Net Profit Margin
since 2005
Calculation
Intuit Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Net revenue1 | |
|---|---|---|---|---|---|---|---|
| Jul 31, 2025 | 20.55% | = | 100 | × | 3,869) | ÷ | 18,831) |
| Jul 31, 2024 | 18.19% | = | 100 | × | 2,963) | ÷ | 16,285) |
| Jul 31, 2023 | 16.59% | = | 100 | × | 2,384) | ÷ | 14,368) |
| Jul 31, 2022 | 16.23% | = | 100 | × | 2,066) | ÷ | 12,726) |
| Jul 31, 2021 | 21.41% | = | 100 | × | 2,062) | ÷ | 9,633) |
| Jul 31, 2020 | 23.78% | = | 100 | × | 1,826) | ÷ | 7,679) |
| Jul 31, 2019 | 22.95% | = | 100 | × | 1,557) | ÷ | 6,784) |
| Jul 31, 2018 | 20.31% | = | 100 | × | 1,211) | ÷ | 5,964) |
| Jul 31, 2017 | 18.76% | = | 100 | × | 971) | ÷ | 5,177) |
| Jul 31, 2016 | 20.86% | = | 100 | × | 979) | ÷ | 4,694) |
| Jul 31, 2015 | 8.71% | = | 100 | × | 365) | ÷ | 4,192) |
| Jul 31, 2014 | 20.13% | = | 100 | × | 907) | ÷ | 4,506) |
| Jul 31, 2013 | 20.57% | = | 100 | × | 858) | ÷ | 4,171) |
| Jul 31, 2012 | 19.08% | = | 100 | × | 792) | ÷ | 4,151) |
| Jul 31, 2011 | 16.46% | = | 100 | × | 634) | ÷ | 3,851) |
| Jul 31, 2010 | 16.61% | = | 100 | × | 574) | ÷ | 3,455) |
| Jul 31, 2009 | 14.05% | = | 100 | × | 447) | ÷ | 3,183) |
| Jul 31, 2008 | 15.52% | = | 100 | × | 477) | ÷ | 3,071) |
| Jul 31, 2007 | 16.46% | = | 100 | × | 440) | ÷ | 2,673) |
| Jul 31, 2006 | 17.80% | = | 100 | × | 417) | ÷ | 2,342) |
| Jul 31, 2005 | 18.73% | = | 100 | × | 382) | ÷ | 2,038) |
Based on: 10-K (reporting date: 2025-07-31), 10-K (reporting date: 2024-07-31), 10-K (reporting date: 2023-07-31), 10-K (reporting date: 2022-07-31), 10-K (reporting date: 2021-07-31), 10-K (reporting date: 2020-07-31), 10-K (reporting date: 2019-07-31), 10-K (reporting date: 2018-07-31), 10-K (reporting date: 2017-07-31), 10-K (reporting date: 2016-07-31), 10-K (reporting date: 2015-07-31), 10-K (reporting date: 2014-07-31), 10-K (reporting date: 2013-07-31), 10-K (reporting date: 2012-07-31), 10-K (reporting date: 2011-07-31), 10-K (reporting date: 2010-07-31), 10-K (reporting date: 2009-07-31), 10-K (reporting date: 2008-07-31), 10-K (reporting date: 2007-07-31), 10-K (reporting date: 2006-07-31), 10-K (reporting date: 2005-07-31).
1 US$ in millions
- Net Income
- The net income has generally trended upward from 2005 through 2025. Starting at $382 million in 2005, it exhibited steady growth over the years, with notable increases around 2018 and continuing through 2025. Despite some fluctuations, particularly a dip in 2015 to $365 million, the overall trajectory indicates strong profitability growth, reaching $3,869 million by 2025, which represents more than a tenfold increase over the 20-year period.
- Net Revenue
- Net revenue has shown a consistent upward trend across the entire timeline. Initial revenue of $2,038 million in 2005 increased steadily year over year, with a more accelerated growth phase starting around 2015. Revenue reached $18,831 million in 2025, evidencing substantial business expansion. There were minor fluctuations, such as a decrease in 2015 compared to 2014, but these were temporary and the overall revenue trajectory remained strongly positive.
- Net Profit Margin
- The net profit margin experienced some variability but maintained a largely positive range from approximately 14% to 23% throughout the period. The margin started at 18.73% in 2005, declined to a low of 8.71% in 2015, suggesting a year of decreased profitability relative to revenue, and then recovered to exceed 20% in most subsequent years. The lowest margin year corresponds with the dip in net income and revenue, indicating potential operational challenges or investments impacting profitability during that year. From 2016 onwards, margins generally stabilized around or above 18%, signaling improved cost management or pricing power as revenues grew significantly.
- Overall Insights
- Both net income and net revenue demonstrated substantial growth from 2005 to 2025, reflecting successful business expansion and increased scale. The net profit margin's fluctuations indicate episodic challenges but generally strong profitability maintenance. The significant rebound and improvement in margins post-2015 align with resumed growth in net income and revenue, suggesting effective strategies implemented to enhance financial performance. The company's financial position over the period is characterized by robust revenue growth coupled with sustained profitability, translating into strong financial health and operational efficiency over the long term.
Comparison to Competitors
Intuit Inc., net profit margin, long-term trends, comparison to competitors
| Intuit Inc. | Accenture PLC | Adobe Inc. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | Datadog Inc. | Fair Isaac Corp. | International Business Machines Corp. | Microsoft Corp. | Oracle Corp. | Palantir Technologies Inc. | Palo Alto Networks Inc. | Salesforce Inc. | ServiceNow Inc. | Synopsys Inc. | Workday Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jul 31, 2025 | 20.55% | — | — | — | -0.49% | — | — | — | 36.15% | 21.68% | — | 12.30% | 16.35% | — | — | 6.23% |
| Jul 31, 2024 | 18.19% | 11.19% | 25.85% | 22.74% | 2.92% | 6.85% | 29.86% | 9.60% | 35.96% | 19.76% | 16.13% | 32.11% | 11.87% | 12.97% | 36.94% | 19.02% |
| Jul 31, 2023 | 16.59% | 10.72% | 27.97% | 25.46% | -8.18% | 2.28% | 28.37% | 12.13% | 34.15% | 17.02% | 9.43% | 6.38% | 0.66% | 19.30% | 21.05% | -5.90% |
| Jul 31, 2022 | 16.23% | 11.17% | 27.01% | 23.84% | -16.18% | -2.99% | 27.12% | 2.71% | 36.69% | 15.83% | -19.61% | -4.85% | 5.45% | 4.49% | 19.38% | 0.57% |
| Jul 31, 2021 | 21.41% | 11.69% | 30.55% | 23.29% | -10.59% | -2.02% | 29.78% | 10.01% | 36.45% | 33.96% | -33.75% | -11.72% | 19.16% | 3.90% | 18.02% | -6.54% |
| Jul 31, 2020 | 23.78% | 11.52% | 40.88% | 22.02% | -29.45% | -4.07% | 18.26% | 7.59% | 30.96% | 25.94% | -106.75% | -7.83% | 0.74% | 2.62% | 18.03% | -13.25% |
| Jul 31, 2019 | 22.95% | 11.06% | 26.42% | 42.33% | — | -4.61% | 16.56% | 12.22% | 31.18% | 28.05% | — | -2.82% | 8.36% | 18.11% | 15.84% | -14.82% |
| Jul 31, 2018 | 20.31% | 9.76% | 28.69% | 16.17% | — | — | 13.79% | 10.97% | 15.02% | 9.60% | — | -6.51% | 1.22% | -1.02% | 13.86% | -14.99% |
| Jul 31, 2017 | 18.76% | 9.37% | 23.20% | 10.50% | — | — | 13.76% | 7.27% | 23.57% | 24.74% | — | -12.30% | 2.14% | -7.71% | 5.01% | -26.01% |
| Jul 31, 2016 | 20.86% | 11.82% | 19.96% | 11.18% | — | — | 12.42% | 14.86% | 19.69% | 24.03% | — | -16.39% | -0.71% | -32.49% | 11.01% | -24.94% |
| Jul 31, 2015 | 8.71% | 9.28% | 13.13% | 14.83% | — | — | 10.31% | 16.14% | 13.03% | 26.00% | — | -17.78% | -4.89% | -19.73% | 10.08% | -31.48% |
| Jul 31, 2014 | 20.13% | 9.23% | 6.47% | 10.05% | — | — | 12.03% | 12.96% | 25.42% | 28.62% | — | -37.86% | -5.70% | -26.28% | 12.59% | -36.79% |
| Jul 31, 2013 | 20.57% | 10.80% | 7.15% | 11.25% | — | — | 12.12% | 16.52% | 28.08% | 29.38% | — | -7.38% | -8.87% | -17.36% | 12.63% | -43.55% |
| Jul 31, 2012 | 19.08% | 8.58% | 18.91% | 33.17% | — | — | 13.60% | 15.89% | 23.03% | 26.89% | — | 0.29% | -0.51% | -15.32% | 10.39% | — |
| Jul 31, 2011 | 16.46% | 8.33% | 19.75% | 6.28% | — | — | 11.55% | 14.83% | 33.10% | 23.99% | — | — | 3.89% | — | 14.42% | — |
| Jul 31, 2010 | 16.61% | 7.71% | 20.39% | 13.52% | — | — | 10.64% | 14.85% | 30.02% | 22.87% | — | — | 6.18% | — | 17.17% | — |
| Jul 31, 2009 | 14.05% | 6.86% | 13.12% | -17.58% | — | — | 10.32% | 14.02% | 24.93% | 24.05% | — | — | 4.03% | — | 12.33% | — |
| Jul 31, 2008 | 15.52% | 6.68% | 24.35% | -178.51% | — | — | 11.27% | 11.90% | 29.26% | 24.61% | — | — | 2.45% | — | 14.21% | — |
| Jul 31, 2007 | 16.46% | 5.79% | 22.92% | 18.34% | — | — | 12.73% | 10.55% | 27.51% | 23.75% | — | — | 0.10% | — | 10.76% | — |
| Jul 31, 2006 | 17.80% | 5.34% | 19.64% | 9.61% | — | — | 12.54% | 10.38% | 28.45% | 23.51% | — | — | 9.19% | — | 2.26% | — |
| Jul 31, 2005 | 18.73% | 5.50% | 30.66% | 3.71% | — | — | 16.85% | 8.71% | 30.80% | 24.46% | — | — | 4.16% | — | -1.56% | — |
Based on: 10-K (reporting date: 2025-07-31), 10-K (reporting date: 2024-07-31), 10-K (reporting date: 2023-07-31), 10-K (reporting date: 2022-07-31), 10-K (reporting date: 2021-07-31), 10-K (reporting date: 2020-07-31), 10-K (reporting date: 2019-07-31), 10-K (reporting date: 2018-07-31), 10-K (reporting date: 2017-07-31), 10-K (reporting date: 2016-07-31), 10-K (reporting date: 2015-07-31), 10-K (reporting date: 2014-07-31), 10-K (reporting date: 2013-07-31), 10-K (reporting date: 2012-07-31), 10-K (reporting date: 2011-07-31), 10-K (reporting date: 2010-07-31), 10-K (reporting date: 2009-07-31), 10-K (reporting date: 2008-07-31), 10-K (reporting date: 2007-07-31), 10-K (reporting date: 2006-07-31), 10-K (reporting date: 2005-07-31).
Comparison to Sector (Software & Services)
Intuit Inc., net profit margin, long-term trends, comparison to sector (software & services)
| Intuit Inc. | Software & Services | |
|---|---|---|
| Jul 31, 2025 | 20.55% | — |
| Jul 31, 2024 | 18.19% | 24.65% |
| Jul 31, 2023 | 16.59% | 21.87% |
| Jul 31, 2022 | 16.23% | 21.62% |
| Jul 31, 2021 | 21.41% | 25.23% |
| Jul 31, 2020 | 23.78% | 20.01% |
| Jul 31, 2019 | 22.95% | 21.59% |
| Jul 31, 2018 | 20.31% | 12.10% |
| Jul 31, 2017 | 18.76% | 15.36% |
| Jul 31, 2016 | 20.86% | 16.48% |
| Jul 31, 2015 | 8.71% | 14.56% |
| Jul 31, 2014 | 20.13% | 18.19% |
| Jul 31, 2013 | 20.57% | 20.52% |
| Jul 31, 2012 | 19.08% | 18.60% |
| Jul 31, 2011 | 16.46% | 20.46% |
| Jul 31, 2010 | 16.61% | 19.38% |
| Jul 31, 2009 | 14.05% | 17.15% |
| Jul 31, 2008 | 15.52% | 16.65% |
| Jul 31, 2007 | 16.46% | 15.90% |
| Jul 31, 2006 | 17.80% | 15.64% |
| Jul 31, 2005 | 18.73% | 15.06% |
Based on: 10-K (reporting date: 2025-07-31), 10-K (reporting date: 2024-07-31), 10-K (reporting date: 2023-07-31), 10-K (reporting date: 2022-07-31), 10-K (reporting date: 2021-07-31), 10-K (reporting date: 2020-07-31), 10-K (reporting date: 2019-07-31), 10-K (reporting date: 2018-07-31), 10-K (reporting date: 2017-07-31), 10-K (reporting date: 2016-07-31), 10-K (reporting date: 2015-07-31), 10-K (reporting date: 2014-07-31), 10-K (reporting date: 2013-07-31), 10-K (reporting date: 2012-07-31), 10-K (reporting date: 2011-07-31), 10-K (reporting date: 2010-07-31), 10-K (reporting date: 2009-07-31), 10-K (reporting date: 2008-07-31), 10-K (reporting date: 2007-07-31), 10-K (reporting date: 2006-07-31), 10-K (reporting date: 2005-07-31).
Comparison to Industry (Information Technology)
Intuit Inc., net profit margin, long-term trends, comparison to industry (information technology)
| Intuit Inc. | Information Technology | |
|---|---|---|
| Jul 31, 2025 | 20.55% | — |
| Jul 31, 2024 | 18.19% | 20.61% |
| Jul 31, 2023 | 16.59% | 20.36% |
| Jul 31, 2022 | 16.23% | 22.42% |
| Jul 31, 2021 | 21.41% | 23.60% |
| Jul 31, 2020 | 23.78% | 19.65% |
| Jul 31, 2019 | 22.95% | 19.84% |
| Jul 31, 2018 | 20.31% | 18.57% |
| Jul 31, 2017 | 18.76% | 17.85% |
| Jul 31, 2016 | 20.86% | 17.79% |
| Jul 31, 2015 | 8.71% | 18.37% |
| Jul 31, 2014 | 20.13% | 19.38% |
| Jul 31, 2013 | 20.57% | 20.20% |
| Jul 31, 2012 | 19.08% | 20.07% |
| Jul 31, 2011 | 16.46% | 20.67% |
| Jul 31, 2010 | 16.61% | 20.23% |
| Jul 31, 2009 | 14.05% | 14.52% |
| Jul 31, 2008 | 15.52% | 15.20% |
| Jul 31, 2007 | 16.46% | 15.81% |
| Jul 31, 2006 | 17.80% | 16.23% |
| Jul 31, 2005 | 18.73% | 16.66% |
Based on: 10-K (reporting date: 2025-07-31), 10-K (reporting date: 2024-07-31), 10-K (reporting date: 2023-07-31), 10-K (reporting date: 2022-07-31), 10-K (reporting date: 2021-07-31), 10-K (reporting date: 2020-07-31), 10-K (reporting date: 2019-07-31), 10-K (reporting date: 2018-07-31), 10-K (reporting date: 2017-07-31), 10-K (reporting date: 2016-07-31), 10-K (reporting date: 2015-07-31), 10-K (reporting date: 2014-07-31), 10-K (reporting date: 2013-07-31), 10-K (reporting date: 2012-07-31), 10-K (reporting date: 2011-07-31), 10-K (reporting date: 2010-07-31), 10-K (reporting date: 2009-07-31), 10-K (reporting date: 2008-07-31), 10-K (reporting date: 2007-07-31), 10-K (reporting date: 2006-07-31), 10-K (reporting date: 2005-07-31).