Stock Analysis on Net

Salesforce Inc. (NYSE:CRM)

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin 

Microsoft Excel

Two-Component Disaggregation of ROE

Salesforce Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Jan 31, 2026 12.61% = 6.64% × 1.90
Jan 31, 2025 10.13% = 6.02% × 1.68
Jan 31, 2024 6.93% = 4.14% × 1.67
Jan 31, 2023 0.36% = 0.21% × 1.69
Jan 31, 2022 2.48% = 1.52% × 1.64
Jan 31, 2021 9.81% = 6.14% × 1.60

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The period under review demonstrates significant fluctuations in financial performance, as evidenced by the Return on Assets (ROA), Financial Leverage, and Return on Equity (ROE) metrics. Initial values show a relatively strong ROE, which subsequently declined before exhibiting a recovery towards the end of the observed timeframe.

Return on Assets (ROA)
ROA experienced a substantial decrease from 6.14% in 2021 to 0.21% in 2023. This indicates a weakening in the company’s ability to generate profit from its assets. However, a notable recovery is observed in subsequent years, with ROA increasing to 4.14% in 2024, 6.02% in 2025, and further to 6.64% in 2026. This suggests improved asset utilization and profitability in the later years.
Financial Leverage
Financial Leverage remained relatively stable between 2021 and 2024, ranging from 1.60 to 1.69. This indicates a consistent use of debt financing. A slight increase is then observed in 2026, reaching 1.90, suggesting a greater reliance on debt to finance assets. The overall trend suggests a moderate and gradually increasing use of financial leverage.
Return on Equity (ROE)
ROE mirrored the trend observed in ROA, declining sharply from 9.81% in 2021 to a low of 0.36% in 2023. This decline was likely influenced by the decrease in ROA. A strong recovery is then evident, with ROE increasing to 6.93% in 2024, 10.13% in 2025, and reaching 12.61% in 2026. This recovery is attributable to both the improvement in ROA and a moderate increase in financial leverage.

The interplay between ROA and Financial Leverage clearly drives the fluctuations in ROE. The significant drop in ROA between 2021 and 2023 had a pronounced negative impact on ROE. The subsequent recovery in ROA, coupled with a modest increase in Financial Leverage, resulted in a substantial improvement in ROE towards the end of the period. The increasing leverage in 2026 amplifies the effect of the ROA improvement on ROE, resulting in the highest ROE value observed during the timeframe.

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Three-Component Disaggregation of ROE

Salesforce Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Jan 31, 2026 12.61% = 17.96% × 0.37 × 1.90
Jan 31, 2025 10.13% = 16.35% × 0.37 × 1.68
Jan 31, 2024 6.93% = 11.87% × 0.35 × 1.67
Jan 31, 2023 0.36% = 0.66% × 0.32 × 1.69
Jan 31, 2022 2.48% = 5.45% × 0.28 × 1.64
Jan 31, 2021 9.81% = 19.16% × 0.32 × 1.60

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The period under review demonstrates significant fluctuations in the components contributing to overall Return on Equity (ROE). Initial values show a relatively healthy ROE, which subsequently declined before exhibiting a recovery towards the end of the observed timeframe. A detailed examination of the DuPont analysis components reveals the drivers behind these changes.

Net Profit Margin
The Net Profit Margin experienced a substantial decrease from 19.16% in 2021 to 5.45% in 2022, followed by a further decline to 0.66% in 2023. A notable recovery commenced in 2024, reaching 11.87% and continuing to improve to 16.35% in 2025 and 17.96% in 2026. This indicates a period of profitability challenges followed by a strengthening of earnings performance.
Asset Turnover
Asset Turnover exhibited a slight downward trend from 0.32 in 2021 to 0.28 in 2022. It then stabilized at 0.32 in 2023 before gradually increasing to 0.35 in 2024 and holding steady at 0.37 for both 2025 and 2026. This suggests a modest improvement in the efficiency with which assets are utilized to generate revenue.
Financial Leverage
Financial Leverage generally increased over the period, rising from 1.60 in 2021 to 1.69 in 2023. It experienced a slight decrease to 1.67 in 2024 and 1.68 in 2025, before increasing to 1.90 in 2026. This indicates a growing reliance on debt financing, culminating in a more substantial increase in leverage at the end of the period.
Return on Equity (ROE)
ROE mirrored the trend in Net Profit Margin, declining significantly from 9.81% in 2021 to 2.48% in 2022 and reaching a low of 0.36% in 2023. The subsequent recovery in Net Profit Margin, coupled with a stable Asset Turnover and increasing Financial Leverage, drove ROE upwards to 6.93% in 2024, 10.13% in 2025, and 12.61% in 2026. The final value represents a substantial improvement from the low point, though it remains below the initial level observed in 2021.

The significant decline in ROE between 2021 and 2023 was primarily driven by the sharp reduction in Net Profit Margin. The subsequent recovery in ROE is attributable to the restoration of profitability, alongside modest improvements in asset utilization and increased financial leverage. The increasing financial leverage in the later years, while contributing to ROE growth, also introduces a higher degree of financial risk.

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Five-Component Disaggregation of ROE

Salesforce Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Jan 31, 2026 12.61% = 0.78 × 0.97 × 23.71% × 0.37 × 1.90
Jan 31, 2025 10.13% = 0.83 × 0.96 × 20.35% × 0.37 × 1.68
Jan 31, 2024 6.93% = 0.84 × 0.95 × 15.01% × 0.35 × 1.67
Jan 31, 2023 0.36% = 0.32 × 0.69 × 3.06% × 0.32 × 1.69
Jan 31, 2022 2.48% = 0.94 × 0.87 × 6.62% × 0.28 × 1.64
Jan 31, 2021 9.81% = 1.59 × 0.95 × 12.64% × 0.32 × 1.60

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The five-component DuPont analysis reveals significant fluctuations in the drivers of Return on Equity (ROE) over the observed period. A notable shift in profitability and efficiency is apparent, impacting overall returns. The analysis indicates a complex interplay between margin management, asset utilization, and financial leverage.

Tax Burden
The Tax Burden experienced substantial volatility. It decreased significantly from 1.59 in 2021 to 0.32 in 2023, before recovering to 0.83 in 2025 and stabilizing around 0.78-0.84. This suggests changes in the effective tax rate or the composition of earnings impacting tax liabilities.
Interest Burden
The Interest Burden remained relatively stable between 0.87 and 0.97 throughout the period. This indicates consistent management of interest-bearing liabilities relative to earnings before interest and taxes. Minor fluctuations suggest limited changes in the company’s debt structure or interest rate environment.
EBIT Margin
The EBIT Margin demonstrated the most dramatic changes. It declined sharply from 12.64 in 2021 to a low of 3.06 in 2023, then exhibited a strong recovery, reaching 23.71 by 2026. This suggests significant operational improvements or cost controls implemented after 2023, or a shift in revenue mix towards higher-margin products/services. The initial decline indicates potential pressures on profitability.
Asset Turnover
Asset Turnover showed a modest improvement over the period, increasing from 0.32 in 2021 to 0.37 in 2025 and remaining at that level through 2026. This indicates a gradual increase in the efficiency with which assets are used to generate revenue, though the improvement is relatively small.
Financial Leverage
Financial Leverage increased steadily from 1.60 in 2021 to 1.90 in 2026. This indicates a growing reliance on debt financing, which amplifies both profits and losses. The increase in leverage contributes to the overall ROE, but also increases financial risk.
Return on Equity (ROE)
ROE mirrored the trends in its component ratios. It fell sharply from 9.81 in 2021 to 0.36 in 2023, coinciding with the decline in EBIT Margin. The subsequent recovery in ROE, reaching 12.61 by 2026, was driven by the substantial improvement in EBIT Margin and the increased Financial Leverage, partially offset by fluctuations in Tax Burden and modest gains in Asset Turnover.

The period between 2021 and 2023 represents a period of significant underperformance, followed by a strong turnaround. The recovery in ROE is heavily reliant on improvements in operational profitability, as evidenced by the EBIT Margin. The increasing Financial Leverage introduces a degree of risk, and continued monitoring of this metric is warranted.

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Two-Component Disaggregation of ROA

Salesforce Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Jan 31, 2026 6.64% = 17.96% × 0.37
Jan 31, 2025 6.02% = 16.35% × 0.37
Jan 31, 2024 4.14% = 11.87% × 0.35
Jan 31, 2023 0.21% = 0.66% × 0.32
Jan 31, 2022 1.52% = 5.45% × 0.28
Jan 31, 2021 6.14% = 19.16% × 0.32

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The period under review demonstrates significant fluctuations in profitability and efficiency metrics. Return on Assets (ROA) experienced considerable volatility, influenced by concurrent movements in Net Profit Margin and Asset Turnover. An initial decline in ROA was followed by a recovery, culminating in a positive trend towards the end of the observed timeframe.

Net Profit Margin
The Net Profit Margin exhibited a substantial decrease from 19.16% in 2021 to 5.45% in 2022, before declining further to a low of 0.66% in 2023. A strong recovery commenced in 2024, with the margin reaching 11.87% and continuing to improve to 16.35% in 2025 and 17.96% in 2026. This indicates improving profitability from core operations over the latter part of the period.
Asset Turnover
Asset Turnover showed a slight decrease from 0.32 in 2021 to 0.28 in 2022. It then stabilized at 0.32 in 2023 and increased modestly to 0.35 in 2024 and 0.37 in both 2025 and 2026. This suggests a gradual improvement in the efficiency with which assets are utilized to generate revenue, although the change is relatively small.
Return on Assets (ROA)
ROA mirrored the trends in its component ratios. The initial decline in Net Profit Margin significantly impacted ROA, causing it to fall from 6.14% in 2021 to 1.52% in 2022 and a low of 0.21% in 2023. The subsequent recovery in Net Profit Margin, coupled with a slight increase in Asset Turnover, drove ROA upwards, reaching 4.14% in 2024, 6.02% in 2025, and 6.64% in 2026. The strong correlation between ROA and Net Profit Margin suggests that profitability is the primary driver of ROA performance in this instance.

The analysis indicates that the company’s ability to generate profit from its assets was heavily influenced by its Net Profit Margin. While Asset Turnover demonstrated a modest positive trend, its impact on ROA was less pronounced than that of the margin. The recent improvements in both Net Profit Margin and, to a lesser extent, Asset Turnover, have resulted in a positive trajectory for ROA.

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Four-Component Disaggregation of ROA

Salesforce Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Jan 31, 2026 6.64% = 0.78 × 0.97 × 23.71% × 0.37
Jan 31, 2025 6.02% = 0.83 × 0.96 × 20.35% × 0.37
Jan 31, 2024 4.14% = 0.84 × 0.95 × 15.01% × 0.35
Jan 31, 2023 0.21% = 0.32 × 0.69 × 3.06% × 0.32
Jan 31, 2022 1.52% = 0.94 × 0.87 × 6.62% × 0.28
Jan 31, 2021 6.14% = 1.59 × 0.95 × 12.64% × 0.32

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The financial performance, as indicated by the four-component DuPont analysis, reveals significant fluctuations over the observed period. Return on Assets (ROA) experienced a substantial decline from 2021 to 2023, followed by a recovery and continued growth through 2026. This ROA movement is attributable to shifts in the underlying components of profitability, efficiency, and financial leverage.

EBIT Margin
The EBIT Margin demonstrates a pronounced cyclical pattern. It decreased considerably from 12.64% in 2021 to a low of 3.06% in 2023, before exhibiting a strong upward trajectory, reaching 23.71% by 2026. This suggests a substantial improvement in core operating profitability in the later years of the period.
Asset Turnover
Asset Turnover remained relatively stable between 0.32 and 0.37 throughout the period. A slight increase is observed from 2021 to 2026, indicating a modest improvement in the efficiency with which assets are used to generate sales. However, the impact of this change on ROA is limited compared to the fluctuations in the EBIT Margin.
Interest Burden
The Interest Burden remained relatively consistent, fluctuating between 0.69 and 0.97. This indicates a stable level of interest expense relative to earnings before interest and taxes. The slight increase towards the end of the period does not appear to significantly impede overall profitability.
Tax Burden
The Tax Burden experienced the most dramatic change. It decreased sharply from 1.59 in 2021 to 0.32 in 2023, then increased to 0.83 in 2025, and finally settled at 0.78 in 2026. This volatility suggests significant changes in the effective tax rate, potentially due to alterations in tax laws or the company’s tax position. The initial decrease in 2022 and 2023 likely contributed to the temporary stabilization of ROA despite the decline in EBIT Margin.

The recovery in ROA from 2023 onwards is primarily driven by the substantial increase in the EBIT Margin. While Asset Turnover and Interest Burden remained relatively stable, and the Tax Burden fluctuated, the improved operating profitability was the dominant factor in the overall improvement in financial performance. The interplay between these components highlights the importance of both operational efficiency and effective tax management in maximizing returns on assets.

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Disaggregation of Net Profit Margin

Salesforce Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Jan 31, 2026 17.96% = 0.78 × 0.97 × 23.71%
Jan 31, 2025 16.35% = 0.83 × 0.96 × 20.35%
Jan 31, 2024 11.87% = 0.84 × 0.95 × 15.01%
Jan 31, 2023 0.66% = 0.32 × 0.69 × 3.06%
Jan 31, 2022 5.45% = 0.94 × 0.87 × 6.62%
Jan 31, 2021 19.16% = 1.59 × 0.95 × 12.64%

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The period demonstrates significant fluctuations in profitability metrics. A notable divergence exists between the EBIT margin and the net profit margin, influenced by changes in tax and interest burdens. Overall, the company experienced a period of profitability decline followed by substantial recovery and continued growth.

Net Profit Margin
The net profit margin exhibited considerable volatility. It decreased from 19.16% in 2021 to a low of 0.66% in 2023, before recovering to 11.87% in 2024. Further increases were observed in 2025 (16.35%) and 2026 (17.96%), indicating a strong rebound in overall profitability. The recovery suggests successful implementation of cost control measures or revenue enhancement strategies.
EBIT Margin
The EBIT margin followed a distinct trend. It declined from 12.64% in 2021 to a minimum of 3.06% in 2023, mirroring the decline in net profit margin. However, the EBIT margin experienced a more pronounced recovery, reaching 15.01% in 2024, and continuing to grow to 20.35% in 2025 and 23.71% in 2026. This suggests improvements in core operational profitability were a key driver of the overall recovery.
Tax Burden
The tax burden fluctuated significantly. It began at 1.59 in 2021, decreased substantially to 0.32 in 2023, and then increased to 0.83 in 2025 and 0.78 in 2026. The low tax burden in 2023 partially offset the decline in EBIT, but the subsequent increases in tax burden likely moderated the growth in net profit margin in later years.
Interest Burden
The interest burden remained relatively stable throughout the period, ranging between 0.69 and 0.97. While there were minor fluctuations, the interest burden did not exhibit the same degree of volatility as the tax burden or the profit margins. This indicates consistent financial leverage and associated interest expenses.

The disaggregation reveals that the net profit margin’s performance is sensitive to both operational profitability (EBIT margin) and non-operational factors (tax and interest burdens). The substantial recovery in the EBIT margin from 2023 onwards appears to be the primary driver of the overall improvement in net profit margin, although the tax burden’s influence should also be considered.

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