Net Profit Margin
since 2021
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AppLovin Corp. pages available for free this week:
- Balance Sheet: Liabilities and Stockholders’ Equity
- Common-Size Income Statement
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Liquidity Ratios
- Enterprise Value (EV)
- Selected Financial Data since 2021
- Return on Assets (ROA) since 2021
- Total Asset Turnover since 2021
- Price to Earnings (P/E) since 2021
- Price to Operating Profit (P/OP) since 2021
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Calculation
AppLovin Corp., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss) attributable to AppLovin1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | = | 100 | × | ÷ | |||
| Dec 31, 2023 | = | 100 | × | ÷ | |||
| Dec 31, 2022 | = | 100 | × | ÷ | |||
| Dec 31, 2021 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 US$ in thousands
- Revenue
- There is a consistent upward trend in revenue from 2021 to 2024. The revenue increased from 2,793,104 thousand US dollars in 2021 to 4,709,248 thousand US dollars in 2024, representing substantial growth over the period. This reflects an expanding business scale and possibly growing market demand or effective sales strategies.
- Net Income (Loss) Attributable
- The net income attributable to the company showed significant volatility. In 2021, the company reported a net income of 35,446 thousand US dollars. However, in 2022, it experienced a net loss amounting to 192,746 thousand US dollars. This negative performance reversed sharply in 2023 with net income rising to 356,711 thousand US dollars, and there was a dramatic increase in 2024 with net income reaching 1,579,776 thousand US dollars. This pattern indicates a recovery from a temporary setback and significantly improved profitability by 2024.
- Net Profit Margin
- The net profit margin reflects the net income trend with notable fluctuations. In 2021, the margin was positive but modest at 1.27%. It turned sharply negative in 2022, dropping to -6.84%, corresponding with the recorded net loss. Subsequently, the margin improved markedly in 2023 to a positive 10.87%, and further rose substantially to 33.55% in 2024. This margin progression indicates increasing operational efficiency and profitability relative to revenue in the last two years of the period.
Comparison to Competitors
AppLovin Corp., net profit margin, long-term trends, comparison to competitors
| AppLovin Corp. | Accenture PLC | Adobe Inc. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | Datadog Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | Palantir Technologies Inc. | Palo Alto Networks Inc. | Salesforce Inc. | ServiceNow Inc. | Synopsys Inc. | Workday Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | ||||||||||||||||
| Dec 31, 2023 | ||||||||||||||||
| Dec 31, 2022 | ||||||||||||||||
| Dec 31, 2021 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Comparison to Sector (Software & Services)
AppLovin Corp., net profit margin, long-term trends, comparison to sector (software & services)
| AppLovin Corp. | Software & Services | |
|---|---|---|
| Dec 31, 2024 | ||
| Dec 31, 2023 | ||
| Dec 31, 2022 | ||
| Dec 31, 2021 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Comparison to Industry (Information Technology)
AppLovin Corp., net profit margin, long-term trends, comparison to industry (information technology)
| AppLovin Corp. | Information Technology | |
|---|---|---|
| Dec 31, 2024 | ||
| Dec 31, 2023 | ||
| Dec 31, 2022 | ||
| Dec 31, 2021 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).