Operating Profit Margin
since 2005
Calculation
Booking Holdings Inc., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Operating income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2019 | 35.48% | = | 100 | × | 5,345 | ÷ | 15,066 |
| Dec 31, 2018 | 36.77% | = | 100 | × | 5,341 | ÷ | 14,527 |
| Dec 31, 2017 | 35.79% | = | 100 | × | 4,538 | ÷ | 12,681 |
| Dec 31, 2016 | 27.05% | = | 100 | × | 2,906 | ÷ | 10,743 |
| Dec 31, 2015 | 35.33% | = | 100 | × | 3,259 | ÷ | 9,224 |
| Dec 31, 2014 | 36.41% | = | 100 | × | 3,073 | ÷ | 8,442 |
| Dec 31, 2013 | 35.51% | = | 100 | × | 2,412 | ÷ | 6,793 |
| Dec 31, 2012 | 34.78% | = | 100 | × | 1,830 | ÷ | 5,261 |
| Dec 31, 2011 | 32.12% | = | 100 | × | 1,399 | ÷ | 4,356 |
| Dec 31, 2010 | 25.50% | = | 100 | × | 787 | ÷ | 3,085 |
| Dec 31, 2009 | 20.14% | = | 100 | × | 471 | ÷ | 2,338 |
| Dec 31, 2008 | 15.36% | = | 100 | × | 289 | ÷ | 1,885 |
| Dec 31, 2007 | 9.79% | = | 100 | × | 138 | ÷ | 1,409 |
| Dec 31, 2006 | 5.52% | = | 100 | × | 62 | ÷ | 1,123 |
| Dec 31, 2005 | 3.73% | = | 100 | × | 36 | ÷ | 963 |
Based on: 10-K (filing date: 2020-02-26), 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19), 10-K (filing date: 2014-02-20), 10-K (filing date: 2013-02-27), 10-K (filing date: 2012-02-27), 10-K (filing date: 2011-02-25), 10-K (filing date: 2010-02-19), 10-K (filing date: 2009-02-20), 10-K (filing date: 2008-03-03), 10-K (filing date: 2007-03-01), 10-K (filing date: 2006-03-07).
1 US$ in millions
Comparison to Competitors
Booking Holdings Inc., operating profit margin, long-term trends, comparison to competitors
| Booking Holdings Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|
| Dec 31, 2019 | 35.48% | 43.03% | 15.38% |
| Dec 31, 2018 | 36.77% | 41.96% | 15.71% |
| Dec 31, 2017 | 35.79% | 41.86% | 18.47% |
| Dec 31, 2016 | 27.05% | 31.45% | 19.57% |
| Dec 31, 2015 | 35.33% | 28.12% | 18.79% |
| Dec 31, 2014 | 36.41% | 28.97% | 18.73% |
| Dec 31, 2013 | 35.51% | 31.18% | -2.19% |
| Dec 31, 2012 | 34.78% | 31.21% | 15.02% |
| Dec 31, 2011 | 32.12% | 31.58% | 14.77% |
| Dec 31, 2010 | 25.50% | 31.04% | 13.26% |
| Dec 31, 2009 | 20.14% | 30.08% | 5.75% |
| Dec 31, 2008 | 15.36% | 27.39% | 4.85% |
| Dec 31, 2007 | 9.79% | 17.02% | 11.20% |
| Dec 31, 2006 | 5.52% | 20.59% | 11.48% |
| Dec 31, 2005 | 3.73% | 19.66% | 12.26% |
Based on: 10-K (filing date: 2020-02-26), 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-27), 10-K (filing date: 2016-02-17), 10-K (filing date: 2015-02-19), 10-K (filing date: 2014-02-20), 10-K (filing date: 2013-02-27), 10-K (filing date: 2012-02-27), 10-K (filing date: 2011-02-25), 10-K (filing date: 2010-02-19), 10-K (filing date: 2009-02-20), 10-K (filing date: 2008-03-03), 10-K (filing date: 2007-03-01), 10-K (filing date: 2006-03-07).