Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Booking Holdings Inc., profitability ratios (quarterly data)
Based on: 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31).
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Booking Holdings Inc. operating profit margin ratio improved from Q2 2023 to Q3 2023 but then deteriorated significantly from Q3 2023 to Q4 2023. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Booking Holdings Inc. net profit margin ratio improved from Q2 2023 to Q3 2023 but then deteriorated significantly from Q3 2023 to Q4 2023. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Booking Holdings Inc. ROA improved from Q2 2023 to Q3 2023 but then slightly deteriorated from Q3 2023 to Q4 2023 not reaching Q2 2023 level. |
Operating Profit Margin
Booking Holdings Inc., operating profit margin calculation (quarterly data)
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||
| Operating income (loss) | 609) | 3,103) | 1,673) | 450) | 1,345) | 2,583) | 1,000) | 174) | 848) | 2,015) | (56) | (311) | (153) | 315) | (484) | (309) | 1,172) | 2,370) | 1,247) | 556) | ||||||
| Revenues | 4,784) | 7,341) | 5,462) | 3,778) | 4,049) | 6,052) | 4,294) | 2,695) | 2,981) | 4,676) | 2,160) | 1,141) | 1,238) | 2,640) | 630) | 2,288) | 3,339) | 5,040) | 3,850) | 2,837) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||||
| Operating profit margin1 | 27.31% | 31.85% | 31.29% | 29.59% | 29.85% | 28.74% | 27.56% | 23.83% | 22.78% | 16.22% | -2.86% | -11.21% | -9.28% | 7.80% | 24.33% | 30.86% | 35.48% | — | — | — | ||||||
| Benchmarks | ||||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||||||||
| Airbnb Inc. | 15.31% | 23.42% | 21.53% | 20.69% | 21.45% | 20.46% | 17.49% | 13.17% | 7.17% | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Carnival Corp. & plc | 9.06% | 2.18% | -8.39% | -20.43% | -35.99% | -53.41% | -118.05% | -201.31% | -371.54% | -1,040.94% | -5,010.56% | -1,162.98% | -158.45% | -65.16% | -14.93% | 10.40% | 15.73% | 16.31% | 16.40% | 17.04% | ||||||
| Chipotle Mexican Grill Inc. | 15.78% | 15.63% | 15.42% | 14.89% | 13.44% | 12.15% | 11.36% | 10.65% | 10.67% | 10.61% | 9.22% | 6.02% | 4.85% | 4.67% | 4.98% | 7.12% | 7.95% | — | — | — | ||||||
| McDonald’s Corp. | 45.68% | 45.68% | 45.40% | 40.96% | 40.42% | 39.48% | 39.87% | 43.71% | 44.59% | 44.84% | 44.34% | 40.33% | 38.13% | 38.84% | 38.21% | 41.61% | 43.03% | — | — | — | ||||||
| Starbucks Corp. | 16.32% | 15.31% | 14.92% | 14.26% | 14.32% | 15.33% | 16.27% | 16.92% | 16.77% | 14.56% | 7.36% | 5.42% | 6.64% | 8.67% | 14.67% | 15.88% | 15.38% | 15.16% | 15.14% | 14.96% | ||||||
Based on: 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31).
1 Q4 2023 Calculation
Operating profit margin = 100
× (Operating income (loss)Q4 2023
+ Operating income (loss)Q3 2023
+ Operating income (loss)Q2 2023
+ Operating income (loss)Q1 2023)
÷ (RevenuesQ4 2023
+ RevenuesQ3 2023
+ RevenuesQ2 2023
+ RevenuesQ1 2023)
= 100 × (609 + 3,103 + 1,673 + 450)
÷ (4,784 + 7,341 + 5,462 + 3,778)
= 27.31%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Booking Holdings Inc. operating profit margin ratio improved from Q2 2023 to Q3 2023 but then deteriorated significantly from Q3 2023 to Q4 2023. |
Net Profit Margin
Booking Holdings Inc., net profit margin calculation (quarterly data)
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||
| Net income (loss) | 222) | 2,511) | 1,290) | 266) | 1,235) | 1,666) | 857) | (700) | 618) | 769) | (167) | (55) | (165) | 801) | 122) | (699) | 1,171) | 1,950) | 979) | 765) | ||||||
| Revenues | 4,784) | 7,341) | 5,462) | 3,778) | 4,049) | 6,052) | 4,294) | 2,695) | 2,981) | 4,676) | 2,160) | 1,141) | 1,238) | 2,640) | 630) | 2,288) | 3,339) | 5,040) | 3,850) | 2,837) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||||
| Net profit margin1 | 20.07% | 25.70% | 23.04% | 22.14% | 17.89% | 15.24% | 10.54% | 4.16% | 10.63% | 4.15% | 5.77% | 12.44% | 0.87% | 15.68% | 22.52% | 23.43% | 32.29% | — | — | — | ||||||
| Benchmarks | ||||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||||||||
| Airbnb Inc. | 48.32% | 56.87% | 25.31% | 23.30% | 22.54% | 20.29% | 16.91% | 12.12% | -5.88% | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Carnival Corp. & plc | -0.34% | -8.11% | -19.83% | -32.68% | -50.07% | -74.00% | -156.78% | -268.73% | -497.96% | -1,385.69% | -6,426.76% | -1,373.56% | -182.95% | -73.40% | -17.53% | 8.94% | 14.36% | 14.93% | 15.08% | 16.03% | ||||||
| Chipotle Mexican Grill Inc. | 12.45% | 12.27% | 12.00% | 11.49% | 10.41% | 9.61% | 9.28% | 8.74% | 8.65% | 9.88% | 8.57% | 6.44% | 5.94% | 4.08% | 4.55% | 5.95% | 6.27% | — | — | — | ||||||
| McDonald’s Corp. | 33.22% | 33.31% | 33.06% | 29.36% | 26.65% | 25.41% | 25.77% | 29.93% | 32.49% | 32.33% | 31.72% | 26.31% | 24.63% | 25.60% | 24.78% | 27.86% | 28.59% | — | — | — | ||||||
| Starbucks Corp. | 11.46% | 10.80% | 10.46% | 10.09% | 10.18% | 13.03% | 14.07% | 14.47% | 14.45% | 10.43% | 4.18% | 2.87% | 3.95% | 5.56% | 12.71% | 13.81% | 13.58% | 13.63% | 11.86% | 11.98% | ||||||
Based on: 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31).
1 Q4 2023 Calculation
Net profit margin = 100
× (Net income (loss)Q4 2023
+ Net income (loss)Q3 2023
+ Net income (loss)Q2 2023
+ Net income (loss)Q1 2023)
÷ (RevenuesQ4 2023
+ RevenuesQ3 2023
+ RevenuesQ2 2023
+ RevenuesQ1 2023)
= 100 × (222 + 2,511 + 1,290 + 266)
÷ (4,784 + 7,341 + 5,462 + 3,778)
= 20.07%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Booking Holdings Inc. net profit margin ratio improved from Q2 2023 to Q3 2023 but then deteriorated significantly from Q3 2023 to Q4 2023. |
Return on Equity (ROE)
Booking Holdings Inc., ROE calculation (quarterly data)
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||
| Net income (loss) | 222) | 2,511) | 1,290) | 266) | 1,235) | 1,666) | 857) | (700) | 618) | 769) | (167) | (55) | (165) | 801) | 122) | (699) | 1,171) | 1,950) | 979) | 765) | ||||||
| Stockholders’ equity (deficit) | (2,744) | (625) | (665) | 1,074) | 2,782) | 3,670) | 4,002) | 4,373) | 6,178) | 5,545) | 4,799) | 4,764) | 4,893) | 4,913) | 3,999) | 3,831) | 5,933) | 5,951) | 5,307) | 6,915) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||||
| ROE1 | — | — | — | 374.67% | 109.92% | 66.51% | 38.58% | 11.89% | 18.86% | 6.89% | 8.63% | 14.76% | 1.21% | 28.39% | 63.62% | 88.78% | 82.00% | — | — | — | ||||||
| Benchmarks | ||||||||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||||||||
| Airbnb Inc. | 58.69% | 59.85% | 45.46% | 38.34% | 34.05% | 29.40% | 23.80% | 16.92% | -7.37% | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Carnival Corp. & plc | -1.08% | -23.33% | -59.13% | -79.34% | -86.24% | -84.91% | -111.15% | -91.35% | -78.24% | -61.25% | -51.05% | -57.68% | -49.80% | -38.92% | -14.17% | 7.71% | 11.79% | 12.10% | 12.39% | 12.78% | ||||||
| Chipotle Mexican Grill Inc. | 40.13% | 40.55% | 40.27% | 41.60% | 37.97% | 34.75% | 35.10% | 32.06% | 28.42% | 30.74% | 26.97% | 19.38% | 17.61% | 13.14% | 14.99% | 20.24% | 20.81% | — | — | — | ||||||
| McDonald’s Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Starbucks Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
Based on: 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31).
1 Q4 2023 Calculation
ROE = 100
× (Net income (loss)Q4 2023
+ Net income (loss)Q3 2023
+ Net income (loss)Q2 2023
+ Net income (loss)Q1 2023)
÷ Stockholders’ equity (deficit)
= 100 × (222 + 2,511 + 1,290 + 266)
÷ -2,744 = —
2 Click competitor name to see calculations.
Return on Assets (ROA)
Booking Holdings Inc., ROA calculation (quarterly data)
| Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | Dec 31, 2019 | Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||
| Net income (loss) | 222) | 2,511) | 1,290) | 266) | 1,235) | 1,666) | 857) | (700) | 618) | 769) | (167) | (55) | (165) | 801) | 122) | (699) | 1,171) | 1,950) | 979) | 765) | ||||||
| Total assets | 24,342) | 25,635) | 26,558) | 25,206) | 25,361) | 22,063) | 24,493) | 22,384) | 23,641) | 23,341) | 23,881) | 23,655) | 21,874) | 22,145) | 20,912) | 17,862) | 21,402) | 21,446) | 21,494) | 22,366) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||||
| ROA1 | 17.62% | 20.68% | 16.78% | 15.96% | 12.06% | 11.06% | 6.30% | 2.32% | 4.93% | 1.64% | 1.73% | 2.97% | 0.27% | 6.30% | 12.17% | 19.04% | 22.73% | — | — | — | ||||||
| Benchmarks | ||||||||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||||||||
| Airbnb Inc. | 23.21% | 25.47% | 10.85% | 10.13% | 11.80% | 10.13% | 6.55% | 4.70% | -2.57% | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Carnival Corp. & plc | -0.15% | -3.26% | -6.69% | -9.42% | -11.78% | -13.70% | -17.33% | -17.68% | -17.81% | -17.01% | -16.57% | -19.97% | -19.10% | -14.94% | -5.93% | 3.99% | 6.64% | 6.95% | 6.71% | 7.05% | ||||||
| Chipotle Mexican Grill Inc. | 15.27% | 14.79% | 14.75% | 14.64% | 12.98% | 11.86% | 11.55% | 10.58% | 9.81% | 10.72% | 9.28% | 6.61% | 5.95% | 4.21% | 4.76% | 6.50% | 6.86% | — | — | — | ||||||
| McDonald’s Corp. | 15.08% | 16.00% | 15.86% | 13.22% | 12.25% | 12.19% | 12.35% | 13.98% | 14.01% | 13.81% | 13.29% | 10.10% | 8.99% | 9.72% | 9.55% | 11.48% | 12.68% | — | — | — | ||||||
| Starbucks Corp. | 14.01% | 13.17% | 12.43% | 11.75% | 11.73% | 14.80% | 15.19% | 15.24% | 13.38% | 9.59% | 3.51% | 2.22% | 3.16% | 4.59% | 12.33% | 13.43% | 18.73% | 17.00% | 17.19% | 15.16% | ||||||
Based on: 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31).
1 Q4 2023 Calculation
ROA = 100
× (Net income (loss)Q4 2023
+ Net income (loss)Q3 2023
+ Net income (loss)Q2 2023
+ Net income (loss)Q1 2023)
÷ Total assets
= 100 × (222 + 2,511 + 1,290 + 266)
÷ 24,342 = 17.62%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Booking Holdings Inc. ROA improved from Q2 2023 to Q3 2023 but then slightly deteriorated from Q3 2023 to Q4 2023 not reaching Q2 2023 level. |