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Calculation
| Total asset turnover | = | Revenue1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2025 | = | ÷ | |||
| Dec 31, 2024 | = | ÷ | |||
| Dec 31, 2023 | = | ÷ | |||
| Dec 31, 2022 | = | ÷ | |||
| Dec 31, 2021 | = | ÷ |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 US$ in thousands
The total asset turnover ratio exhibits a clear upward trend between 2021 and 2023, followed by a slight decrease in the most recent periods presented. This indicates a changing efficiency in how assets are utilized to generate revenue.
- Total Asset Turnover Trend
- In 2021, the total asset turnover ratio was 0.45. This value increased to 0.48 in 2022, representing a modest improvement in asset utilization. A more substantial increase was observed in 2023, with the ratio reaching 0.61. This suggests the company became significantly more efficient at converting its assets into revenue during this period.
- The upward trend continued into 2024, with the ratio climbing to 0.80, the highest value in the observed period. However, in 2025, the ratio decreased slightly to 0.75. While still a strong value, this represents a minor reduction in asset utilization efficiency compared to the prior year.
The increase in the total asset turnover ratio from 2021 to 2024 suggests improved operational efficiency or a change in asset composition. The slight decline in 2025 warrants further investigation to determine if it is a temporary fluctuation or the beginning of a new trend. The ratio’s movement should be considered in conjunction with changes in revenue and total asset values to fully understand the underlying drivers.
- Revenue and Asset Relationship
- Revenue increased consistently throughout the period, from US$2,793,104 thousand in 2021 to US$5,480,717 thousand in 2025. Total assets initially decreased from 2021 to 2023, before increasing in 2024 and 2025. The combined effect of these movements explains the observed trend in the total asset turnover ratio.
- The significant revenue growth in 2024, coupled with a relatively smaller increase in total assets, contributed to the peak ratio value of 0.80. The increase in total assets in 2025, exceeding the revenue growth rate, resulted in the slight decrease in the ratio.
Comparison to Competitors
| AppLovin Corp. | Accenture PLC | Adobe Inc. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | Datadog Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | Palantir Technologies Inc. | Palo Alto Networks Inc. | Salesforce Inc. | ServiceNow Inc. | Synopsys Inc. | Workday Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | ||||||||||||||||
| Dec 31, 2024 | ||||||||||||||||
| Dec 31, 2023 | ||||||||||||||||
| Dec 31, 2022 | ||||||||||||||||
| Dec 31, 2021 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Comparison to Sector (Software & Services)
| AppLovin Corp. | Software & Services | |
|---|---|---|
| Dec 31, 2025 | ||
| Dec 31, 2024 | ||
| Dec 31, 2023 | ||
| Dec 31, 2022 | ||
| Dec 31, 2021 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Comparison to Industry (Information Technology)
AppLovin Corp., total asset turnover, long-term trends, comparison to industry (information technology)
| AppLovin Corp. | Information Technology | |
|---|---|---|
| Dec 31, 2025 | ||
| Dec 31, 2024 | ||
| Dec 31, 2023 | ||
| Dec 31, 2022 | ||
| Dec 31, 2021 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).