Analysis of Revenues
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- Common-Size Balance Sheet: Assets
- Analysis of Profitability Ratios
- Analysis of Solvency Ratios
- Analysis of Short-term (Operating) Activity Ratios
- Analysis of Long-term (Investment) Activity Ratios
- Capital Asset Pricing Model (CAPM)
- Present Value of Free Cash Flow to Equity (FCFE)
- Return on Assets (ROA) since 2005
- Total Asset Turnover since 2005
- Price to Earnings (P/E) since 2005
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Revenues as Reported
Intuit Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2024-07-31), 10-K (reporting date: 2023-07-31), 10-K (reporting date: 2022-07-31), 10-K (reporting date: 2021-07-31), 10-K (reporting date: 2020-07-31), 10-K (reporting date: 2019-07-31).
- QuickBooks Online Accounting
- The revenue from QuickBooks Online Accounting has demonstrated consistent growth over the six-year period, starting at $980 million in 2019 and reaching $3,379 million by 2024. The increase is steady, with particularly notable acceleration beginning in 2021.
- Online Services
- Online Services revenues have shown considerable expansion, more than doubling from $683 million in 2019 to $3,513 million in 2024. The growth is especially pronounced between 2020 and 2023, indicating a strong upward trend in this segment.
- Online Ecosystem
- Combining the above categories, the Online Ecosystem has experienced robust growth, rising from $1,663 million in 2019 to $6,892 million in 2024. This reflects the increasing importance and contribution of online platforms to overall revenue.
- QuickBooks Desktop Accounting
- Revenues from QuickBooks Desktop Accounting have grown at a more moderate pace, increasing from $732 million in 2019 to $1,389 million in 2024. Although growth is steady, it is significantly slower compared to the online counterparts.
- Desktop Services and Supplies
- This category shows relatively stable revenues, fluctuating slightly around the $1,100 million mark initially, with a modest increase to $1,252 million by 2024. This suggests a mature segment with limited growth.
- Desktop Ecosystem
- The Desktop Ecosystem total revenue shows gradual growth, rising from $1,870 million in 2019 to $2,641 million in 2024. Growth is steady but less substantial compared to online ecosystem expansion.
- Small Business & Self-Employed
- This segment has exhibited strong growth, increasing from $3,533 million in 2019 to $9,533 million in 2024. The revenue doubling within five years reflects a solid and expanding customer base in this market segment.
- Consumer
- Consumer revenues show steady but more moderate growth, increasing from $2,775 million in 2019 to $4,445 million in 2024. The growth rate here is positive but less aggressive compared to business-related segments.
- Credit Karma
- Credit Karma shows a late entry into the revenue stream with no reported values until 2021. Its revenue jumped to $865 million in 2021, peaked at $1,805 million in 2022, then declined somewhat in 2023 and 2024 to around $1,700 million, indicating some volatility or possible strategic adjustments.
- ProTax
- ProTax revenue experiences slow but steady growth, increasing from $476 million in 2019 to $599 million in 2024. This suggests this product line maintains a stable, incremental revenue contribution.
- Net Revenue
- Overall net revenue has shown a strong upward trend, increasing from $6,784 million in 2019 to $16,285 million in 2024. This nearly 2.4-fold increase underscores the company's successful revenue expansion, largely driven by online services and the Small Business & Self-Employed segments.
- Summary Insights
- The data reveal a clear shift towards online services and ecosystems, which dominate growth and revenue expansion. Meanwhile, desktop-based revenues remain stable but grow at a slower rate. The significant increase in the Small Business & Self-Employed category suggests a targeted focus on this customer segment. Credit Karma's revenue pattern indicates initial rapid growth followed by stabilization or slight decline. Overall, the company is successfully growing its top line with a strategic emphasis on online product offerings.