Calculation
| P/OP | = | Share price1, 2, 3 | ÷ | Operating profit per share1 | Operating profit per share1 | = | Operating income (loss)1 (in millions) |
÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Feb 18, 2026 | 15.33 | = | 170.80 | ÷ | 11.15 | 11.15 | = | 8,825 | ÷ | 791,833,650 | |
| Feb 20, 2025 | 21.80 | = | 200.73 | ÷ | 9.21 | 9.21 | = | 7,555 | ÷ | 820,380,025 | |
| Feb 22, 2024 | 22.85 | = | 156.08 | ÷ | 6.83 | 6.83 | = | 5,835 | ÷ | 854,275,675 | |
| Feb 23, 2023 | 17.91 | = | 97.06 | ÷ | 5.42 | 5.42 | = | 5,102 | ÷ | 941,209,325 | |
| Feb 23, 2022 | 40.46 | = | 98.79 | ÷ | 2.44 | 2.44 | = | 2,496 | ÷ | 1,022,192,550 | |
| Feb 24, 2021 | — | = | 97.74 | ÷ | -0.62 | -0.62 | = | -631 | ÷ | 1,024,044,900 | |
| Feb 26, 2020 | 12.89 | = | 67.13 | ÷ | 5.21 | 5.21 | = | 5,345 | ÷ | 1,026,545,350 | |
| Feb 27, 2019 | 16.06 | = | 76.24 | ÷ | 4.75 | 4.75 | = | 5,341 | ÷ | 1,125,318,125 | |
| Feb 27, 2018 | 19.91 | = | 74.86 | ÷ | 3.76 | 3.76 | = | 4,538 | ÷ | 1,207,214,800 | |
| Feb 27, 2017 | 27.61 | = | 65.28 | ÷ | 2.36 | 2.36 | = | 2,906 | ÷ | 1,229,260,425 | |
| Feb 17, 2016 | 18.81 | = | 49.42 | ÷ | 2.63 | 2.63 | = | 3,259 | ÷ | 1,240,414,875 | |
| Feb 19, 2015 | 20.58 | = | 48.72 | ÷ | 2.37 | 2.37 | = | 3,073 | ÷ | 1,298,479,775 | |
| Feb 20, 2014 | 27.73 | = | 51.32 | ÷ | 1.85 | 1.85 | = | 2,412 | ÷ | 1,303,558,625 | |
| Feb 27, 2013 | 18.97 | = | 27.84 | ÷ | 1.47 | 1.47 | = | 1,830 | ÷ | 1,246,772,325 | |
| Feb 27, 2012 | 21.06 | = | 23.66 | ÷ | 1.12 | 1.12 | = | 1,399 | ÷ | 1,244,971,525 | |
| Feb 25, 2011 | 28.74 | = | 18.40 | ÷ | 0.64 | 0.64 | = | 787 | ÷ | 1,228,789,925 | |
| Feb 19, 2010 | 22.31 | = | 9.22 | ÷ | 0.41 | 0.41 | = | 471 | ÷ | 1,139,528,550 | |
| Feb 20, 2009 | 11.86 | = | 3.35 | ÷ | 0.28 | 0.28 | = | 289 | ÷ | 1,024,518,000 | |
| Mar 3, 2008 | 31.73 | = | 4.55 | ÷ | 0.14 | 0.14 | = | 138 | ÷ | 961,810,275 | |
| Mar 1, 2007 | 32.29 | = | 2.13 | ÷ | 0.07 | 0.07 | = | 62 | ÷ | 939,634,325 | |
| Mar 7, 2006 | 26.01 | = | 0.94 | ÷ | 0.04 | 0.04 | = | 36 | ÷ | 992,750,000 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of Booking Holdings Inc. Annual Report.
The Price to Operating Profit (P/OP) ratio exhibits considerable fluctuation over the observed period, spanning from 2006 to 2026. Initial values are relatively high, followed by a significant decrease, a period of stabilization, and then a renewed increase before leveling off again. The ratio’s behavior appears to correlate with both share price and operating profit per share movements, though not always linearly.
- Initial Period (2006-2008)
- The P/OP ratio begins at 26.01 and increases to 32.29 before settling at 31.73. This suggests a period of investor optimism, potentially driven by increasing operating profits per share, which rose from US$0.04 to US$0.14 over the same timeframe. The share price also increased substantially during this period.
- Significant Decline (2008-2009)
- A substantial decrease in the P/OP ratio is observed, falling to 11.86 in 2009. This coincides with a period of economic uncertainty and a decrease in the share price, despite an increase in operating profit per share to US$0.28. This suggests that market sentiment significantly impacted the valuation, potentially outweighing the positive impact of increased earnings.
- Stabilization and Growth (2010-2013)
- From 2010 to 2013, the P/OP ratio demonstrates a period of relative stability, fluctuating between 18.81 and 28.74. This period is characterized by consistent growth in operating profit per share, rising from US$0.41 to US$1.47. The share price also showed consistent growth, indicating a positive market response to improving financial performance.
- Fluctuations and Peak (2014-2022)
- The P/OP ratio experiences further fluctuations, reaching a peak of 40.46 in 2021. This peak is associated with a significant increase in operating profit per share to US$2.44, following a negative value in 2020 (-US$0.62) likely due to pandemic-related disruptions. The share price also experienced a substantial increase in 2021. The ratio then declines to 22.85 in 2022, despite continued growth in operating profit per share to US$6.83, suggesting a potential correction in market valuation.
- Recent Trend (2023-2026)
- The P/OP ratio decreased to 17.91 in 2023, then to 15.33 in 2026. This decrease occurs alongside continued growth in operating profit per share, reaching US$11.15 in 2026. This suggests a potential decoupling of share price and operating profit, or a shift in investor expectations regarding future growth. The share price decreased from US$156.08 to US$170.80 over the same period.
Overall, the P/OP ratio demonstrates sensitivity to both company performance and broader market conditions. While generally tracking with operating profit per share, significant deviations suggest that investor sentiment and external factors play a crucial role in valuation.
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Comparison to Competitors
| Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Feb 18, 2026 | 15.33 | 27.75 | 26.87 | 104.18 | 19.09 | 32.83 |
| Feb 20, 2025 | 21.80 | 34.83 | 40.67 | — | 18.95 | 20.60 |
| Feb 22, 2024 | 22.85 | 65.01 | 46.13 | — | 18.35 | 20.44 |
| Feb 23, 2023 | 17.91 | 46.78 | 38.25 | — | 20.58 | 24.35 |
| Feb 23, 2022 | 40.46 | 232.24 | 54.38 | — | 17.59 | 26.68 |
| Feb 24, 2021 | — | — | 149.81 | — | 21.51 | 70.29 |
| Feb 26, 2020 | 12.89 | — | 53.41 | — | 17.27 | 24.39 |
| Feb 27, 2019 | 16.06 | — | 62.41 | — | 15.89 | 21.78 |
| Feb 27, 2018 | 19.91 | — | 27.44 | — | 13.56 | 19.59 |
| Feb 27, 2017 | 27.61 | — | 331.70 | — | 13.65 | 19.46 |
| Feb 17, 2016 | 18.81 | — | 18.10 | — | 14.94 | 25.18 |
| Feb 19, 2015 | 20.58 | — | 29.50 | — | 11.48 | 18.97 |
| Feb 20, 2014 | 27.73 | — | 31.59 | — | 10.90 | — |
| Feb 27, 2013 | 18.97 | — | 21.82 | — | 11.20 | 18.15 |
| Feb 27, 2012 | 21.06 | — | 33.58 | — | 11.98 | 18.12 |
| Feb 25, 2011 | 28.74 | — | 28.63 | — | 10.39 | 16.12 |
| Feb 19, 2010 | 22.31 | — | 16.27 | — | 10.04 | 28.21 |
| Feb 20, 2009 | 11.86 | — | 13.85 | — | 9.38 | 12.31 |
| Mar 3, 2008 | 31.73 | — | 31.86 | — | 16.64 | 15.97 |
| Mar 1, 2007 | 32.29 | — | 33.99 | — | 12.40 | 30.91 |
| Mar 7, 2006 | 26.01 | — | 56.69 | — | 11.01 | 30.54 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).