Stock Analysis on Net

Salesforce Inc. (NYSE:CRM)

$24.99

Analysis of Investments

Microsoft Excel

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Adjustment to Net Income (Loss): Mark to Market Available-for-sale Securities

Salesforce Inc., adjustment to net income

US$ in millions

Microsoft Excel
12 months ended: Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Net income (as reported)
Add: Unrealized gains (losses) on marketable securities and privately held debt securities
Net income (adjusted)

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).


The financial data reveals significant fluctuations in both reported and adjusted net income over the examined periods. The reported net income shows a substantial increase from 126 million USD in early 2020 to a peak of 4072 million USD in early 2021. This is followed by a noteworthy decline to 1444 million USD in early 2022 and a further drop to 208 million USD in early 2023. Subsequently, there is a strong recovery with reported net income rising again to 4136 million USD and 6197 million USD in the last two reported periods, respectively.

Adjusted net income follows a somewhat similar trajectory, starting at 152 million USD in early 2020 and jumping to 4087 million USD by early 2021. Afterward, it declines to 1361 million USD in early 2022 and further decreases to 114 million USD in early 2023. The adjusted net income also rebounds significantly thereafter, reaching 4219 million USD and 6228 million USD in the two most recent periods.

Trend Analysis:
Both reported and adjusted net income show strong growth from 2020 to 2021, indicating a period of substantial profitability improvement.
The subsequent sharp declines in 2022 and especially in 2023 suggest adverse events or adjustments impacting profitability during these years.
The pronounced recovery following the declines, with income figures surpassing previous peaks in the last two years, reflects a robust rebound and potentially improved operational performance or favorable conditions.
Comparative Observations:
The reported and adjusted net income values closely mirror each other across all periods, with adjusted net income consistently slightly higher than reported net income except in the earliest and final periods where the differences are minimal.
This alignment indicates that adjustments made to net income do not drastically alter the overall profitability trend but may reflect certain non-recurring items or accounting treatments affecting reported figures.

Overall, the data depicts a volatile yet ultimately positive trajectory in profitability, characterized by a significant upswing, a mid-cycle downturn, and a subsequent robust recovery in both reported and adjusted net income metrics.


Adjusted Profitability Ratios: Mark to Market Available-for-sale Securities (Summary)

Salesforce Inc., adjusted profitability ratios

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Net Profit Margin
Reported net profit margin
Adjusted net profit margin
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA
Adjusted ROA

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).


The analysis of the financial data reveals significant fluctuations and overall improvement in profitability and return metrics over the examined period.

Net Profit Margin
The reported net profit margin shows a pronounced peak in the year ending January 31, 2021, reaching 19.16%, followed by a sharp decline to 5.45% in 2022 and further decreasing to near breakeven at 0.66% in 2023. It then rebounds strongly to 11.87% and 16.35% in the subsequent two years. The adjusted net profit margin follows a similar pattern, peaking at 19.23% in 2021, dipping to a low of 0.36% in 2023, then recovering to 12.1% and 16.43% respectively. This indicates that after a period of volatility and substantial margin compression, the company regained profitability, with margins in 2024 and 2025 approaching the high levels observed in 2021.
Return on Equity (ROE)
Reported ROE mirrors the net profit margin trends, peaking at 9.81% in 2021, declining sharply to 2.48% in 2022 and further to a low of 0.36% in 2023. This is followed by a recovery to 6.93% in 2024 and 10.13% in 2025, suggesting enhanced shareholder value generation in the last two years. Adjusted ROE exhibits a nearly identical trajectory, with a marginally lower nadir at 0.2% in 2023 and a final rise to 10.18% in 2025, indicating consistent improvement after a period of underperformance.
Return on Assets (ROA)
The ROA metrics are lower in magnitude but reflect similar trends to net profit margin and ROE. Reported ROA escalates to 6.14% in 2021 before declining to 1.52% in 2022 and further to 0.21% in 2023. There is a notable recovery to 4.14% and 6.02% in the last two years. Adjusted ROA values are slightly higher at the low points but follow the same pattern, bottoming at 0.12% in 2023 and rebounding to 4.23% and 6.05% sequentially thereafter.

Overall, the data indicates that the company experienced a peak in profitability and returns in 2021, followed by a significant downturn that lasted through 2023. This was succeeded by a robust recovery phase marked by sizable improvements in profit margins and returns on equity and assets. The alignment between reported and adjusted figures reinforces the reliability of these observations, suggesting temporary challenges were overcome and operational and financial performance improved substantially in the most recent years.


Salesforce Inc., Profitability Ratios: Reported vs. Adjusted


Adjusted Net Profit Margin

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Revenues
Profitability Ratio
Net profit margin1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income
Revenues
Profitability Ratio
Adjusted net profit margin2

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

2025 Calculations

1 Net profit margin = 100 × Net income ÷ Revenues
= 100 × ÷ =

2 Adjusted net profit margin = 100 × Adjusted net income ÷ Revenues
= 100 × ÷ =


Net Income Trends
The reported net income presents significant volatility across the periods. It increased sharply from 126 million in 2020 to 4,072 million in 2021, followed by a decline to 1,444 million in 2022 and a further decrease to 208 million in 2023. Subsequently, it rebounded strongly to 4,136 million in 2024 and continued rising to 6,197 million in 2025. The adjusted net income follows a similar pattern, increasing sharply from 152 million in 2020 to 4,087 million in 2021, then dropping to 1,361 million in 2022 and 114 million in 2023, before a significant recovery to 4,219 million in 2024 and further growth to 6,228 million in 2025.
Net Profit Margin Analysis
The reported net profit margin reflects a comparable volatility to net income, increasing from 0.74% in 2020 to a peak of 19.16% in 2021, then dropping substantially to 5.45% in 2022 and further to 0.66% in 2023. It then rises to 11.87% in 2024 and continues improving to 16.35% in 2025. Adjusted net profit margin trends closely mirror the reported figures, starting at 0.89% in 2020, peaking at 19.23% in 2021, and declining to 5.14% in 2022 and 0.36% in 2023. It then increases to 12.1% in 2024 and 16.43% in 2025.
Comparative Observations
The adjusted figures consistently show slightly higher net income and profit margin percentages compared to the reported figures, though the differences are marginal. Both reported and adjusted data reveal a pattern of sharp gains in 2021, a significant setback in 2023, and a strong recovery and growth in 2024 and 2025. This indicates fluctuations likely related to non-recurring items or operational impacts that are adjusted for in the investment-adjusted data.
Overall Summary
The financial performance exhibits considerable instability over the analyzed periods, with exceptional growth phases followed by declines and recoveries. The net income and net profit margins demonstrate a cyclical pattern, and the close alignment between reported and adjusted data suggests that adjustments do not fundamentally change the overall profitability trends but smooth out irregularities. The upward trajectory in the final years indicates improving profitability and financial health toward the end of the observed timeframe.

Adjusted Return on Equity (ROE)

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Stockholders’ equity
Profitability Ratio
ROE1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income
Stockholders’ equity
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

2025 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =

2 Adjusted ROE = 100 × Adjusted net income ÷ Stockholders’ equity
= 100 × ÷ =


Net Income Trends
Reported net income experienced significant fluctuations over the periods. It showed a remarkable increase from 126 million in 2020 to 4072 million in 2021, followed by a sharp decline to 1444 million in 2022. Subsequently, it dropped further to 208 million in 2023 before rebounding strongly to 4136 million in 2024 and rising again to 6197 million in 2025. Adjusted net income followed a similar pattern, with values starting at 152 million in 2020, peaking at 4087 million in 2021, then decreasing to 1361 million in 2022 and 114 million in 2023, before recovering to 4219 million in 2024 and 6228 million in 2025.
Return on Equity (ROE) Trends
Reported ROE showed considerable variability, initially low at 0.37% in 2020, surging to 9.81% in 2021, decreasing to 2.48% in 2022, and falling further to 0.36% in 2023. Thereafter, it increased to 6.93% in 2024 and further rose to 10.13% in 2025. Adjusted ROE followed a similar trajectory with slightly higher values, starting at 0.45% in 2020, peaking at 9.85% in 2021, declining to 2.34% in 2022 and 0.2% in 2023, before ascending to 7.07% in 2024 and 10.18% in 2025.
Insights and Observations
The data reflects periods of strong growth in both net income and ROE in 2021 and again in 2024 and 2025, interspersed with notable declines, especially pronounced in 2023. The close alignment between reported and adjusted figures suggests consistency and reliability in the adjustments made, as well as the underlying financial performance. The recovery periods indicate resilience and effective management responses following downturns. Overall, the financial performance demonstrates cyclical dynamics with phases of robust profitability separated by intervals of contraction.

Adjusted Return on Assets (ROA)

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income
Total assets
Profitability Ratio
Adjusted ROA2

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

2025 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =

2 Adjusted ROA = 100 × Adjusted net income ÷ Total assets
= 100 × ÷ =


The analysis of the annual financial data reveals significant volatility in both net income and return on assets (ROA) over the reported periods. The reported net income experienced dramatic fluctuations, starting at US$126 million in early 2020 and surging to US$4,072 million by early 2021. This was followed by a sharp decline to US$1,444 million in early 2022 and a further decrease to US$208 million in early 2023. However, net income rebounded strongly in the subsequent years, reaching US$4,136 million in early 2024 and US$6,197 million by early 2025.

The adjusted net income demonstrates a somewhat similar trend but with generally lower volatility. Starting at US$152 million in 2020, adjusted net income rose substantially to US$4,087 million in 2021 before declining to US$1,361 million in 2022 and dipping further to US$114 million in 2023. This was followed by significant recovery to US$4,219 million and US$6,228 million in 2024 and 2025, respectively. These adjusted figures suggest that once investment adjustments are accounted for, the underlying profitability follows a comparable trajectory but with slightly moderated fluctuations.

Both reported and adjusted ROA exhibit trends consistent with the net income movements. Reported ROA increased steeply from 0.23% in 2020 to 6.14% in 2021, declined to 1.52% in 2022, then fell dramatically to 0.21% in 2023. The ratio improved considerably again to 4.14% in 2024 and reached 6.02% in 2025. Similarly, adjusted ROA started at 0.28% in 2020, rose to 6.16% in 2021, dropped to 1.43% in 2022, bottomed out at 0.12% in 2023, and then recovered to 4.23% and 6.05% in 2024 and 2025, respectively. The close alignment between reported and adjusted ROA values indicates that asset efficiency and profitability remained largely consistent, irrespective of the adjustments applied.

Overall, the data indicate a pattern of strong earnings and asset returns in 2021, followed by a notable decline through 2022 and 2023, with a pronounced recovery phase commencing in 2024 and continuing into 2025. The fluctuations suggest sensitivity to external or internal factors impacting profitability and asset utilization, which warrant further investigation. The adjusted figures confirm the robustness of the recovery while providing a slightly smoothed perspective on financial performance.