Analysis of Revenues
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- Analysis of Short-term (Operating) Activity Ratios
- Analysis of Long-term (Investment) Activity Ratios
- Capital Asset Pricing Model (CAPM)
- Operating Profit Margin since 2005
- Return on Equity (ROE) since 2005
- Return on Assets (ROA) since 2005
- Total Asset Turnover since 2005
- Price to Earnings (P/E) since 2005
- Price to Operating Profit (P/OP) since 2005
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Revenues as Reported
Microsoft Corp., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2024-06-30), 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30).
- Overall Revenue Trend
- The total revenue demonstrated a consistent upward trajectory from 2019 to 2024, increasing from approximately US$125.8 billion in 2019 to US$245.1 billion in 2024. This indicates a strong growth rate over the period, nearly doubling within five years.
- Server Products and Cloud Services
- This segment exhibited robust growth, rising from about US$32.6 billion in 2019 to nearly US$97.7 billion in 2024. The steady and significant annual increases suggest a strong market demand and successful expansion in cloud and server-related offerings.
- Office Products and Cloud Services
- Revenue in this segment also showed positive growth, climbing from approximately US$31.8 billion in 2019 to US$54.9 billion in 2024. The increases were consistent each year, reflecting sustained demand for office productivity solutions and cloud services.
- Windows
- The Windows segment showed more variable performance. Revenues grew modestly from US$20.4 billion in 2019 to a peak of US$24.7 billion in 2022, followed by a decline to US$21.5 billion in 2023, then a moderate recovery to US$23.2 billion in 2024. This suggests some market challenges or shifts impacting this category.
- Gaming
- Gaming revenues increased overall, starting from US$11.4 billion in 2019 and rising to US$21.5 billion in 2024. Notably, there was a substantial jump between 2023 and 2024, indicating heightened consumer engagement or successful new product launches.
- LinkedIn's revenue showed steady growth each year, expanding from about US$6.8 billion in 2019 to US$16.4 billion in 2024. The continuous increase reflects growing monetization and user base expansion.
- Search and News Advertising
- This segment experienced moderate growth from US$7.6 billion in 2019 to US$12.6 billion in 2024, with steady annual increases, indicating stable performance in advertising revenue streams.
- Enterprise and Partner Services
- Revenue in this segment grew gradually from approximately US$6.1 billion in 2019 to a peak of US$7.7 billion in 2023, followed by a slight decrease to US$7.6 billion in 2024. This suggests relative stability with minor fluctuations.
- Dynamics Products and Cloud Services
- Data begins in 2021, showing growth from US$3.8 billion to US$6.5 billion in 2024. This reflects a positive trend, indicating increasing adoption and expansion within this product line.
- Devices
- The Devices segment showed early growth from US$6.1 billion in 2019 to US$7.3 billion in 2022, but then experienced declines towards US$4.7 billion by 2024. This decline could be indicative of shifting consumer preferences or increased competition in hardware offerings.
- Other
- The 'Other' category declined sharply from US$3.1 billion in 2019 to negligible levels by 2024, potentially reflecting the divestment or discontinuation of smaller business units or non-core activities.