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Microsoft Excel LibreOffice Calc

McDonald’s Corp. (MCD)


Profitability Analysis

Difficulty: Beginner


Ratios (Summary)

McDonald’s Corp., profitability ratios

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Return on Sales
Gross profit margin hidden hidden hidden hidden hidden
Operating profit margin hidden hidden hidden hidden hidden
Net profit margin hidden hidden hidden hidden hidden
Return on Investment
Return on equity (ROE) hidden hidden hidden hidden hidden
Return on assets (ROA) hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24).

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. McDonald’s Corp.’s gross profit margin improved from 2016 to 2017 and from 2017 to 2018.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. McDonald’s Corp.’s operating profit margin improved from 2016 to 2017 and from 2017 to 2018.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. McDonald’s Corp.’s net profit margin improved from 2016 to 2017 and from 2017 to 2018.

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity.
ROA A profitability ratio calculated as net income divided by total assets. McDonald’s Corp.’s ROA improved from 2016 to 2017 and from 2017 to 2018.

Gross Profit Margin

McDonald’s Corp., gross profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in thousands)
Gross margin hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden
Ratio
Gross profit margin1 hidden hidden hidden hidden hidden
Benchmarks
Gross Profit Margin, Competitors2
Booking Holdings Inc. hidden hidden hidden hidden hidden
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24).

1 2018 Calculation
Gross profit margin = 100 × Gross margin ÷ Revenues
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. McDonald’s Corp.’s gross profit margin improved from 2016 to 2017 and from 2017 to 2018.

Operating Profit Margin

McDonald’s Corp., operating profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in thousands)
Operating income hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden
Ratio
Operating profit margin1 hidden hidden hidden hidden hidden
Benchmarks
Operating Profit Margin, Competitors2
Booking Holdings Inc. hidden hidden hidden hidden hidden
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
Operating Profit Margin, Sector
Travel & Leisure hidden hidden hidden hidden hidden
Operating Profit Margin, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24).

1 2018 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. McDonald’s Corp.’s operating profit margin improved from 2016 to 2017 and from 2017 to 2018.

Net Profit Margin

McDonald’s Corp., net profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in thousands)
Net income hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden
Ratio
Net profit margin1 hidden hidden hidden hidden hidden
Benchmarks
Net Profit Margin, Competitors2
Booking Holdings Inc. hidden hidden hidden hidden hidden
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
Net Profit Margin, Sector
Travel & Leisure hidden hidden hidden hidden hidden
Net Profit Margin, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24).

1 2018 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. McDonald’s Corp.’s net profit margin improved from 2016 to 2017 and from 2017 to 2018.

Return on Equity (ROE)

McDonald’s Corp., ROE calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in thousands)
Net income hidden hidden hidden hidden hidden
Shareholders’ equity (deficit) hidden hidden hidden hidden hidden
Ratio
ROE1 hidden hidden hidden hidden hidden
Benchmarks
ROE, Competitors2
Booking Holdings Inc. hidden hidden hidden hidden hidden
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
ROE, Sector
Travel & Leisure hidden hidden hidden hidden hidden
ROE, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24).

1 2018 Calculation
ROE = 100 × Net income ÷ Shareholders’ equity (deficit)
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity.

Return on Assets (ROA)

McDonald’s Corp., ROA calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in thousands)
Net income hidden hidden hidden hidden hidden
Total assets hidden hidden hidden hidden hidden
Ratio
ROA1 hidden hidden hidden hidden hidden
Benchmarks
ROA, Competitors2
Booking Holdings Inc. hidden hidden hidden hidden hidden
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
ROA, Sector
Travel & Leisure hidden hidden hidden hidden hidden
ROA, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-22), 10-K (filing date: 2018-02-23), 10-K (filing date: 2017-03-01), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-24).

1 2018 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. McDonald’s Corp.’s ROA improved from 2016 to 2017 and from 2017 to 2018.