EVA is registered trademark of Stern Stewart.
Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.
Paying user area
Try for free
McDonald’s Corp. pages available for free this week:
- Balance Sheet: Assets
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Profitability Ratios
- Analysis of Liquidity Ratios
- Analysis of Solvency Ratios
- DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
- Enterprise Value to FCFF (EV/FCFF)
- Total Asset Turnover since 2005
- Price to Earnings (P/E) since 2005
- Price to Book Value (P/BV) since 2005
The data is hidden behind: . Unhide it.
Get full access to the entire website from $10.42/mo, or
get 1-month access to McDonald’s Corp. for $24.99.
This is a one-time payment. There is no automatic renewal.
We accept:
Economic Profit
| 12 months ended: | Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|---|
| Net operating profit after taxes (NOPAT)1 | ||||||
| Cost of capital2 | ||||||
| Invested capital3 | ||||||
| Economic profit4 | ||||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 NOPAT. See details »
2 Cost of capital. See details »
3 Invested capital. See details »
4 2025 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= – × =
Analysis of the financial performance between 2021 and 2025 indicates a consistent capacity to generate positive economic profit, confirming that the company is creating value in excess of its cost of capital. Despite a period of contraction in 2022, the overall trajectory for value creation is positive, driven by growth in operating profitability that has outpaced the rising cost of capital and increases in the capital base.
- Net Operating Profit After Taxes (NOPAT)
- NOPAT exhibited a fluctuating but overall upward trend. A decrease from US$ 8,491 million in 2021 to US$ 7,131 million in 2022 was followed by a significant recovery, reaching US$ 10,268 million by 2025. This suggests an improving capacity to generate operating returns after tax over the five-year period.
- Cost of Capital
- A steady and incremental increase in the cost of capital is observed, rising from 9.52% in 2021 to 10.01% in 2025. This gradual upward shift indicates a higher threshold for investment returns required to maintain value creation.
- Invested Capital
- The capital base experienced a slight contraction in 2022 to US$ 45,461 million before expanding to US$ 53,916 million by 2025. This growth in invested capital aligns with the increase in NOPAT, suggesting that capital deployments are contributing to operating profit growth.
- Economic Profit
- Economic profit remained positive throughout the analysis period, ensuring the company did not destroy shareholder value. After a low point of US$ 2,650 million in 2022, the value grew to US$ 4,873 million in 2025. The expansion of economic profit despite a rising cost of capital highlights operational efficiency and effective capital utilization.
Net Operating Profit after Taxes (NOPAT)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Elimination of deferred tax expense. See details »
2 Addition of increase (decrease) in deferred revenues, initial franchise fees.
3 Addition of increase (decrease) in equity equivalents to net income.
4 2025 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= × =
5 2025 Calculation
Tax benefit of interest expense, net of capitalized interest = Adjusted interest expense, net of capitalized interest × Statutory income tax rate
= × 21.00% =
6 Addition of after taxes interest expense to net income.
Net operating profit after taxes (NOPAT) exhibited a fluctuating pattern over the five-year period. While net income experienced some volatility, NOPAT demonstrated a generally positive trajectory, particularly in the later years of the observed timeframe.
- NOPAT Trend
- In 2021, NOPAT stood at US$8,491 million. A decrease was observed in 2022, with NOPAT declining to US$7,131 million. However, a substantial recovery occurred in 2023, as NOPAT increased to US$9,274 million. This upward trend continued into 2024, with a slight decrease to US$9,207 million, before culminating in a significant rise to US$10,268 million in 2025.
- Relationship to Net Income
- NOPAT consistently exceeded net income across all reported years. The difference between NOPAT and net income suggests the presence of significant non-operating items or accounting adjustments impacting reported net income. The gap between the two metrics remained relatively stable throughout the period, indicating a consistent pattern in these adjustments.
The increase in NOPAT from 2022 to 2025 suggests improved operational efficiency or increased profitability from core business activities. The 2022 dip warrants further investigation to determine the underlying causes, but the subsequent recovery indicates a resilient business model. The continued growth in NOPAT into 2025 is a positive indicator of the company’s ability to generate profit from its operations.
- Growth Rate
- From 2021 to 2025, NOPAT increased by approximately 20.9%. The most significant growth occurred between 2024 and 2025, with an increase of 11.5%. This acceleration in growth suggests potentially favorable market conditions or successful implementation of strategic initiatives.
Overall, the NOPAT figures indicate a strengthening operational performance, particularly in the latter part of the analyzed period. Continued monitoring of NOPAT, alongside net income and other key financial metrics, is recommended to assess the sustainability of this positive trend.
Cash Operating Taxes
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The provision for income taxes and cash operating taxes both demonstrate an increasing trend over the five-year period. However, the magnitude and consistency of these increases differ between the two measures. Cash operating taxes exhibit greater volatility than the provision for income taxes.
- Provision for Income Taxes
- The provision for income taxes increased steadily from US$1,583 million in 2021 to US$2,334 million in 2025. This represents a cumulative increase of approximately 47.4% over the period. The year-over-year growth rates were relatively consistent, ranging from 3.5% to 12.8% annually.
- Cash Operating Taxes
- Cash operating taxes began at US$2,367 million in 2021, decreased slightly to US$2,334 million in 2022, and then increased significantly to US$3,128 million in 2023. Following this peak, cash operating taxes decreased slightly to US$3,112 million in 2024 before declining further to US$2,902 million in 2025. Overall, from 2021 to 2025, cash operating taxes increased by approximately 22.6%. The largest single-year change was an increase of 34.1% between 2022 and 2023.
The difference between the provision for income taxes and cash operating taxes widens over time. In 2021, cash operating taxes exceeded the provision for income taxes by US$784 million. By 2025, this difference had grown to US$568 million. This suggests a growing divergence between reported income tax expense and actual cash outflows for taxes. This difference could be attributable to various factors, including deferred tax assets or liabilities, tax credits, or changes in tax laws.
The fluctuations in cash operating taxes, particularly the decrease in 2025, warrant further investigation. Understanding the drivers behind these changes is crucial for accurate financial modeling and forecasting, especially when calculating economic value added (EVA).
Invested Capital
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Addition of capitalized operating leases.
2 Elimination of deferred taxes from assets and liabilities. See details »
3 Addition of deferred revenues, initial franchise fees.
4 Addition of equity equivalents to shareholders’ equity (deficit).
5 Removal of accumulated other comprehensive income.
6 Subtraction of investments.
The reported invested capital exhibited fluctuations over the five-year period. Total reported debt & leases and shareholders’ equity (deficit) collectively influence the level of invested capital. An examination of these components reveals specific trends.
- Invested Capital Trend
- Invested capital decreased from US$47,779 million in 2021 to US$45,461 million in 2022, representing a decline of approximately 5.0%. It then increased to US$50,097 million in 2023, followed by a slight decrease to US$49,627 million in 2024. The most recent year, 2025, shows a further increase, reaching US$53,916 million. Overall, the trend indicates a recovery and growth in invested capital after the initial decline.
- Debt & Leases
- Total reported debt & leases generally remained stable, fluctuating between US$48,699 million and US$53,091 million. A decrease was observed from 2021 to 2022, followed by increases in 2023 and 2025. The value in 2024 was slightly lower than in 2023, but still higher than in 2022. This suggests a consistent reliance on debt financing, with some year-to-year adjustments.
- Shareholders’ Equity (Deficit)
- Shareholders’ equity consistently reported a deficit throughout the period. The deficit widened from US$4,601 million in 2021 to US$6,003 million in 2022, before decreasing to US$4,707 million in 2023 and further to US$3,797 million in 2024. By 2025, the deficit had reduced to US$1,791 million. This indicates an improving, though still negative, equity position over time.
The interplay between debt and equity significantly impacts the invested capital. The reduction in the shareholders’ equity deficit, coupled with increases in debt, contributed to the overall growth in invested capital observed in 2023, 2024, and particularly 2025. The fluctuations suggest active capital management and potential shifts in financing strategies.
Cost of Capital
McDonald’s Corp., cost of capital calculations
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt obligations and finance lease liability3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2025-12-31).
1 US$ in millions
2 Equity. See details »
3 Debt obligations and finance lease liability. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt obligations and finance lease liability3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2024-12-31).
1 US$ in millions
2 Equity. See details »
3 Debt obligations and finance lease liability. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt obligations and finance lease liability3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2023-12-31).
1 US$ in millions
2 Equity. See details »
3 Debt obligations and finance lease liability. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt obligations and finance lease liability3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2022-12-31).
1 US$ in millions
2 Equity. See details »
3 Debt obligations and finance lease liability. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt obligations and finance lease liability3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2021-12-31).
1 US$ in millions
2 Equity. See details »
3 Debt obligations and finance lease liability. See details »
4 Operating lease liability. See details »
Economic Spread Ratio
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Economic profit1 | ||||||
| Invested capital2 | ||||||
| Performance Ratio | ||||||
| Economic spread ratio3 | ||||||
| Benchmarks | ||||||
| Economic Spread Ratio, Competitors4 | ||||||
| Airbnb Inc. | ||||||
| Booking Holdings Inc. | ||||||
| Chipotle Mexican Grill Inc. | ||||||
| DoorDash, Inc. | ||||||
| Starbucks Corp. | ||||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Economic profit. See details »
2 Invested capital. See details »
3 2025 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × ÷ =
4 Click competitor name to see calculations.
The analysis of economic value creation reveals a period of volatility followed by a sustained upward trajectory in both absolute profit and capital efficiency. While a contraction occurred in 2022, the subsequent years demonstrate a consistent recovery and expansion in economic performance.
- Economic Profit Trends
- Economic profit experienced a significant decline in 2022, dropping to 2,650 million US dollars from 3,943 million US dollars in 2021. However, a robust recovery followed, with profits increasing to 4,323 million US dollars in 2023 and reaching a peak of 4,873 million US dollars by 2025. This progression indicates an improved ability to generate value above the required return on capital.
- Invested Capital Dynamics
- Invested capital showed a slight contraction in 2022, decreasing to 45,461 million US dollars. From 2023 onward, a trend of capital expansion is evident, with the base growing to 53,916 million US dollars by 2025. The correlation between increasing invested capital and rising economic profit suggests that new capital allocations are being deployed effectively.
- Economic Spread Ratio Performance
- The economic spread ratio, which measures the gap between the return on invested capital and the cost of capital, mirrored the trend of economic profit. A sharp decline to 5.83% was recorded in 2022, representing the lowest point of efficiency in the period. This was followed by a strong rebound to 8.63% in 2023, remaining stable through 2024, and ultimately peaking at 9.04% in 2025. The expansion of this ratio confirms that the company is increasing its value-creation efficiency per unit of capital employed.
Overall, the data indicates a strengthening financial position. The simultaneous increase in invested capital and the economic spread ratio by 2025 suggests that the organization is not only scaling its operations but is doing so while improving its relative profitability.
Economic Profit Margin
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Economic profit1 | ||||||
| Revenues | ||||||
| Add: Increase (decrease) in deferred revenues, initial franchise fees | ||||||
| Adjusted revenues | ||||||
| Performance Ratio | ||||||
| Economic profit margin2 | ||||||
| Benchmarks | ||||||
| Economic Profit Margin, Competitors3 | ||||||
| Airbnb Inc. | ||||||
| Booking Holdings Inc. | ||||||
| Chipotle Mexican Grill Inc. | ||||||
| DoorDash, Inc. | ||||||
| Starbucks Corp. | ||||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Economic profit. See details »
2 2025 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenues
= 100 × ÷ =
3 Click competitor name to see calculations.
The financial performance from 2021 to 2025 exhibits a period of recovery and expansion in economic value creation. Following a notable contraction in 2022, the entity demonstrated a resilient upward trajectory in both absolute economic profit and operational efficiency, culminating in a peak margin by the end of the period.
- Adjusted Revenue Trends
- Revenues remained relatively stagnant between 2021 and 2022, hovering around 23.2 billion US dollars. However, a consistent growth phase began in 2023, with figures rising to 25.5 billion US dollars and continuing upward to reach 27.05 billion US dollars by 2025. This indicates a steady expansion of the revenue base over the latter half of the analyzed period.
- Economic Profit Volatility
- Economic profit experienced significant volatility, characterized by a sharp decline in 2022 to 2.65 billion US dollars from 3.94 billion US dollars in 2021. A robust recovery followed in 2023, with profit increasing to 4.32 billion US dollars. This growth trend persisted through 2025, reaching a high of 4.87 billion US dollars, suggesting an improved ability to generate value above the cost of capital.
- Economic Profit Margin Analysis
- The economic profit margin mirrored the volatility of absolute profit, dropping from 16.95% in 2021 to a low of 11.42% in 2022. Efficiency returned to near-baseline levels in 2023 at 16.94%, before experiencing a marginal contraction to 16.38% in 2024. The period concluded with the highest recorded margin of 18.01% in 2025, reflecting an optimization of economic returns relative to adjusted revenues.