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Microsoft Excel LibreOffice Calc

Booking Holdings Inc. (BKNG)


Analysis of Profitability Ratios

Low level of difficulty


Profitability Ratios (Summary)

Booking Holdings Inc., profitability ratios

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Return on Sales
Gross profit margin hidden hidden hidden hidden hidden
Operating profit margin hidden hidden hidden hidden hidden
Net profit margin hidden hidden hidden hidden hidden
Return on Investment
Return on equity (ROE) hidden hidden hidden hidden hidden
Return on assets (ROA) hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Booking Holdings Inc.’s gross profit margin ratio improved from 2016 to 2017 and from 2017 to 2018.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Booking Holdings Inc.’s operating profit margin ratio improved from 2016 to 2017 and from 2017 to 2018.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Booking Holdings Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. Booking Holdings Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.
ROA A profitability ratio calculated as net income divided by total assets. Booking Holdings Inc.’s ROA deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.

Gross Profit Margin

Booking Holdings Inc., gross profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Gross profit hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden
Profitability Ratio
Gross profit margin1 hidden hidden hidden hidden hidden
Benchmarks
Gross Profit Margin, Competitors2
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
McDonald’s Corp. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).

1 2018 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenues
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Booking Holdings Inc.’s gross profit margin ratio improved from 2016 to 2017 and from 2017 to 2018.

Operating Profit Margin

Booking Holdings Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Operating income hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden
Profitability Ratio
Operating profit margin1 hidden hidden hidden hidden hidden
Benchmarks
Operating Profit Margin, Competitors2
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
McDonald’s Corp. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
Operating Profit Margin, Sector
Travel & Leisure hidden hidden hidden hidden hidden
Operating Profit Margin, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).

1 2018 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Profitability ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Booking Holdings Inc.’s operating profit margin ratio improved from 2016 to 2017 and from 2017 to 2018.

Net Profit Margin

Booking Holdings Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden
Profitability Ratio
Net profit margin1 hidden hidden hidden hidden hidden
Benchmarks
Net Profit Margin, Competitors2
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
McDonald’s Corp. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
Net Profit Margin, Sector
Travel & Leisure hidden hidden hidden hidden hidden
Net Profit Margin, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).

1 2018 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Profitability ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Booking Holdings Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.

Return on Equity (ROE)

Booking Holdings Inc., ROE calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income hidden hidden hidden hidden hidden
Stockholders’ equity hidden hidden hidden hidden hidden
Profitability Ratio
ROE1 hidden hidden hidden hidden hidden
Benchmarks
ROE, Competitors2
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
McDonald’s Corp. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
ROE, Sector
Travel & Leisure hidden hidden hidden hidden hidden
ROE, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).

1 2018 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. Booking Holdings Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.

Return on Assets (ROA)

Booking Holdings Inc., ROA calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income hidden hidden hidden hidden hidden
Total assets hidden hidden hidden hidden hidden
Profitability Ratio
ROA1 hidden hidden hidden hidden hidden
Benchmarks
ROA, Competitors2
Delta Air Lines Inc. hidden hidden hidden hidden hidden
Marriott International Inc. hidden hidden hidden hidden hidden
McDonald’s Corp. hidden hidden hidden hidden hidden
Starbucks Corp. hidden hidden hidden hidden hidden
ROA, Sector
Travel & Leisure hidden hidden hidden hidden hidden
ROA, Industry
Consumer Services hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).

1 2018 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × hidden ÷ hidden = hidden

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Booking Holdings Inc.’s ROA deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.