Price to Sales (P/S)
since 2005
Calculation
Starbucks Corp., P/S, long-term trends, calculation
| P/S | = | Share price1, 2, 3 | ÷ | Sales per share1 | Sales per share1 | = | Net revenues1 (in thousands) |
÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 14, 2025 | 2.59 | = | 84.78 | ÷ | 32.70 | 32.70 | = | 37,184,400 | ÷ | 1,137,100,000 | |
| Nov 20, 2024 | 3.08 | = | 98.26 | ÷ | 31.91 | 31.91 | = | 36,176,200 | ÷ | 1,133,800,000 | |
| Nov 17, 2023 | 3.34 | = | 105.57 | ÷ | 31.65 | 31.65 | = | 35,975,600 | ÷ | 1,136,700,000 | |
| Nov 18, 2022 | 3.49 | = | 97.95 | ÷ | 28.10 | 28.10 | = | 32,250,300 | ÷ | 1,147,800,000 | |
| Nov 19, 2021 | 4.47 | = | 110.78 | ÷ | 24.77 | 24.77 | = | 29,060,600 | ÷ | 1,173,200,000 | |
| Nov 12, 2020 | 4.67 | = | 93.53 | ÷ | 20.04 | 20.04 | = | 23,518,000 | ÷ | 1,173,700,000 | |
| Nov 15, 2019 | 3.75 | = | 84.21 | ÷ | 22.45 | 22.45 | = | 26,508,600 | ÷ | 1,181,000,000 | |
| Nov 16, 2018 | 3.42 | = | 68.16 | ÷ | 19.93 | 19.93 | = | 24,719,500 | ÷ | 1,240,600,000 | |
| Nov 17, 2017 | 3.62 | = | 56.93 | ÷ | 15.73 | 15.73 | = | 22,386,800 | ÷ | 1,422,800,000 | |
| Nov 18, 2016 | 3.81 | = | 55.77 | ÷ | 14.65 | 14.65 | = | 21,315,900 | ÷ | 1,455,400,000 | |
| Nov 12, 2015 | 4.73 | = | 61.07 | ÷ | 12.91 | 12.91 | = | 19,162,700 | ÷ | 1,484,800,000 | |
| Nov 14, 2014 | 3.55 | = | 39.06 | ÷ | 10.99 | 10.99 | = | 16,447,800 | ÷ | 1,496,600,000 | |
| Nov 18, 2013 | 4.08 | = | 40.27 | ÷ | 9.88 | 9.88 | = | 14,892,200 | ÷ | 1,507,200,000 | |
| Nov 16, 2012 | 2.73 | = | 24.38 | ÷ | 8.94 | 8.94 | = | 13,299,500 | ÷ | 1,487,200,000 | |
| Nov 18, 2011 | 2.68 | = | 21.01 | ÷ | 7.85 | 7.85 | = | 11,700,400 | ÷ | 1,490,800,000 | |
| Nov 22, 2010 | 2.14 | = | 15.44 | ÷ | 7.22 | 7.22 | = | 10,707,400 | ÷ | 1,482,200,000 | |
| Nov 20, 2009 | 1.62 | = | 10.71 | ÷ | 6.60 | 6.60 | = | 9,774,600 | ÷ | 1,480,400,000 | |
| Nov 24, 2008 | 0.60 | = | 4.23 | ÷ | 7.08 | 7.08 | = | 10,383,000 | ÷ | 1,466,600,000 | |
| Nov 29, 2007 | 1.79 | = | 11.52 | ÷ | 6.44 | 6.44 | = | 9,411,497 | ÷ | 1,460,800,000 | |
| Dec 14, 2006 | 3.55 | = | 18.30 | ÷ | 5.16 | 5.16 | = | 7,786,942 | ÷ | 1,509,715,456 | |
| Dec 16, 2005 | 3.74 | = | 15.60 | ÷ | 4.17 | 4.17 | = | 6,369,300 | ÷ | 1,528,207,080 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of Starbucks Corp. Annual Report.
The financial data presents several notable trends in the share price, sales per share, and price-to-sales (P/S) ratio over a period spanning from 2005 to 2025. The analysis focuses on the development and fluctuations across these key metrics.
- Share Price
- The share price showed significant volatility during the period. It started at $15.60 in 2005 and reached a low point of $4.23 in 2008, coinciding with the global financial crisis. Subsequently, there was a strong recovery and sustained growth, peaking at $110.78 in 2021. After this peak, the price experienced fluctuations with a decline to $84.78 projected for 2025. Overall, the share price exhibits a general upward trend with pronounced cyclical variations.
- Sales per Share
- Sales per share demonstrated a consistent upward trajectory over the years. From $4.17 in 2005, sales per share increased steadily to $32.70 by 2025. There was a slight dip in 2020 to $20.04, likely related to external economic pressures, but the metric rebounded strongly in subsequent years. The growth in sales per share indicates improving revenue-generating capability on a per-share basis.
- Price-to-Sales (P/S) Ratio
- The P/S ratio experienced considerable fluctuation during the analyzed period. It declined sharply from 3.74 in 2005 to a low of 0.60 in 2008, reflecting a sharp drop in share price relative to sales during the economic downturn. After 2008, the ratio climbed again, reaching a high of 4.73 in 2015. Since then, the ratio gradually decreased to a projected 2.59 in 2025, suggesting that the market valuation became more conservative relative to sales in recent years despite growth in sales per share.
- Overall Insights
- The data reveals resilience and growth in sales per share despite economic cycles. The share price, while generally reflecting positive long-term growth, is subject to market volatility with sharp declines occurring during economic crises. The P/S ratio’s fluctuation indicates changing market sentiment and valuation norms over time, with recent years showing a moderation in valuation multiples despite strong sales growth. This suggests increased investor caution or a market adjustment in expectations.
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Comparison to Competitors
Starbucks Corp., P/S, long-term trends, comparison to competitors
| Starbucks Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | |
|---|---|---|---|---|---|---|
| Nov 14, 2025 | 2.59 | 5.77 | 5.02 | 4.36 | 5.49 | 8.80 |
| Nov 20, 2024 | 3.08 | 8.01 | 6.94 | 6.89 | 8.36 | 8.56 |
| Nov 17, 2023 | 3.34 | 9.95 | 6.24 | 7.28 | 5.40 | 8.38 |
| Nov 18, 2022 | 3.49 | 10.04 | 5.35 | 5.14 | 3.23 | 8.32 |
| Nov 19, 2021 | 4.47 | 16.64 | 9.22 | 5.80 | 7.30 | 7.85 |
| Nov 12, 2020 | 4.67 | 37.16 | 14.73 | 7.26 | 16.87 | 8.20 |
| Nov 15, 2019 | 3.75 | — | 4.57 | 4.24 | — | 7.43 |
| Nov 16, 2018 | 3.42 | — | 5.91 | 3.31 | — | 6.67 |
| Nov 17, 2017 | 3.62 | — | 7.13 | 1.66 | — | 5.68 |
| Nov 18, 2016 | 3.81 | — | 7.47 | 2.94 | — | 4.29 |
| Nov 12, 2015 | 4.73 | — | 6.65 | 3.07 | — | 4.20 |
| Nov 14, 2014 | 3.55 | — | 7.49 | 5.10 | — | 3.33 |
| Nov 18, 2013 | 4.08 | — | 9.85 | 5.24 | — | 3.40 |
| Nov 16, 2012 | 2.73 | — | 6.60 | 3.64 | — | 3.50 |
| Nov 18, 2011 | 2.68 | — | 6.76 | 5.19 | — | 3.78 |
| Nov 22, 2010 | 2.14 | — | 7.33 | 4.49 | — | 3.23 |
| Nov 20, 2009 | 1.62 | — | 4.49 | 2.18 | — | 3.02 |
| Nov 24, 2008 | 0.60 | — | 1.82 | 1.29 | — | 2.57 |
| Nov 29, 2007 | 1.79 | — | 3.10 | 3.17 | — | 2.83 |
| Dec 14, 2006 | 3.55 | — | 1.78 | 2.56 | — | 2.55 |
| Dec 16, 2005 | 3.74 | — | 0.97 | 2.80 | — | 2.17 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).
Comparison to Sector (Consumer Services)
Starbucks Corp., P/S, long-term trends, comparison to sector (consumer services)
| Starbucks Corp. | Consumer Services | |
|---|---|---|
| Nov 14, 2025 | 2.59 | 5.17 |
| Nov 20, 2024 | 3.08 | 6.34 |
| Nov 17, 2023 | 3.34 | 6.15 |
| Nov 18, 2022 | 3.49 | 5.69 |
| Nov 19, 2021 | 4.47 | 7.25 |
| Nov 12, 2020 | 4.67 | 9.47 |
| Nov 15, 2019 | 3.75 | 5.11 |
| Nov 16, 2018 | 3.42 | 5.02 |
| Nov 17, 2017 | 3.62 | 4.94 |
| Nov 18, 2016 | 3.81 | 4.60 |
| Nov 12, 2015 | 4.73 | 4.67 |
| Nov 14, 2014 | 3.55 | 4.15 |
| Nov 18, 2013 | 4.08 | 4.53 |
| Nov 16, 2012 | 2.73 | 3.63 |
| Nov 18, 2011 | 2.68 | 3.85 |
| Nov 22, 2010 | 2.14 | 3.31 |
| Nov 20, 2009 | 1.62 | 2.70 |
| Nov 24, 2008 | 0.60 | 1.93 |
| Nov 29, 2007 | 1.79 | 2.57 |
| Dec 14, 2006 | 3.55 | 2.77 |
| Dec 16, 2005 | 3.74 | 2.49 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).
Comparison to Industry (Consumer Discretionary)
Starbucks Corp., P/S, long-term trends, comparison to industry (consumer discretionary)
| Starbucks Corp. | Consumer Discretionary | |
|---|---|---|
| Nov 14, 2025 | 2.59 | 7.60 |
| Nov 20, 2024 | 3.08 | 9.86 |
| Nov 17, 2023 | 3.34 | 2.63 |
| Nov 18, 2022 | 3.49 | 2.27 |
| Nov 19, 2021 | 4.47 | 3.58 |
| Nov 12, 2020 | 4.67 | 3.81 |
| Nov 15, 2019 | 3.75 | 2.33 |
| Nov 16, 2018 | 3.42 | 2.05 |
| Nov 17, 2017 | 3.62 | 2.06 |
| Nov 18, 2016 | 3.81 | 1.68 |
| Nov 12, 2015 | 4.73 | 1.57 |
| Nov 14, 2014 | 3.55 | 1.32 |
| Nov 18, 2013 | 4.08 | 1.33 |
| Nov 16, 2012 | 2.73 | 1.06 |
| Nov 18, 2011 | 2.68 | 0.97 |
| Nov 22, 2010 | 2.14 | 0.96 |
| Nov 20, 2009 | 1.62 | 0.92 |
| Nov 24, 2008 | 0.60 | 0.66 |
| Nov 29, 2007 | 1.79 | 0.79 |
| Dec 14, 2006 | 3.55 | 0.86 |
| Dec 16, 2005 | 3.74 | 0.79 |
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27), 10-K (reporting date: 2019-09-29), 10-K (reporting date: 2018-09-30), 10-K (reporting date: 2017-10-01), 10-K (reporting date: 2016-10-02), 10-K (reporting date: 2015-09-27), 10-K (reporting date: 2014-09-28), 10-K (reporting date: 2013-09-29), 10-K (reporting date: 2012-09-30), 10-K (reporting date: 2011-10-02), 10-K (reporting date: 2010-10-03), 10-K (reporting date: 2009-09-27), 10-K (reporting date: 2008-09-28), 10-K (reporting date: 2007-09-30), 10-K (reporting date: 2006-10-01), 10-K (reporting date: 2005-10-02).