Stock Analysis on Net
Stock Analysis on Net

Adobe Inc. (NASDAQ:ADBE)

Economic Value Added (EVA)

Microsoft Excel

Economic Profit

Adobe Inc., economic profit calculation

US$ in millions

Microsoft Excel
12 months ended: Nov 28, 2025 Nov 29, 2024 Dec 1, 2023 Dec 2, 2022 Dec 3, 2021 Nov 27, 2020
Net operating profit after taxes (NOPAT)1 7,363 5,235 5,413 5,690 6,201 4,082
Cost of capital2 20.25% 20.56% 20.88% 20.63% 20.77% 20.72%
Invested capital3 22,203 24,709 24,970 21,130 21,065 18,837
 
Economic profit4 2,868 156 199 1,330 1,827 180

Based on: 10-K (reporting date: 2025-11-28), 10-K (reporting date: 2024-11-29), 10-K (reporting date: 2023-12-01), 10-K (reporting date: 2022-12-02), 10-K (reporting date: 2021-12-03), 10-K (reporting date: 2020-11-27).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2025 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= 7,36320.25% × 22,203 = 2,868


The financial trajectory from November 2020 to November 2025 reveals significant volatility in economic value creation, characterized by a period of expansion followed by a sharp contraction and a projected recovery.

Net Operating Profit After Taxes (NOPAT)
Operational profitability experienced a peak in December 2021 at 6,201 million USD, followed by a steady decline over the subsequent three years, reaching a low of 5,235 million USD by November 2024. However, a substantial recovery is projected for November 2025, with NOPAT expected to rise to 7,363 million USD, marking the highest level in the analyzed period.
Cost of Capital and Invested Capital
The cost of capital remained remarkably stable throughout the period, fluctuating within a narrow range between 20.25% and 20.88%. Simultaneously, invested capital showed a general upward trend from 18,837 million USD in 2020 to a peak of 24,970 million USD in December 2023. A subsequent reduction in invested capital is observed starting in 2024, descending to 22,203 million USD by November 2025, suggesting a strategic shift toward capital optimization.
Economic Profit Analysis
Economic profit exhibited extreme variance. After a sharp increase to 1,827 million USD in 2021, the value plummeted to 156 million USD by November 2024. This decline coincided with the period where invested capital reached its peak while NOPAT was trending downward, indicating that the returns on invested capital were barely exceeding the high 20% cost of capital threshold. A dramatic reversal is anticipated in November 2025, with economic profit projected to reach 2,868 million USD, driven by the combination of increased operational profit and a leaner capital base.

The overall data suggests a cycle of capital intensification between 2020 and 2023 that did not yield proportional increases in operating profit, thereby eroding economic value. The outlook for 2025 indicates a return to high value creation through improved operational efficiency and reduced capital expenditure.

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Net Operating Profit after Taxes (NOPAT)

Adobe Inc., NOPAT calculation

US$ in millions

Microsoft Excel
12 months ended: Nov 28, 2025 Nov 29, 2024 Dec 1, 2023 Dec 2, 2022 Dec 3, 2021 Nov 27, 2020
Net income 7,130 5,560 5,428 4,756 4,822 5,260
Deferred income tax expense (benefit)1 (514) (468) (422) 326 192 (1,504)
Increase (decrease) in allowances for doubtful accounts2 (1) (2) (7) 7 (5) 11
Increase (decrease) in deferred revenue3 771 309 536 536 1,119 258
Increase (decrease) in equity equivalents4 256 (161) 107 869 1,306 (1,235)
Interest expense 263 169 113 112 113 116
Interest expense, operating lease liability5 14 12 11 12 13 14
Adjusted interest expense 277 181 124 124 126 130
Tax benefit of interest expense6 (58) (38) (26) (26) (26) (27)
Adjusted interest expense, after taxes7 219 143 98 98 99 102
(Gain) loss on marketable securities (42) (47) (9) 19 (16) (14)
Interest income (264) (341) (269) (61) (17) (43)
Investment income, before taxes (306) (388) (278) (42) (33) (57)
Tax expense (benefit) of investment income8 64 81 58 9 7 12
Investment income, after taxes9 (242) (307) (220) (33) (26) (45)
Net operating profit after taxes (NOPAT) 7,363 5,235 5,413 5,690 6,201 4,082

Based on: 10-K (reporting date: 2025-11-28), 10-K (reporting date: 2024-11-29), 10-K (reporting date: 2023-12-01), 10-K (reporting date: 2022-12-02), 10-K (reporting date: 2021-12-03), 10-K (reporting date: 2020-11-27).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in allowances for doubtful accounts.

3 Addition of increase (decrease) in deferred revenue.

4 Addition of increase (decrease) in equity equivalents to net income.

5 2025 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= 438 × 3.30% = 14

6 2025 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= 277 × 21.00% = 58

7 Addition of after taxes interest expense to net income.

8 2025 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= 306 × 21.00% = 64

9 Elimination of after taxes investment income.


Net operating profit after taxes (NOPAT) exhibited considerable fluctuation over the observed period. While net income generally increased, NOPAT presented a more complex trajectory, indicating shifts in operational efficiency and cost structures relative to tax obligations.

Overall Trend
From 2020 to 2025, NOPAT demonstrated an initial increase, followed by a period of relative stability, and then a substantial rise. The period began with a NOPAT of US$4,082 million in 2020, peaking at US$6,201 million in 2021 before declining to US$5,690 million in 2022. A further decrease to US$5,413 million was noted in 2023, followed by US$5,235 million in 2024. A significant increase to US$7,363 million was observed in 2025.
Comparison to Net Income
A consistent difference between net income and NOPAT is apparent throughout the period. NOPAT consistently reports a lower value than net income, reflecting the impact of items such as depreciation, amortization, and other non-cash charges, as well as the effects of accounting for operating leases. The gap between net income and NOPAT varied annually, suggesting changes in the composition of earnings.
Year-over-Year Changes
The largest year-over-year increase in NOPAT occurred between 2020 and 2021, with an increase of US$2,119 million. The most substantial decline was observed between 2021 and 2022, decreasing by US$511 million. The period from 2023 to 2024 showed a modest decrease of US$78 million, while the final period from 2024 to 2025 demonstrated a substantial increase of US$2,128 million.
Recent Performance
The most recent two years, 2024 and 2025, show a notable shift. After a slight decrease in 2024, NOPAT experienced a significant increase in 2025, exceeding the previous peak observed in 2021. This suggests potential improvements in operational performance or changes in the tax environment during that period.

The fluctuations in NOPAT warrant further investigation to determine the underlying drivers. Analyzing changes in operating expenses, revenue growth, and tax rates would provide a more comprehensive understanding of these trends.

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Cash Operating Taxes

Adobe Inc., cash operating taxes calculation

US$ in millions

Microsoft Excel
12 months ended: Nov 28, 2025 Nov 29, 2024 Dec 1, 2023 Dec 2, 2022 Dec 3, 2021 Nov 27, 2020
Provision for (benefit from) income taxes 1,604 1,371 1,371 1,252 883 (1,084)
Less: Deferred income tax expense (benefit) (514) (468) (422) 326 192 (1,504)
Add: Tax savings from interest expense 58 38 26 26 26 27
Less: Tax imposed on investment income 64 81 58 9 7 12
Cash operating taxes 2,112 1,795 1,761 943 710 435

Based on: 10-K (reporting date: 2025-11-28), 10-K (reporting date: 2024-11-29), 10-K (reporting date: 2023-12-01), 10-K (reporting date: 2022-12-02), 10-K (reporting date: 2021-12-03), 10-K (reporting date: 2020-11-27).


The provision for (benefit from) income taxes exhibited considerable fluctuation over the observed period. Beginning with a significant benefit of approximately negative $1.084 billion in 2020, the provision shifted to a positive value of $883 million in 2021, and continued to increase to $1.252 billion in 2022 and $1.371 billion in 2023. This trend persisted into 2024, remaining stable at $1.371 billion, before increasing further to $1.604 billion in 2025.

Cash operating taxes demonstrated a consistent upward trend throughout the period. Starting at $435 million in 2020, these taxes increased to $710 million in 2021, $943 million in 2022, and a substantial rise to $1.761 billion in 2023. The growth continued, albeit at a slightly moderated pace, reaching $1.795 billion in 2024 and $2.112 billion in 2025.

Provision for Income Taxes Trend
The initial benefit in 2020 likely reflects tax loss carryforwards or other tax planning strategies. The subsequent shift to positive provisions indicates increasing profitability and a reduced reliance on such strategies. The consistent increases from 2021 through 2025 suggest sustained and growing taxable income.
Cash Operating Taxes Trend
The steady increase in cash operating taxes directly correlates with the increasing provision for income taxes, but also suggests a growing tax burden as a percentage of pre-tax income. The magnitude of the increase in cash taxes is greater than the increase in the provision, potentially indicating changes in deferred tax assets or liabilities.
Relationship between Provision and Cash Taxes
A divergence exists between the provision for income taxes and cash operating taxes. While both generally trend upwards, the cash taxes consistently represent a smaller proportion of the total tax expense recognized in the income statement. This difference is typical, as the provision includes both current and deferred tax components, while cash taxes represent actual cash outflows.

The observed trends suggest a strengthening financial position with increasing taxable income. However, the growing cash tax burden warrants continued monitoring to assess its impact on future cash flows and overall financial performance.

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Invested Capital

Adobe Inc., invested capital calculation (financing approach)

US$ in millions

Microsoft Excel
Nov 28, 2025 Nov 29, 2024 Dec 1, 2023 Dec 2, 2022 Dec 3, 2021 Nov 27, 2020
Debt, current portion 1,499 500
Debt, excluding current portion 6,210 4,129 3,634 3,629 4,123 4,117
Operating lease liability1 438 428 446 504 550 591
Total reported debt & leases 6,648 6,056 4,080 4,633 4,673 4,708
Stockholders’ equity 11,623 14,105 16,518 14,051 14,797 13,264
Net deferred tax (assets) liabilities2 (2,155) (1,626) (1,176) (749) (1,080) (1,360)
Allowances for doubtful accounts3 13 14 16 23 16 21
Deferred revenue4 7,030 6,259 5,950 5,414 4,878 3,759
Equity equivalents5 4,888 4,647 4,790 4,688 3,814 2,420
Accumulated other comprehensive (income) loss, net of tax6 245 201 285 293 137 158
Adjusted stockholders’ equity 16,756 18,953 21,593 19,032 18,748 15,842
Capital projects in-progress7 (37) (27) (2) (675) (402) (199)
Short-term investments8 (1,164) (273) (701) (1,860) (1,954) (1,514)
Invested capital 22,203 24,709 24,970 21,130 21,065 18,837

Based on: 10-K (reporting date: 2025-11-28), 10-K (reporting date: 2024-11-29), 10-K (reporting date: 2023-12-01), 10-K (reporting date: 2022-12-02), 10-K (reporting date: 2021-12-03), 10-K (reporting date: 2020-11-27).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of allowance for doubtful accounts receivable.

4 Addition of deferred revenue.

5 Addition of equity equivalents to stockholders’ equity.

6 Removal of accumulated other comprehensive income.

7 Subtraction of capital projects in-progress.

8 Subtraction of short-term investments.


The invested capital of the company demonstrates an overall increasing trend between 2020 and 2023, followed by a slight decrease in the most recent two periods. A closer examination of the components reveals fluctuations in both total reported debt & leases and stockholders’ equity, which contribute to the observed patterns in invested capital.

Invested Capital Trend
Invested capital increased from US$18,837 million in 2020 to US$24,970 million in 2023, representing a cumulative growth of approximately 32.5%. This indicates an expansion of the company’s asset base funded by both debt and equity. However, in 2024, invested capital decreased slightly to US$24,709 million, and further decreased to US$22,203 million in 2025. This recent decline suggests a potential shift in capital allocation strategy or a reduction in investment activities.
Debt & Leases
Total reported debt & leases exhibited a relatively stable pattern between 2020 and 2023, decreasing from US$4,708 million to US$4,080 million. This suggests a focus on debt reduction during this period. However, a significant increase is observed in 2024, rising to US$6,056 million, and continuing to US$6,648 million in 2025. This substantial increase in debt could be attributed to financing new investments, acquisitions, or share repurchases.
Stockholders’ Equity
Stockholders’ equity generally increased from US$13,264 million in 2020 to US$16,518 million in 2023, reflecting retained earnings and potentially new equity issuances. However, a decrease is noted in 2024, falling to US$14,105 million, and a more pronounced decrease in 2025 to US$11,623 million. This decline in stockholders’ equity could be due to share repurchases, dividend payments, or unrealized losses.

The interplay between debt and equity significantly influences the overall invested capital. While debt decreased initially, the recent increase, coupled with the decline in stockholders’ equity, contributes to the observed stabilization and subsequent decrease in invested capital in the latest reporting periods. Further investigation into the specific uses of the increased debt and the reasons for the equity decline would be necessary for a more comprehensive understanding.

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Cost of Capital

Adobe Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 124,829 124,829 ÷ 131,447 = 0.95 0.95 × 21.15% = 20.08%
Senior notes3 6,180 6,180 ÷ 131,447 = 0.05 0.05 × 4.16% × (1 – 21.00%) = 0.15%
Operating lease liability4 438 438 ÷ 131,447 = 0.00 0.00 × 3.30% × (1 – 21.00%) = 0.01%
Total: 131,447 1.00 20.25%

Based on: 10-K (reporting date: 2025-11-28).

1 US$ in millions

2 Equity. See details »

3 Senior notes. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 177,820 177,820 ÷ 183,758 = 0.97 0.97 × 21.15% = 20.47%
Senior notes3 5,510 5,510 ÷ 183,758 = 0.03 0.03 × 3.56% × (1 – 21.00%) = 0.08%
Operating lease liability4 428 428 ÷ 183,758 = 0.00 0.00 × 2.69% × (1 – 21.00%) = 0.00%
Total: 183,758 1.00 20.56%

Based on: 10-K (reporting date: 2024-11-29).

1 US$ in millions

2 Equity. See details »

3 Senior notes. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 269,437 269,437 ÷ 273,273 = 0.99 0.99 × 21.15% = 20.85%
Senior notes3 3,390 3,390 ÷ 273,273 = 0.01 0.01 × 2.77% × (1 – 21.00%) = 0.03%
Operating lease liability4 446 446 ÷ 273,273 = 0.00 0.00 × 2.50% × (1 – 21.00%) = 0.00%
Total: 273,273 1.00 20.88%

Based on: 10-K (reporting date: 2023-12-01).

1 US$ in millions

2 Equity. See details »

3 Senior notes. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 157,657 157,657 ÷ 162,041 = 0.97 0.97 × 21.15% = 20.58%
Senior notes3 3,880 3,880 ÷ 162,041 = 0.02 0.02 × 2.67% × (1 – 21.00%) = 0.05%
Operating lease liability4 504 504 ÷ 162,041 = 0.00 0.00 × 2.37% × (1 – 21.00%) = 0.01%
Total: 162,041 1.00 20.63%

Based on: 10-K (reporting date: 2022-12-02).

1 US$ in millions

2 Equity. See details »

3 Senior notes. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 235,808 235,808 ÷ 240,648 = 0.98 0.98 × 21.15% = 20.72%
Senior notes3 4,290 4,290 ÷ 240,648 = 0.02 0.02 × 2.67% × (1 – 21.00%) = 0.04%
Operating lease liability4 550 550 ÷ 240,648 = 0.00 0.00 × 2.28% × (1 – 21.00%) = 0.00%
Total: 240,648 1.00 20.77%

Based on: 10-K (reporting date: 2021-12-03).

1 US$ in millions

2 Equity. See details »

3 Senior notes. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 219,283 219,283 ÷ 224,354 = 0.98 0.98 × 21.15% = 20.67%
Senior notes3 4,480 4,480 ÷ 224,354 = 0.02 0.02 × 2.67% × (1 – 21.00%) = 0.04%
Operating lease liability4 591 591 ÷ 224,354 = 0.00 0.00 × 2.32% × (1 – 21.00%) = 0.00%
Total: 224,354 1.00 20.72%

Based on: 10-K (reporting date: 2020-11-27).

1 US$ in millions

2 Equity. See details »

3 Senior notes. See details »

4 Operating lease liability. See details »



Economic Spread Ratio

Adobe Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Nov 28, 2025 Nov 29, 2024 Dec 1, 2023 Dec 2, 2022 Dec 3, 2021 Nov 27, 2020
Selected Financial Data (US$ in millions)
Economic profit1 2,868 156 199 1,330 1,827 180
Invested capital2 22,203 24,709 24,970 21,130 21,065 18,837
Performance Ratio
Economic spread ratio3 12.92% 0.63% 0.80% 6.29% 8.67% 0.95%
Benchmarks
Economic Spread Ratio, Competitors4
Accenture PLC 0.45% 0.09% 0.87% 3.74% 5.56% 6.16%
AppLovin Corp. 27.63% -0.08% -21.14% -27.18% -30.70%
Cadence Design Systems Inc. -1.35% -2.95% 7.10% 6.51% 6.73%
CrowdStrike Holdings Inc. -13.49% -8.55% -4.81% -8.11% -10.36%
Datadog Inc. -9.04% -9.73% -6.26% -12.01% -4.19%
International Business Machines Corp. -0.70% -7.54% -3.50% -11.25% -6.11%
Intuit Inc. -5.39% -9.06% -11.10% -9.95% -2.42% 1.03%
Microsoft Corp. 5.98% 7.86% 10.91% 18.89% 27.93%
Oracle Corp. -7.36% -7.24% -8.07% -7.11% 1.09%
Palantir Technologies Inc. 41.25% -12.66% -9.39% -33.12% -40.58%
Palo Alto Networks Inc. -4.17% 5.03% 11.17% 3.22% -5.48% -6.31%
Salesforce Inc. -12.69% -14.50% -17.93% -14.81% -12.67%
ServiceNow Inc. 2.61% 5.89% 5.18% 0.68% 1.89%
Synopsys Inc. -12.51% -8.28% -7.58% -0.98% -7.00% -6.81%
Workday Inc. -11.85% -13.26% -19.48% -14.31% -19.56%

Based on: 10-K (reporting date: 2025-11-28), 10-K (reporting date: 2024-11-29), 10-K (reporting date: 2023-12-01), 10-K (reporting date: 2022-12-02), 10-K (reporting date: 2021-12-03), 10-K (reporting date: 2020-11-27).

1 Economic profit. See details »

2 Invested capital. See details »

3 2025 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × 2,868 ÷ 22,203 = 12.92%

4 Click competitor name to see calculations.


The financial data indicates a period of significant volatility in value creation, characterized by fluctuating levels of economic profit and a variable economic spread ratio. A cyclical pattern is evident, with two distinct peaks in profitability and capital efficiency occurring in 2021 and 2025, contrasted by periods of minimal value generation in 2020, 2023, and 2024.

Economic Profit Trends
Economic profit experienced a sharp increase from 180 million USD in 2020 to 1,827 million USD in 2021. This was followed by a steady decline over the next three years, reaching a low of 156 million USD in 2024. However, a substantial recovery occurred in 2025, with economic profit surging to 2,868 million USD, the highest level within the analyzed period.
Invested Capital Dynamics
The capital base showed a general upward trajectory from 2020 to 2023, rising from 18,837 million USD to a peak of 24,970 million USD. Subsequently, a trend of capital optimization or contraction is observed, with invested capital decreasing to 24,709 million USD in 2024 and further declining to 22,203 million USD by 2025.
Economic Spread Ratio Analysis
The economic spread ratio, which measures the excess return over the cost of capital, mirrors the volatility of economic profit. The ratio rose from 0.95% in 2020 to 8.67% in 2021, before retreating to a low of 0.63% in 2024. The period concludes with a significant expansion in the spread to 12.92% in 2025, suggesting a marked improvement in the efficiency of capital utilization and a higher rate of value creation relative to the cost of financing.

The convergence of decreasing invested capital and increasing economic profit in 2025 suggests a highly efficient operational phase. The expansion of the economic spread ratio to 12.92% indicates that the entity is generating returns significantly above its cost of capital, reversing the trend of marginal value creation observed between 2023 and 2024.

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Economic Profit Margin

Adobe Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Nov 28, 2025 Nov 29, 2024 Dec 1, 2023 Dec 2, 2022 Dec 3, 2021 Nov 27, 2020
Selected Financial Data (US$ in millions)
Economic profit1 2,868 156 199 1,330 1,827 180
 
Revenue 23,769 21,505 19,409 17,606 15,785 12,868
Add: Increase (decrease) in deferred revenue 771 309 536 536 1,119 258
Adjusted revenue 24,540 21,814 19,945 18,142 16,904 13,126
Performance Ratio
Economic profit margin2 11.69% 0.72% 1.00% 7.33% 10.81% 1.37%
Benchmarks
Economic Profit Margin, Competitors3
Accenture PLC 0.29% 0.05% 0.45% 1.80% 2.85% 3.13%
AppLovin Corp. 28.40% -0.08% -28.94% -50.89% -61.46%
Cadence Design Systems Inc. -2.03% -4.52% 7.08% 6.50% 6.83%
CrowdStrike Holdings Inc. -22.19% -13.41% -6.46% -12.70% -21.54%
Datadog Inc. -5.36% -8.83% -3.91% -8.30% -3.32%
International Business Machines Corp. -1.24% -13.33% -6.22% -19.48% -11.62%
Intuit Inc. -6.97% -13.93% -18.18% -19.15% -3.07% 1.16%
Microsoft Corp. 8.91% 10.99% 12.42% 18.10% 23.18%
Oracle Corp. -14.76% -13.78% -15.61% -13.05% 2.15%
Palantir Technologies Inc. 21.37% -10.99% -5.04% -55.57% -66.84%
Palo Alto Networks Inc. -4.94% 5.34% 11.09% 3.75% -7.37% -10.24%
Salesforce Inc. -27.39% -33.50% -45.34% -41.11% -29.06%
ServiceNow Inc. 2.88% 4.84% 4.17% 0.54% 1.64%
Synopsys Inc. -73.02% -13.87% -10.69% -1.38% -11.14% -11.69%
Workday Inc. -12.59% -14.76% -23.89% -19.39% -25.52%

Based on: 10-K (reporting date: 2025-11-28), 10-K (reporting date: 2024-11-29), 10-K (reporting date: 2023-12-01), 10-K (reporting date: 2022-12-02), 10-K (reporting date: 2021-12-03), 10-K (reporting date: 2020-11-27).

1 Economic profit. See details »

2 2025 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenue
= 100 × 2,868 ÷ 24,540 = 11.69%

3 Click competitor name to see calculations.


The financial performance between November 2020 and November 2025 is characterized by a consistent expansion in adjusted revenue contrasted with significant volatility in economic value creation.

Adjusted Revenue Growth
A steady upward trajectory is observed in adjusted revenue, which grew from US$ 13,126 million in 2020 to US$ 24,540 million in 2025. This reflects a continuous increase in the scale of operations over the analyzed period.
Economic Profit Fluctuations
Economic profit exhibited substantial instability. After a sharp increase from US$ 180 million in 2020 to US$ 1,827 million in 2021, values declined steadily over the following three years, reaching a minimum of US$ 156 million in 2024. A significant recovery occurred in 2025, with economic profit reaching a peak of US$ 2,868 million.
Economic Profit Margin Trends
The economic profit margin mirrored the volatility of absolute economic profit. The margin peaked at 10.81% in 2021 before experiencing a prolonged contraction, falling to a low of 0.72% in 2024. This suggests a period where the returns on capital closely converged with the cost of capital. The trend reversed sharply in 2025, with the margin ascending to 11.69%, the highest level in the period recorded.

The divergence between the linear growth of adjusted revenue and the cyclical nature of the economic profit margin indicates that top-line growth did not consistently translate into proportional economic value. The sharp recovery in 2025 suggests a substantial improvement in capital efficiency or a significant reduction in the cost of capital relative to earnings.

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