Net Profit Margin
since 2012
Calculation
ServiceNow Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 2.62% | = | 100 | × | 118,503 | ÷ | 4,519,484 |
| Dec 31, 2019 | 18.11% | = | 100 | × | 626,698 | ÷ | 3,460,437 |
| Dec 31, 2018 | -1.02% | = | 100 | × | (26,704) | ÷ | 2,608,816 |
| Dec 31, 2017 | -7.71% | = | 100 | × | (149,130) | ÷ | 1,933,026 |
| Dec 31, 2016 | -32.49% | = | 100 | × | (451,804) | ÷ | 1,390,513 |
| Dec 31, 2015 | -19.73% | = | 100 | × | (198,426) | ÷ | 1,005,480 |
| Dec 31, 2014 | -26.28% | = | 100 | × | (179,387) | ÷ | 682,563 |
| Dec 31, 2013 | -17.36% | = | 100 | × | (73,708) | ÷ | 424,650 |
| Dec 31, 2012 | -15.32% | = | 100 | × | (37,348) | ÷ | 243,712 |
Based on: 10-K (filing date: 2021-02-12), 10-K (filing date: 2020-02-20), 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-28), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-27), 10-K (filing date: 2014-02-28), 10-K (filing date: 2013-03-08).
1 US$ in thousands
Comparison to Competitors
ServiceNow Inc., net profit margin, long-term trends, comparison to competitors
| ServiceNow Inc. | Accenture PLC | Adobe Inc. | Autodesk Inc. | Automatic Data Processing Inc. | International Business Machines Corp. | Intuit Inc. | Mastercard Inc. | Microsoft Corp. | Oracle Corp. | PayPal Holdings Inc. | salesforce.com inc. | Visa Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 2.62% | 11.52% | 40.88% | 6.55% | 16.91% | 7.59% | 23.78% | 41.90% | 30.96% | 25.94% | 19.59% | 0.74% | 49.74% |
| Dec 31, 2019 | 18.11% | 11.06% | 26.42% | -3.14% | 16.17% | 12.22% | 22.95% | 48.08% | 31.18% | 28.05% | 13.84% | 8.36% | 52.57% |
| Dec 31, 2018 | -1.02% | 9.76% | 28.69% | -27.56% | 12.16% | 10.97% | 20.31% | 39.19% | 15.02% | 9.60% | 13.31% | 1.22% | 49.98% |
| Dec 31, 2017 | -7.71% | 9.37% | 23.20% | -28.66% | 14.00% | 7.27% | 18.76% | 31.33% | 23.57% | 24.74% | 13.71% | 2.14% | 36.49% |
| Dec 31, 2016 | -32.49% | 11.82% | 19.96% | -13.20% | 12.79% | 14.86% | 20.86% | 37.67% | 19.69% | 24.03% | 12.92% | -0.71% | 39.72% |
| Dec 31, 2015 | -19.73% | 9.28% | 13.13% | 3.26% | 13.28% | 16.14% | 8.71% | 39.39% | 13.03% | 26.00% | 13.28% | -4.89% | 45.59% |
| Dec 31, 2014 | -26.28% | 9.23% | 6.47% | 10.06% | 12.42% | 12.96% | 20.13% | 38.18% | 25.42% | 28.62% | — | -5.70% | 42.81% |
| Dec 31, 2013 | -17.36% | 10.80% | 7.15% | 10.70% | 12.43% | 16.52% | 20.57% | 37.34% | 28.08% | 29.38% | — | -8.87% | 42.28% |
| Dec 31, 2012 | -15.32% | 8.58% | 18.91% | 12.88% | 13.02% | 15.89% | 19.08% | 37.33% | 23.03% | 26.89% | — | -0.51% | 20.57% |
Based on: 10-K (filing date: 2021-02-12), 10-K (filing date: 2020-02-20), 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-28), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-27), 10-K (filing date: 2014-02-28), 10-K (filing date: 2013-03-08).
Comparison to Sector (Software & Services)
ServiceNow Inc., net profit margin, long-term trends, comparison to sector (software & services)
| ServiceNow Inc. | Software & Services | |
|---|---|---|
| Dec 31, 2020 | 2.62% | 23.07% |
| Dec 31, 2019 | 18.11% | 24.23% |
| Dec 31, 2018 | -1.02% | 15.40% |
| Dec 31, 2017 | -7.71% | 17.24% |
| Dec 31, 2016 | -32.49% | 18.25% |
| Dec 31, 2015 | -19.73% | 16.82% |
| Dec 31, 2014 | -26.28% | 19.86% |
| Dec 31, 2013 | -17.36% | 21.71% |
| Dec 31, 2012 | -15.32% | 18.92% |
Based on: 10-K (filing date: 2021-02-12), 10-K (filing date: 2020-02-20), 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-28), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-27), 10-K (filing date: 2014-02-28), 10-K (filing date: 2013-03-08).
Comparison to Industry (Information Technology)
ServiceNow Inc., net profit margin, long-term trends, comparison to industry (information technology)
| ServiceNow Inc. | Information Technology | |
|---|---|---|
| Dec 31, 2020 | 2.62% | 22.46% |
| Dec 31, 2019 | 18.11% | 23.32% |
| Dec 31, 2018 | -1.02% | 19.59% |
| Dec 31, 2017 | -7.71% | 18.47% |
| Dec 31, 2016 | -32.49% | 18.48% |
| Dec 31, 2015 | -19.73% | 19.17% |
| Dec 31, 2014 | -26.28% | 20.10% |
| Dec 31, 2013 | -17.36% | 20.80% |
| Dec 31, 2012 | -15.32% | 20.17% |
Based on: 10-K (filing date: 2021-02-12), 10-K (filing date: 2020-02-20), 10-K (filing date: 2019-02-27), 10-K (filing date: 2018-02-28), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-25), 10-K (filing date: 2015-02-27), 10-K (filing date: 2014-02-28), 10-K (filing date: 2013-03-08).