Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
McDonald’s Corp., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
Profitability metrics indicate a period of stabilization and efficiency gains across the analyzed timeframe, characterized by a notable structural improvement in operational margins starting in mid-2023.
- Gross Profit Margin
- An initial upward trajectory is observed from 54.54% in March 2022, peaking at 57.53% in March 2023. Following this peak, the margin remained remarkably stable, fluctuating within a narrow band between 56.62% and 57.42% through June 2026, suggesting consistent control over cost of goods sold.
- Operating Profit Margin
- A temporary contraction occurred during the middle of 2022, with values dipping to 39.48% in September. However, a significant shift is evident from June 2023 onwards, where the margin rose and maintained a plateau between 45% and 46.27%. This sustained increase indicates enhanced operational efficiency and a more effective management of operating expenses.
- Net Profit Margin
- The net profit margin closely mirrored the trend of the operating margin. After reaching a low of 25.41% in September 2022, there was a sharp expansion to 33.06% by June 2023. For the remainder of the period, the margin stabilized between 31.62% and 33.36%, reflecting a stronger and more consistent conversion of revenue into net income.
- Return on Assets (ROA)
- ROA exhibited greater volatility than the margin ratios. A decline was observed from 13.98% in March 2022 to 12.19% in September 2022, followed by a recovery that peaked at 16.06% in March 2024. The ratio subsequently settled into a range between 13.89% and 14.66% through June 2026, indicating a general improvement in asset productivity compared to the 2022 baseline.
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Return on Sales
Return on Investment
Gross Profit Margin
McDonald’s Corp., gross profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Gross margin | 4,118) | 3,643) | 4,030) | 4,105) | 3,962) | 3,337) | 3,678) | 3,875) | 3,718) | 3,439) | 3,654) | 3,864) | 3,731) | 3,314) | 3,409) | 3,446) | 3,302) | 3,050) | ||||||
| Revenues | 7,099) | 6,517) | 7,008) | 7,078) | 6,843) | 5,956) | 6,388) | 6,873) | 6,490) | 6,169) | 6,406) | 6,692) | 6,498) | 5,898) | 5,927) | 5,872) | 5,718) | 5,666) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Gross profit margin1 | 57.38% | 57.35% | 57.41% | 57.42% | 56.99% | 56.82% | 56.75% | 56.62% | 56.97% | 57.01% | 57.12% | 57.24% | 57.45% | 57.53% | 56.97% | 56.13% | 55.29% | 54.54% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 82.90% | 82.91% | 82.96% | 83.04% | 83.23% | 83.05% | 83.08% | 83.07% | 82.59% | 82.86% | 82.83% | 82.67% | 82.33% | 82.04% | 82.15% | 81.95% | 81.58% | 80.89% | ||||||
| Chipotle Mexican Grill Inc. | 24.13% | 24.64% | 25.38% | 25.72% | 25.98% | 26.37% | 26.67% | 26.87% | 27.10% | 26.66% | 26.20% | 25.91% | 25.67% | 25.05% | 23.88% | 23.00% | 22.49% | 22.20% | ||||||
| DoorDash, Inc. | 51.41% | 50.89% | 50.88% | 50.49% | 50.04% | 49.19% | 48.31% | 47.62% | 46.93% | 46.78% | 46.86% | 46.33% | 46.03% | 45.63% | 45.50% | 47.09% | 49.23% | 51.81% | ||||||
| Starbucks Corp. | 21.63% | 21.90% | 22.77% | 23.68% | 24.97% | 26.05% | 26.84% | 27.54% | 27.67% | 27.81% | 27.37% | 26.52% | 26.22% | 25.78% | 25.96% | 26.87% | 27.72% | 28.59% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Gross profit margin = 100
× (Gross marginQ2 2026
+ Gross marginQ1 2026
+ Gross marginQ4 2025
+ Gross marginQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (4,118 + 3,643 + 4,030 + 4,105)
÷ (7,099 + 6,517 + 7,008 + 7,078)
= 57.38%
2 Click competitor name to see calculations.
The analysis of profitability indicates a phase of initial efficiency gains followed by a period of sustained stability in the gross profit margin. While overall revenue and absolute gross margin continued to grow over the observed period, the percentage margin reached a plateau, suggesting a consistent cost-to-revenue relationship.
- Revenue and Gross Margin Expansion
- Revenues exhibited a general upward trend, increasing from 5,666 million US dollars in March 2022 to 7,099 million US dollars by June 2026. The absolute gross margin mirrored this growth, rising from 3,050 million US dollars to 4,118 million US dollars over the same timeframe.
- Gross Profit Margin Percentage Trend
- The gross profit margin percentage improved significantly during the first year, rising from 54.54% in March 2022 to a peak of 57.53% in March 2023. From June 2023 through June 2026, the margin stabilized, maintaining a tight range between 56.62% and 57.45%, indicating a highly predictable cost structure relative to sales growth.
- Seasonal Fluctuations
- A consistent quarterly cyclicality is observed in the absolute financial figures. Peak revenues and gross margins typically occur in the September quarters, while the lowest values are consistently recorded in the March quarters of each fiscal year.
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Operating Profit Margin
McDonald’s Corp., operating profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Operating income | 3,338) | 2,953) | 3,156) | 3,357) | 3,232) | 2,648) | 2,868) | 3,188) | 2,920) | 2,736) | 2,802) | 3,208) | 3,104) | 2,532) | 2,583) | 2,764) | 1,712) | 2,313) | ||||||
| Revenues | 7,099) | 6,517) | 7,008) | 7,078) | 6,843) | 5,956) | 6,388) | 6,873) | 6,490) | 6,169) | 6,406) | 6,692) | 6,498) | 5,898) | 5,927) | 5,872) | 5,718) | 5,666) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Operating profit margin1 | 46.22% | 46.27% | 46.10% | 46.09% | 45.80% | 45.22% | 45.19% | 44.90% | 45.29% | 45.99% | 45.68% | 45.68% | 45.40% | 40.96% | 40.42% | 39.48% | 39.87% | 43.71% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 20.81% | 20.49% | 20.78% | 22.65% | 22.50% | 22.17% | 23.00% | 15.01% | 15.21% | 15.86% | 15.31% | 23.42% | 21.53% | 20.69% | 21.45% | 20.46% | 17.49% | 13.17% | ||||||
| Booking Holdings Inc. | 32.87% | 32.63% | 32.79% | 32.74% | 32.85% | 32.49% | 31.83% | 27.92% | 28.39% | 28.07% | 27.31% | 31.85% | 31.29% | 29.59% | 29.85% | 28.74% | 27.56% | 23.83% | ||||||
| Chipotle Mexican Grill Inc. | 14.65% | 15.27% | 16.23% | 16.38% | 16.65% | 17.01% | 16.94% | 16.97% | 16.75% | 15.99% | 15.78% | 15.63% | 15.42% | 14.89% | 13.44% | 12.15% | 11.36% | 10.65% | ||||||
| DoorDash, Inc. | 4.48% | 4.88% | 5.27% | 5.48% | 4.56% | 1.58% | -0.35% | -2.40% | -4.78% | -5.15% | -6.71% | -10.55% | -13.79% | -15.67% | -17.07% | -14.97% | -12.41% | -9.99% | ||||||
| Starbucks Corp. | 7.62% | 7.18% | 7.90% | 10.81% | 12.51% | 13.96% | 14.95% | 15.92% | 16.08% | 16.64% | 16.32% | 15.31% | 14.92% | 14.26% | 14.32% | 15.33% | 16.27% | 16.92% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Operating profit margin = 100
× (Operating incomeQ2 2026
+ Operating incomeQ1 2026
+ Operating incomeQ4 2025
+ Operating incomeQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (3,338 + 2,953 + 3,156 + 3,357)
÷ (7,099 + 6,517 + 7,008 + 7,078)
= 46.22%
2 Click competitor name to see calculations.
The operating profit margin demonstrates a trajectory of initial volatility followed by a period of significant expansion and subsequent long-term stabilization at an elevated level.
- Margin Volatility and Recovery (2022–2023)
- A contraction is observed during the first half of 2022, with the operating profit margin declining from 43.71% in March to a low of 39.48% by September. This downturn was followed by a robust recovery phase starting in early 2023, where the margin increased steadily, peaking at 45.68% in the second half of 2023.
- Stabilization and Performance Plateau (2024–2026)
- From March 2024 through June 2026, the operating profit margin exhibited a high degree of stability, fluctuating within a narrow band between 44.90% and 46.27%. This consistency suggests an optimization of the cost structure and a sustainable balance between operating expenses and revenue generation.
- Revenue and Operating Income Correlation
- The growth in operating profit margin is supported by a general upward trend in both top-line and operating figures. Revenues increased from 5,666 million USD in March 2022 to 7,099 million USD by June 2026. Concurrently, operating income grew from 2,313 million USD to 3,338 million USD, indicating that operating income grew at a rate that not only matched but, in several periods, exceeded revenue growth.
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Net Profit Margin
McDonald’s Corp., net profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 2,362) | 1,983) | 2,164) | 2,278) | 2,253) | 1,868) | 2,017) | 2,255) | 2,022) | 1,929) | 2,039) | 2,317) | 2,310) | 1,802) | 1,903) | 1,982) | 1,188) | 1,104) | ||||||
| Revenues | 7,099) | 6,517) | 7,008) | 7,078) | 6,843) | 5,956) | 6,388) | 6,873) | 6,490) | 6,169) | 6,406) | 6,692) | 6,498) | 5,898) | 5,927) | 5,872) | 5,718) | 5,666) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Net profit margin1 | 31.72% | 31.62% | 31.85% | 32.04% | 32.21% | 31.75% | 31.72% | 31.79% | 32.25% | 33.36% | 33.22% | 33.31% | 33.06% | 29.36% | 26.65% | 25.41% | 25.77% | 29.93% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 20.45% | 19.90% | 20.51% | 22.03% | 22.67% | 22.60% | 23.85% | 16.96% | 46.11% | 48.23% | 48.32% | 56.87% | 25.31% | 23.30% | 22.54% | 20.29% | 16.91% | 12.12% | ||||||
| Booking Holdings Inc. | 25.53% | 22.23% | 20.08% | 19.37% | 19.23% | 22.58% | 24.78% | 21.85% | 22.46% | 21.81% | 20.07% | 25.70% | 23.04% | 22.14% | 17.89% | 15.24% | 10.54% | 4.16% | ||||||
| Chipotle Mexican Grill Inc. | 11.42% | 11.96% | 12.88% | 13.04% | 13.32% | 13.59% | 13.56% | 13.51% | 13.23% | 12.70% | 12.45% | 12.27% | 12.00% | 11.49% | 10.41% | 9.61% | 9.28% | 8.74% | ||||||
| DoorDash, Inc. | 5.29% | 6.29% | 6.82% | 6.83% | 6.57% | 3.02% | 1.15% | -1.69% | -4.24% | -4.61% | -6.46% | -12.81% | -16.47% | -18.98% | -20.74% | -14.51% | -12.17% | -9.97% | ||||||
| Starbucks Corp. | 3.89% | 3.63% | 4.99% | 7.18% | 8.61% | 9.73% | 10.40% | 11.16% | 11.38% | 11.70% | 11.46% | 10.80% | 10.46% | 10.09% | 10.18% | 13.03% | 14.07% | 14.47% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Net profit margin = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (2,362 + 1,983 + 2,164 + 2,278)
÷ (7,099 + 6,517 + 7,008 + 7,078)
= 31.72%
2 Click competitor name to see calculations.
The analysis of profitability metrics indicates a period of initial volatility followed by a significant expansion and subsequent stabilization of the net profit margin. Overall, the organization demonstrates a strong ability to convert revenue into net income, maintaining a margin consistently above 25% throughout the analyzed period.
- Initial Volatility and Recovery (2022 - Early 2023)
- A contraction in the net profit margin is observed during the first half of 2022, with values dropping from 29.93% in March to a low of 25.41% by September. This period was characterized by relatively flat revenues. However, a sharp recovery began in early 2023, where the margin surged to 29.36% in March and continued an upward trajectory.
- Peak Profitability Phase (Mid 2023 - Early 2024)
- The highest levels of profitability were achieved between June 2023 and March 2024. During this window, the net profit margin peaked at 33.36% in March 2024. This expansion coincided with a notable increase in quarterly revenues, which rose from approximately 5.9 billion US$ to over 6.4 billion US$, suggesting efficient scaling and strong cost control during the revenue growth phase.
- Stabilization and Consolidation (Mid 2024 - Mid 2026)
- From June 2024 through June 2026, the net profit margin entered a phase of stability, fluctuating within a narrow corridor between 31.62% and 32.25%. While revenues continued to trend upward, reaching a peak of 7.099 billion US$ by June 2026, the net profit margin remained remarkably consistent. This suggests a matured operational efficiency where incremental revenue growth is matched by proportional increases in operating expenses.
The correlation between net income and revenue indicates a resilient financial structure. Despite quarterly fluctuations in top-line performance, the net profit margin has remained elevated compared to 2022 levels, reflecting an improved baseline of profitability across the observed timeframe.
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Return on Equity (ROE)
McDonald’s Corp., ROE calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 2,362) | 1,983) | 2,164) | 2,278) | 2,253) | 1,868) | 2,017) | 2,255) | 2,022) | 1,929) | 2,039) | 2,317) | 2,310) | 1,802) | 1,903) | 1,982) | 1,188) | 1,104) | ||||||
| Shareholders’ deficit | (1,023) | (1,286) | (1,791) | (2,163) | (2,760) | (3,454) | (3,797) | (5,177) | (4,824) | (4,833) | (4,707) | (4,855) | (4,999) | (5,776) | (6,003) | (6,566) | (6,370) | (5,991) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| ROE1 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Benchmarks | ||||||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 34.50% | 32.96% | 30.63% | 30.56% | 33.73% | 31.98% | 31.48% | 21.65% | 60.53% | 62.55% | 58.69% | 59.85% | 45.46% | 38.34% | 34.05% | 29.40% | 23.80% | 16.92% | ||||||
| Booking Holdings Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | 374.67% | 109.92% | 66.51% | 38.58% | 11.89% | ||||||
| Chipotle Mexican Grill Inc. | 64.52% | 60.31% | 54.26% | 47.69% | 43.70% | 44.73% | 41.97% | 41.08% | 37.99% | 38.57% | 40.13% | 40.55% | 40.27% | 41.60% | 37.97% | 34.75% | 35.10% | 32.06% | ||||||
| DoorDash, Inc. | 8.48% | 9.08% | 9.32% | 9.09% | 8.75% | 4.04% | 1.58% | -2.27% | -5.68% | -6.00% | -8.20% | -15.92% | -19.79% | -20.85% | -20.21% | -12.89% | -9.26% | -11.29% | ||||||
| Starbucks Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
ROE = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ Shareholders’ deficit
= 100 × (2,362 + 1,983 + 2,164 + 2,278)
÷ -1,023 = —
2 Click competitor name to see calculations.
An analysis of the financial performance between March 2022 and June 2026 reveals a consistent growth in profitability occurring simultaneously with a strategic reduction in the shareholders' deficit.
- Net Income Trends
- Net income demonstrated a sustained upward trajectory over the observed period, increasing from 1,104 million USD in March 2022 to 2,362 million USD by June 2026. Although quarterly volatility is present, a clear pattern of growth is established, with quarterly earnings consistently exceeding 2,000 million USD from December 2023 onwards.
- Shareholders' Deficit Dynamics
- The company maintained a negative equity position throughout the entire duration. However, a significant trend of deficit reduction is observed. After reaching a peak deficit of 6,566 million USD in September 2022, the balance improved steadily, narrowing to 1,023 million USD by June 2026. This represents a substantial recovery of the equity base over the four-year span.
- Return on Equity (ROE) Interpretation
- The coexistence of positive net income and a shareholders' deficit results in a mathematically negative ROE. In this specific financial context, the negative ROE is not a result of operational losses, but rather a structural characteristic of the balance sheet. The convergence of increasing net income and a diminishing deficit indicates a movement toward a positive equity position, which will eventually normalize the ROE calculation.
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Return on Assets (ROA)
McDonald’s Corp., ROA calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 2,362) | 1,983) | 2,164) | 2,278) | 2,253) | 1,868) | 2,017) | 2,255) | 2,022) | 1,929) | 2,039) | 2,317) | 2,310) | 1,802) | 1,903) | 1,982) | 1,188) | 1,104) | ||||||
| Total assets | 59,920) | 60,037) | 59,515) | 60,608) | 59,555) | 56,329) | 55,182) | 56,172) | 53,801) | 53,513) | 56,147) | 52,089) | 50,442) | 52,014) | 50,436) | 48,502) | 49,248) | 50,878) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| ROA1 | 14.66% | 14.45% | 14.39% | 13.89% | 14.09% | 14.49% | 14.90% | 14.68% | 15.44% | 16.06% | 15.08% | 16.00% | 15.86% | 13.22% | 12.25% | 12.19% | 12.35% | 13.98% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 9.36% | 9.38% | 11.31% | 11.41% | 9.73% | 10.13% | 12.63% | 8.29% | 18.40% | 20.13% | 23.21% | 25.47% | 10.85% | 10.13% | 11.80% | 10.13% | 6.55% | 4.70% | ||||||
| Booking Holdings Inc. | 24.29% | 22.20% | 18.47% | 17.54% | 15.69% | 20.00% | 21.23% | 18.00% | 17.62% | 17.31% | 17.62% | 20.68% | 16.78% | 15.96% | 12.06% | 11.06% | 6.30% | 2.32% | ||||||
| Chipotle Mexican Grill Inc. | 16.01% | 16.49% | 17.07% | 16.55% | 16.64% | 17.26% | 16.67% | 16.47% | 15.81% | 15.41% | 15.27% | 14.79% | 14.75% | 14.64% | 12.98% | 11.86% | 11.55% | 10.58% | ||||||
| DoorDash, Inc. | 4.30% | 4.70% | 4.76% | 4.80% | 4.61% | 2.50% | 0.96% | -1.40% | -3.44% | -3.67% | -5.15% | -10.43% | -13.19% | -14.09% | -13.94% | -9.21% | -6.91% | -7.70% | ||||||
| Starbucks Corp. | 4.89% | 4.25% | 5.80% | 7.82% | 9.89% | 11.03% | 12.00% | 13.52% | 14.16% | 14.71% | 14.01% | 13.17% | 12.43% | 11.75% | 11.73% | 14.80% | 15.19% | 15.24% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
ROA = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ Total assets
= 100 × (2,362 + 1,983 + 2,164 + 2,278)
÷ 59,920 = 14.66%
2 Click competitor name to see calculations.
The analysis of profitability metrics reveals a period of asset expansion accompanied by a recovery and subsequent stabilization of asset efficiency. The correlation between increasing net income and a growing asset base suggests a managed growth strategy characterized by steady scaling.
- Net Income Trajectory
- A consistent upward trend in net income is observable, moving from 1,104 million US$ in March 2022 to 2,362 million US$ in June 2026. The growth is marked by notable seasonal peaks, particularly in the third quarters of most years, indicating a recurring cyclicality in earnings performance.
- Total Asset Growth
- The asset base expanded from 50,878 million US$ to 59,920 million US$ over the observed timeframe. This represents a gradual increase in the company's resource base, with the most significant acceleration occurring between September 2023 and December 2023, as well as throughout 2025.
- Return on Assets (ROA) Dynamics
- The ROA exhibited a recovery phase in 2022 and early 2023, bottoming at 12.19% in September 2022 before ascending to a peak of 16.06% by March 2024. In the subsequent periods through June 2026, the ROA maintained a consistent range between 13.89% and 14.90%. This stability indicates that the company successfully scaled its income generation in tandem with its expanding asset base, thereby maintaining a consistent level of asset productivity.
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