Net Profit Margin
since 2012
Calculation
ServiceNow Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2021 | 3.90% | = | 100 | × | 230 | ÷ | 5,896 |
| Dec 31, 2020 | 2.62% | = | 100 | × | 119 | ÷ | 4,519 |
| Dec 31, 2019 | 18.11% | = | 100 | × | 627 | ÷ | 3,460 |
| Dec 31, 2018 | -1.02% | = | 100 | × | (27) | ÷ | 2,609 |
| Dec 31, 2017 | -7.71% | = | 100 | × | (149) | ÷ | 1,933 |
| Dec 31, 2016 | -32.49% | = | 100 | × | (452) | ÷ | 1,391 |
| Dec 31, 2015 | -19.73% | = | 100 | × | (198) | ÷ | 1,005 |
| Dec 31, 2014 | -26.28% | = | 100 | × | (179) | ÷ | 683 |
| Dec 31, 2013 | -17.36% | = | 100 | × | (74) | ÷ | 425 |
| Dec 31, 2012 | -15.32% | = | 100 | × | (37) | ÷ | 244 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 US$ in millions
Comparison to Competitors
ServiceNow Inc., net profit margin, long-term trends, comparison to competitors
| ServiceNow Inc. | Accenture PLC | Adobe Inc. | International Business Machines Corp. | Intuit Inc. | Mastercard Inc. | Microsoft Corp. | Oracle Corp. | PayPal Holdings Inc. | Salesforce Inc. | Visa Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2021 | 3.90% | 11.69% | 30.55% | 10.01% | 21.41% | 46.00% | 36.45% | 33.96% | 16.43% | 19.16% | 51.07% |
| Dec 31, 2020 | 2.62% | 11.52% | 40.88% | 7.59% | 23.78% | 41.90% | 30.96% | 25.94% | 19.59% | 0.74% | 49.74% |
| Dec 31, 2019 | 18.11% | 11.06% | 26.42% | 12.22% | 22.95% | 48.08% | 31.18% | 28.05% | 13.84% | 8.36% | 52.57% |
| Dec 31, 2018 | -1.02% | 9.76% | 28.69% | 10.97% | 20.31% | 39.19% | 15.02% | 9.60% | 13.31% | 1.22% | 49.98% |
| Dec 31, 2017 | -7.71% | 9.37% | 23.20% | 7.27% | 18.76% | 31.33% | 23.57% | 24.74% | 13.71% | 2.14% | 36.49% |
| Dec 31, 2016 | -32.49% | 11.82% | 19.96% | 14.86% | 20.86% | 37.67% | 19.69% | 24.03% | 12.92% | -0.71% | 39.72% |
| Dec 31, 2015 | -19.73% | 9.28% | 13.13% | 16.14% | 8.71% | 39.39% | 13.03% | 26.00% | 13.28% | -4.89% | 45.59% |
| Dec 31, 2014 | -26.28% | 9.23% | 6.47% | 12.96% | 20.13% | 38.18% | 25.42% | 28.62% | — | -5.70% | 42.81% |
| Dec 31, 2013 | -17.36% | 10.80% | 7.15% | 16.52% | 20.57% | 37.34% | 28.08% | 29.38% | — | -8.87% | 42.28% |
| Dec 31, 2012 | -15.32% | 8.58% | 18.91% | 15.89% | 19.08% | 37.33% | 23.03% | 26.89% | — | -0.51% | 20.57% |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Sector (Software & Services)
ServiceNow Inc., net profit margin, long-term trends, comparison to sector (software & services)
| ServiceNow Inc. | Software & Services | |
|---|---|---|
| Dec 31, 2021 | 3.90% | 28.13% |
| Dec 31, 2020 | 2.62% | 23.43% |
| Dec 31, 2019 | 18.11% | 24.72% |
| Dec 31, 2018 | -1.02% | 15.78% |
| Dec 31, 2017 | -7.71% | 17.67% |
| Dec 31, 2016 | -32.49% | 18.74% |
| Dec 31, 2015 | -19.73% | 17.06% |
| Dec 31, 2014 | -26.28% | 20.26% |
| Dec 31, 2013 | -17.36% | 22.19% |
| Dec 31, 2012 | -15.32% | 19.19% |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Industry (Information Technology)
ServiceNow Inc., net profit margin, long-term trends, comparison to industry (information technology)
| ServiceNow Inc. | Information Technology | |
|---|---|---|
| Dec 31, 2021 | 3.90% | 26.33% |
| Dec 31, 2020 | 2.62% | 22.27% |
| Dec 31, 2019 | 18.11% | 23.12% |
| Dec 31, 2018 | -1.02% | 19.75% |
| Dec 31, 2017 | -7.71% | 18.63% |
| Dec 31, 2016 | -32.49% | 18.27% |
| Dec 31, 2015 | -19.73% | 19.24% |
| Dec 31, 2014 | -26.28% | 20.07% |
| Dec 31, 2013 | -17.36% | 20.74% |
| Dec 31, 2012 | -15.32% | 19.92% |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).