Net Profit Margin
since 2005
Calculation
Salesforce Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Jan 31, 2025 | 16.35% | = | 100 | × | 6,197) | ÷ | 37,895) |
| Jan 31, 2024 | 11.87% | = | 100 | × | 4,136) | ÷ | 34,857) |
| Jan 31, 2023 | 0.66% | = | 100 | × | 208) | ÷ | 31,352) |
| Jan 31, 2022 | 5.45% | = | 100 | × | 1,444) | ÷ | 26,492) |
| Jan 31, 2021 | 19.16% | = | 100 | × | 4,072) | ÷ | 21,252) |
| Jan 31, 2020 | 0.74% | = | 100 | × | 126) | ÷ | 17,098) |
| Jan 31, 2019 | 8.36% | = | 100 | × | 1,110) | ÷ | 13,282) |
| Jan 31, 2018 | 1.22% | = | 100 | × | 127) | ÷ | 10,480) |
| Jan 31, 2017 | 2.14% | = | 100 | × | 180) | ÷ | 8,392) |
| Jan 31, 2016 | -0.71% | = | 100 | × | (47) | ÷ | 6,667) |
| Jan 31, 2015 | -4.89% | = | 100 | × | (263) | ÷ | 5,374) |
| Jan 31, 2014 | -5.70% | = | 100 | × | (232) | ÷ | 4,071) |
| Jan 31, 2013 | -8.87% | = | 100 | × | (270) | ÷ | 3,050) |
| Jan 31, 2012 | -0.51% | = | 100 | × | (12) | ÷ | 2,267) |
| Jan 31, 2011 | 3.89% | = | 100 | × | 64) | ÷ | 1,657) |
| Jan 31, 2010 | 6.18% | = | 100 | × | 81) | ÷ | 1,306) |
| Jan 31, 2009 | 4.03% | = | 100 | × | 43) | ÷ | 1,077) |
| Jan 31, 2008 | 2.45% | = | 100 | × | 18) | ÷ | 749) |
| Jan 31, 2007 | 0.10% | = | 100 | × | —) | ÷ | 497) |
| Jan 31, 2006 | 9.19% | = | 100 | × | 28) | ÷ | 310) |
| Jan 31, 2005 | 4.16% | = | 100 | × | 7) | ÷ | 176) |
Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31), 10-K (reporting date: 2018-01-31), 10-K (reporting date: 2017-01-31), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-01-31), 10-K (reporting date: 2014-01-31), 10-K (reporting date: 2013-01-31), 10-K (reporting date: 2012-01-31), 10-K (reporting date: 2011-01-31), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-01-31), 10-K (reporting date: 2008-01-31), 10-K (reporting date: 2007-01-31), 10-K (reporting date: 2006-01-31), 10-K (reporting date: 2005-01-31).
1 US$ in millions
The financial data reveals significant trends in key profitability and revenue metrics over two decades.
- Revenues
- Revenues consistently increased from US$176 million in 2005 to US$37.9 billion in 2025, demonstrating robust and sustained growth.
- This steady upward trajectory reflects a strong expansion in business scale and market reach over time, with no years showing a revenue decline.
- The growth appears largely exponential, especially notable after 2010, as revenues jumped from US$1.3 billion to nearly US$38 billion by 2025.
- Net Income (Loss)
- Net income exhibited considerable volatility in the earlier years, including losses in 2012-2015, with the most severe loss recorded at US$-270 million in 2013.
- Following this period, net income recovered and grew sharply, reaching peaks such as US$4.1 billion in 2024 and US$6.2 billion in 2025.
- This improvement suggests effective cost management or enhanced operational efficiency alongside revenue growth in later years.
- Net Profit Margin
- The net profit margin mirrored net income trends, initially low and unstable, with several years of negative margins indicating unprofitable operations around 2012 to 2015.
- Starting around 2016, profit margins began to recover, rising to 19.16% in 2021, though fluctuations continued in subsequent years.
- Margins in 2024 and 2025 increased meaningfully to 11.87% and 16.35%, respectively, reflecting improved profitability and stronger net income relative to revenues.
Overall, the data illustrates a company transitioning from a phase of net losses and low profitability in the early 2010s to one with markedly improved earnings and margin performance alongside substantial revenue growth by the mid-2020s.
Comparison to Competitors
Salesforce Inc., net profit margin, long-term trends, comparison to competitors
| Salesforce Inc. | Accenture PLC | Adobe Inc. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | Fair Isaac Corp. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | Palantir Technologies Inc. | Palo Alto Networks Inc. | ServiceNow Inc. | Synopsys Inc. | Workday Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan 31, 2025 | 16.35% | — | — | — | -0.49% | — | — | — | — | 21.68% | — | — | — | — | 6.23% |
| Jan 31, 2024 | 11.87% | 11.19% | 25.85% | 22.74% | 2.92% | 29.86% | 9.60% | 18.19% | 35.96% | 19.76% | 16.13% | 32.11% | 12.97% | 36.94% | 19.02% |
| Jan 31, 2023 | 0.66% | 10.72% | 27.97% | 25.46% | -8.18% | 28.37% | 12.13% | 16.59% | 34.15% | 17.02% | 9.43% | 6.38% | 19.30% | 21.05% | -5.90% |
| Jan 31, 2022 | 5.45% | 11.17% | 27.01% | 23.84% | -16.18% | 27.12% | 2.71% | 16.23% | 36.69% | 15.83% | -19.61% | -4.85% | 4.49% | 19.38% | 0.57% |
| Jan 31, 2021 | 19.16% | 11.69% | 30.55% | 23.29% | -10.59% | 29.78% | 10.01% | 21.41% | 36.45% | 33.96% | -33.75% | -11.72% | 3.90% | 18.02% | -6.54% |
| Jan 31, 2020 | 0.74% | 11.52% | 40.88% | 22.02% | -29.45% | 18.26% | 7.59% | 23.78% | 30.96% | 25.94% | -106.75% | -7.83% | 2.62% | 18.03% | -13.25% |
| Jan 31, 2019 | 8.36% | 11.06% | 26.42% | 42.33% | — | 16.56% | 12.22% | 22.95% | 31.18% | 28.05% | — | -2.82% | 18.11% | 15.84% | -14.82% |
| Jan 31, 2018 | 1.22% | 9.76% | 28.69% | 16.17% | — | 13.79% | 10.97% | 20.31% | 15.02% | 9.60% | — | -6.51% | -1.02% | 13.86% | -14.99% |
| Jan 31, 2017 | 2.14% | 9.37% | 23.20% | 10.50% | — | 13.76% | 7.27% | 18.76% | 23.57% | 24.74% | — | -12.30% | -7.71% | 5.01% | -26.01% |
| Jan 31, 2016 | -0.71% | 11.82% | 19.96% | 11.18% | — | 12.42% | 14.86% | 20.86% | 19.69% | 24.03% | — | -16.39% | -32.49% | 11.01% | -24.94% |
| Jan 31, 2015 | -4.89% | 9.28% | 13.13% | 14.83% | — | 10.31% | 16.14% | 8.71% | 13.03% | 26.00% | — | -17.78% | -19.73% | 10.08% | -31.48% |
| Jan 31, 2014 | -5.70% | 9.23% | 6.47% | 10.05% | — | 12.03% | 12.96% | 20.13% | 25.42% | 28.62% | — | -37.86% | -26.28% | 12.59% | -36.79% |
| Jan 31, 2013 | -8.87% | 10.80% | 7.15% | 11.25% | — | 12.12% | 16.52% | 20.57% | 28.08% | 29.38% | — | -7.38% | -17.36% | 12.63% | -43.55% |
| Jan 31, 2012 | -0.51% | 8.58% | 18.91% | 33.17% | — | 13.60% | 15.89% | 19.08% | 23.03% | 26.89% | — | 0.29% | -15.32% | 10.39% | — |
| Jan 31, 2011 | 3.89% | 8.33% | 19.75% | 6.28% | — | 11.55% | 14.83% | 16.46% | 33.10% | 23.99% | — | — | — | 14.42% | — |
| Jan 31, 2010 | 6.18% | 7.71% | 20.39% | 13.52% | — | 10.64% | 14.85% | 16.61% | 30.02% | 22.87% | — | — | — | 17.17% | — |
| Jan 31, 2009 | 4.03% | 6.86% | 13.12% | -17.58% | — | 10.32% | 14.02% | 14.05% | 24.93% | 24.05% | — | — | — | 12.33% | — |
| Jan 31, 2008 | 2.45% | 6.68% | 24.35% | -178.51% | — | 11.27% | 11.90% | 15.52% | 29.26% | 24.61% | — | — | — | 14.21% | — |
| Jan 31, 2007 | 0.10% | 5.79% | 22.92% | 18.34% | — | 12.73% | 10.55% | 16.46% | 27.51% | 23.75% | — | — | — | 10.76% | — |
| Jan 31, 2006 | 9.19% | 5.34% | 19.64% | 9.61% | — | 12.54% | 10.38% | 17.80% | 28.45% | 23.51% | — | — | — | 2.26% | — |
| Jan 31, 2005 | 4.16% | 5.50% | 30.66% | 3.71% | — | 16.85% | 8.71% | 18.73% | 30.80% | 24.46% | — | — | — | -1.56% | — |
Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31), 10-K (reporting date: 2018-01-31), 10-K (reporting date: 2017-01-31), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-01-31), 10-K (reporting date: 2014-01-31), 10-K (reporting date: 2013-01-31), 10-K (reporting date: 2012-01-31), 10-K (reporting date: 2011-01-31), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-01-31), 10-K (reporting date: 2008-01-31), 10-K (reporting date: 2007-01-31), 10-K (reporting date: 2006-01-31), 10-K (reporting date: 2005-01-31).
Comparison to Sector (Software & Services)
Salesforce Inc., net profit margin, long-term trends, comparison to sector (software & services)
| Salesforce Inc. | Software & Services | |
|---|---|---|
| Jan 31, 2025 | 16.35% | — |
| Jan 31, 2024 | 11.87% | 24.73% |
| Jan 31, 2023 | 0.66% | 21.95% |
| Jan 31, 2022 | 5.45% | 21.72% |
| Jan 31, 2021 | 19.16% | 25.30% |
| Jan 31, 2020 | 0.74% | 20.05% |
| Jan 31, 2019 | 8.36% | 21.62% |
| Jan 31, 2018 | 1.22% | 12.10% |
| Jan 31, 2017 | 2.14% | 15.36% |
| Jan 31, 2016 | -0.71% | 16.48% |
| Jan 31, 2015 | -4.89% | 14.56% |
| Jan 31, 2014 | -5.70% | 18.19% |
| Jan 31, 2013 | -8.87% | 20.52% |
| Jan 31, 2012 | -0.51% | 18.60% |
| Jan 31, 2011 | 3.89% | 20.46% |
| Jan 31, 2010 | 6.18% | 19.38% |
| Jan 31, 2009 | 4.03% | 17.15% |
| Jan 31, 2008 | 2.45% | 16.65% |
| Jan 31, 2007 | 0.10% | 15.90% |
| Jan 31, 2006 | 9.19% | 15.64% |
| Jan 31, 2005 | 4.16% | 15.06% |
Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31), 10-K (reporting date: 2018-01-31), 10-K (reporting date: 2017-01-31), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-01-31), 10-K (reporting date: 2014-01-31), 10-K (reporting date: 2013-01-31), 10-K (reporting date: 2012-01-31), 10-K (reporting date: 2011-01-31), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-01-31), 10-K (reporting date: 2008-01-31), 10-K (reporting date: 2007-01-31), 10-K (reporting date: 2006-01-31), 10-K (reporting date: 2005-01-31).
Comparison to Industry (Information Technology)
Salesforce Inc., net profit margin, long-term trends, comparison to industry (information technology)
| Salesforce Inc. | Information Technology | |
|---|---|---|
| Jan 31, 2025 | 16.35% | — |
| Jan 31, 2024 | 11.87% | 20.64% |
| Jan 31, 2023 | 0.66% | 20.39% |
| Jan 31, 2022 | 5.45% | 22.45% |
| Jan 31, 2021 | 19.16% | 23.62% |
| Jan 31, 2020 | 0.74% | 19.67% |
| Jan 31, 2019 | 8.36% | 19.85% |
| Jan 31, 2018 | 1.22% | 18.57% |
| Jan 31, 2017 | 2.14% | 17.85% |
| Jan 31, 2016 | -0.71% | 17.79% |
| Jan 31, 2015 | -4.89% | 18.37% |
| Jan 31, 2014 | -5.70% | 19.38% |
| Jan 31, 2013 | -8.87% | 20.20% |
| Jan 31, 2012 | -0.51% | 20.07% |
| Jan 31, 2011 | 3.89% | 20.67% |
| Jan 31, 2010 | 6.18% | 20.23% |
| Jan 31, 2009 | 4.03% | 14.52% |
| Jan 31, 2008 | 2.45% | 15.20% |
| Jan 31, 2007 | 0.10% | 15.81% |
| Jan 31, 2006 | 9.19% | 16.23% |
| Jan 31, 2005 | 4.16% | 16.66% |
Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31), 10-K (reporting date: 2018-01-31), 10-K (reporting date: 2017-01-31), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-01-31), 10-K (reporting date: 2014-01-31), 10-K (reporting date: 2013-01-31), 10-K (reporting date: 2012-01-31), 10-K (reporting date: 2011-01-31), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-01-31), 10-K (reporting date: 2008-01-31), 10-K (reporting date: 2007-01-31), 10-K (reporting date: 2006-01-31), 10-K (reporting date: 2005-01-31).