Stock Analysis on Net

ServiceNow Inc. (NYSE:NOW)

$24.99

Price to Earnings (P/E)
since 2012

Microsoft Excel

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Calculation

ServiceNow Inc., P/E, long-term trends, calculation

Microsoft Excel

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).

1 US$

2 Data adjusted for splits and stock dividends.

3 Closing price as at the filing date of ServiceNow Inc. Annual Report.


The Price-to-Earnings (P/E) ratio exhibits significant fluctuation over the observed period. Initially, the P/E ratio is unavailable due to negative earnings per share (EPS). As EPS transitions to positive values, the P/E ratio demonstrates a dramatic increase, followed by periods of decline and stabilization.

Early Period (2013-2019)
From 2013 through 2019, the company consistently reported negative EPS. Consequently, a P/E ratio could not be calculated during these years. The inability to generate positive earnings suggests a period of investment and growth, or potentially, financial challenges.
Rapid Increase (2020)
In 2020, the P/E ratio surged to 106.89. This substantial increase coincides with the first year of positive EPS, indicating a shift in investor sentiment and a willingness to pay a premium for each dollar of earnings. The high value suggests strong growth expectations.
Peak and Subsequent Decline (2021-2022)
The P/E ratio peaked in 2021 at 978.49, representing a considerable valuation. This was followed by a substantial decrease to 487.70 in 2022, and a further decline to 284.29. While still elevated, the decreasing trend suggests that earnings growth may not have met the exceptionally high expectations set in 2020 and 2021, or that market conditions shifted.
Stabilization and Recent Trends (2023-2026)
The P/E ratio experienced a significant reduction in 2023, falling to 90.80. This indicates a more moderate valuation relative to earnings. The ratio then increased to 146.40 in 2024 before decreasing again to 69.85 in 2026. This recent fluctuation suggests a period of valuation adjustment, potentially influenced by evolving market perceptions of future growth prospects and profitability. The P/E ratio in 2026 is the lowest observed since the beginning of positive EPS reporting.

Overall, the P/E ratio demonstrates a volatile pattern, initially undefined due to negative earnings, then experiencing a period of rapid growth followed by a stabilization and recent fluctuation. The changes in the P/E ratio appear closely linked to the company’s earnings performance and broader market dynamics.


Comparison to Competitors

ServiceNow Inc., P/E, long-term trends, comparison to competitors

Microsoft Excel

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


Comparison to Sector (Software & Services)

ServiceNow Inc., P/E, long-term trends, comparison to sector (software & services)

Microsoft Excel

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


Comparison to Industry (Information Technology)

ServiceNow Inc., P/E, long-term trends, comparison to industry (information technology)

Microsoft Excel

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).