Stock Analysis on Net

Salesforce Inc. (NYSE:CRM)

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

Salesforce Inc., balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
Acquired developed technology 4,624 4,844 5,633 3,305 3,598 1,429
Customer relationships 6,674 6,691 6,995 3,510 3,252 1,938
Other 303 303 345 45 72 52
Intangible assets, gross 11,601 11,838 12,973 6,860 6,922 3,419
Accumulated amortization (6,323) (4,713) (3,995) (2,746) (2,198) (1,496)
Intangible assets, net 5,278 7,125 8,978 4,114 4,724 1,923
Goodwill 48,620 48,568 47,937 26,318 25,134 12,851
Intangible assets acquired through business combinations and goodwill 53,898 55,693 56,915 30,432 29,858 14,774

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).

Item Description The company
Intangible assets, net Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges. Salesforce Inc. intangible assets, net decreased from 2022 to 2023 and from 2023 to 2024.
Goodwill Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. Salesforce Inc. goodwill increased from 2022 to 2023 and from 2023 to 2024.
Intangible assets acquired through business combinations and goodwill Sum of the carrying amounts of all intangible assets, including goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges. Salesforce Inc. intangible assets acquired through business combinations and goodwill decreased from 2022 to 2023 and from 2023 to 2024.

Adjustments to Financial Statements: Removal of Goodwill

Salesforce Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
Adjustment to Total Assets
Total assets (as reported) 99,823 98,849 95,209 66,301 55,126 30,737
Less: Goodwill 48,620 48,568 47,937 26,318 25,134 12,851
Total assets (adjusted) 51,203 50,281 47,272 39,983 29,992 17,886
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported) 59,646 58,359 58,131 41,493 33,885 15,605
Less: Goodwill 48,620 48,568 47,937 26,318 25,134 12,851
Stockholders’ equity (adjusted) 11,026 9,791 10,194 15,175 8,751 2,754

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).


Salesforce Inc., Financial Data: Reported vs. Adjusted


Adjusted Financial Ratios: Removal of Goodwill (Summary)

Salesforce Inc., adjusted financial ratios

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
Total Asset Turnover
Reported total asset turnover 0.35 0.32 0.28 0.32 0.31 0.43
Adjusted total asset turnover 0.68 0.62 0.56 0.53 0.57 0.74
Financial Leverage
Reported financial leverage 1.67 1.69 1.64 1.60 1.63 1.97
Adjusted financial leverage 4.64 5.14 4.64 2.63 3.43 6.49
Return on Equity (ROE)
Reported ROE 6.93% 0.36% 2.48% 9.81% 0.37% 7.11%
Adjusted ROE 37.51% 2.12% 14.17% 26.83% 1.44% 40.31%
Return on Assets (ROA)
Reported ROA 4.14% 0.21% 1.52% 6.14% 0.23% 3.61%
Adjusted ROA 8.08% 0.41% 3.05% 10.18% 0.42% 6.21%

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).

Financial ratio Description The company
Adjusted total asset turnover An activity ratio calculated as total revenue divided by adjusted total assets. Salesforce Inc. adjusted total asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024.
Adjusted financial leverage A measure of financial leverage calculated as adjusted total assets divided by adjusted total equity.
Financial leverage is the extent to which a company can effect, through the use of debt, a proportional change in the return on common equity that is greater than a given proportional change in operating income.
Salesforce Inc. adjusted financial leverage ratio increased from 2022 to 2023 but then slightly decreased from 2023 to 2024 not reaching 2022 level.
Adjusted ROE A profitability ratio calculated as net income divided by adjusted shareholders’ equity. Salesforce Inc. adjusted ROE deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level.
Adjusted ROA A profitability ratio calculated as net income divided by adjusted total assets. Salesforce Inc. adjusted ROA deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level.

Salesforce Inc., Financial Ratios: Reported vs. Adjusted


Adjusted Total Asset Turnover

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
As Reported
Selected Financial Data (US$ in millions)
Revenues 34,857 31,352 26,492 21,252 17,098 13,282
Total assets 99,823 98,849 95,209 66,301 55,126 30,737
Activity Ratio
Total asset turnover1 0.35 0.32 0.28 0.32 0.31 0.43
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Revenues 34,857 31,352 26,492 21,252 17,098 13,282
Adjusted total assets 51,203 50,281 47,272 39,983 29,992 17,886
Activity Ratio
Adjusted total asset turnover2 0.68 0.62 0.56 0.53 0.57 0.74

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).

2024 Calculations

1 Total asset turnover = Revenues ÷ Total assets
= 34,857 ÷ 99,823 = 0.35

2 Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= 34,857 ÷ 51,203 = 0.68

Activity ratio Description The company
Adjusted total asset turnover An activity ratio calculated as total revenue divided by adjusted total assets. Salesforce Inc. adjusted total asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024.

Adjusted Financial Leverage

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
As Reported
Selected Financial Data (US$ in millions)
Total assets 99,823 98,849 95,209 66,301 55,126 30,737
Stockholders’ equity 59,646 58,359 58,131 41,493 33,885 15,605
Solvency Ratio
Financial leverage1 1.67 1.69 1.64 1.60 1.63 1.97
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 51,203 50,281 47,272 39,983 29,992 17,886
Adjusted stockholders’ equity 11,026 9,791 10,194 15,175 8,751 2,754
Solvency Ratio
Adjusted financial leverage2 4.64 5.14 4.64 2.63 3.43 6.49

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).

2024 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= 99,823 ÷ 59,646 = 1.67

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= 51,203 ÷ 11,026 = 4.64

Solvency ratio Description The company
Adjusted financial leverage A measure of financial leverage calculated as adjusted total assets divided by adjusted total equity.
Financial leverage is the extent to which a company can effect, through the use of debt, a proportional change in the return on common equity that is greater than a given proportional change in operating income.
Salesforce Inc. adjusted financial leverage ratio increased from 2022 to 2023 but then slightly decreased from 2023 to 2024 not reaching 2022 level.

Adjusted Return on Equity (ROE)

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
As Reported
Selected Financial Data (US$ in millions)
Net income 4,136 208 1,444 4,072 126 1,110
Stockholders’ equity 59,646 58,359 58,131 41,493 33,885 15,605
Profitability Ratio
ROE1 6.93% 0.36% 2.48% 9.81% 0.37% 7.11%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 4,136 208 1,444 4,072 126 1,110
Adjusted stockholders’ equity 11,026 9,791 10,194 15,175 8,751 2,754
Profitability Ratio
Adjusted ROE2 37.51% 2.12% 14.17% 26.83% 1.44% 40.31%

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).

2024 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × 4,136 ÷ 59,646 = 6.93%

2 Adjusted ROE = 100 × Net income ÷ Adjusted stockholders’ equity
= 100 × 4,136 ÷ 11,026 = 37.51%

Profitability ratio Description The company
Adjusted ROE A profitability ratio calculated as net income divided by adjusted shareholders’ equity. Salesforce Inc. adjusted ROE deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level.

Adjusted Return on Assets (ROA)

Microsoft Excel
Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021 Jan 31, 2020 Jan 31, 2019
As Reported
Selected Financial Data (US$ in millions)
Net income 4,136 208 1,444 4,072 126 1,110
Total assets 99,823 98,849 95,209 66,301 55,126 30,737
Profitability Ratio
ROA1 4.14% 0.21% 1.52% 6.14% 0.23% 3.61%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 4,136 208 1,444 4,072 126 1,110
Adjusted total assets 51,203 50,281 47,272 39,983 29,992 17,886
Profitability Ratio
Adjusted ROA2 8.08% 0.41% 3.05% 10.18% 0.42% 6.21%

Based on: 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-01-31), 10-K (reporting date: 2019-01-31).

2024 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 4,136 ÷ 99,823 = 4.14%

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × 4,136 ÷ 51,203 = 8.08%

Profitability ratio Description The company
Adjusted ROA A profitability ratio calculated as net income divided by adjusted total assets. Salesforce Inc. adjusted ROA deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level.