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Calculation
Operating profit margin | = | 100 | × | Income (loss) from operations1 | ÷ | Revenue1 | |
---|---|---|---|---|---|---|---|
Dec 31, 2024 | = | 100 | × | ÷ | |||
Dec 31, 2023 | = | 100 | × | ÷ | |||
Dec 31, 2022 | = | 100 | × | ÷ | |||
Dec 31, 2021 | = | 100 | × | ÷ | |||
Dec 31, 2020 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 US$ in millions
- Income (loss) from operations
- The operating income displays a significant improvement over the five-year period. In 2020, the company reported a substantial operating loss of $3,590 million. This loss reversed to a positive operating income of $429 million in 2021, marking the beginning of profitability from operations. The upward trend continued in 2022 with operating income reaching $1,802 million. Although there was a slight decline to $1,518 million in 2023, the figure rebounded strongly to $2,553 million in 2024. Overall, the trend indicates a solid recovery and growth beyond initial operational losses.
- Revenue
- Revenue increased consistently each year from $3,378 million in 2020 to $11,102 million in 2024. The growth rate appears robust, with revenue nearly tripling over the period. This steady rise suggests expanding sales volume, successful business development efforts, or stronger market penetration, contributing positively to the company's scale and earning potential.
- Operating profit margin
- The operating profit margin shows a dramatic turnaround. Initially, in 2020 the margin was deeply negative at -106.27%, reflecting significant operational inefficiencies or high costs relative to revenue. By 2021, the margin shifted to a positive 7.17%, indicating the start of operational profitability. The margin improved substantially to 21.45% in 2022, demonstrating effective cost management or higher-margin revenue. Despite a decline to 15.31% in 2023, the margin increased again to 23% in 2024, reaching its highest level in the analyzed period. This pattern corroborates the company's enhanced profitability and operational effectiveness over time.
Comparison to Competitors
Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
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Dec 31, 2024 | ||||||
Dec 31, 2023 | ||||||
Dec 31, 2022 | ||||||
Dec 31, 2021 | ||||||
Dec 31, 2020 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).