- Income Tax Expense (Benefit)
- Effective Income Tax Rate (EITR)
- Components of Deferred Tax Assets and Liabilities
- Adjustments to Financial Statements: Removal of Deferred Taxes
- Adjusted Financial Ratios: Removal of Deferred Taxes (Summary)
- Adjusted Net Profit Margin
- Adjusted Total Asset Turnover
- Adjusted Financial Leverage
- Adjusted Return on Equity (ROE)
- Adjusted Return on Assets (ROA)
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Income Tax Expense (Benefit)
| 12 months ended: | Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | ||||||
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| Provision for (benefit from) income taxes |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The income tax expense (benefit) exhibits significant fluctuations over the five-year period. Current tax expense consistently increased from 2021 to 2023, then experienced a substantial surge in 2025. Deferred tax expense, conversely, showed increasing negative values from 2021 to 2024, before becoming significantly less negative in 2025.
- Current Tax Expense
- Current tax expense increased from US$76.733 million in 2021 to US$106.231 million in 2023, representing a compound annual growth rate of approximately 13.3%. This growth accelerated dramatically in 2024 and 2025, reaching US$192.304 million and US$526.031 million respectively. The increase in 2025 is particularly noteworthy, indicating a substantial rise in taxable income or a change in applicable tax rates.
- Deferred Tax Expense
- Deferred tax expense was a negative value throughout the period, representing a deferred tax benefit. The magnitude of this benefit increased from US$65.760 million in 2021 to US$102.169 million in 2022, and US$82.372 million in 2023. The benefit then increased to US$196.075 million in 2024, before decreasing substantially to US$6.316 million in 2025. This suggests a reduction in deductible temporary differences or an increase in taxable temporary differences in 2025.
- Provision for (Benefit from) Income Taxes
- The overall provision for (benefit from) income taxes was positive in 2021, 2023, and 2025, indicating a net tax expense. A net tax benefit was recorded in 2022 and 2024. The net benefit in 2022 was US$12.230 million, while the net benefit in 2024 was US$3.771 million. The net tax expense in 2025 was substantial, reaching US$519.715 million, driven by the significant increase in current tax expense and the reduced deferred tax benefit. The overall pattern suggests a volatile tax position, with swings between expense and benefit, culminating in a large expense in the final year.
The interplay between current and deferred tax components significantly influences the overall tax provision. The shift from a substantial deferred tax benefit to a minimal benefit in 2025, coupled with the increased current tax expense, resulted in a dramatic change in the net tax position.
Effective Income Tax Rate (EITR)
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | ||
|---|---|---|---|---|---|---|
| U.S. federal statutory income tax rate | ||||||
| Effective income tax rate |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The effective income tax rate exhibits considerable fluctuation over the observed period. While the U.S. federal statutory income tax rate remained constant at 21.00% throughout the years presented, the effective income tax rate demonstrates significant variance, suggesting influences beyond the standard corporate rate.
- Effective Income Tax Rate Trend
- In 2021, the effective income tax rate was 23.69%, exceeding the statutory rate. This indicates the presence of factors increasing the tax burden, potentially including state taxes or non-deductible expenses. A substantial decrease is then observed in 2022, with the effective income tax rate falling to 5.96%. This decline continued into 2023, reaching 6.27%. The rate then became negative in 2024, registering at -0.24%, indicating a net tax benefit rather than an expense. Finally, the effective income tax rate increased to 13.10% in 2025.
The shift to a negative effective income tax rate in 2024 is particularly noteworthy. This suggests the realization of significant tax benefits, such as tax credits, the utilization of net operating loss carryforwards, or changes in the mix of taxable income sources. The subsequent increase in 2025, while positive, remains below the statutory rate, implying continued benefits from these or other tax-reducing mechanisms.
The considerable volatility in the effective income tax rate warrants further investigation to understand the underlying drivers. Fluctuations could be linked to changes in the company’s geographic earnings mix, the impact of discrete tax items, or alterations in tax laws and regulations. A detailed review of the company’s tax footnotes would be necessary to fully explain these variations.
Components of Deferred Tax Assets and Liabilities
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The composition of deferred tax assets and liabilities exhibits significant fluctuations over the five-year period. A notable increase in both gross deferred tax assets and the associated valuation allowance is observed, indicating a growing reliance on future tax benefits. Simultaneously, deferred tax liabilities also demonstrate a pattern of change, though to a lesser extent until the final year.
- Deferred Tax Assets - Key Components
- Accrued expenses and reserves consistently contribute to deferred tax assets, increasing substantially from US$6,374 thousand in 2021 to US$20,525 thousand in 2025. Stock-based compensation also represents a significant component, with a large increase in 2025 to US$26,849 thousand after fluctuating in prior years. Tax credit carryforwards show a dramatic rise, escalating from US$4,835 thousand in 2021 to US$103,416 thousand in 2025, suggesting an increasing ability to utilize past tax credits. Net operating loss carryforwards also contribute significantly, peaking at US$45,463 thousand in 2024 before decreasing to US$25,735 thousand in 2025. Capitalized R&D expenses emerge as a substantial component starting in 2022, growing to US$250,493 thousand by 2025. Depreciation and amortization become a component in 2025, contributing US$5,350 thousand.
- Valuation Allowance
- The valuation allowance against deferred tax assets has increased consistently throughout the period, rising from -US$18,842 thousand in 2021 to -US$291,382 thousand in 2025. This substantial increase suggests growing uncertainty regarding the realization of the deferred tax assets, despite the overall increase in their gross value. The increasing valuation allowance partially offsets the growth in gross deferred tax assets, resulting in a more moderate increase in net deferred tax assets.
- Deferred Tax Liabilities - Key Components
- Operating lease right-of-use assets consistently represent a significant portion of deferred tax liabilities, decreasing from -US$16,622 thousand in 2021 to -US$4,362 thousand in 2025. Identified intangibles become a significant liability in 2024, reaching -US$105,314 thousand in 2025. Depreciation and amortization contribute a smaller, decreasing liability over the period. Other comprehensive loss becomes a liability in 2025, amounting to -US$6,888 thousand. Other components contribute smaller, fluctuating liabilities.
- Net Deferred Tax Position
- The net deferred tax asset position has increased significantly over the period, from US$38,439 thousand in 2021 to US$252,347 thousand in 2025, despite the increasing valuation allowance. However, the rate of increase slows in 2025, indicating a potential stabilization or shift in the company’s tax position. The substantial increase in both gross deferred tax assets and the valuation allowance suggests a complex interplay between recognizing potential tax benefits and assessing the likelihood of their realization.
The significant growth in capitalized R&D expenses and tax credit carryforwards, coupled with the increasing valuation allowance, warrants further investigation into the company’s research and development activities and its ability to utilize available tax credits. The substantial increase in deferred tax liabilities in 2025, driven by identified intangibles, also merits attention.
Adjustments to Financial Statements: Removal of Deferred Taxes
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The financial information reveals adjustments made to reported figures, primarily concerning the removal of deferred tax assets and liabilities. These adjustments impact total assets, stockholders’ equity, and net income attributable to the company over the five-year period from 2021 to 2025. A consistent pattern emerges where reported values are higher than their adjusted counterparts, indicating a reduction in reported figures upon removing deferred tax effects.
- Total Assets
- Reported total assets decreased from US$6,163,579 thousand in 2021 to US$5,847,846 thousand in 2022, then further to US$5,359,187 thousand in 2023. A subsequent increase is observed in 2024 to US$5,869,259 thousand, followed by a more substantial rise to US$7,259,610 thousand in 2025. The adjusted total assets follow a similar trend, but at lower values, starting at US$6,125,140 thousand in 2021 and reaching US$7,007,263 thousand in 2025. The difference between reported and adjusted total assets remains relatively consistent across the period.
- Stockholders’ Equity
- Reported stockholders’ equity exhibits a declining trend from US$2,138,090 thousand in 2021 to US$1,089,818 thousand in 2024, before increasing significantly to US$2,134,671 thousand in 2025. Adjusted stockholders’ equity mirrors this pattern, decreasing from US$2,099,651 thousand in 2021 to US$653,505 thousand in 2024, and then increasing to US$1,882,324 thousand in 2025. The adjustments consistently reduce the reported equity values, with the largest absolute difference occurring in 2024.
- Net Income (Loss)
- Reported net income fluctuates considerably. A profit of US$35,446 thousand is reported in 2021, followed by a substantial loss of US$192,746 thousand in 2022. Profitability returns in 2023 with a net income of US$356,711 thousand, increasing to US$1,579,776 thousand in 2024 and reaching US$3,333,751 thousand in 2025. The adjusted net income shows a loss of US$30,314 thousand in 2021, a larger loss of US$294,915 thousand in 2022, and a lower profit of US$274,339 thousand in 2023. Adjusted net income then rises to US$1,383,701 thousand in 2024 and US$3,327,435 thousand in 2025. The removal of deferred tax effects consistently lowers the reported net income, particularly in the earlier years of the period.
The magnitude of the adjustments suggests that deferred tax items represent a significant portion of the company’s reported financial position and performance. The consistent reduction in both assets and equity through these adjustments indicates a systematic approach to recognizing taxable temporary differences. The impact on net income is also substantial, demonstrating the influence of tax considerations on the company’s bottom line.
AppLovin Corp., Financial Data: Reported vs. Adjusted
Adjusted Financial Ratios: Removal of Deferred Taxes (Summary)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The financial metrics demonstrate a notable divergence between reported and adjusted values across the observed period, primarily attributable to the treatment of deferred taxes. Generally, adjusting for deferred taxes results in lower profitability ratios and higher leverage ratios compared to reported figures. This suggests that deferred tax assets or liabilities are significantly impacting the company’s reported financial performance.
- Profitability
- Reported net profit margin exhibits substantial volatility, moving from 1.27% in 2021 to -6.84% in 2022, then increasing significantly to 60.83% by 2025. The adjusted net profit margin follows a similar trend but remains consistently lower, starting at -1.09% in 2021 and reaching 60.71% in 2025. The difference between reported and adjusted margins widens in later years, indicating a growing impact from deferred taxes on reported profitability. A similar pattern is observed in both reported and adjusted ROE and ROA, with the adjusted values consistently lower, and the gap widening over time. Reported ROE shows a dramatic increase from 2022 onwards, while the adjusted ROE, though also increasing, is less pronounced.
- Asset Turnover
- Reported total asset turnover shows a consistent upward trend from 0.45 in 2021 to 0.80 in 2024, before decreasing slightly to 0.75 in 2025. The adjusted total asset turnover mirrors this trend, remaining close to the reported value throughout the period. The relatively small difference between reported and adjusted asset turnover suggests that deferred taxes have a limited impact on this efficiency metric.
- Financial Leverage
- Reported financial leverage increases from 2.88 in 2021 to a peak of 5.39 in 2024, then declines to 3.40 in 2025. The adjusted financial leverage exhibits a similar pattern but consistently reports higher values, particularly in 2024 where it reaches 8.31. This indicates that the removal of deferred tax effects increases the apparent level of financial risk. The increasing divergence in leverage ratios suggests a growing influence of deferred taxes on the company’s capital structure as perceived by these adjusted metrics.
In summary, the adjustments for deferred taxes consistently present a more conservative financial picture, particularly concerning profitability and financial leverage. While asset turnover remains relatively unaffected, the significant differences in profit margins, ROE, ROA, and leverage suggest that deferred tax accounting plays a crucial role in the company’s reported financial performance and risk profile.
AppLovin Corp., Financial Ratios: Reported vs. Adjusted
Adjusted Net Profit Margin
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
2025 Calculations
1 Net profit margin = 100 × Net income (loss) attributable to AppLovin ÷ Revenue
= 100 × ÷ =
2 Adjusted net profit margin = 100 × Adjusted net income (loss) attributable to AppLovin ÷ Revenue
= 100 × ÷ =
The financial performance, as reflected by net profit margins, demonstrates significant fluctuations over the five-year period. Reported net income experienced substantial volatility, moving from a profit in 2021 to a considerable loss in 2022, followed by recovery and substantial growth in subsequent years. Adjusted net income mirrored this pattern, though the magnitude of the loss in 2022 was also significant, and the subsequent recovery, while present, was less pronounced than that of reported net income.
- Reported Net Profit Margin
- The reported net profit margin exhibited a marked decline from 1.27% in 2021 to -6.84% in 2022. A strong recovery followed, with the margin increasing to 10.87% in 2023, and accelerating to 33.55% in 2024. This upward trend continued into 2025, reaching 60.83%. The substantial increase in the reported net profit margin in the later years suggests improved profitability or potentially changes in the cost structure.
- Adjusted Net Profit Margin
- The adjusted net profit margin followed a similar, though less dramatic, trajectory. It began at -1.09% in 2021, decreased to -10.47% in 2022, and then rose to 8.36% in 2023. The margin increased further to 29.38% in 2024, and reached 60.71% in 2025. The adjusted net profit margin consistently remained below the reported net profit margin throughout the period, indicating that adjustments reduced the reported profitability. The convergence of the two margins in 2024 and 2025 suggests that the impact of these adjustments lessened in those years.
The divergence between reported and adjusted net income, as indicated by their respective margins, warrants further investigation. The nature of the adjustments made to arrive at the adjusted net income should be examined to understand their impact on the overall financial picture. The significant improvement in both reported and adjusted net profit margins from 2023 onwards indicates a positive shift in the company’s operational efficiency or revenue generation capabilities.
Adjusted Total Asset Turnover
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
2025 Calculations
1 Total asset turnover = Revenue ÷ Total assets
= ÷ =
2 Adjusted total asset turnover = Revenue ÷ Adjusted total assets
= ÷ =
The reported and adjusted total asset turnover ratios demonstrate an increasing trend over the observed period, though with some fluctuation. Both metrics generally indicate improving efficiency in generating revenue from the company’s asset base. A closer examination reveals nuances between the reported and adjusted figures.
- Reported Total Asset Turnover
- The reported total asset turnover ratio increased from 0.45 in 2021 to 0.48 in 2022, representing a modest improvement. A more substantial increase was observed between 2022 and 2023, rising to 0.61. This upward momentum continued into 2024, reaching 0.80, before decreasing slightly to 0.75 in 2025. This suggests a peak in asset utilization in 2024 followed by a minor pullback.
- Adjusted Total Asset Turnover
- The adjusted total asset turnover ratio mirrors the trend of the reported ratio. It moved from 0.46 in 2021 to 0.49 in 2022, then to 0.64 in 2023. The most significant increase occurred between 2023 and 2024, reaching 0.87. Similar to the reported ratio, the adjusted ratio experienced a slight decline in 2025, settling at 0.78. The adjusted ratio consistently reports a slightly higher turnover than the reported ratio across all periods.
- Asset Base Comparison
- Reported total assets decreased from 6,163,579 in 2021 to 5,847,846 in 2022, and further to 5,359,187 in 2023. A recovery was then noted in 2024 with 5,869,259, followed by a substantial increase to 7,259,610 in 2025. Adjusted total assets followed a similar pattern of decline and subsequent growth, though the absolute values differ. The consistent difference between reported and adjusted total assets suggests the adjustments relate to specific asset classifications or valuations.
- Overall Interpretation
- The increasing trend in both reported and adjusted total asset turnover ratios indicates improved efficiency in utilizing assets to generate revenue. The slight decrease in 2025 warrants further investigation to determine if it represents a temporary fluctuation or the beginning of a more sustained trend. The consistent difference between the reported and adjusted ratios highlights the impact of the adjustments made to the asset base, potentially reflecting differing accounting treatments or valuations.
Adjusted Financial Leverage
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
2025 Calculations
1 Financial leverage = Total assets ÷ Stockholders’ equity
= ÷ =
2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= ÷ =
The financial information reveals trends in both reported and adjusted financial leverage over a five-year period. Reported total assets decreased from 2021 to 2023, then increased in 2024 and 2025. Adjusted total assets followed a similar pattern, though the magnitude of the decrease from 2021 to 2023 was more pronounced. Stockholders’ equity, both reported and adjusted, experienced a consistent decline from 2021 through 2024 before showing an increase in 2025.
- Reported Financial Leverage
- Reported financial leverage increased from 2.88 in 2021 to a peak of 5.39 in 2024, indicating a growing proportion of assets financed by equity holders. A subsequent decrease to 3.40 in 2025 suggests a reduction in this leverage. The increase between 2021 and 2024 coincided with decreasing stockholders’ equity and fluctuating total assets.
- Adjusted Financial Leverage
- Adjusted financial leverage exhibited a similar trend to reported leverage, rising from 2.92 in 2021 to 8.31 in 2024. This represents a substantial increase in financial risk as measured by the adjusted ratio. The decline to 3.72 in 2025 mirrors the movement in reported leverage, suggesting a lessening of financial risk. The adjusted leverage consistently exceeded the reported leverage throughout the period, indicating that the adjustments made to the asset and equity figures resulted in a higher calculated leverage ratio.
- Relationship between Adjusted and Reported Leverage
- The difference between adjusted and reported financial leverage widened considerably in 2024, reaching its highest point during the observed period. This suggests that the adjustments made to total assets and stockholders’ equity had a more significant impact on the leverage calculation in that year. The convergence of the two ratios in 2025 indicates a lessening of this divergence.
The observed trends suggest a period of increasing financial risk culminating in 2024, followed by a partial mitigation of that risk in 2025. The adjustments to assets and equity consistently resulted in a higher leverage ratio, implying that the reported figures may not fully reflect the company’s financial risk profile.
Adjusted Return on Equity (ROE)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
2025 Calculations
1 ROE = 100 × Net income (loss) attributable to AppLovin ÷ Stockholders’ equity
= 100 × ÷ =
2 Adjusted ROE = 100 × Adjusted net income (loss) attributable to AppLovin ÷ Adjusted stockholders’ equity
= 100 × ÷ =
Reported net income attributable to AppLovin demonstrates significant volatility over the observed period. Beginning with a positive value in 2021, it experienced a substantial loss in 2022 before recovering and exhibiting strong growth through 2025. Adjusted net income mirrors this pattern, though the magnitude of the loss in 2022 is larger, and the growth rates differ. Stockholders’ equity, both reported and adjusted, generally declined from 2021 to 2024 before increasing in 2025. The adjusted figures consistently show lower equity values than the reported figures.
- Reported Return on Equity (ROE)
- Reported ROE fluctuates considerably. It was 1.66% in 2021, decreased to -10.13% in 2022, and then increased dramatically to 28.39% in 2023. This upward trend continued with ROE reaching 144.96% in 2024 and 156.17% in 2025. The substantial increase in ROE from 2022 onwards aligns with the recovery and subsequent growth in reported net income.
- Adjusted Return on Equity (ROE)
- Adjusted ROE also exhibits volatility, though the magnitudes differ from the reported ROE. It began at -1.44% in 2021, declined to -16.83% in 2022, and then rose to 26.65% in 2023. The adjusted ROE experienced a more pronounced increase than the reported ROE, reaching 211.74% in 2024 before decreasing to 176.77% in 2025. The higher adjusted ROE values in 2024 and 2025, compared to the reported ROE, suggest that the adjustments made to net income and equity have a significant positive impact on profitability metrics.
The divergence between reported and adjusted ROE highlights the impact of certain accounting adjustments. The substantial increases in both reported and adjusted ROE from 2023 to 2025 are noteworthy, indicating improved profitability. However, the considerable fluctuations, particularly the losses in 2022, warrant further investigation into the underlying factors driving these changes. The recovery in stockholders’ equity in 2025 is a positive sign, contributing to the elevated ROE values observed in that year.
Adjusted Return on Assets (ROA)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
2025 Calculations
1 ROA = 100 × Net income (loss) attributable to AppLovin ÷ Total assets
= 100 × ÷ =
2 Adjusted ROA = 100 × Adjusted net income (loss) attributable to AppLovin ÷ Adjusted total assets
= 100 × ÷ =
The financial performance, as reflected by return on assets, demonstrates significant fluctuations over the five-year period. Both reported and adjusted net income show considerable volatility, impacting the corresponding ROA figures. A notable divergence exists between reported and adjusted ROA, suggesting the impact of certain adjustments to net income and total assets.
- Reported Return on Assets (ROA)
- Reported ROA begins at 0.58% in 2021, declines sharply to -3.30% in 2022, and then experiences substantial growth, reaching 6.66% in 2023. This positive trend continues with ROA increasing to 26.92% in 2024 and further to 45.92% in 2025. The substantial improvement from 2022 to 2025 indicates a significant enhancement in profitability relative to asset base when considering reported figures.
- Adjusted Return on Assets (ROA)
- Adjusted ROA mirrors the trend of reported ROA, though with different magnitudes. It starts at -0.49% in 2021, decreases to -5.18% in 2022, and then rises to 5.35% in 2023. Similar to the reported ROA, adjusted ROA shows strong growth in subsequent years, reaching 25.47% in 2024 and 47.49% in 2025. The adjusted ROA consistently remains slightly below the reported ROA throughout the period.
- Net Income and ROA Correlation
- A strong correlation is observed between net income and ROA. The negative net income in 2022 corresponds with the lowest ROA values for both reported and adjusted metrics. Conversely, the substantial increases in net income in 2023, 2024, and 2025 are directly associated with the corresponding increases in ROA. This indicates that profitability is a primary driver of the observed ROA trends.
- Asset Base
- Reported total assets decreased from 2021 to 2023, then increased in 2024 and 2025. Adjusted total assets follow a similar pattern. The increase in assets in the later years, coupled with increasing net income, contributes to the higher ROA values observed in 2024 and 2025. The difference between reported and adjusted total assets is relatively consistent across the period.
In summary, the period is characterized by a recovery and substantial growth in profitability, as evidenced by the increasing ROA figures. The adjustments made to net income and total assets result in slightly lower, but parallel, trends in adjusted ROA. The significant improvement in ROA from 2022 to 2025 suggests a successful turnaround and enhanced efficiency in utilizing assets to generate profits.