Stock Analysis on Net
Stock Analysis on Net

ServiceNow Inc. (NYSE:NOW)

Stock Price Trends


Summary

Key facts

  • The primary trend is decreasing.
  • The decline rate of the primary trend is 39.02% per annum.
  • NOW price at the close of September 21, 2026 was $137.68 and was higher than the top border of the primary price channel by $11.87 (9.43%). This indicates a possible reversal in the primary trend direction.
  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 445.73% per annum.
  • NOW price at the close of September 21, 2026 was inside the secondary price channel.
  • The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of NOW price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e


Primary Trend

Start date: November 4, 2024
End date: August 6, 2026

a = 7.0232

b = -0.0014

s = 0.1425

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × -0.0014) – 1
= -39.02%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.1425) – 1
= 76.85%

November 4, 2024 calculations

Top border of price channel:

Exp(Y784)
= Exp(a + b × X784 + 2 × s)
= Exp(a + b × 1,139 + 2 × s)
= Exp(7.0232 + -0.0014 × 1,139 + 2 × 0.1425)
= Exp(5.7645)
= $318.79

Bottom border of price channel:

Exp(Y784)
= Exp(a + b × X784 – 2 × s)
= Exp(a + b × 1,139 – 2 × s)
= Exp(7.0232 + -0.0014 × 1,139 – 2 × 0.1425)
= Exp(5.1944)
= $180.26

August 6, 2026 calculations

Top border of price channel:

Exp(Y1,222)
= Exp(a + b × X1,222 + 2 × s)
= Exp(a + b × 1,779 + 2 × s)
= Exp(7.0232 + -0.0014 × 1,779 + 2 × 0.1425)
= Exp(4.8971)
= $133.90

Bottom border of price channel:

Exp(Y1,222)
= Exp(a + b × X1,222 – 2 × s)
= Exp(a + b × 1,779 – 2 × s)
= Exp(7.0232 + -0.0014 × 1,779 – 2 × 0.1425)
= Exp(4.3270)
= $75.72

Description

  • The primary trend is decreasing.
  • The decline rate of the primary trend is 39.02% per annum.
  • NOW price at the close of September 21, 2026 was $137.68 and was higher than the top border of the primary price channel by $11.87 (9.43%). This indicates a possible reversal in the primary trend direction.

Secondary Trend

Start date: June 17, 2026
End date: September 21, 2026

a = -3.5028

b = 0.0046

s = 0.0553

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0046) – 1
= 445.73%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0553) – 1
= 24.75%

June 17, 2026 calculations

Top border of price channel:

Exp(Y1,188)
= Exp(a + b × X1,188 + 2 × s)
= Exp(a + b × 1,729 + 2 × s)
= Exp(-3.5028 + 0.0046 × 1,729 + 2 × 0.0553)
= Exp(4.6462)
= $104.19

Bottom border of price channel:

Exp(Y1,188)
= Exp(a + b × X1,188 – 2 × s)
= Exp(a + b × 1,729 – 2 × s)
= Exp(-3.5028 + 0.0046 × 1,729 – 2 × 0.0553)
= Exp(4.4251)
= $83.52

September 21, 2026 calculations

Top border of price channel:

Exp(Y1,253)
= Exp(a + b × X1,253 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(-3.5028 + 0.0046 × 1,825 + 2 × 0.0553)
= Exp(5.0926)
= $162.81

Bottom border of price channel:

Exp(Y1,253)
= Exp(a + b × X1,253 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(-3.5028 + 0.0046 × 1,825 – 2 × 0.0553)
= Exp(4.8714)
= $130.50

Description

  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 445.73% per annum.
  • NOW price at the close of September 21, 2026 was inside the secondary price channel.