Calculation
| Total asset turnover | = | Net revenues1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Sep 28, 2025 | 1.16 | = | 37,184,400) | ÷ | 32,019,700) |
| Sep 29, 2024 | 1.15 | = | 36,176,200) | ÷ | 31,339,300) |
| Oct 1, 2023 | 1.22 | = | 35,975,600) | ÷ | 29,445,500) |
| Oct 2, 2022 | 1.15 | = | 32,250,300) | ÷ | 27,978,400) |
| Oct 3, 2021 | 0.93 | = | 29,060,600) | ÷ | 31,392,600) |
| Sep 27, 2020 | 0.80 | = | 23,518,000) | ÷ | 29,374,500) |
| Sep 29, 2019 | 1.38 | = | 26,508,600) | ÷ | 19,219,600) |
| Sep 30, 2018 | 1.02 | = | 24,719,500) | ÷ | 24,156,400) |
| Oct 1, 2017 | 1.56 | = | 22,386,800) | ÷ | 14,365,600) |
| Oct 2, 2016 | 1.49 | = | 21,315,900) | ÷ | 14,329,500) |
| Sep 27, 2015 | 1.54 | = | 19,162,700) | ÷ | 12,446,100) |
| Sep 28, 2014 | 1.53 | = | 16,447,800) | ÷ | 10,752,900) |
| Sep 29, 2013 | 1.29 | = | 14,892,200) | ÷ | 11,516,700) |
| Sep 30, 2012 | 1.62 | = | 13,299,500) | ÷ | 8,219,200) |
| Oct 2, 2011 | 1.59 | = | 11,700,400) | ÷ | 7,360,400) |
| Oct 3, 2010 | 1.68 | = | 10,707,400) | ÷ | 6,385,900) |
| Sep 27, 2009 | 1.75 | = | 9,774,600) | ÷ | 5,576,800) |
| Sep 28, 2008 | 1.83 | = | 10,383,000) | ÷ | 5,672,600) |
| Sep 30, 2007 | 1.76 | = | 9,411,497) | ÷ | 5,343,878) |
| Oct 1, 2006 | 1.76 | = | 7,786,942) | ÷ | 4,428,941) |
| Oct 2, 2005 | 1.81 | = | 6,369,300) | ÷ | 3,514,065) |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).
1 US$ in thousands
- Net Revenues
- There is a clear upward trend in net revenues over the majority of the years presented. Starting from approximately 6.37 billion USD, revenues increased steadily to reach around 36 billion USD by the most recent period. Notable growth periods include the years between 2010 to 2017, with consistent annual increases. However, a slight decline is observed in 2020, likely influenced by external factors, before rebounding robustly in subsequent years.
- Total Assets
- Total assets also show an overall increasing trend, rising from about 3.5 billion USD to over 32 billion USD across the full time span. Some fluctuations occur, especially around 2014-2016 with a significant increase in 2018 followed by a drop in the following years, suggesting asset reallocation or changes in capital investment strategy. Despite these variances, the asset base ends significantly higher than at the beginning.
- Total Asset Turnover
- The total asset turnover ratio indicates how efficiently the company uses its assets to generate revenue. Initially, the ratio remains fairly stable around 1.7 to 1.8, showing consistent asset efficiency. A gradual decline occurs from 2008 through 2018, dropping as low as around 1.02, indicating less efficient use of assets relative to revenue generation during that period. A pronounced decrease is seen in 2020 to 0.8, corresponding with the lowest revenue year. The ratio improves thereafter but remains below earlier peaks, suggesting improved operational efficiency but still not reaching previous efficiency levels.
- Overall Analysis
- The company's financial data reflects strong revenue growth accompanied by significant growth in total assets, which indicates substantial investment and scaling. The decreasing trend in asset turnover over many years suggests that asset growth slightly outpaced revenue growth at times, implying investments that had not yet fully translated into proportional revenue increases. However, recent improvements in asset turnover suggest a recovery or enhanced efficiency in asset utilization following a period of lower performance, particularly during the downturn around 2020.
Comparison to Competitors
| Starbucks Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | |
|---|---|---|---|---|---|---|
| Sep 28, 2025 | 1.16 | — | — | — | — | — |
| Sep 29, 2024 | 1.15 | 0.53 | 0.86 | 1.23 | 0.83 | 0.47 |
| Oct 1, 2023 | 1.22 | 0.48 | 0.88 | 1.23 | 0.80 | 0.45 |
| Oct 2, 2022 | 1.15 | 0.52 | 0.67 | 1.25 | 0.67 | 0.46 |
| Oct 3, 2021 | 0.93 | 0.44 | 0.46 | 1.13 | 0.72 | 0.43 |
| Sep 27, 2020 | 0.80 | 0.32 | 0.31 | 1.00 | 0.45 | 0.36 |
| Sep 29, 2019 | 1.38 | — | 0.70 | 1.09 | — | 0.44 |
| Sep 30, 2018 | 1.02 | — | 0.64 | 2.15 | — | 0.64 |
| Oct 1, 2017 | 1.56 | — | 0.50 | 2.19 | — | 0.68 |
| Oct 2, 2016 | 1.49 | — | 0.54 | 1.93 | — | 0.79 |
| Sep 27, 2015 | 1.54 | — | 0.53 | 1.65 | — | 0.67 |
| Sep 28, 2014 | 1.53 | — | 0.57 | 1.61 | — | 0.80 |
| Sep 29, 2013 | 1.29 | — | 0.65 | 1.60 | — | 0.77 |
| Sep 30, 2012 | 1.62 | — | 0.80 | 1.64 | — | 0.78 |
| Oct 2, 2011 | 1.59 | — | 1.10 | 1.59 | — | 0.82 |
| Oct 3, 2010 | 1.68 | — | 1.06 | 1.64 | — | 0.75 |
| Sep 27, 2009 | 1.75 | — | 1.27 | 1.58 | — | 0.75 |
| Sep 28, 2008 | 1.83 | — | 1.40 | 1.61 | — | 0.83 |
| Sep 30, 2007 | 1.76 | — | 1.04 | 1.50 | — | 0.78 |
| Oct 1, 2006 | 1.76 | — | 1.02 | 1.36 | — | 0.74 |
| Oct 2, 2005 | 1.81 | — | 1.28 | 1.60 | — | 0.68 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).
Comparison to Sector (Consumer Services)
| Starbucks Corp. | Consumer Services | |
|---|---|---|
| Sep 28, 2025 | 1.16 | — |
| Sep 29, 2024 | 1.15 | 0.76 |
| Oct 1, 2023 | 1.22 | 0.74 |
| Oct 2, 2022 | 1.15 | 0.70 |
| Oct 3, 2021 | 0.93 | 0.60 |
| Sep 27, 2020 | 0.80 | 0.49 |
| Sep 29, 2019 | 1.38 | 0.73 |
| Sep 30, 2018 | 1.02 | 0.80 |
| Oct 1, 2017 | 1.56 | 0.82 |
| Oct 2, 2016 | 1.49 | 0.90 |
| Sep 27, 2015 | 1.54 | 0.83 |
| Sep 28, 2014 | 1.53 | 0.90 |
| Sep 29, 2013 | 1.29 | 0.87 |
| Sep 30, 2012 | 1.62 | 0.94 |
| Oct 2, 2011 | 1.59 | 0.99 |
| Oct 3, 2010 | 1.68 | 0.94 |
| Sep 27, 2009 | 1.75 | 0.94 |
| Sep 28, 2008 | 1.83 | 1.02 |
| Sep 30, 2007 | 1.76 | 0.94 |
| Oct 1, 2006 | 1.76 | 0.89 |
| Oct 2, 2005 | 1.81 | 0.82 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).
Comparison to Industry (Consumer Discretionary)
Starbucks Corp., total asset turnover, long-term trends, comparison to industry (consumer discretionary)
| Starbucks Corp. | Consumer Discretionary | |
|---|---|---|
| Sep 28, 2025 | 1.16 | — |
| Sep 29, 2024 | 1.15 | 0.93 |
| Oct 1, 2023 | 1.22 | 0.97 |
| Oct 2, 2022 | 1.15 | 0.96 |
| Oct 3, 2021 | 0.93 | 0.88 |
| Sep 27, 2020 | 0.80 | 0.84 |
| Sep 29, 2019 | 1.38 | 0.94 |
| Sep 30, 2018 | 1.02 | 0.96 |
| Oct 1, 2017 | 1.56 | 0.93 |
| Oct 2, 2016 | 1.49 | 0.96 |
| Sep 27, 2015 | 1.54 | 0.98 |
| Sep 28, 2014 | 1.53 | 1.02 |
| Sep 29, 2013 | 1.29 | 1.04 |
| Sep 30, 2012 | 1.62 | 1.06 |
| Oct 2, 2011 | 1.59 | 1.08 |
| Oct 3, 2010 | 1.68 | 1.04 |
| Sep 27, 2009 | 1.75 | 0.94 |
| Sep 28, 2008 | 1.83 | 0.96 |
| Sep 30, 2007 | 1.76 | 0.88 |
| Oct 1, 2006 | 1.76 | 0.82 |
| Oct 2, 2005 | 1.81 | 0.85 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).