Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG)

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Analysis of Profitability Ratios

Microsoft Excel

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Profitability Ratios (Summary)

Booking Holdings Inc., profitability ratios

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Return on Sales
Operating profit margin
Net profit margin
Return on Investment
Return on equity (ROE)
Return on assets (ROA)

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

Profitability ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Booking Holdings Inc. operating profit margin ratio improved from 2021 to 2022 but then slightly deteriorated from 2022 to 2023.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Booking Holdings Inc. net profit margin ratio improved from 2021 to 2022 and from 2022 to 2023.

Profitability ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Booking Holdings Inc. ROA improved from 2021 to 2022 and from 2022 to 2023.

Operating Profit Margin

Booking Holdings Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in millions)
Operating income (loss)
Revenues
Profitability Ratio
Operating profit margin1
Benchmarks
Operating Profit Margin, Competitors2
Airbnb Inc.
Carnival Corp. & plc
Chipotle Mexican Grill Inc.
McDonald’s Corp.
Starbucks Corp.
Operating Profit Margin, Sector
Consumer Services
Operating Profit Margin, Industry
Consumer Discretionary

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Operating profit margin = 100 × Operating income (loss) ÷ Revenues
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Booking Holdings Inc. operating profit margin ratio improved from 2021 to 2022 but then slightly deteriorated from 2022 to 2023.

Net Profit Margin

Booking Holdings Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in millions)
Net income
Revenues
Profitability Ratio
Net profit margin1
Benchmarks
Net Profit Margin, Competitors2
Airbnb Inc.
Carnival Corp. & plc
Chipotle Mexican Grill Inc.
McDonald’s Corp.
Starbucks Corp.
Net Profit Margin, Sector
Consumer Services
Net Profit Margin, Industry
Consumer Discretionary

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Booking Holdings Inc. net profit margin ratio improved from 2021 to 2022 and from 2022 to 2023.

Return on Equity (ROE)

Booking Holdings Inc., ROE calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in millions)
Net income
Stockholders’ equity (deficit)
Profitability Ratio
ROE1
Benchmarks
ROE, Competitors2
Airbnb Inc.
Carnival Corp. & plc
Chipotle Mexican Grill Inc.
McDonald’s Corp.
Starbucks Corp.
ROE, Sector
Consumer Services
ROE, Industry
Consumer Discretionary

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity (deficit)
= 100 × ÷ =

2 Click competitor name to see calculations.


Return on Assets (ROA)

Booking Holdings Inc., ROA calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Benchmarks
ROA, Competitors2
Airbnb Inc.
Carnival Corp. & plc
Chipotle Mexican Grill Inc.
McDonald’s Corp.
Starbucks Corp.
ROA, Sector
Consumer Services
ROA, Industry
Consumer Discretionary

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Booking Holdings Inc. ROA improved from 2021 to 2022 and from 2022 to 2023.