Analysis of Profitability Ratios
Beginner level
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Intuit Inc., profitability ratios
Based on: 10-K (filing date: 2019-08-30), 10-K (filing date: 2018-08-31), 10-K (filing date: 2017-09-01), 10-K (filing date: 2016-09-01), 10-K (filing date: 2015-09-01), 10-K (filing date: 2014-09-12).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Intuit Inc.’s gross profit margin ratio deteriorated from 2017 to 2018 and from 2018 to 2019. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Intuit Inc.’s operating profit margin ratio deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Intuit Inc.’s net profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Intuit Inc.’s ROE deteriorated from 2017 to 2018 and from 2018 to 2019. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Intuit Inc.’s ROA deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
Gross Profit Margin
Intuit Inc., gross profit margin calculation, comparison to benchmarks
| Jul 31, 2019 | Jul 31, 2018 | Jul 31, 2017 | Jul 31, 2016 | Jul 31, 2015 | Jul 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Gross profit | 5,617 | 4,987 | 4,368 | 3,942 | 3,467 | 3,838 | |
| Net revenue | 6,784 | 5,964 | 5,177 | 4,694 | 4,192 | 4,506 | |
| Profitability Ratio | |||||||
| Gross profit margin1 | 82.80% | 83.62% | 84.37% | 83.98% | 82.71% | 85.18% | |
| Benchmarks | |||||||
| Gross Profit Margin, Competitors2 | |||||||
| Adobe Inc. | 85.03% | 86.77% | 86.16% | 86.00% | 84.48% | 85.00% | |
| Alphabet Inc. | 55.58% | 56.48% | 58.88% | 61.08% | 62.44% | — | |
| Autodesk Inc. | 88.87% | 85.25% | 83.17% | 85.20% | 86.38% | — | |
| Facebook Inc. | 81.94% | 83.25% | 86.58% | 86.29% | 84.01% | — | |
| International Business Machines Corp. | 47.30% | 46.41% | 45.78% | 47.92% | 49.77% | — | |
| Microsoft Corp. | 65.90% | 65.25% | 61.91% | 61.58% | 64.70% | 68.82% | |
| Oracle Corp. | 79.76% | 79.71% | 80.20% | 79.81% | 80.30% | — | |
| salesforce.com inc. | 74.02% | 73.54% | 73.38% | 75.18% | 76.01% | — | |
| ServiceNow Inc. | 76.98% | 76.13% | 74.15% | 71.33% | 67.24% | — | |
Based on: 10-K (filing date: 2019-08-30), 10-K (filing date: 2018-08-31), 10-K (filing date: 2017-09-01), 10-K (filing date: 2016-09-01), 10-K (filing date: 2015-09-01), 10-K (filing date: 2014-09-12).
1 2019 Calculation
Gross profit margin = 100 × Gross profit ÷ Net revenue
= 100 × 5,617 ÷ 6,784 = 82.80%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Intuit Inc.’s gross profit margin ratio deteriorated from 2017 to 2018 and from 2018 to 2019. |
Operating Profit Margin
Intuit Inc., operating profit margin calculation, comparison to benchmarks
| Jul 31, 2019 | Jul 31, 2018 | Jul 31, 2017 | Jul 31, 2016 | Jul 31, 2015 | Jul 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Operating income from continuing operations | 1,854 | 1,497 | 1,395 | 1,242 | 738 | 1,314 | |
| Net revenue | 6,784 | 5,964 | 5,177 | 4,694 | 4,192 | 4,506 | |
| Profitability Ratio | |||||||
| Operating profit margin1 | 27.33% | 25.10% | 26.95% | 26.46% | 17.60% | 29.16% | |
| Benchmarks | |||||||
| Operating Profit Margin, Competitors2 | |||||||
| Adobe Inc. | 29.25% | 31.45% | 29.69% | 25.51% | 18.83% | 9.95% | |
| Alphabet Inc. | 21.15% | 19.24% | 23.59% | 26.27% | 25.82% | — | |
| Autodesk Inc. | -0.97% | -24.75% | -24.60% | 0.05% | 4.80% | — | |
| Facebook Inc. | 33.93% | 44.62% | 49.70% | 44.96% | 34.72% | — | |
| International Business Machines Corp. | 13.67% | 16.61% | 14.91% | 16.40% | 19.19% | — | |
| Microsoft Corp. | 34.14% | 31.77% | 24.82% | 23.65% | 19.41% | 31.97% | |
| Oracle Corp. | 34.26% | 34.34% | 33.69% | 34.02% | 36.29% | — | |
| salesforce.com inc. | 4.03% | 2.25% | 0.77% | 1.72% | -2.71% | — | |
| ServiceNow Inc. | 1.22% | -1.63% | -5.25% | -30.41% | -16.55% | — | |
| Operating Profit Margin, Sector | |||||||
| Software & Computer Services | 25.56% | 25.90% | 25.11% | 24.75% | 23.05% | — | |
| Operating Profit Margin, Industry | |||||||
| Technology | 25.94% | 27.04% | 25.48% | 24.49% | 25.18% | — | |
Based on: 10-K (filing date: 2019-08-30), 10-K (filing date: 2018-08-31), 10-K (filing date: 2017-09-01), 10-K (filing date: 2016-09-01), 10-K (filing date: 2015-09-01), 10-K (filing date: 2014-09-12).
1 2019 Calculation
Operating profit margin = 100 × Operating income from continuing operations ÷ Net revenue
= 100 × 1,854 ÷ 6,784 = 27.33%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Intuit Inc.’s operating profit margin ratio deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
Net Profit Margin
Intuit Inc., net profit margin calculation, comparison to benchmarks
| Jul 31, 2019 | Jul 31, 2018 | Jul 31, 2017 | Jul 31, 2016 | Jul 31, 2015 | Jul 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income | 1,557 | 1,211 | 971 | 979 | 365 | 907 | |
| Net revenue | 6,784 | 5,964 | 5,177 | 4,694 | 4,192 | 4,506 | |
| Profitability Ratio | |||||||
| Net profit margin1 | 22.95% | 20.31% | 18.76% | 20.86% | 8.71% | 20.13% | |
| Benchmarks | |||||||
| Net Profit Margin, Competitors2 | |||||||
| Adobe Inc. | 26.42% | 28.69% | 23.20% | 19.96% | 13.13% | 6.47% | |
| Alphabet Inc. | 21.22% | 22.46% | 11.42% | 21.58% | 21.80% | — | |
| Autodesk Inc. | -3.14% | -27.56% | -28.66% | -13.20% | 3.26% | — | |
| Facebook Inc. | 26.15% | 39.60% | 39.20% | 36.97% | 20.57% | — | |
| International Business Machines Corp. | 12.22% | 10.97% | 7.27% | 14.86% | 16.14% | — | |
| Microsoft Corp. | 31.18% | 15.02% | 23.57% | 19.69% | 13.03% | 25.42% | |
| Oracle Corp. | 28.05% | 9.60% | 24.74% | 24.03% | 26.00% | — | |
| salesforce.com inc. | 8.36% | 1.22% | 2.14% | -0.71% | -4.89% | — | |
| ServiceNow Inc. | 18.11% | -1.02% | -7.71% | -32.49% | -19.73% | — | |
| Net Profit Margin, Sector | |||||||
| Software & Computer Services | 23.18% | 18.85% | 17.49% | 20.09% | 17.26% | — | |
| Net Profit Margin, Industry | |||||||
| Technology | 22.91% | 20.79% | 18.52% | 19.28% | 19.30% | — | |
Based on: 10-K (filing date: 2019-08-30), 10-K (filing date: 2018-08-31), 10-K (filing date: 2017-09-01), 10-K (filing date: 2016-09-01), 10-K (filing date: 2015-09-01), 10-K (filing date: 2014-09-12).
1 2019 Calculation
Net profit margin = 100 × Net income ÷ Net revenue
= 100 × 1,557 ÷ 6,784 = 22.95%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Intuit Inc.’s net profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
Return on Equity (ROE)
Intuit Inc., ROE calculation, comparison to benchmarks
| Jul 31, 2019 | Jul 31, 2018 | Jul 31, 2017 | Jul 31, 2016 | Jul 31, 2015 | Jul 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income | 1,557 | 1,211 | 971 | 979 | 365 | 907 | |
| Stockholders’ equity | 3,749 | 2,354 | 1,354 | 1,161 | 2,332 | 3,078 | |
| Profitability Ratio | |||||||
| ROE1 | 41.53% | 51.44% | 71.71% | 84.32% | 15.65% | 29.47% | |
| Benchmarks | |||||||
| ROE, Competitors2 | |||||||
| Adobe Inc. | 28.03% | 27.67% | 20.02% | 15.74% | 8.99% | 3.96% | |
| Alphabet Inc. | 17.05% | 17.30% | 8.30% | 14.01% | 13.59% | — | |
| Autodesk Inc. | — | — | -79.35% | -20.41% | 3.69% | — | |
| Facebook Inc. | 18.29% | 26.28% | 21.43% | 17.26% | 8.34% | — | |
| International Business Machines Corp. | 45.25% | 51.96% | 32.70% | 65.07% | 92.48% | — | |
| Microsoft Corp. | 38.35% | 20.03% | 29.29% | 23.33% | 15.23% | 24.59% | |
| Oracle Corp. | 50.87% | 8.37% | 17.33% | 18.82% | 20.42% | — | |
| salesforce.com inc. | 7.11% | 1.36% | 2.40% | -0.95% | -6.61% | — | |
| ServiceNow Inc. | 29.45% | -2.40% | -25.53% | -116.76% | -35.01% | — | |
| ROE, Sector | |||||||
| Software & Computer Services | 24.78% | 19.89% | 17.21% | 19.52% | 17.29% | — | |
| ROE, Industry | |||||||
| Technology | 30.04% | 27.15% | 20.28% | 20.75% | 22.58% | — | |
Based on: 10-K (filing date: 2019-08-30), 10-K (filing date: 2018-08-31), 10-K (filing date: 2017-09-01), 10-K (filing date: 2016-09-01), 10-K (filing date: 2015-09-01), 10-K (filing date: 2014-09-12).
1 2019 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × 1,557 ÷ 3,749 = 41.53%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Intuit Inc.’s ROE deteriorated from 2017 to 2018 and from 2018 to 2019. |
Return on Assets (ROA)
Intuit Inc., ROA calculation, comparison to benchmarks
| Jul 31, 2019 | Jul 31, 2018 | Jul 31, 2017 | Jul 31, 2016 | Jul 31, 2015 | Jul 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income | 1,557 | 1,211 | 971 | 979 | 365 | 907 | |
| Total assets | 6,283 | 5,178 | 4,068 | 4,250 | 4,968 | 5,201 | |
| Profitability Ratio | |||||||
| ROA1 | 24.78% | 23.39% | 23.87% | 23.04% | 7.35% | 17.44% | |
| Benchmarks | |||||||
| ROA, Competitors2 | |||||||
| Adobe Inc. | 14.22% | 13.80% | 11.65% | 9.20% | 5.37% | 2.49% | |
| Alphabet Inc. | 12.45% | 13.20% | 6.42% | 11.63% | 11.09% | — | |
| Autodesk Inc. | -1.71% | -13.78% | -12.13% | -5.99% | 1.66% | — | |
| Facebook Inc. | 13.86% | 22.72% | 18.85% | 15.73% | 7.46% | — | |
| International Business Machines Corp. | 6.20% | 7.07% | 4.59% | 10.11% | 11.94% | — | |
| Microsoft Corp. | 13.69% | 6.40% | 8.80% | 8.67% | 6.92% | 12.81% | |
| Oracle Corp. | 10.20% | 2.79% | 6.92% | 7.93% | 8.96% | — | |
| salesforce.com inc. | 3.61% | 0.61% | 1.02% | -0.37% | -2.46% | — | |
| ServiceNow Inc. | 10.41% | -0.69% | -4.39% | -22.22% | -10.98% | — | |
| ROA, Sector | |||||||
| Software & Computer Services | 11.58% | 9.45% | 8.10% | 9.90% | 8.90% | — | |
| ROA, Industry | |||||||
| Technology | 12.91% | 11.93% | 9.22% | 10.14% | 11.34% | — | |
Based on: 10-K (filing date: 2019-08-30), 10-K (filing date: 2018-08-31), 10-K (filing date: 2017-09-01), 10-K (filing date: 2016-09-01), 10-K (filing date: 2015-09-01), 10-K (filing date: 2014-09-12).
1 2019 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × 1,557 ÷ 6,283 = 24.78%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Intuit Inc.’s ROA deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |