Calculation
| P/E | = | Share price1, 2, 3 | ÷ | Earnings per share1 (EPS) | EPS1 | = | Net income applicable to common stockholders1 (in millions) | ÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Feb 20, 2025 | 28.00 | = | 5,018.23 | ÷ | 179.25 | 179.25 | = | 5,882 | ÷ | 32,815,201 | |
| Feb 22, 2024 | 31.09 | = | 3,901.99 | ÷ | 125.52 | 125.52 | = | 4,289 | ÷ | 34,171,027 | |
| Feb 23, 2023 | 29.87 | = | 2,426.49 | ÷ | 81.23 | 81.23 | = | 3,058 | ÷ | 37,648,373 | |
| Feb 23, 2022 | 86.68 | = | 2,469.83 | ÷ | 28.49 | 28.49 | = | 1,165 | ÷ | 40,887,702 | |
| Feb 24, 2021 | 1,696.44 | = | 2,443.50 | ÷ | 1.44 | 1.44 | = | 59 | ÷ | 40,961,796 | |
| Feb 26, 2020 | 14.16 | = | 1,678.20 | ÷ | 118.48 | 118.48 | = | 4,865 | ÷ | 41,061,814 | |
| Feb 27, 2019 | 21.46 | = | 1,906.00 | ÷ | 88.82 | 88.82 | = | 3,998 | ÷ | 45,012,725 | |
| Feb 27, 2018 | 38.61 | = | 1,871.60 | ÷ | 48.47 | 48.47 | = | 2,341 | ÷ | 48,288,592 | |
| Feb 27, 2017 | 37.59 | = | 1,632.01 | ÷ | 43.42 | 43.42 | = | 2,135 | ÷ | 49,170,417 | |
| Feb 17, 2016 | 24.03 | = | 1,235.56 | ÷ | 51.42 | 51.42 | = | 2,551 | ÷ | 49,616,595 | |
| Feb 19, 2015 | 26.12 | = | 1,218.05 | ÷ | 46.63 | 46.63 | = | 2,422 | ÷ | 51,939,191 | |
| Feb 20, 2014 | 35.35 | = | 1,283.00 | ÷ | 36.30 | 36.30 | = | 1,893 | ÷ | 52,142,345 | |
| Feb 27, 2013 | 24.45 | = | 695.91 | ÷ | 28.46 | 28.46 | = | 1,420 | ÷ | 49,870,893 | |
| Feb 27, 2012 | 27.89 | = | 591.54 | ÷ | 21.21 | 21.21 | = | 1,056 | ÷ | 49,798,861 | |
| Feb 25, 2011 | 42.86 | = | 460.03 | ÷ | 10.73 | 10.73 | = | 528 | ÷ | 49,151,597 | |
| Feb 19, 2010 | 21.47 | = | 230.57 | ÷ | 10.74 | 10.74 | = | 489 | ÷ | 45,581,142 | |
| Feb 20, 2009 | 17.74 | = | 83.75 | ÷ | 4.72 | 4.72 | = | 193 | ÷ | 40,980,720 | |
| Mar 3, 2008 | 28.12 | = | 113.69 | ÷ | 4.04 | 4.04 | = | 156 | ÷ | 38,472,411 | |
| Mar 1, 2007 | 27.54 | = | 53.16 | ÷ | 1.93 | 1.93 | = | 73 | ÷ | 37,585,373 | |
| Mar 7, 2006 | 4.89 | = | 23.51 | ÷ | 4.81 | 4.81 | = | 191 | ÷ | 39,710,000 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of Booking Holdings Inc. Annual Report.
- Share Price Trends
- The share price exhibited significant growth over the observed period, rising from $23.51 in March 2006 to $5018.23 in February 2025. The increase was characterized by periods of rapid appreciation, notably between 2009 and 2014, where the price surged from $83.75 to $1283. This was followed by fluctuations including a dip in 2020 to $1678.2, likely impacted by external economic factors, before resuming an upward trajectory to surpass $5000 by 2025.
- Earnings Per Share (EPS) Trends
- EPS demonstrated a generally upward trend, increasing from $4.81 in 2006 to $179.25 in 2025. Notable growth was observed between 2009 and 2019, with EPS rising from $4.72 to $88.82. However, there was a significant drop in 2021 to $1.44, suggesting an extraordinary event negatively affected earnings that year. Subsequently, EPS recovered and increased sharply in the following years, reaching $179.25 in 2025.
- P/E Ratio Analysis
- The price-to-earnings (P/E) ratio showed considerable variability over the period. Initially, the ratio fluctuated within a range from approximately 4.89 in 2006 to peaks of over 40 by 2011 and 2017, indicating times when the market priced the company's earnings at a premium. The extremely high P/E of 1696.44 in 2021 corresponds with the dramatic EPS decline that year, reflecting an anomalous valuation scenario. Afterward, the P/E ratio normalized and stabilized around the high 20s to low 30s, consistent with moderate market expectations for earnings growth.
- Overall Insights
- Over the analyzed time frame, the company experienced substantial capital appreciation and earnings growth, punctuated by a significant earnings drop in 2021 that notably distorted the P/E ratio. Share prices ultimately resumed their upward momentum post-2021, supported by recovering and expanding earnings. The P/E ratio's variations suggest periods of both market optimism and caution. The data implies strong long-term value creation, with transient disruptions impacting short-term financial metrics.
Comparison to Competitors
| Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Feb 20, 2025 | 28.00 | 33.58 | 50.81 | 728.78 | 27.00 | 29.62 |
| Feb 22, 2024 | 31.09 | 20.59 | 58.48 | — | 25.23 | 29.09 |
| Feb 23, 2023 | 29.87 | 44.53 | 49.37 | — | 31.22 | 34.26 |
| Feb 23, 2022 | 86.68 | — | 67.03 | — | 24.15 | 30.95 |
| Feb 24, 2021 | 1,696.44 | — | 122.18 | — | 33.31 | 118.26 |
| Feb 26, 2020 | 14.16 | — | 67.72 | — | 25.99 | 27.63 |
| Feb 27, 2019 | 21.46 | — | 91.33 | — | 23.66 | 18.71 |
| Feb 27, 2018 | 38.61 | — | 42.15 | — | 24.95 | 28.08 |
| Feb 27, 2017 | 37.59 | — | 499.87 | — | 22.55 | 28.81 |
| Feb 17, 2016 | 24.03 | — | 29.06 | — | 23.56 | 32.88 |
| Feb 19, 2015 | 26.12 | — | 47.09 | — | 19.19 | 28.27 |
| Feb 20, 2014 | 35.35 | — | 51.40 | — | 17.10 | 7,312.64 |
| Feb 27, 2013 | 24.45 | — | 35.78 | — | 17.64 | 26.20 |
| Feb 27, 2012 | 27.89 | — | 54.76 | — | 18.57 | 25.14 |
| Feb 25, 2011 | 42.86 | — | 46.04 | — | 15.70 | 24.20 |
| Feb 19, 2010 | 21.47 | — | 26.12 | — | 15.10 | 40.57 |
| Feb 20, 2009 | 17.74 | — | 21.96 | — | 14.02 | 19.66 |
| Mar 3, 2008 | 28.12 | — | 48.84 | — | 26.95 | 25.02 |
| Mar 1, 2007 | 27.54 | — | 50.83 | — | 15.55 | 48.96 |
| Mar 7, 2006 | 4.89 | — | 46.61 | — | 17.02 | 48.21 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
| Booking Holdings Inc. | Consumer Services | |
|---|---|---|
| Feb 20, 2025 | 28.00 | 34.04 |
| Feb 22, 2024 | 31.09 | 30.62 |
| Feb 23, 2023 | 29.87 | 39.20 |
| Feb 23, 2022 | 86.68 | 46.48 |
| Feb 24, 2021 | 1,696.44 | 569.28 |
| Feb 26, 2020 | 14.16 | 23.50 |
| Feb 27, 2019 | 21.46 | 22.35 |
| Feb 27, 2018 | 38.61 | 29.11 |
| Feb 27, 2017 | 37.59 | 28.83 |
| Feb 17, 2016 | 24.03 | 26.42 |
| Feb 19, 2015 | 26.12 | 24.14 |
| Feb 20, 2014 | 35.35 | 30.71 |
| Feb 27, 2013 | 24.45 | 20.75 |
| Feb 27, 2012 | 27.89 | 21.79 |
| Feb 25, 2011 | 42.86 | 19.91 |
| Feb 19, 2010 | 21.47 | 17.70 |
| Feb 20, 2009 | 17.74 | 14.65 |
| Mar 3, 2008 | 28.12 | 27.08 |
| Mar 1, 2007 | 27.54 | 20.57 |
| Mar 7, 2006 | 4.89 | 21.30 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
| Booking Holdings Inc. | Consumer Discretionary | |
|---|---|---|
| Feb 20, 2025 | 28.00 | 112.42 |
| Feb 22, 2024 | 31.09 | 33.63 |
| Feb 23, 2023 | 29.87 | 46.01 |
| Feb 23, 2022 | 86.68 | 39.27 |
| Feb 24, 2021 | 1,696.44 | 73.74 |
| Feb 26, 2020 | 14.16 | 39.37 |
| Feb 27, 2019 | 21.46 | 33.13 |
| Feb 27, 2018 | 38.61 | 47.03 |
| Feb 27, 2017 | 37.59 | 29.19 |
| Feb 17, 2016 | 24.03 | 24.70 |
| Feb 19, 2015 | 26.12 | 29.48 |
| Feb 20, 2014 | 35.35 | 26.50 |
| Feb 27, 2013 | 24.45 | 20.90 |
| Feb 27, 2012 | 27.89 | 11.38 |
| Feb 25, 2011 | 42.86 | 17.54 |
| Feb 19, 2010 | 21.47 | 18.66 |
| Feb 20, 2009 | 17.74 | 303.41 |
| Mar 3, 2008 | 28.12 | 24.33 |
| Mar 1, 2007 | 27.54 | 117.34 |
| Mar 7, 2006 | 4.89 | 17.54 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).