Stock Analysis on Net

ServiceNow Inc. (NYSE:NOW)

$24.99

Selected Financial Data
since 2012

Microsoft Excel

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Income Statement

ServiceNow Inc., selected items from income statement, long-term trends

US$ in millions

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


The financial data reveals a strong upward trajectory in revenues over the analyzed period, with revenues increasing from US$244 million in 2012 to an expected US$10,984 million by the end of 2024. This represents a consistent and significant growth trend, indicating expanding business operations or increased market penetration.

Operating income has demonstrated notable improvement throughout the years. Initially, the company recorded negative operating income, reaching a peak loss of US$423 million in 2016. Following this period, operating losses steadily decreased, turning positive in 2019 with US$42 million. From 2019 onward, operating income increased substantially, reaching forecasted US$1,364 million in 2024. This shift suggests successful cost management or higher operational efficiency contributing to profitability.

Net income follows a similar pattern to operating income, starting with losses in early years, with a significant negative peak of US$452 million in 2016. After 2016, net losses gradually diminished, and net income turned positive in 2019, rising to US$627 million. The net income margin showed remarkable volatility in subsequent years, sharply increasing to US$1,731 million in 2023 before a slight decline forecasted for 2024 at US$1,425 million. This pattern may reflect extraordinary items influencing net results or variations in non-operating income and expenses.

Revenue Growth
Consistent and substantial growth across all reviewed years, with no observed declines, indicating strong demand and market expansion.
Operating Income Trend
Transition from significant operating losses in early years to profitability starting in 2019, with accelerating increases thereafter, highlighting improved operational performance.
Net Income Developments
Initial persistent losses tapering and reversing into positive net earnings from 2019 onward, with strong rises in later years but some volatility suggesting the influence of non-operational factors.

Overall, the data illustrate a company that has grown its revenue base robustly while gradually improving profitability metrics, achieving operational and net income profitability after several years of losses. The positive trajectory in financial outcomes suggests strong financial health and improved cost structures.


Balance Sheet: Assets

ServiceNow Inc., selected items from assets, long-term trends

US$ in millions

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


The analysis of the annual financial data over the period from 2012 to 2024 reveals significant growth in both current assets and total assets.

Current Assets
Current assets demonstrate a consistent upward trend throughout the period. Starting from US$422 million in 2012, there is a substantial increase reaching US$9,187 million by the end of 2024. This indicates improved liquidity and possibly an expansion in short-term resources available to the company. The growth is especially notable after 2015, with current assets more than doubling from US$1,343 million in 2016 to US$2,411 million in 2017. The upward trajectory continues steadily, suggesting ongoing asset accumulation and potentially stronger operational capacity.
Total Assets
Total assets follow a similar growth trajectory, rising from US$478 million in 2012 to US$20,383 million in 2024. This substantial increase reflects expansion in overall asset base, which could be attributed to investments, acquisitions, or organic growth. Between 2017 and 2019, the asset base shows rapid growth, surging from US$3,398 million to US$6,022 million, more than doubling in this span. The steady growth thereafter indicates a sustained accumulation of assets, strengthening the company's balance sheet and potentially enhancing its market position.

Balance Sheet: Liabilities and Stockholders’ Equity

ServiceNow Inc., selected items from liabilities and stockholders’ equity, long-term trends

US$ in millions

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


The financial data reveals several notable trends in liabilities, debt, and equity over a twelve-year span. Overall, there is a clear upward trajectory in the scale of both liabilities and equity, signaling significant growth and increasing financial complexity.

Current Liabilities
Current liabilities show a continuous and substantial increase from US$212 million in 2012 to US$8,358 million in 2024. This indicates a rising level of short-term financial obligations, which may reflect increased operational scale or more intensive use of short-term financing and accounts payable.
Total Liabilities
Total liabilities also exhibit a strong upward trend, increasing from US$235 million in 2012 to US$10,774 million in 2024. The rise aligns with the growth seen in current liabilities, although total liabilities have expanded at a slightly faster rate, suggesting increased long-term liabilities in addition to short-term debts over time.
Total Debt
Total debt figures start from zero in 2012, quickly rising to US$415 million in 2013 and fluctuating in subsequent years. Debt peaks near US$1,640 million in 2020, then slightly decreases and stabilizes around US$1,488 million to US$1,489 million in 2022 through 2024. This indicates a strategic management of debt levels, with investment periods followed by stabilization or modest deleveraging.
Stockholders’ Equity
Stockholders’ equity shows the most pronounced growth, rising from US$243 million in 2012 to US$9,609 million in 2024. This steady increase, particularly accelerating post-2016, reflects retained earnings and/or equity infusions that have strengthened the company's net asset base significantly compared to liabilities and debt. Equity expansion may signal profitability, successful capital raises, or asset appreciation.

Collectively, these patterns suggest an enterprise experiencing rapid expansion, both operationally and financially. The escalation in liabilities is supported by proportionally stronger growth in equity, indicating that the company is scaling up its financing with a solid base of shareholder funds. The relatively stable total debt after 2020 points to a cautious approach in leveraging.


Cash Flow Statement

ServiceNow Inc., selected items from cash flow statement, long-term trends

US$ in millions

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


The financial data demonstrates distinct trends in cash flow components over the period from 2012 to 2024.

Net Cash Provided by Operating Activities
This item shows a generally strong upward trend throughout the years. Starting from a modest figure of 49 million USD in 2012, it increases consistently with some fluctuations, reaching a peak of 4267 million USD by 2024. There is a marked acceleration in growth from 2015 onwards, indicating strengthening operational cash generation capabilities.
Net Cash Used in Investing Activities
Investment cash flows are consistently negative across the entire period, reflecting ongoing expenditure in investing activities. The outflows vary significantly, initially showing values in the range of approximately -100 to -400 million USD up to 2016, and then becoming considerably larger, peaking around -2583 million USD in 2022. There are intermittent fluctuations, but the overall pattern suggests increasing investment commitments or acquisitions over time.
Net Cash Provided by (Used in) Financing Activities
Financing cash flows display substantial volatility with no clear upward or downward trend. The figures alternate between positive and negative values, exemplifying varied reliance on external financing or repayment activities. Significant positive spikes occur in 2013 and 2017, with values of 569 million USD and 539 million USD respectively, while sharp negative outflows are apparent in years such as 2018 (-607 million USD), 2021 (-506 million USD), and 2024 (-1343 million USD). This pattern indicates fluctuating financing strategies, possibly reflecting periodic borrowing and debt repayment or equity transactions.

Per Share Data

ServiceNow Inc., selected data per share, long-term trends

US$

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).

1, 2, 3 Data adjusted for splits and stock dividends.


The financial results over the reviewed annual periods reveal a significant evolution in earnings per share for the company, with a transition from consistent losses in the early years to profitability and growth in later years.

Basic Earnings Per Share (EPS)
Initially, from 2012 to 2017, the basic EPS reflected negative figures, worsening from -0.51 US$ in 2012 to the lowest point of -2.75 US$ in 2016, indicating sustained losses over this timeframe. Starting in 2018, there was a marked turnaround with the EPS shifting into positive territory, reaching a notable peak at 8.48 US$ in 2023, followed by a slight decline to 6.92 US$ in 2024. This pattern suggests a strong recovery and successful operational improvements in recent years despite some volatility at the end of the period.
Diluted Earnings Per Share
The diluted EPS trend closely parallels that of basic EPS, confirming consistency in the earnings quality and dilution effects on the stock. The values mirror the pattern of loss in early years and profitability in later periods, ending with a high of 8.42 US$ in 2023 and a subsequent decline to 6.84 US$ in 2024.
Dividend per Share
No dividends were declared or paid over the entire period under review, indicating the company’s focus on reinvesting earnings into growth rather than distributing cash to shareholders.

Overall, the data demonstrates a significant transformation from sustained negative profitability in the early years to positive earnings and a strong upward trajectory in the most recent periods, reflecting improved financial performance and likely successful strategic initiatives. The absence of dividends aligns with a growth-oriented approach, prioritizing capital retention to fuel expansion.