Operating Profit Margin
since 2005
Calculation
McDonald’s Corp., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Operating income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2019 | 43.03% | = | 100 | × | 9,069,800 | ÷ | 21,076,500 |
| Dec 31, 2018 | 41.96% | = | 100 | × | 8,822,600 | ÷ | 21,025,200 |
| Dec 31, 2017 | 41.86% | = | 100 | × | 9,552,700 | ÷ | 22,820,400 |
| Dec 31, 2016 | 31.45% | = | 100 | × | 7,744,500 | ÷ | 24,621,900 |
| Dec 31, 2015 | 28.12% | = | 100 | × | 7,145,500 | ÷ | 25,413,000 |
| Dec 31, 2014 | 28.97% | = | 100 | × | 7,949,200 | ÷ | 27,441,300 |
| Dec 31, 2013 | 31.18% | = | 100 | × | 8,764,300 | ÷ | 28,105,700 |
| Dec 31, 2012 | 31.21% | = | 100 | × | 8,604,600 | ÷ | 27,567,000 |
| Dec 31, 2011 | 31.58% | = | 100 | × | 8,529,700 | ÷ | 27,006,000 |
| Dec 31, 2010 | 31.04% | = | 100 | × | 7,473,100 | ÷ | 24,074,600 |
| Dec 31, 2009 | 30.08% | = | 100 | × | 6,841,000 | ÷ | 22,744,700 |
| Dec 31, 2008 | 27.39% | = | 100 | × | 6,442,900 | ÷ | 23,522,400 |
| Dec 31, 2007 | 17.02% | = | 100 | × | 3,879,000 | ÷ | 22,786,600 |
| Dec 31, 2006 | 20.59% | = | 100 | × | 4,445,100 | ÷ | 21,586,400 |
| Dec 31, 2005 | 19.66% | = | 100 | × | 4,021,600 | ÷ | 20,460,200 |
Based on: 10-K (filing date: 2020-02-26), 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24), 10-K (filing date: 2014-02-24), 10-K (filing date: 2013-02-25), 10-K (filing date: 2012-02-24), 10-K (filing date: 2011-02-25), 10-K (filing date: 2010-02-26), 10-K (filing date: 2009-02-25), 10-K (filing date: 2008-02-25), 10-K (filing date: 2007-02-26), 10-K (filing date: 2006-02-27).
1 US$ in thousands
Comparison to Competitors
McDonald’s Corp., operating profit margin, long-term trends, comparison to competitors
| McDonald’s Corp. | Booking Holdings Inc. | Starbucks Corp. | |
|---|---|---|---|
| Dec 31, 2019 | 43.03% | 35.48% | 15.38% |
| Dec 31, 2018 | 41.96% | 36.77% | 15.71% |
| Dec 31, 2017 | 41.86% | 35.79% | 18.47% |
| Dec 31, 2016 | 31.45% | 27.05% | 19.57% |
| Dec 31, 2015 | 28.12% | 35.33% | 18.79% |
| Dec 31, 2014 | 28.97% | 36.41% | 18.73% |
| Dec 31, 2013 | 31.18% | 35.51% | -2.19% |
| Dec 31, 2012 | 31.21% | 34.78% | 15.02% |
| Dec 31, 2011 | 31.58% | 32.12% | 14.77% |
| Dec 31, 2010 | 31.04% | 25.50% | 13.26% |
| Dec 31, 2009 | 30.08% | 20.14% | 5.75% |
| Dec 31, 2008 | 27.39% | 15.36% | 4.85% |
| Dec 31, 2007 | 17.02% | 9.79% | 11.20% |
| Dec 31, 2006 | 20.59% | 5.52% | 11.48% |
| Dec 31, 2005 | 19.66% | 3.73% | 12.26% |
Based on: 10-K (filing date: 2020-02-26), 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24), 10-K (filing date: 2014-02-24), 10-K (filing date: 2013-02-25), 10-K (filing date: 2012-02-24), 10-K (filing date: 2011-02-25), 10-K (filing date: 2010-02-26), 10-K (filing date: 2009-02-25), 10-K (filing date: 2008-02-25), 10-K (filing date: 2007-02-26), 10-K (filing date: 2006-02-27).