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Booking Holdings Inc. (BKNG)
Analysis of Profitability Ratios
Low level of difficulty
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Booking Holdings Inc., profitability ratios
Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Booking Holdings Inc.’s gross profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Booking Holdings Inc.’s operating profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Booking Holdings Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Booking Holdings Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Booking Holdings Inc.’s ROA deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level. |
Gross Profit Margin
Booking Holdings Inc., gross profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | ||||||
| Gross profit | |
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| Revenues | |
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| Profitability Ratio | ||||||
| Gross profit margin1 | |
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| Benchmarks | ||||||
| Gross Profit Margin, Competitors2 | ||||||
| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| McDonald’s Corp. | |
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| Starbucks Corp. | |
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Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).
1 2018 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Booking Holdings Inc.’s gross profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
Operating Profit Margin
Booking Holdings Inc., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | ||||||
| Operating income | |
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| Revenues | |
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| Profitability Ratio | ||||||
| Operating profit margin1 | |
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| Benchmarks | ||||||
| Operating Profit Margin, Competitors2 | ||||||
| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| McDonald’s Corp. | |
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| Starbucks Corp. | |
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| Operating Profit Margin, Sector | ||||||
| Travel & Leisure | |
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| Operating Profit Margin, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).
1 2018 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Booking Holdings Inc.’s operating profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
Net Profit Margin
Booking Holdings Inc., net profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | ||||||
| Net income | |
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| Revenues | |
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| Profitability Ratio | ||||||
| Net profit margin1 | |
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| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| McDonald’s Corp. | |
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| Starbucks Corp. | |
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| Net Profit Margin, Sector | ||||||
| Travel & Leisure | |
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| Net Profit Margin, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).
1 2018 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Booking Holdings Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level. |
Return on Equity (ROE)
Booking Holdings Inc., ROE calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | ||||||
| Net income | |
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| Stockholders’ equity | |
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| Profitability Ratio | ||||||
| ROE1 | |
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| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| McDonald’s Corp. | |
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| Starbucks Corp. | |
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| ROE, Sector | ||||||
| Travel & Leisure | |
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| ROE, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).
1 2018 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Booking Holdings Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level. |
Return on Assets (ROA)
Booking Holdings Inc., ROA calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | ||||||
| Net income | |
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| Total assets | |
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| Profitability Ratio | ||||||
| ROA1 | |
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| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Delta Air Lines Inc. | |
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| Marriott International Inc. | |
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| McDonald’s Corp. | |
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| Starbucks Corp. | |
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| ROA, Sector | ||||||
| Travel & Leisure | |
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| ROA, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19).
1 2018 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Booking Holdings Inc.’s ROA deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level. |