Calculation
| ROE | = | 100 | × | Net income (loss)1 | ÷ | Stockholders’ equity1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 30.63% | = | 100 | × | 2,511) | ÷ | 8,199) |
| Dec 31, 2024 | 31.48% | = | 100 | × | 2,648) | ÷ | 8,412) |
| Dec 31, 2023 | 58.69% | = | 100 | × | 4,792) | ÷ | 8,165) |
| Dec 31, 2022 | 34.05% | = | 100 | × | 1,893) | ÷ | 5,560) |
| Dec 31, 2021 | -7.37% | = | 100 | × | (352) | ÷ | 4,776) |
| Dec 31, 2020 | -158.00% | = | 100 | × | (4,585) | ÷ | 2,902) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 US$ in millions
The Return on Equity (ROE) exhibited significant volatility between 2020 and 2025. Initially, the company experienced substantial net losses, which heavily influenced the ROE calculation. Subsequently, profitability improved markedly, leading to a substantial increase in ROE, followed by a stabilization in later periods.
- ROE Trend
- In 2020, the ROE was significantly negative, registering at -158.00%. This result stemmed from a substantial net loss of US$4,585 million against a stockholders’ equity base of US$2,902 million. The ROE improved considerably in 2021, moving to -7.37% as net losses were reduced to US$352 million, and equity increased to US$4,776 million. A substantial positive shift occurred in 2022, with the ROE rising to 34.05% due to net income of US$1,893 million and equity of US$5,560 million. Further improvement was observed in 2023, with the ROE reaching 58.69% on net income of US$4,792 million and equity of US$8,165 million. The ROE then moderated to 31.48% in 2024, with net income at US$2,648 million and equity at US$8,412 million, and remained relatively stable at 30.63% in 2025, with net income at US$2,511 million and equity at US$8,199 million.
The movement from negative to positive ROE indicates a transition from a period of significant losses to one of profitability. The peak in ROE in 2023 suggests a period of particularly efficient generation of profits from shareholders’ investments. The subsequent moderation in ROE in 2024 and 2025, while still positive, indicates that while profitability remained strong, the rate of return on equity did not continue to increase at the same pace. The slight decrease in equity in 2025, coupled with a similar net income, contributed to the relatively stable ROE.
- Net Income and Equity Relationship
- The substantial increase in ROE between 2020 and 2023 was driven by both a significant improvement in net income and a corresponding increase in stockholders’ equity. While equity continued to grow in 2024, the slower growth in net income resulted in a lower ROE. The slight decrease in equity in 2025, while net income remained relatively consistent, further contributed to the stabilization of the ROE.
Overall, the ROE trend reflects a substantial turnaround in financial performance, followed by a period of stabilization. The company’s ability to generate positive returns for shareholders improved significantly, although the rate of improvement slowed in the later years of the observed period.
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Comparison to Competitors
| Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|
| Dec 31, 2025 | 30.63% | — | 54.26% | 9.32% | — | — |
| Dec 31, 2024 | 31.48% | — | 41.97% | 1.58% | — | — |
| Dec 31, 2023 | 58.69% | — | 40.13% | -8.20% | — | — |
| Dec 31, 2022 | 34.05% | 109.92% | 37.97% | -20.21% | — | — |
| Dec 31, 2021 | -7.37% | 18.86% | 28.42% | -10.03% | — | — |
| Dec 31, 2020 | -158.00% | 1.21% | 17.61% | -9.81% | — | — |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Comparison to Sector (Consumer Services)
| Airbnb Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2025 | 30.63% | 371.72% |
| Dec 31, 2024 | 31.48% | 481.49% |
| Dec 31, 2023 | 58.69% | 863.51% |
| Dec 31, 2022 | 34.05% | 506.32% |
| Dec 31, 2021 | -7.37% | 159.36% |
| Dec 31, 2020 | -158.00% | — |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Comparison to Industry (Consumer Discretionary)
| Airbnb Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2025 | 30.63% | 20.91% |
| Dec 31, 2024 | 31.48% | 27.93% |
| Dec 31, 2023 | 58.69% | 29.93% |
| Dec 31, 2022 | 34.05% | 20.78% |
| Dec 31, 2021 | -7.37% | 33.71% |
| Dec 31, 2020 | -158.00% | 24.49% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).