Stock Analysis on Net
Stock Analysis on Net

Intuit Inc. (NASDAQ:INTU)

Common-Size Income Statement

Intuit Inc., common-size consolidated income statement

Microsoft Excel
12 months ended: Jul 31, 2026 Jul 31, 2025 Jul 31, 2024 Jul 31, 2023 Jul 31, 2022 Jul 31, 2021
Service 88.17 87.09 85.12 85.73 85.76 82.37
Product and other 11.83 12.91 14.88 14.27 14.24 17.63
Net revenue 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Cost of service revenue -18.72 -19.24 -19.96 -20.24 -17.26 -16.24
Cost of product and other revenue -0.29 -0.36 -0.42 -0.50 -0.55 -0.72
Amortization of acquired technology -0.81 -0.83 -0.90 -1.13 -1.10 -0.52
Cost of revenue -19.83% -20.43% -21.28% -21.88% -18.91% -17.47%
Gross profit 80.17% 79.57% 78.72% 78.13% 81.09% 82.53%
Selling and marketing -25.80 -26.74 -26.48 -26.18 -27.71 -27.45
Research and development -15.74 -15.55 -16.91 -17.67 -18.44 -17.42
General and administrative -7.57 -8.50 -8.71 -9.05 -11.47 -10.19
Amortization of other acquired intangible assets -2.26 -2.55 -2.97 -3.36 -3.27 -1.52
Restructuring -1.37 -0.08 -1.37 0.00 0.00 0.00
Operating income 27.43% 26.14% 22.29% 21.86% 20.20% 25.95%
Interest expense -1.19 -1.31 -1.49 -1.73 -0.64 -0.30
Interest and other income, net 1.81 0.84 0.99 0.67 0.41 0.88
Income before income taxes 28.05% 25.67% 21.80% 20.80% 19.97% 26.53%
Income tax provision -6.77 -5.12 -3.60 -4.21 -3.74 -5.13
Net income 21.29% 20.55% 18.19% 16.59% 16.23% 21.41%

Based on: 10-K (reporting date: 2026-07-31), 10-K (reporting date: 2025-07-31), 10-K (reporting date: 2024-07-31), 10-K (reporting date: 2023-07-31), 10-K (reporting date: 2022-07-31), 10-K (reporting date: 2021-07-31).


An analysis of the common-size income statement reveals a strategic shift toward service-based revenue and a subsequent recovery in operational profitability over the observed period. After a contraction in margins between 2021 and 2022, there is a consistent upward trajectory in both operating and net income margins leading into 2026.

Revenue Composition
A progressive transition in the revenue mix is evident, with service revenue increasing from 82.37% in 2021 to a projected 88.17% by 2026. Conversely, product and other revenue streams have declined from 17.63% to 11.83% over the same period, indicating a stronger reliance on recurring service models.
Gross Profitability and Cost of Revenue
Gross profit margins experienced a decline from 82.53% in 2021 to a low of 78.13% in 2023. This compression was primarily driven by an increase in the cost of service revenue, which peaked at 20.24% in 2023. However, a recovery trend is observed from 2024 onward, with gross profit margins projected to reach 80.17% by 2026 as cost of revenue percentages gradually normalize.
Operating Expense Trends
Operating expenses show varying patterns of optimization. Selling and marketing expenses remained relatively stable, fluctuating between 25.80% and 27.71%. Research and development costs exhibited a general downward trend, decreasing from 17.42% in 2021 to 15.74% in 2026. General and administrative expenses demonstrated the most significant improvement in efficiency, falling from 10.19% in 2021 to 7.57% in 2026. Additionally, amortization of acquired intangible assets peaked in 2023 at 3.36% before trending downward to 2.26%.
Operating and Net Income Performance
Operating income margin saw a sharp decline from 25.95% in 2021 to 20.20% in 2022, followed by a steady expansion to a projected 27.43% by 2026. Net income followed a similar trajectory, dipping to 16.23% in 2022 and recovering to 21.29% by 2026. This recovery was supported by improved operating efficiencies, despite fluctuations in the income tax provision, which is projected to rise to 6.77% by 2026.

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