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McDonald’s Corp. (MCD)
Profitability Analysis
Quarterly Data
Difficulty: Beginner
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Ratios (Summary)
McDonald’s Corp., profitability ratios (quarterly data)
Based on: 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06), 10-K (filing date: 2016-02-25), 10-Q (filing date: 2015-11-04), 10-Q (filing date: 2015-08-05), 10-Q (filing date: 2015-05-07), 10-K (filing date: 2015-02-24), 10-Q (filing date: 2014-11-03), 10-Q (filing date: 2014-08-04), 10-Q (filing date: 2014-05-06).
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | McDonald’s Corp.’s gross profit margin improved from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | McDonald’s Corp.’s operating profit margin improved from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | McDonald’s Corp.’s net profit margin improved from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | |
| ROA | A profitability ratio calculated as net income divided by total assets. | McDonald’s Corp.’s ROA deteriorated from Q4 2018 to Q1 2019 but then slightly improved from Q1 2019 to Q2 2019. |
Gross Profit Margin
McDonald’s Corp., gross profit margin calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Gross margin | |
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| Ratio | |||||||||||||||||||||||
| Gross profit margin1 | |
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| Benchmarks | |||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | |||||||||||||||||||||||
| Booking Holdings Inc. | |
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| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| Starbucks Corp. | |
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Based on: 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06), 10-K (filing date: 2016-02-25), 10-Q (filing date: 2015-11-04), 10-Q (filing date: 2015-08-05), 10-Q (filing date: 2015-05-07), 10-K (filing date: 2015-02-24), 10-Q (filing date: 2014-11-03), 10-Q (filing date: 2014-08-04), 10-Q (filing date: 2014-05-06).
1 Q2 2019 Calculation
Gross profit margin = 100
× (Gross marginQ2 2019
+ Gross marginQ1 2019
+ Gross marginQ4 2018
+ Gross marginQ3 2018)
÷ (RevenuesQ2 2019
+ RevenuesQ1 2019
+ RevenuesQ4 2018
+ RevenuesQ3 2018)
= 100
× ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | McDonald’s Corp.’s gross profit margin improved from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Operating Profit Margin
McDonald’s Corp., operating profit margin calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
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| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Operating income | |
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| Ratio | |||||||||||||||||||||||
| Operating profit margin1 | |
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| Benchmarks | |||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | |||||||||||||||||||||||
| Booking Holdings Inc. | |
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| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| Starbucks Corp. | |
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Based on: 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06), 10-K (filing date: 2016-02-25), 10-Q (filing date: 2015-11-04), 10-Q (filing date: 2015-08-05), 10-Q (filing date: 2015-05-07), 10-K (filing date: 2015-02-24), 10-Q (filing date: 2014-11-03), 10-Q (filing date: 2014-08-04), 10-Q (filing date: 2014-05-06).
1 Q2 2019 Calculation
Operating profit margin = 100
× (Operating incomeQ2 2019
+ Operating incomeQ1 2019
+ Operating incomeQ4 2018
+ Operating incomeQ3 2018)
÷ (RevenuesQ2 2019
+ RevenuesQ1 2019
+ RevenuesQ4 2018
+ RevenuesQ3 2018)
= 100 × ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | McDonald’s Corp.’s operating profit margin improved from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Net Profit Margin
McDonald’s Corp., net profit margin calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Net income | |
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| Ratio | |||||||||||||||||||||||
| Net profit margin1 | |
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| Benchmarks | |||||||||||||||||||||||
| Net Profit Margin, Competitors2 | |||||||||||||||||||||||
| Booking Holdings Inc. | |
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| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| Starbucks Corp. | |
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Based on: 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06), 10-K (filing date: 2016-02-25), 10-Q (filing date: 2015-11-04), 10-Q (filing date: 2015-08-05), 10-Q (filing date: 2015-05-07), 10-K (filing date: 2015-02-24), 10-Q (filing date: 2014-11-03), 10-Q (filing date: 2014-08-04), 10-Q (filing date: 2014-05-06).
1 Q2 2019 Calculation
Net profit margin = 100
× (Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018
+ Net incomeQ3 2018)
÷ (RevenuesQ2 2019
+ RevenuesQ1 2019
+ RevenuesQ4 2018
+ RevenuesQ3 2018)
= 100 × ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | McDonald’s Corp.’s net profit margin improved from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Return on Equity (ROE)
McDonald’s Corp., ROE calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Net income | |
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| Shareholders’ equity (deficit) | |
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| Ratio | |||||||||||||||||||||||
| ROE1 | |
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| Benchmarks | |||||||||||||||||||||||
| ROE, Competitors2 | |||||||||||||||||||||||
| Booking Holdings Inc. | |
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| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| Starbucks Corp. | |
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Based on: 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06), 10-K (filing date: 2016-02-25), 10-Q (filing date: 2015-11-04), 10-Q (filing date: 2015-08-05), 10-Q (filing date: 2015-05-07), 10-K (filing date: 2015-02-24), 10-Q (filing date: 2014-11-03), 10-Q (filing date: 2014-08-04), 10-Q (filing date: 2014-05-06).
1 Q2 2019 Calculation
ROE = 100
× (Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018
+ Net incomeQ3 2018)
÷ Shareholders’ equity (deficit)
= 100 × ( + + + )
÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. |
Return on Assets (ROA)
McDonald’s Corp., ROA calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
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| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Net income | |
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| ROA1 | |
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| Benchmarks | |||||||||||||||||||||||
| ROA, Competitors2 | |||||||||||||||||||||||
| Booking Holdings Inc. | |
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| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| Starbucks Corp. | |
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Based on: 10-Q (filing date: 2019-08-06), 10-Q (filing date: 2019-05-08), 10-K (filing date: 2019-02-22), 10-Q (filing date: 2018-11-01), 10-Q (filing date: 2018-08-02), 10-Q (filing date: 2018-05-08), 10-K (filing date: 2018-02-23), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-08-08), 10-Q (filing date: 2017-05-08), 10-K (filing date: 2017-03-01), 10-Q (filing date: 2016-11-04), 10-Q (filing date: 2016-08-04), 10-Q (filing date: 2016-05-06), 10-K (filing date: 2016-02-25), 10-Q (filing date: 2015-11-04), 10-Q (filing date: 2015-08-05), 10-Q (filing date: 2015-05-07), 10-K (filing date: 2015-02-24), 10-Q (filing date: 2014-11-03), 10-Q (filing date: 2014-08-04), 10-Q (filing date: 2014-05-06).
1 Q2 2019 Calculation
ROA = 100
× (Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018
+ Net incomeQ3 2018)
÷ Total assets
= 100 × ( + + + )
÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | McDonald’s Corp.’s ROA deteriorated from Q4 2018 to Q1 2019 but then slightly improved from Q1 2019 to Q2 2019. |