Calculation
| Operating profit margin | = | 100 | × | Income (loss) from operations1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 20.78% | = | 100 | × | 2,544) | ÷ | 12,241) |
| Dec 31, 2024 | 23.00% | = | 100 | × | 2,553) | ÷ | 11,102) |
| Dec 31, 2023 | 15.31% | = | 100 | × | 1,518) | ÷ | 9,917) |
| Dec 31, 2022 | 21.45% | = | 100 | × | 1,802) | ÷ | 8,399) |
| Dec 31, 2021 | 7.17% | = | 100 | × | 429) | ÷ | 5,992) |
| Dec 31, 2020 | -106.27% | = | 100 | × | (3,590) | ÷ | 3,378) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 US$ in millions
The financial performance, as indicated by income from operations and revenue, demonstrates a significant recovery and subsequent growth trajectory. Initial operational losses transitioned to profitability, and revenue experienced substantial increases over the observed period.
- Operating Profit Margin
- The operating profit margin exhibited a dramatic shift from a substantial loss in 2020 to positive and increasing values in subsequent years. In 2020, the margin was -106.27%, reflecting significant operational losses relative to revenue. A substantial improvement was observed in 2021, with the margin reaching 7.17%.
- Further expansion occurred in 2022, with the operating profit margin reaching 21.45%. While a slight decrease was noted in 2023, settling at 15.31%, the margin continued to climb in 2024, reaching 23.00%.
- The most recent year, 2025, shows a slight moderation in the operating profit margin, decreasing to 20.78%. Despite this minor decline, the margin remains significantly higher than the 2020 level and indicates sustained profitability.
The trend in income from operations mirrors the operating profit margin, moving from a loss of US$3,590 million in 2020 to positive values ranging from US$429 million to US$2,553 million between 2021 and 2024, and US$2,544 million in 2025. Revenue consistently increased throughout the period, from US$3,378 million in 2020 to US$12,241 million in 2025, supporting the improved profitability.
The observed pattern suggests a successful turnaround and a period of strong growth, with a stabilization of the operating profit margin towards the end of the analyzed timeframe. The slight decrease in the operating profit margin in 2025 warrants further investigation to determine if it represents a temporary fluctuation or the beginning of a new trend.
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Comparison to Competitors
| Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Dec 31, 2025 | 20.78% | 32.79% | 16.23% | 5.27% | 46.10% | 7.90% |
| Dec 31, 2024 | 23.00% | 31.83% | 16.94% | -0.35% | 45.19% | 14.95% |
| Dec 31, 2023 | 15.31% | 27.31% | 15.78% | -6.71% | 45.68% | 16.32% |
| Dec 31, 2022 | 21.45% | 29.85% | 13.44% | -17.07% | 40.42% | 14.32% |
| Dec 31, 2021 | 7.17% | 22.78% | 10.67% | -9.25% | 44.59% | 16.77% |
| Dec 31, 2020 | -106.27% | -9.28% | 4.85% | -15.11% | 38.13% | 6.64% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).