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Booking Holdings Inc. (BKNG)

Profitability Analysis
Quarterly Data

Difficulty: Beginner

Annual Data

Quarterly Data

Profitability ratios measure the company's ability to generate profitable sales from its resources (assets).

Ratios (Summary)
Gross Profit Margin
Operating Profit Margin
Net Profit Margin
Return on Equity (ROE)
Return on Assets (ROA)

Ratios (Summary)

Booking Holdings Inc., profitability ratios (quarterly data)

Microsoft Excel

LibreOffice Calc

		Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Return on Sales
	Gross profit margin	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
	Operating profit margin	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
	Net profit margin	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
	Return on Investment
	Return on equity (ROE)	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
	Return on assets (ROA)	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%

Source: Based on data from Booking Holdings Inc. Quarterly and Annual Reports

Ratio	Description	The company
Gross profit margin	Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures.	Booking Holdings Inc.'s gross profit margin improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.
Operating profit margin	A profitability ratio calculated as operating income divided by revenue.	Booking Holdings Inc.'s operating profit margin deteriorated from Q4 2017 to Q1 2018 but then improved from Q1 2018 to Q2 2018 exceeding Q4 2017 level.
Net profit margin	An indicator of profitability, calculated as net income divided by revenue.	Booking Holdings Inc.'s net profit margin improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.
ROE	A profitability ratio calculated as net income divided by shareholders' equity.	Booking Holdings Inc.'s ROE improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.
ROA	A profitability ratio calculated as net income divided by total assets.	Booking Holdings Inc.'s ROA improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.

Gross Profit Margin

Booking Holdings Inc., gross profit margin calculation (quarterly data)

Microsoft Excel

LibreOffice Calc

		Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in thousands)
	Gross profit
	Revenues
	Ratio
	Gross profit margin¹	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%

Source: Based on data from Booking Holdings Inc. Quarterly and Annual Reports

Q2 2018 Calculations

¹ Gross profit margin = 100 × (Gross profit_{Q2 2018} + Gross profit_{Q1 2018} + Gross profit_{Q4 2017} + Gross profit_{Q3 2017}) ÷ (Revenues_{Q2 2018} + Revenues_{Q1 2018} + Revenues_{Q4 2017} + Revenues_{Q3 2017})
= 100 × ( hidden + hidden + hidden + hidden ) ÷ ( hidden + hidden + hidden + hidden ) = hidden %

Ratio	Description	The company
Gross profit margin	Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures.	Booking Holdings Inc.'s gross profit margin improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.

Operating Profit Margin

Booking Holdings Inc., operating profit margin calculation (quarterly data)

Microsoft Excel

LibreOffice Calc

		Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in thousands)
	Operating income
	Revenues
	Ratio
	Operating profit margin¹	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%

Source: Based on data from Booking Holdings Inc. Quarterly and Annual Reports

Q2 2018 Calculations

¹ Operating profit margin = 100 × (Operating income_{Q2 2018} + Operating income_{Q1 2018} + Operating income_{Q4 2017} + Operating income_{Q3 2017}) ÷ (Revenues_{Q2 2018} + Revenues_{Q1 2018} + Revenues_{Q4 2017} + Revenues_{Q3 2017})
= 100 × ( hidden + hidden + hidden + hidden ) ÷ ( hidden + hidden + hidden + hidden ) = hidden %

Ratio	Description	The company
Operating profit margin	A profitability ratio calculated as operating income divided by revenue.	Booking Holdings Inc.'s operating profit margin deteriorated from Q4 2017 to Q1 2018 but then improved from Q1 2018 to Q2 2018 exceeding Q4 2017 level.

Net Profit Margin

Booking Holdings Inc., net profit margin calculation (quarterly data)

Microsoft Excel

LibreOffice Calc

		Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in thousands)
	Net income applicable to common stockholders
	Revenues
	Ratio
	Net profit margin¹	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%

Source: Based on data from Booking Holdings Inc. Quarterly and Annual Reports

Q2 2018 Calculations

¹ Net profit margin = 100 × (Net income applicable to common stockholders_{Q2 2018} + Net income applicable to common stockholders_{Q1 2018} + Net income applicable to common stockholders_{Q4 2017} + Net income applicable to common stockholders_{Q3 2017}) ÷ (Revenues_{Q2 2018} + Revenues_{Q1 2018} + Revenues_{Q4 2017} + Revenues_{Q3 2017})
= 100 × ( hidden + hidden + hidden + hidden ) ÷ ( hidden + hidden + hidden + hidden ) = hidden %

Ratio	Description	The company
Net profit margin	An indicator of profitability, calculated as net income divided by revenue.	Booking Holdings Inc.'s net profit margin improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.

Return on Equity (ROE)

Booking Holdings Inc., ROE calculation (quarterly data)

Microsoft Excel

LibreOffice Calc

		Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in thousands)
	Net income applicable to common stockholders
	Stockholders' equity
	Ratio
	ROE¹	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%

Source: Based on data from Booking Holdings Inc. Quarterly and Annual Reports

Q2 2018 Calculations

¹ ROE = 100 × (Net income applicable to common stockholders_{Q2 2018} + Net income applicable to common stockholders_{Q1 2018} + Net income applicable to common stockholders_{Q4 2017} + Net income applicable to common stockholders_{Q3 2017}) ÷ Stockholders' equity
= 100 × ( hidden + hidden + hidden + hidden ) ÷ hidden = hidden %

Ratio	Description	The company
ROE	A profitability ratio calculated as net income divided by shareholders' equity.	Booking Holdings Inc.'s ROE improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.

Return on Assets (ROA)

Booking Holdings Inc., ROA calculation (quarterly data)

Microsoft Excel

LibreOffice Calc

		Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in thousands)
	Net income applicable to common stockholders
	Total assets
	Ratio
	ROA¹	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%

Source: Based on data from Booking Holdings Inc. Quarterly and Annual Reports

Q2 2018 Calculations

¹ ROA = 100 × (Net income applicable to common stockholders_{Q2 2018} + Net income applicable to common stockholders_{Q1 2018} + Net income applicable to common stockholders_{Q4 2017} + Net income applicable to common stockholders_{Q3 2017}) ÷ Total assets
= 100 × ( hidden + hidden + hidden + hidden ) ÷ hidden = hidden %

Ratio	Description	The company
ROA	A profitability ratio calculated as net income divided by total assets.	Booking Holdings Inc.'s ROA improved from Q4 2017 to Q1 2018 and from Q1 2018 to Q2 2018.

	Booking Holdings Inc.	Other companies (not purchased previously)
Financial Statements
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Ratios
Relative Valuation
Discounted Cash Flow (DCF) Valuation
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Long-term Trends
Analysis
Financial Reporting Quality

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