 31, 2018 | 28.18% | — | 27.52% | 3.63% | — | 18.28% |
| Dec 31, 2017 | 22.75% | — | 18.46% | 3.94% | — | 12.89% |
| Dec 31, 2016 | 19.03% | — | 19.87% | 0.59% | — | 13.22% |
| Dec 31, 2015 | 17.82% | — | 27.66% | 10.57% | — | 14.39% |
| Dec 31, 2014 | 17.34% | — | 28.69% | 10.84% | — | 12.57% |
| Dec 31, 2013 | 19.87% | — | 27.86% | 10.19% | — | 0.06% |
| Dec 31, 2012 | 19.82% | — | 26.98% | 10.18% | — | 10.40% |
| Dec 31, 2011 | 20.38% | — | 24.25% | 9.47% | — | 10.65% |
| Dec 31, 2010 | 20.55% | — | 17.10% | 9.75% | — | 8.83% |
| Dec 31, 2009 | 20.01% | — | 20.93% | 8.35% | — | 4.00% |
| Dec 31, 2008 | 18.34% | — | 10.26% | 5.87% | — | 3.04% |
| Dec 31, 2007 | 10.51% | — | 11.15% | 6.50% | — | 7.15% |
| Dec 31, 2006 | 16.42% | — | 6.63% | 5.03% | — | 7.25% |
| Dec 31, 2005 | 12.72% | — | 20.02% | 6.01% | — | 7.76% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
McDonald’s Corp., net profit margin, long-term trends, comparison to sector (consumer services)
| McDonald’s Corp. | Consumer Services | |
|---|---|---|
| Dec 31, 2025 | 31.85% | 16.14% |
| Dec 31, 2024 | 31.72% | 18.64% |
| Dec 31, 2023 | 33.22% | 20.08% |
| Dec 31, 2022 | 26.65% | 14.50% |
| Dec 31, 2021 | 32.49% | 15.60% |
| Dec 31, 2020 | 24.63% | 1.66% |
| Dec 31, 2019 | 28.59% | 21.75% |
| Dec 31, 2018 | 28.18% | 22.44% |
| Dec 31, 2017 | 22.75% | 16.99% |
| Dec 31, 2016 | 19.03% | 15.95% |
| Dec 31, 2015 | 17.82% | 17.69% |
| Dec 31, 2014 | 17.34% | 17.17% |
| Dec 31, 2013 | 19.87% | 14.74% |
| Dec 31, 2012 | 19.82% | 17.49% |
| Dec 31, 2011 | 20.38% | 17.69% |
| Dec 31, 2010 | 20.55% | 16.62% |
| Dec 31, 2009 | 20.01% | 15.28% |
| Dec 31, 2008 | 18.34% | 13.20% |
| Dec 31, 2007 | 10.51% | 9.50% |
| Dec 31, 2006 | 16.42% | 13.49% |
| Dec 31, 2005 | 12.72% | 11.71% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
McDonald’s Corp., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| McDonald’s Corp. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2025 | 31.85% | 7.84% |
| Dec 31, 2024 | 31.72% | 8.69% |
| Dec 31, 2023 | 33.22% | 7.84% |
| Dec 31, 2022 | 26.65% | 5.02% |
| Dec 31, 2021 | 32.49% | 9.12% |
| Dec 31, 2020 | 24.63% | 5.18% |
| Dec 31, 2019 | 28.59% | 5.92% |
| Dec 31, 2018 | 28.18% | 6.19% |
| Dec 31, 2017 | 22.75% | 4.38% |
| Dec 31, 2016 | 19.03% | 5.77% |
| Dec 31, 2015 | 17.82% | 6.37% |
| Dec 31, 2014 | 17.34% | 4.66% |
| Dec 31, 2013 | 19.87% | 5.29% |
| Dec 31, 2012 | 19.82% | 5.32% |
| Dec 31, 2011 | 20.38% | 8.80% |
| Dec 31, 2010 | 20.55% | 5.80% |
| Dec 31, 2009 | 20.01% | 4.94% |
| Dec 31, 2008 | 18.34% | 0.22% |
| Dec 31, 2007 | 10.51% | 3.23% |
| Dec 31, 2006 | 16.42% | 0.73% |
| Dec 31, 2005 | 12.72% | 4.49% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).