Stock Analysis on Net
Stock Analysis on Net

ServiceNow Inc. (NYSE:NOW)

Stock Price Trends


Summary

Key facts

  • The primary trend is decreasing.
  • The decline rate of the primary trend is 52.77% per annum.
  • NOW price at the close of August 7, 2026 was $124.88 and was higher than the top border of the primary price channel by $14.98 (13.63%). This indicates a possible reversal in the primary trend direction.
  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 78.06% per annum.
  • NOW price at the close of August 7, 2026 was inside the secondary price channel.
  • The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.


Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of NOW price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e



Primary Trend

Start date: April 30, 2025
End date: July 27, 2026

a = 8.2270

b = -0.0021

s = 0.1106

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × -0.0021) – 1
= -52.77%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.1106) – 1
= 55.63%

April 30, 2025 calculations

Top border of price channel:

Exp(Y935)
= Exp(a + b × X935 + 2 × s)
= Exp(a + b × 1,360 + 2 × s)
= Exp(8.2270 + -0.0021 × 1,360 + 2 × 0.1106)
= Exp(5.6532)
= $285.20

Bottom border of price channel:

Exp(Y935)
= Exp(a + b × X935 – 2 × s)
= Exp(a + b × 1,360 – 2 × s)
= Exp(8.2270 + -0.0021 × 1,360 – 2 × 0.1106)
= Exp(5.2109)
= $183.26

July 27, 2026 calculations

Top border of price channel:

Exp(Y1,245)
= Exp(a + b × X1,245 + 2 × s)
= Exp(a + b × 1,813 + 2 × s)
= Exp(8.2270 + -0.0021 × 1,813 + 2 × 0.1106)
= Exp(4.7222)
= $112.42

Bottom border of price channel:

Exp(Y1,245)
= Exp(a + b × X1,245 – 2 × s)
= Exp(a + b × 1,813 – 2 × s)
= Exp(8.2270 + -0.0021 × 1,813 – 2 × 0.1106)
= Exp(4.2799)
= $72.23

Description

  • The primary trend is decreasing.
  • The decline rate of the primary trend is 52.77% per annum.
  • NOW price at the close of August 7, 2026 was $124.88 and was higher than the top border of the primary price channel by $14.98 (13.63%). This indicates a possible reversal in the primary trend direction.


Secondary Trend

Start date: April 7, 2026
End date: August 7, 2026

a = 1.8307

b = 0.0016

s = 0.0837

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0016) – 1
= 78.06%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0837) – 1
= 39.79%

April 7, 2026 calculations

Top border of price channel:

Exp(Y1,169)
= Exp(a + b × X1,169 + 2 × s)
= Exp(a + b × 1,702 + 2 × s)
= Exp(1.8307 + 0.0016 × 1,702 + 2 × 0.0837)
= Exp(4.6886)
= $108.71

Bottom border of price channel:

Exp(Y1,169)
= Exp(a + b × X1,169 – 2 × s)
= Exp(a + b × 1,702 – 2 × s)
= Exp(1.8307 + 0.0016 × 1,702 – 2 × 0.0837)
= Exp(4.3537)
= $77.77

August 7, 2026 calculations

Top border of price channel:

Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,824 + 2 × s)
= Exp(1.8307 + 0.0016 × 1,824 + 2 × 0.0837)
= Exp(4.8815)
= $131.83

Bottom border of price channel:

Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,824 – 2 × s)
= Exp(1.8307 + 0.0016 × 1,824 – 2 × 0.0837)
= Exp(4.5466)
= $94.31

Description

  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 78.06% per annum.
  • NOW price at the close of August 7, 2026 was inside the secondary price channel.