Analysis of Revenues
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- Balance Sheet: Liabilities and Stockholders’ Equity
- Common-Size Income Statement
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Liquidity Ratios
- Enterprise Value (EV)
- Selected Financial Data since 2021
- Return on Assets (ROA) since 2021
- Total Asset Turnover since 2021
- Price to Earnings (P/E) since 2021
- Price to Operating Profit (P/OP) since 2021
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Revenues as Reported
AppLovin Corp., income statement, revenues
US$ in thousands
| 12 months ended: | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |||||
|---|---|---|---|---|---|---|---|---|---|
| Advertising Revenue | |||||||||
| In-App Purchases Revenue | |||||||||
| In-App Advertising Revenue | |||||||||
| Apps Revenue | |||||||||
| Revenue |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
- Advertising Revenue
- Advertising revenue demonstrated a consistent and substantial upward trend over the analyzed period. Starting from approximately 674 million US dollars, it increased to over 3.2 billion by the end of the latest period. This represents nearly a fivefold growth, indicating strong expansion and increased monetization within the advertising segment.
- In-App Purchases Revenue
- In-app purchases revenue exhibited a declining trend initially, falling from around 1.46 billion US dollars to just under 1 billion by the third reported date. However, a slight recovery is observed in the final period, with revenue rising modestly to approximately 1 billion US dollars. Despite the partial rebound, the overall trend suggests weakening demand or monetization in this area during the period.
- In-App Advertising Revenue
- In-app advertising revenue decreased steadily from about 661 million US dollars to roughly 453 million by the third date, before experiencing a small increase to around 483 million in the final period. Similar to in-app purchases, this segment faced a downward trajectory with minor recovery late in the period analyzed.
- Apps Revenue
- Apps revenue, representing the aggregate of in-app purchases and in-app advertising, declined significantly from nearly 2.12 billion US dollars to around 1.44 billion over three periods. A slight uptick to approximately 1.49 billion is noted in the last period, indicating some stabilization after a period of contraction.
- Total Revenue
- Total revenue exhibited an overall growth pattern, increasing from about 2.79 billion US dollars to nearly 4.71 billion over the examined timeline. The rise was particularly pronounced in the latest period, driven primarily by the rapid growth in advertising revenue, which offset declines in other revenue streams.