Total Asset Turnover
since 2020
Calculation
Airbnb Inc., total asset turnover, long-term trends, calculation
| Total asset turnover | = | Revenue1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2025 | 0.55 | = | 12,241) | ÷ | 22,208) |
| Dec 31, 2024 | 0.53 | = | 11,102) | ÷ | 20,959) |
| Dec 31, 2023 | 0.48 | = | 9,917) | ÷ | 20,645) |
| Dec 31, 2022 | 0.52 | = | 8,399) | ÷ | 16,038) |
| Dec 31, 2021 | 0.44 | = | 5,992) | ÷ | 13,708) |
| Dec 31, 2020 | 0.32 | = | 3,378) | ÷ | 10,491) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 US$ in millions
The total asset turnover ratio exhibited an increasing trend between 2020 and 2025. This indicates a changing relationship between revenue generation and asset utilization over the observed period.
- Overall Trend
- The total asset turnover ratio increased from 0.32 in 2020 to 0.55 in 2025. This suggests that the company became progressively more efficient in generating revenue from its asset base.
- Initial Improvement (2020-2022)
- A significant improvement in the ratio was observed from 2020 to 2022, rising from 0.32 to 0.52. This period reflects a substantial increase in revenue relative to the growth in total assets, indicating enhanced operational efficiency.
- Subsequent Fluctuations (2022-2023)
- Following the strong gains through 2022, the ratio experienced a slight decrease in 2023, falling to 0.48. This suggests a temporary slowdown in the rate of revenue growth relative to asset levels. However, this decrease was not substantial.
- Continued Growth (2023-2025)
- The ratio resumed its upward trajectory in 2024 and 2025, reaching 0.53 and 0.55 respectively. This indicates a renewed improvement in the company’s ability to generate sales from its assets, and a continuation of the positive trend established earlier in the period.
The consistent increase in the total asset turnover ratio over the five-year period suggests effective asset management and a growing capacity to translate investments in assets into revenue.
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Comparison to Competitors
Airbnb Inc., total asset turnover, long-term trends, comparison to competitors
| Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Dec 31, 2025 | 0.55 | 0.92 | 1.33 | 0.70 | 0.45 | 1.16 |
| Dec 31, 2024 | 0.53 | 0.86 | 1.23 | 0.83 | 0.47 | 1.15 |
| Dec 31, 2023 | 0.48 | 0.88 | 1.23 | 0.80 | 0.45 | 1.22 |
| Dec 31, 2022 | 0.52 | 0.67 | 1.25 | 0.67 | 0.46 | 1.15 |
| Dec 31, 2021 | 0.44 | 0.46 | 1.13 | 0.72 | 0.43 | 0.93 |
| Dec 31, 2020 | 0.32 | 0.31 | 1.00 | 0.45 | 0.36 | 0.80 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Comparison to Sector (Consumer Services)
Airbnb Inc., total asset turnover, long-term trends, comparison to sector (consumer services)
| Airbnb Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2025 | 0.55 | 0.75 |
| Dec 31, 2024 | 0.53 | 0.76 |
| Dec 31, 2023 | 0.48 | 0.74 |
| Dec 31, 2022 | 0.52 | 0.70 |
| Dec 31, 2021 | 0.44 | 0.60 |
| Dec 31, 2020 | 0.32 | 0.49 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Comparison to Industry (Consumer Discretionary)
Airbnb Inc., total asset turnover, long-term trends, comparison to industry (consumer discretionary)
| Airbnb Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2025 | 0.55 | 0.86 |
| Dec 31, 2024 | 0.53 | 0.93 |
| Dec 31, 2023 | 0.48 | 0.97 |
| Dec 31, 2022 | 0.52 | 0.96 |
| Dec 31, 2021 | 0.44 | 0.88 |
| Dec 31, 2020 | 0.32 | 0.84 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).