Stock Analysis on Net

McDonald’s Corp. (NYSE:MCD)

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Analysis of Profitability Ratios
Quarterly Data

Beginner level

Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).

Profitability Ratios (Summary)
Gross Profit Margin
Operating Profit Margin
Net Profit Margin
Return on Equity (ROE)
Return on Assets (ROA)

Profitability Ratios (Summary)

McDonald’s Corp., profitability ratios (quarterly data)

		Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020		Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019		Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018		Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017		Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016
	Return on Sales
	Gross profit margin
	Operating profit margin
	Net profit margin
	Return on Investment
	Return on equity (ROE)
	Return on assets (ROA)

Based on: 10-K (filing date: 2021-02-23), 10-Q (filing date: 2020-11-09), 10-Q (filing date: 2020-08-10), 10-Q (filing date: 2020-05-07), 10-K (filing date: 2020-02-26), 10-Q (filing date: 2019-11-04), 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06).

Profitability ratio	Description	The company
Gross profit margin	Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures.	McDonald’s Corp.’s gross profit margin ratio improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.
Operating profit margin	A profitability ratio calculated as operating income divided by revenue.	McDonald’s Corp.’s operating profit margin ratio improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.
Net profit margin	An indicator of profitability, calculated as net income divided by revenue.	McDonald’s Corp.’s net profit margin ratio improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.

Profitability ratio	Description	The company
ROA	A profitability ratio calculated as net income divided by total assets.	McDonald’s Corp.’s ROA improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.

Gross Profit Margin

McDonald’s Corp., gross profit margin calculation (quarterly data)

		Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020		Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019		Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018		Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017		Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016
	Selected Financial Data (US$ in thousands)
	Gross margin
	Revenues
	Profitability Ratio
	Gross profit margin¹
	Benchmarks
	Gross Profit Margin, Competitors²
	Booking Holdings Inc.
	Starbucks Corp.

Based on: 10-K (filing date: 2021-02-23), 10-Q (filing date: 2020-11-09), 10-Q (filing date: 2020-08-10), 10-Q (filing date: 2020-05-07), 10-K (filing date: 2020-02-26), 10-Q (filing date: 2019-11-04), 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06).

¹ Q4 2020 Calculation
Gross profit margin = 100 × (Gross margin_{Q4 2020} + Gross margin_{Q3 2020} + Gross margin_{Q2 2020} + Gross margin_{Q1 2020}) ÷ (Revenues_{Q4 2020} + Revenues_{Q3 2020} + Revenues_{Q2 2020} + Revenues_{Q1 2020})
= 100 × ( + + + ) ÷ ( + + + ) =

² Click competitor name to see calculations.

Profitability ratio	Description	The company
Gross profit margin	Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures.	McDonald’s Corp.’s gross profit margin ratio improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.

Operating Profit Margin

McDonald’s Corp., operating profit margin calculation (quarterly data)

		Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020		Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019		Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018		Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017		Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016
	Selected Financial Data (US$ in thousands)
	Operating income
	Revenues
	Profitability Ratio
	Operating profit margin¹
	Benchmarks
	Operating Profit Margin, Competitors²
	Booking Holdings Inc.
	Starbucks Corp.

Based on: 10-K (filing date: 2021-02-23), 10-Q (filing date: 2020-11-09), 10-Q (filing date: 2020-08-10), 10-Q (filing date: 2020-05-07), 10-K (filing date: 2020-02-26), 10-Q (filing date: 2019-11-04), 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06).

¹ Q4 2020 Calculation
Operating profit margin = 100 × (Operating income_{Q4 2020} + Operating income_{Q3 2020} + Operating income_{Q2 2020} + Operating income_{Q1 2020}) ÷ (Revenues_{Q4 2020} + Revenues_{Q3 2020} + Revenues_{Q2 2020} + Revenues_{Q1 2020})
= 100 × ( + + + ) ÷ ( + + + ) =

² Click competitor name to see calculations.

Profitability ratio	Description	The company
Operating profit margin	A profitability ratio calculated as operating income divided by revenue.	McDonald’s Corp.’s operating profit margin ratio improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.

Net Profit Margin

McDonald’s Corp., net profit margin calculation (quarterly data)

		Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020		Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019		Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018		Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017		Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016
	Selected Financial Data (US$ in thousands)
	Net income
	Revenues
	Profitability Ratio
	Net profit margin¹
	Benchmarks
	Net Profit Margin, Competitors²
	Booking Holdings Inc.
	Starbucks Corp.

Based on: 10-K (filing date: 2021-02-23), 10-Q (filing date: 2020-11-09), 10-Q (filing date: 2020-08-10), 10-Q (filing date: 2020-05-07), 10-K (filing date: 2020-02-26), 10-Q (filing date: 2019-11-04), 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06).

¹ Q4 2020 Calculation
Net profit margin = 100 × (Net income_{Q4 2020} + Net income_{Q3 2020} + Net income_{Q2 2020} + Net income_{Q1 2020}) ÷ (Revenues_{Q4 2020} + Revenues_{Q3 2020} + Revenues_{Q2 2020} + Revenues_{Q1 2020})
= 100 × ( + + + ) ÷ ( + + + ) =

² Click competitor name to see calculations.

Profitability ratio	Description	The company
Net profit margin	An indicator of profitability, calculated as net income divided by revenue.	McDonald’s Corp.’s net profit margin ratio improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.

Return on Equity (ROE)

McDonald’s Corp., ROE calculation (quarterly data)

		Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020		Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019		Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018		Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017		Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016
	Selected Financial Data (US$ in thousands)
	Net income
	Shareholders’ equity (deficit)
	Profitability Ratio
	ROE¹
	Benchmarks
	ROE, Competitors²
	Booking Holdings Inc.
	Starbucks Corp.

Based on: 10-K (filing date: 2021-02-23), 10-Q (filing date: 2020-11-09), 10-Q (filing date: 2020-08-10), 10-Q (filing date: 2020-05-07), 10-K (filing date: 2020-02-26), 10-Q (filing date: 2019-11-04), 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06).

¹ Q4 2020 Calculation
ROE = 100 × (Net income_{Q4 2020} + Net income_{Q3 2020} + Net income_{Q2 2020} + Net income_{Q1 2020}) ÷ Shareholders’ equity (deficit)
= 100 × ( + + + ) ÷ =

² Click competitor name to see calculations.

Return on Assets (ROA)

McDonald’s Corp., ROA calculation (quarterly data)

		Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020		Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019		Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018		Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017		Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016
	Selected Financial Data (US$ in thousands)
	Net income
	Total assets
	Profitability Ratio
	ROA¹
	Benchmarks
	ROA, Competitors²
	Booking Holdings Inc.
	Starbucks Corp.

Based on: 10-K (filing date: 2021-02-23), 10-Q (filing date: 2020-11-09), 10-Q (filing date: 2020-08-10), 10-Q (filing date: 2020-05-07), 10-K (filing date: 2020-02-26), 10-Q (filing date: 2019-11-04), 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06).

¹ Q4 2020 Calculation
ROA = 100 × (Net income_{Q4 2020} + Net income_{Q3 2020} + Net income_{Q2 2020} + Net income_{Q1 2020}) ÷ Total assets
= 100 × ( + + + ) ÷ =

² Click competitor name to see calculations.

Profitability ratio	Description	The company
ROA	A profitability ratio calculated as net income divided by total assets.	McDonald’s Corp.’s ROA improved from Q2 2020 to Q3 2020 but then deteriorated significantly from Q3 2020 to Q4 2020.

	McDonald’s Corp.	Other companies (not purchased previously)
Financial Statements
Common-Size Financial Statements
Analysis of Financial Ratios
Relative Valuation
Discounted Cash Flow (DCF) Valuation
Economic Value Added (EVA)
Long-term Trends
Analysis of Components of Financial Statements
Financial Reporting Quality

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