Price to Sales (P/S)
since 2012
Paying user area
Try for free
ServiceNow Inc. pages available for free this week:
- Statement of Comprehensive Income
- Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Profitability Ratios
- Enterprise Value to EBITDA (EV/EBITDA)
- Enterprise Value to FCFF (EV/FCFF)
- Net Profit Margin since 2012
- Operating Profit Margin since 2012
- Price to Earnings (P/E) since 2012
- Price to Operating Profit (P/OP) since 2012
- Analysis of Revenues
The data is hidden behind: . Unhide it.
Get full access to the entire website from $10.42/mo, or
get 1-month access to ServiceNow Inc. for $24.99.
This is a one-time payment. There is no automatic renewal.
We accept:
Calculation
ServiceNow Inc., P/S, long-term trends, calculation
| P/S | = | Share price1, 2, 3 | ÷ | Sales per share1 | Sales per share1 | = | Revenues1 (in millions) |
÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan 29, 2026 | = | ÷ | = | ÷ | |||||||
| Jan 30, 2025 | = | ÷ | = | ÷ | |||||||
| Jan 25, 2024 | = | ÷ | = | ÷ | |||||||
| Jan 31, 2023 | = | ÷ | = | ÷ | |||||||
| Feb 3, 2022 | = | ÷ | = | ÷ | |||||||
| Feb 12, 2021 | = | ÷ | = | ÷ | |||||||
| Feb 20, 2020 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2019 | = | ÷ | = | ÷ | |||||||
| Feb 28, 2018 | = | ÷ | = | ÷ | |||||||
| Feb 28, 2017 | = | ÷ | = | ÷ | |||||||
| Feb 25, 2016 | = | ÷ | = | ÷ | |||||||
| Feb 27, 2015 | = | ÷ | = | ÷ | |||||||
| Feb 28, 2014 | = | ÷ | = | ÷ | |||||||
| Mar 8, 2013 | = | ÷ | = | ÷ |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of ServiceNow Inc. Annual Report.
The Price-to-Sales (P/S) ratio, calculated from the provided financial information, exhibits considerable fluctuation over the observed period. Initially, the ratio demonstrated an increasing trend from 2013 through 2014, followed by a significant decline in 2016, before exhibiting renewed growth and subsequent volatility.
- Initial Growth & Subsequent Decline (2013-2016)
- From March 2013 to February 2014, the P/S ratio increased from 19.84 to 22.61. This was followed by a decrease to 16.81 in 2015. A more substantial decline occurred in 2016, with the ratio falling to 8.69. This period suggests a potential shift in market valuation relative to sales during this timeframe.
- Recovery and Peak (2017-2021)
- Following the 2016 low, the P/S ratio experienced a recovery, rising to 10.50 in 2017, 14.55 in 2018, and continuing to 16.63 in 2019. The ratio then accelerated, reaching a peak of 25.66 in 2021. This indicates a period of increased investor confidence and potentially higher growth expectations.
- Recent Volatility (2022-2026)
- The P/S ratio decreased to 19.02 in 2022, then to 12.75 in 2023. A significant increase to 17.52 was observed in 2024, followed by a substantial decline to 9.20 projected for 2026. This recent period demonstrates increased volatility, potentially reflecting changing market conditions or company-specific factors influencing investor sentiment.
The share price and sales per share both consistently increased throughout the period, however, the P/S ratio’s movement was not always directly correlated with these increases, indicating that market perception of the company’s sales played a significant role in valuation. The fluctuations in the P/S ratio suggest that investor expectations regarding future sales growth and profitability have varied considerably over the years.
Comparison to Competitors
ServiceNow Inc., P/S, long-term trends, comparison to competitors
| ServiceNow Inc. | Accenture PLC | Adobe Inc. | AppLovin Corp. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | Datadog Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | Palantir Technologies Inc. | Palo Alto Networks Inc. | Salesforce Inc. | Synopsys Inc. | Workday Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan 29, 2026 | ||||||||||||||||
| Jan 30, 2025 | ||||||||||||||||
| Jan 25, 2024 | ||||||||||||||||
| Jan 31, 2023 | ||||||||||||||||
| Feb 3, 2022 | ||||||||||||||||
| Feb 12, 2021 | ||||||||||||||||
| Feb 20, 2020 | ||||||||||||||||
| Feb 27, 2019 | ||||||||||||||||
| Feb 28, 2018 | ||||||||||||||||
| Feb 28, 2017 | ||||||||||||||||
| Feb 25, 2016 | ||||||||||||||||
| Feb 27, 2015 | ||||||||||||||||
| Feb 28, 2014 | ||||||||||||||||
| Mar 8, 2013 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Sector (Software & Services)
ServiceNow Inc., P/S, long-term trends, comparison to sector (software & services)
| ServiceNow Inc. | Software & Services | |
|---|---|---|
| Jan 29, 2026 | ||
| Jan 30, 2025 | ||
| Jan 25, 2024 | ||
| Jan 31, 2023 | ||
| Feb 3, 2022 | ||
| Feb 12, 2021 | ||
| Feb 20, 2020 | ||
| Feb 27, 2019 | ||
| Feb 28, 2018 | ||
| Feb 28, 2017 | ||
| Feb 25, 2016 | ||
| Feb 27, 2015 | ||
| Feb 28, 2014 | ||
| Mar 8, 2013 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Industry (Information Technology)
ServiceNow Inc., P/S, long-term trends, comparison to industry (information technology)
| ServiceNow Inc. | Information Technology | |
|---|---|---|
| Jan 29, 2026 | ||
| Jan 30, 2025 | ||
| Jan 25, 2024 | ||
| Jan 31, 2023 | ||
| Feb 3, 2022 | ||
| Feb 12, 2021 | ||
| Feb 20, 2020 | ||
| Feb 27, 2019 | ||
| Feb 28, 2018 | ||
| Feb 28, 2017 | ||
| Feb 25, 2016 | ||
| Feb 27, 2015 | ||
| Feb 28, 2014 | ||
| Mar 8, 2013 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).