Stock Analysis on Net

Salesforce Inc. (NYSE:CRM)

$24.99

Economic Value Added (EVA)

Microsoft Excel

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Economic Profit

Salesforce Inc., economic profit calculation

US$ in millions

Microsoft Excel
12 months ended: Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Net operating profit after taxes (NOPAT)1
Cost of capital2
Invested capital3
 
Economic profit4

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2025 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= × =


The data reflects the financial performance and capital efficiency over a six-year period. Notable insights emerge upon detailed examination of key metrics such as net operating profit after taxes (NOPAT), cost of capital, invested capital, and economic profit.

Net Operating Profit After Taxes (NOPAT)
NOPAT experienced a generally upward trend despite some fluctuations. From 2020 to 2021, there was a significant increase from 2,422 million USD to 4,388 million USD. This positive momentum continued modestly into 2022, reaching 4,442 million USD. However, NOPAT decreased sharply in 2023 to 2,538 million USD, potentially indicating operational challenges or market fluctuations during that year. Subsequently, NOPAT rebounded strongly in 2024 and 2025, attaining 4,830 million USD and 7,196 million USD respectively, suggesting a recovery and improved profitability towards the end of the observation period.
Cost of Capital
The cost of capital exhibited relative stability with minor annual fluctuations, ranging from approximately 16.53% to 17.08%. There is no clear upward or downward trend, with values oscillating slightly around an average near 17%. This steadiness indicates consistent investor expectations regarding the required rate of return across this timeframe.
Invested Capital
Invested capital increased significantly during the period under review. Starting at 47,247 million USD in 2020, it grew steadily to 53,200 million USD in 2021. A marked surge occurred in 2022, with invested capital rising to 81,940 million USD, which further elevated slightly to 84,299 million USD in 2023 and remained relatively stable through 2024 and 2025. This substantial increase in invested capital in recent years suggests aggressive investment or asset acquisition, possibly to fuel growth or expand operational capacity.
Economic Profit
Despite the increases in NOPAT, economic profit was consistently negative throughout the examined period. Economic profit ranged from -5,599 million USD in 2020 to a more critical low of -11,407 million USD in 2023, reflecting that returns did not cover the cost of capital each year. Although economic profit deteriorated initially (reaching its most negative point in 2023), it improved thereafter, climbing to -9,515 million USD in 2024 and further to -7,452 million USD in 2025. This pattern suggests ongoing struggles to generate value beyond the invested capital's required return, albeit with some recovery in the latest years.

In summary, the data illustrates a company with rising operating profits and heavily increased capital investment, but cost of capital remained stable and economic profit stayed negative. The increasing NOPAT in recent years alongside substantial invested capital growth points toward expansion efforts. However, persistent negative economic profits imply that these investments have yet to yield returns exceeding the capital costs, highlighting potential concerns regarding efficiency or capital allocation effectiveness despite the recent profitability improvements.


Net Operating Profit after Taxes (NOPAT)

Salesforce Inc., NOPAT calculation

US$ in millions

Microsoft Excel
12 months ended: Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Net income
Deferred income tax expense (benefit)1
Increase (decrease) in unearned revenue2
Increase (decrease) in restructuring liability3
Increase (decrease) in equity equivalents4
Interest expense
Interest expense, operating lease liability5
Adjusted interest expense
Tax benefit of interest expense6
Adjusted interest expense, after taxes7
Net operating profit after taxes (NOPAT)

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in unearned revenue.

3 Addition of increase (decrease) in restructuring liability.

4 Addition of increase (decrease) in equity equivalents to net income.

5 2025 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= × =

6 2025 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= × 21.00% =

7 Addition of after taxes interest expense to net income.


The financial data indicates significant fluctuations in net income and net operating profit after taxes (NOPAT) over the analyzed years, highlighting periods of both substantial growth and decline.

Net Income Trends
Net income started at a relatively low level and then surged dramatically by the year ending January 31, 2021, reflecting a strong performance during this period. However, the following year saw a considerable drop, indicating either extraordinary costs or reduced profitability. The subsequent year also showed a low point before a sharp increase resumed, reaching peak levels by January 31, 2025. This pattern suggests volatility in profitability, with distinct cycles of growth and contraction.
Net Operating Profit After Taxes (NOPAT) Trends
NOPAT followed a similar but less volatile pattern compared to net income. It doubled from January 31, 2020, to January 31, 2021, showing operational strength and efficiency. The following years saw a moderate decline and recovery pattern, with a notable dip in 2023 before surpassing previous highs in the latest year. The progression indicates that operations remained generally profitable, with improved ability to generate profits from the core business activities, particularly in the last reported year.
Comparative Observations
While both net income and NOPAT exhibit growth over the overall period, net income shows greater relative fluctuations, likely reflecting impacts from non-operating items, taxes, or extraordinary events. NOPAT’s smoother trajectory underscores consistent operational profitability, even when net income faces pressures. The recovery and growth in the last years suggest effective management and operational improvements contributing to enhanced financial health.

Cash Operating Taxes

Salesforce Inc., cash operating taxes calculation

US$ in millions

Microsoft Excel
12 months ended: Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Provision for (benefit from) income taxes
Less: Deferred income tax expense (benefit)
Add: Tax savings from interest expense
Cash operating taxes

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).


Provision for (benefit from) income taxes
There is considerable volatility in the provision for income taxes over the years. Starting at a positive value of 580 million USD in 2020, it unexpectedly dropped to a negative figure of -1511 million USD in 2021, indicating a benefit or tax credit during that period. In subsequent years, the provision returned to positive territory and showed a steady increase, reaching 1241 million USD by 2025. This pattern suggests fluctuations in taxable income or tax rates, with a recovery and growth trend in the latter years.
Cash operating taxes
Cash paid for operating taxes exhibits a clear and consistent upward trend throughout the period. Beginning at 598 million USD in 2020, the amount increased steadily each year, more than quadrupling to 2531 million USD by 2025. This strong growth indicates rising taxable income, increased tax liabilities, or a change in tax payment timing or policies influencing cash outflows.

Invested Capital

Salesforce Inc., invested capital calculation (financing approach)

US$ in millions

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Finance lease liabilities, current
Debt, current
Noncurrent debt, excluding current portion
Noncurrent finance lease liabilities
Operating lease liability1
Total reported debt & leases
Stockholders’ equity
Net deferred tax (assets) liabilities2
Unearned revenue3
Restructuring liability4
Equity equivalents5
Accumulated other comprehensive (income) loss, net of tax6
Adjusted stockholders’ equity
Marketable securities7
Invested capital

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of unearned revenue.

4 Addition of restructuring liability.

5 Addition of equity equivalents to stockholders’ equity.

6 Removal of accumulated other comprehensive income.

7 Subtraction of marketable securities.


Total reported debt & leases
The total reported debt and leases exhibit a significant increase from January 31, 2020, to January 31, 2023. Starting at $6,257 million in 2020, the figure rises moderately to $6,413 million in 2021 before sharply increasing to $14,370 million in 2022 and further to $14,879 million in 2023. Following this peak, there is a declining trend in the subsequent years with amounts decreasing to $13,562 million in 2024 and further to $12,070 million in 2025. This pattern suggests a period of aggressive leverage growth until early 2023, followed by a measured reduction in debt levels.
Stockholders’ equity
Stockholders’ equity demonstrates consistent growth throughout the observed period. Beginning at $33,885 million in 2020, equity increases steadily year over year, reaching $41,493 million in 2021, $58,131 million in 2022, and then maintaining a more gradual increase to $58,359 million in 2023. This positive trend continues moderately, with equity reaching $59,646 million in 2024 and $61,173 million by 2025. The figures reflect a sustained strengthening in the company’s net asset base over the years.
Invested capital
Invested capital follows a trajectory generally aligned with the trends in debt and equity, showing considerable growth from 2020 to 2025. Initially at $47,247 million in 2020, invested capital rises to $53,200 million in 2021 before experiencing a substantial jump to $81,940 million in 2022. The increase continues at a slower pace, reaching $84,299 million in 2023 and remaining relatively stable with slight growth to $84,431 million in 2024 and $85,881 million in 2025. The sharp increase in 2022 may reflect capital expenditures, acquisitions, or other investments undertaken during this period, with subsequent years indicating stabilization in capital deployment.

Cost of Capital

Salesforce Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2025-01-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2024-01-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2023-01-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2022-01-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2021-01-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2020-01-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

Salesforce Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Selected Financial Data (US$ in millions)
Economic profit1
Invested capital2
Performance Ratio
Economic spread ratio3
Benchmarks
Economic Spread Ratio, Competitors4
Accenture PLC
Adobe Inc.
Cadence Design Systems Inc.
CrowdStrike Holdings Inc.
Datadog Inc.
Fair Isaac Corp.
International Business Machines Corp.
Intuit Inc.
Microsoft Corp.
Oracle Corp.
Palantir Technologies Inc.
Palo Alto Networks Inc.
ServiceNow Inc.
Synopsys Inc.
Workday Inc.

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

1 Economic profit. See details »

2 Invested capital. See details »

3 2025 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × ÷ =

4 Click competitor name to see calculations.


Economic Profit
The economic profit demonstrates a consistent negative trend across the years, indicating ongoing losses in value creation. Starting from -5,599 million USD in 2020, the losses deepened, peaking at -11,407 million USD in 2023. However, after this peak loss, there is a noticeable improvement in 2024 and 2025, with economic profit recovering to -9,515 million USD and further to -7,452 million USD, respectively, though still negative.
Invested Capital
Invested capital shows a significant upward trend over the analyzed periods. Beginning at 47,247 million USD in 2020, it increased steadily to 53,200 million USD in 2021, followed by a sharp rise to 81,940 million USD in 2022. The upward trajectory continues more moderately in subsequent years, reaching 85,881 million USD by 2025. This indicates sustained capital deployment and growth in the asset base.
Economic Spread Ratio
The economic spread ratio, expressed in percentage, remains negative throughout the period, suggesting the returns on invested capital have been consistently below the cost of capital. It started at -11.85% in 2020 and improved slightly to -8.84% in 2021. The ratio deteriorated again in 2022 and 2023 to -11.11% and -13.53%, respectively, indicating a worsening return spread. However, this metric shows recovery in 2024 and 2025, improving to -11.27% and -8.68%, correspondingly, signaling better efficiency in capital utilization though profitability remains below cost levels.
Overall Insight
The data reflects a scenario where the company has steadily increased its capital investment but has faced challenges generating economic profit. The negative economic profit and spread ratios emphasize difficulties in surpassing the cost of capital. Nonetheless, the improving trends from 2023 onwards suggest actions taken may be beginning to mitigate losses and improve returns, although full recovery to positive economic profit has not yet been achieved.

Economic Profit Margin

Salesforce Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020
Selected Financial Data (US$ in millions)
Economic profit1
 
Revenues
Add: Increase (decrease) in unearned revenue
Adjusted revenues
Performance Ratio
Economic profit margin2
Benchmarks
Economic Profit Margin, Competitors3
Accenture PLC
Adobe Inc.
Cadence Design Systems Inc.
CrowdStrike Holdings Inc.
Datadog Inc.
Fair Isaac Corp.
International Business Machines Corp.
Intuit Inc.
Microsoft Corp.
Oracle Corp.
Palantir Technologies Inc.
Palo Alto Networks Inc.
ServiceNow Inc.
Synopsys Inc.
Workday Inc.

Based on: 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31).

1 Economic profit. See details »

2 2025 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenues
= 100 × ÷ =

3 Click competitor name to see calculations.


Adjusted Revenues
The adjusted revenues have demonstrated a consistent upward trend across the analyzed periods. Starting from $19,196 million in January 2020, revenues grew steadily each year, reaching $39,635 million by January 2025. This represents more than a doubling of revenues in six years, indicating strong top-line growth.
Economic Profit
Economic profit figures remained negative throughout the period, indicating that the company has not generated economic profit in any year. The economic loss initially improved from -$5,599 million in 2020 to -$4,700 million in 2021. However, the losses then deepened substantially to -$9,104 million in 2022 and -$11,407 million in 2023. Following this peak loss, there was a recovery trend with losses reducing to -$9,515 million in 2024 and further improving to -$7,452 million in 2025, although economic profit remained negative overall.
Economic Profit Margin
The economic profit margin, expressing economic profit as a percentage of revenues, reflects similar volatility. It improved from -29.17% in 2020 to -20.26% in 2021, suggesting greater efficiency or profitability relative to revenues during this time frame. This was followed by a sharp decline to -30.85% in 2022 and further to -34.46% in 2023, indicating worsening returns relative to sales. From 2024 onward, there was a positive trend, with the margin improving to -26.08% and then to -18.8%, denoting a gradual recovery in operational or economic efficiency.
General Observations
Overall, the data reveals strong revenue growth accompanied by persistent economic losses, with fluctuations in economic profit margins that align with periods of increased and decreased economic losses. Despite increasing revenues, the company has struggled to translate sales growth into positive economic profit. The most recent years indicate a potential turnaround, with diminishing economic losses and improving margins, suggesting efforts toward enhanced profitability or cost management have started to yield results.