Valuation ratios measure the quantity of an asset or flaw (e.g., earnings) associated with ownership of a specified claim (e.g., a share of ownership of the enterprise).
Historical Valuation Ratios (Summary)
Based on: 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
The valuation ratios exhibit varied trends over the observed period. Generally, ratios decreased from early 2022 through much of 2023, before showing some degree of fluctuation and, in some cases, increase into 2025. The Price to Earnings (P/E) ratio demonstrates a significant decline from a high of 164.32 in March 2022 to 18.68 by September 2022, followed by a period of relative stability and then a rise to 37.65 in June 2025. Price to Operating Profit (P/OP) mirrors this pattern, decreasing from 28.66 to 15.07 over the same initial period, with subsequent fluctuations and ending at 15.33. Price to Sales (P/S) also shows a decreasing trend initially, though less dramatic, moving from 6.83 to 4.80, and then increasing to 5.02 by the end of the period. The Price to Book Value (P/BV) ratio experienced a substantial increase in early 2023, jumping to 89.53, but then lacks subsequent values, making trend analysis beyond that point impossible.
- Price to Earnings (P/E)
- The P/E ratio experienced substantial volatility. The initial decline suggests a potential correction after a period of high valuation, or improved earnings. The subsequent increase in 2024 and 2025 could indicate renewed investor optimism or a slowdown in earnings growth. The ratio’s range, from a low of 18.68 to a high of 164.32, suggests significant shifts in market perception of the company’s earnings potential.
- Price to Operating Profit (P/OP)
- Similar to the P/E ratio, the P/OP ratio decreased significantly in the first half of the observed period. This suggests that the market was valuing the company’s operating profitability at a lower multiple. The ratio’s stabilization and slight increase in later periods may reflect improved operating performance or a change in investor sentiment. The overall trend suggests a closer alignment between price and operating profitability.
- Price to Sales (P/S)
- The P/S ratio exhibited a more moderate decline and subsequent increase. This indicates a relatively stable relationship between price and revenue. The increase towards the end of the period could be attributed to expectations of future revenue growth or a broader market trend. The P/S ratio remained consistently above 4, suggesting a premium valuation relative to sales.
- Price to Book Value (P/BV)
- The P/BV ratio experienced a dramatic increase in March 2023, indicating a substantial shift in how the market values the company’s net assets. The lack of subsequent values prevents any further assessment of this ratio’s trend. The initial high values suggest the market placed a significant premium on the company’s book value.
In summary, the observed valuation ratios suggest a period of adjustment followed by stabilization and, in some cases, renewed growth. The significant fluctuations in the P/E and P/BV ratios warrant further investigation to understand the underlying drivers of these changes. The consistent premium indicated by the P/S ratio suggests continued investor confidence in the company’s revenue-generating capabilities.
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Price to Earnings (P/E)
| Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 31,673,346 | 32,233,815 | 32,409,885 | 32,540,338 | 32,815,201 | 33,096,713 | 33,524,388 | 33,927,537 | 34,171,027 | 34,889,873 | 35,692,156 | 36,933,652 | 37,648,373 | 38,789,388 | 39,706,248 | 40,623,256 | |||||
| Selected Financial Data (US$) | |||||||||||||||||||||
| Net income (loss) (in millions) | 1,428) | 2,748) | 895) | 333) | 1,068) | 2,517) | 1,521) | 776) | 222) | 2,511) | 1,290) | 266) | 1,235) | 1,666) | 857) | (700) | |||||
| Earnings per share (EPS)2 | 170.62 | 156.48 | 148.50 | 167.15 | 179.25 | 152.16 | 150.04 | 141.45 | 125.52 | 151.96 | 124.87 | 108.95 | 81.23 | 62.93 | 38.89 | 12.80 | |||||
| Share price1, 3 | 4,269.99 | 5,120.57 | 5,590.77 | 4,909.23 | 5,018.23 | 4,463.93 | 3,664.18 | 3,472.91 | 3,901.99 | 2,838.62 | 2,839.91 | 2,603.57 | 2,426.49 | 1,778.18 | 1,966.48 | 2,103.33 | |||||
| Valuation Ratio | |||||||||||||||||||||
| P/E ratio4 | 25.03 | 32.72 | 37.65 | 29.37 | 28.00 | 29.34 | 24.42 | 24.55 | 31.09 | 18.68 | 22.74 | 23.90 | 29.87 | 28.26 | 50.57 | 164.32 | |||||
| Benchmarks | |||||||||||||||||||||
| P/E Ratio, Competitors5 | |||||||||||||||||||||
| Airbnb Inc. | 28.11 | 28.20 | 30.89 | 30.61 | 33.58 | 50.83 | 17.28 | 20.59 | 20.59 | 14.19 | 39.65 | 40.05 | 44.53 | 36.29 | 59.77 | 96.17 | |||||
| Chipotle Mexican Grill Inc. | 33.86 | 27.99 | 39.78 | 42.75 | 50.81 | 51.16 | 49.35 | 65.94 | 58.48 | 44.26 | 47.35 | 54.42 | 49.37 | 50.59 | 55.45 | 61.35 | |||||
| DoorDash, Inc. | 80.56 | 98.12 | 141.17 | 221.23 | 728.78 | — | — | — | — | — | — | — | — | — | — | — | |||||
| McDonald’s Corp. | 27.63 | 25.87 | 26.16 | 27.33 | 27.00 | 25.61 | 23.42 | 22.51 | 25.23 | 23.23 | 26.39 | 31.34 | 31.22 | 34.24 | 31.53 | 25.65 | |||||
| Starbucks Corp. | 51.93 | 40.14 | 30.82 | 32.43 | 29.62 | 21.14 | 24.11 | 24.81 | 29.09 | 30.66 | 36.91 | 37.77 | 34.26 | 23.05 | 19.34 | 25.86 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Data adjusted for splits and stock dividends.
2 Q4 2025 Calculation
EPS
= (Net income (loss)Q4 2025
+ Net income (loss)Q3 2025
+ Net income (loss)Q2 2025
+ Net income (loss)Q1 2025)
÷ No. shares of common stock outstanding
= (1,428,000,000 + 2,748,000,000 + 895,000,000 + 333,000,000)
÷ 31,673,346 = 170.62
3 Closing price as at the filing date of Booking Holdings Inc. Quarterly or Annual Report.
4 Q4 2025 Calculation
P/E ratio = Share price ÷ EPS
= 4,269.99 ÷ 170.62 = 25.03
5 Click competitor name to see calculations.
The price-to-earnings (P/E) ratio exhibited considerable fluctuation throughout the observed period, spanning from March 31, 2022, to December 31, 2025. Initially, the ratio demonstrated a significant decline from a high of 164.32 to 28.26, followed by a period of relative stability and then another increase before settling at 25.03 by the end of the period.
- Initial Decline (Mar 31, 2022 – Sep 30, 2022)
- A substantial decrease in the P/E ratio occurred during the first three quarters of the period. This coincided with a rise in earnings per share (EPS), suggesting that earnings growth was not fully reflected in the share price, or that the share price decreased at a slower rate than earnings increased. The ratio moved from 164.32 to 28.26 over this timeframe.
- Stabilization and Subsequent Increase (Dec 31, 2022 – Dec 31, 2023)
- Following the initial decline, the P/E ratio experienced a period of relative stabilization, with fluctuations between approximately 22.74 and 31.09. A subsequent increase was observed, peaking at 37.65 in June 2025, indicating a potential shift in investor sentiment or expectations regarding future earnings.
- Final Period (Sep 30, 2025 – Dec 31, 2025)
- The final quarter of the observed period saw a decrease in the P/E ratio, moving from 32.72 to 25.03. This decrease occurred alongside an increase in EPS, suggesting a potential correction or realignment of the share price relative to earnings.
- Relationship to Earnings Per Share
- The P/E ratio generally demonstrated an inverse relationship with EPS. Periods of increasing EPS were often accompanied by decreasing P/E ratios, and vice versa. However, this relationship was not always consistent, indicating that factors beyond earnings, such as market conditions and investor expectations, also influenced the P/E ratio.
Overall, the P/E ratio demonstrated a dynamic pattern over the analyzed period. The initial significant decline, followed by periods of stabilization and increases, suggests a complex interplay of factors influencing investor valuation of the company. The final decrease in the ratio, coupled with rising EPS, warrants further investigation to determine the underlying causes and potential implications.
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Price to Operating Profit (P/OP)
| Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 31,673,346 | 32,233,815 | 32,409,885 | 32,540,338 | 32,815,201 | 33,096,713 | 33,524,388 | 33,927,537 | 34,171,027 | 34,889,873 | 35,692,156 | 36,933,652 | 37,648,373 | 38,789,388 | 39,706,248 | 40,623,256 | |||||
| Selected Financial Data (US$) | |||||||||||||||||||||
| Operating income (loss) (in millions) | 2,030) | 3,483) | 2,250) | 1,062) | 1,729) | 3,179) | 1,856) | 791) | 609) | 3,103) | 1,673) | 450) | 1,345) | 2,583) | 1,000) | 174) | |||||
| Operating profit per share2 | 278.63 | 264.44 | 253.63 | 240.50 | 230.23 | 194.43 | 189.68 | 182.04 | 170.76 | 188.34 | 169.53 | 145.61 | 135.52 | 118.72 | 101.67 | 73.38 | |||||
| Share price1, 3 | 4,269.99 | 5,120.57 | 5,590.77 | 4,909.23 | 5,018.23 | 4,463.93 | 3,664.18 | 3,472.91 | 3,901.99 | 2,838.62 | 2,839.91 | 2,603.57 | 2,426.49 | 1,778.18 | 1,966.48 | 2,103.33 | |||||
| Valuation Ratio | |||||||||||||||||||||
| P/OP ratio4 | 15.33 | 19.36 | 22.04 | 20.41 | 21.80 | 22.96 | 19.32 | 19.08 | 22.85 | 15.07 | 16.75 | 17.88 | 17.91 | 14.98 | 19.34 | 28.66 | |||||
| Benchmarks | |||||||||||||||||||||
| P/OP Ratio, Competitors5 | |||||||||||||||||||||
| Airbnb Inc. | 27.75 | 27.43 | 31.13 | 31.20 | 34.83 | 57.42 | 52.39 | 62.62 | 65.01 | 34.45 | 46.61 | 45.09 | 46.78 | 35.98 | 57.78 | 88.47 | |||||
| Chipotle Mexican Grill Inc. | 26.87 | 22.27 | 31.82 | 34.15 | 40.67 | 40.74 | 38.97 | 52.39 | 46.13 | 34.75 | 36.84 | 42.00 | 38.25 | 40.02 | 45.28 | 50.34 | |||||
| DoorDash, Inc. | 104.18 | 122.18 | 203.41 | 421.34 | — | — | — | — | — | — | — | — | — | — | — | — | |||||
| McDonald’s Corp. | 19.09 | 17.98 | 18.39 | 19.19 | 18.95 | 18.13 | 16.68 | 16.33 | 18.35 | 16.94 | 19.22 | 22.47 | 20.58 | 22.04 | 20.38 | 17.56 | |||||
| Starbucks Corp. | 32.83 | 26.65 | 21.21 | 22.61 | 20.60 | 14.82 | 17.06 | 17.45 | 20.44 | 21.64 | 25.87 | 26.73 | 24.35 | 19.58 | 16.72 | 22.12 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Data adjusted for splits and stock dividends.
2 Q4 2025 Calculation
Operating profit per share
= (Operating income (loss)Q4 2025
+ Operating income (loss)Q3 2025
+ Operating income (loss)Q2 2025
+ Operating income (loss)Q1 2025)
÷ No. shares of common stock outstanding
= (2,030,000,000 + 3,483,000,000 + 2,250,000,000 + 1,062,000,000)
÷ 31,673,346 = 278.63
3 Closing price as at the filing date of Booking Holdings Inc. Quarterly or Annual Report.
4 Q4 2025 Calculation
P/OP ratio = Share price ÷ Operating profit per share
= 4,269.99 ÷ 278.63 = 15.33
5 Click competitor name to see calculations.
The Price to Operating Profit (P/OP) ratio for the analyzed period demonstrates considerable fluctuation. Initially, a substantial decline is observed, followed by periods of relative stability and subsequent increases, culminating in a recent decrease. The ratio’s movement appears to correlate, though not perfectly, with changes in both share price and operating profit per share.
- Initial Decline (Mar 31, 2022 – Sep 30, 2022)
- From March 31, 2022, to September 30, 2022, the P/OP ratio decreased significantly from 28.66 to 14.98. This decline occurred alongside a decrease in share price and a concurrent increase in operating profit per share. The increase in operating profit per share did not fully offset the share price decline, resulting in the observed reduction in the P/OP ratio.
- Stabilization and Increase (Dec 31, 2022 – Dec 31, 2023)
- Following the initial decline, the P/OP ratio exhibited a period of volatility, increasing to 22.85 by December 31, 2023. This increase was primarily driven by a substantial rise in share price, despite a decrease in operating profit per share during the same period. The share price increase outweighed the impact of the lower operating profit per share.
- Recent Fluctuation (Mar 31, 2024 – Dec 31, 2025)
- From March 31, 2024, through December 31, 2025, the P/OP ratio experienced further fluctuations. It initially increased to 23.02 in December 2024, then decreased to 15.33 by December 31, 2025. This recent decrease is attributable to a more pronounced decline in share price compared to the change in operating profit per share. Operating profit per share continued to increase, but the share price fell more rapidly.
Overall, the P/OP ratio’s trajectory suggests a sensitivity to both market sentiment, as reflected in the share price, and underlying business performance, as indicated by operating profit per share. The ratio’s recent decline warrants further investigation to determine if it signals a shift in investor expectations or a potential change in the company’s profitability outlook.
- Share Price and Operating Profit Correlation
- While a general correlation exists between share price and operating profit per share, the P/OP ratio demonstrates that the relationship is not always linear. Periods of increasing operating profit per share have not consistently resulted in a higher P/OP ratio, and vice versa, indicating that market factors and investor sentiment play a significant role in determining the ratio’s value.
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Price to Sales (P/S)
| Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 31,673,346 | 32,233,815 | 32,409,885 | 32,540,338 | 32,815,201 | 33,096,713 | 33,524,388 | 33,927,537 | 34,171,027 | 34,889,873 | 35,692,156 | 36,933,652 | 37,648,373 | 38,789,388 | 39,706,248 | 40,623,256 | |||||
| Selected Financial Data (US$) | |||||||||||||||||||||
| Revenues (in millions) | 6,349) | 9,008) | 6,798) | 4,762) | 5,471) | 7,994) | 5,859) | 4,415) | 4,784) | 7,341) | 5,462) | 3,778) | 4,049) | 6,052) | 4,294) | 2,695) | |||||
| Sales per share2 | 849.83 | 807.82 | 772.14 | 740.19 | 723.41 | 696.50 | 668.14 | 648.50 | 625.24 | 591.29 | 541.88 | 492.04 | 453.94 | 413.05 | 368.86 | 308.00 | |||||
| Share price1, 3 | 4,269.99 | 5,120.57 | 5,590.77 | 4,909.23 | 5,018.23 | 4,463.93 | 3,664.18 | 3,472.91 | 3,901.99 | 2,838.62 | 2,839.91 | 2,603.57 | 2,426.49 | 1,778.18 | 1,966.48 | 2,103.33 | |||||
| Valuation Ratio | |||||||||||||||||||||
| P/S ratio4 | 5.02 | 6.34 | 7.24 | 6.63 | 6.94 | 6.41 | 5.48 | 5.36 | 6.24 | 4.80 | 5.24 | 5.29 | 5.35 | 4.30 | 5.33 | 6.83 | |||||
| Benchmarks | |||||||||||||||||||||
| P/S Ratio, Competitors5 | |||||||||||||||||||||
| Airbnb Inc. | 5.77 | 6.21 | 7.00 | 6.92 | 8.01 | 8.62 | 7.97 | 9.93 | 9.95 | 8.07 | 10.03 | 9.33 | 10.04 | 7.36 | 10.11 | 11.65 | |||||
| Chipotle Mexican Grill Inc. | 4.36 | 3.65 | 5.30 | 5.81 | 6.89 | 6.91 | 6.53 | 8.38 | 7.28 | 5.43 | 5.68 | 6.25 | 5.14 | 4.86 | 5.15 | 5.36 | |||||
| DoorDash, Inc. | 5.49 | 6.70 | 9.27 | 6.67 | 8.36 | 6.35 | 4.63 | 5.72 | 5.40 | 3.71 | 4.40 | 3.41 | 3.23 | 3.30 | 5.50 | 4.81 | |||||
| McDonald’s Corp. | 8.80 | 8.29 | 8.42 | 8.68 | 8.56 | 8.14 | 7.55 | 7.51 | 8.38 | 7.74 | 8.72 | 9.20 | 8.32 | 8.70 | 8.13 | 7.68 | |||||
| Starbucks Corp. | 2.59 | 2.88 | 2.65 | 3.16 | 3.08 | 2.36 | 2.74 | 2.90 | 3.34 | 3.31 | 3.86 | 3.81 | 3.49 | 3.00 | 2.72 | 3.74 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Data adjusted for splits and stock dividends.
2 Q4 2025 Calculation
Sales per share
= (RevenuesQ4 2025
+ RevenuesQ3 2025
+ RevenuesQ2 2025
+ RevenuesQ1 2025)
÷ No. shares of common stock outstanding
= (6,349,000,000 + 9,008,000,000 + 6,798,000,000 + 4,762,000,000)
÷ 31,673,346 = 849.83
3 Closing price as at the filing date of Booking Holdings Inc. Quarterly or Annual Report.
4 Q4 2025 Calculation
P/S ratio = Share price ÷ Sales per share
= 4,269.99 ÷ 849.83 = 5.02
5 Click competitor name to see calculations.
The price-to-sales (P/S) ratio exhibited fluctuating behavior over the observed period, spanning from March 31, 2022, to December 31, 2025. Initial values indicated a decline followed by an increase, then a subsequent leveling off and a final decrease.
- Initial Decline (Mar 31, 2022 – Sep 30, 2022)
- The P/S ratio began at 6.83 and demonstrated a consistent downward trend, reaching a low of 4.30 by September 30, 2022. This suggests a decreasing valuation relative to sales during this timeframe.
- Fluctuation and Increase (Dec 31, 2022 – Dec 31, 2023)
- Following the decline, the P/S ratio experienced volatility, increasing to 6.24 by December 31, 2023. This indicates a renewed investor willingness to pay a higher premium for each dollar of sales.
- Stabilization and Subsequent Decline (Mar 31, 2024 – Dec 31, 2025)
- From March 31, 2024, the P/S ratio fluctuated between approximately 5.36 and 7.24 before concluding at 5.02 on December 31, 2025. The final period shows a downward trend, potentially signaling a shift in investor sentiment or expectations regarding future sales growth.
Throughout the period, the P/S ratio remained largely within a range of 4.30 to 7.24. The highest value was recorded on June 30, 2025, at 7.24, while the lowest was observed on September 30, 2022, at 4.30. The ratio’s movement does not appear strictly correlated with the share price or sales per share, suggesting other factors may be influencing valuation.
- Relationship to Share Price and Sales per Share
- While the share price generally increased over the period, the P/S ratio did not consistently follow suit. Sales per share exhibited a steady upward trend, but the P/S ratio’s response was inconsistent, indicating that market perception of the company’s sales was not always directly proportional to the actual sales figures.
The observed patterns suggest a dynamic valuation influenced by factors beyond immediate sales performance. Further investigation into market conditions, competitor performance, and company-specific announcements would be necessary to fully understand the drivers behind these fluctuations.
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Price to Book Value (P/BV)
| Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 31,673,346 | 32,233,815 | 32,409,885 | 32,540,338 | 32,815,201 | 33,096,713 | 33,524,388 | 33,927,537 | 34,171,027 | 34,889,873 | 35,692,156 | 36,933,652 | 37,648,373 | 38,789,388 | 39,706,248 | 40,623,256 | |||||
| Selected Financial Data (US$) | |||||||||||||||||||||
| Stockholders’ equity (deficit) (in millions) | (5,578) | (4,736) | (6,657) | (6,112) | (4,020) | (3,653) | (4,276) | (4,052) | (2,744) | (625) | (665) | 1,074) | 2,782) | 3,670) | 4,002) | 4,373) | |||||
| Book value per share (BVPS)2 | -176.11 | -146.93 | -205.40 | -187.83 | -122.50 | -110.37 | -127.55 | -119.43 | -80.30 | -17.91 | -18.63 | 29.08 | 73.89 | 94.61 | 100.79 | 107.65 | |||||
| Share price1, 3 | 4,269.99 | 5,120.57 | 5,590.77 | 4,909.23 | 5,018.23 | 4,463.93 | 3,664.18 | 3,472.91 | 3,901.99 | 2,838.62 | 2,839.91 | 2,603.57 | 2,426.49 | 1,778.18 | 1,966.48 | 2,103.33 | |||||
| Valuation Ratio | |||||||||||||||||||||
| P/BV ratio4 | — | — | — | — | — | — | — | — | — | — | — | 89.53 | 32.84 | 18.79 | 19.51 | 19.54 | |||||
| Benchmarks | |||||||||||||||||||||
| P/BV Ratio, Competitors5 | |||||||||||||||||||||
| Airbnb Inc. | 8.61 | 8.62 | 10.42 | 9.79 | 10.57 | 11.01 | 10.46 | 12.88 | 12.09 | 8.49 | 18.03 | 15.36 | 15.16 | 10.67 | 14.23 | 16.27 | |||||
| Chipotle Mexican Grill Inc. | 18.37 | 13.35 | 17.38 | 19.12 | 21.32 | 21.01 | 18.75 | 25.43 | 23.47 | 17.95 | 19.07 | 22.64 | 18.74 | 17.58 | 19.46 | 19.67 | |||||
| DoorDash, Inc. | 7.51 | 8.92 | 12.36 | 8.94 | 11.49 | 8.52 | 6.22 | 7.45 | 6.85 | 4.61 | 5.29 | 3.75 | 3.15 | 2.93 | 4.18 | 5.44 | |||||
| McDonald’s Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||
| Starbucks Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Data adjusted for splits and stock dividends.
2 Q4 2025 Calculation
BVPS = Stockholders’ equity (deficit) ÷ No. shares of common stock outstanding
= -5,578,000,000 ÷ 31,673,346 = -176.11
3 Closing price as at the filing date of Booking Holdings Inc. Quarterly or Annual Report.
4 Q4 2025 Calculation
P/BV ratio = Share price ÷ BVPS
= 4,269.99 ÷ -176.11 = —
5 Click competitor name to see calculations.
The price to book value ratio exhibits significant fluctuations over the observed period. Initially, the ratio demonstrates relative stability, followed by a period of substantial increase and subsequent volatility, culminating in negative values.
- Initial Period (Mar 31, 2022 – Dec 31, 2022)
- From March 31, 2022, to December 31, 2022, the price to book value ratio remained relatively consistent, fluctuating between 18.79 and 32.84. This suggests a stable market valuation relative to the company’s book value during this timeframe. A slight upward trend is observable towards the end of this period.
- Significant Increase (Mar 31, 2023)
- A dramatic increase in the price to book value ratio is evident as of March 31, 2023, reaching 89.53. This indicates a substantial increase in market valuation compared to book value, potentially driven by positive market sentiment or expectations of future growth. However, subsequent quarterly values are unavailable, obscuring the immediate follow-through.
- Negative Values (Sep 30, 2023 – Dec 31, 2025)
- Beginning September 30, 2023, the price to book value ratio becomes negative and remains so through December 31, 2025. This is a direct result of the book value per share becoming negative. A negative price to book value ratio is unusual and suggests the market capitalization is significantly lower than the negative book equity. This could be due to substantial losses, asset write-downs, or other factors impacting the company’s net asset value. The magnitude of the negative ratio increases over time, reaching -176.11 by December 31, 2025.
- Book Value Per Share Trend
- The book value per share demonstrates a consistent downward trend throughout the period. Starting at US$107.65 in March 2022, it declines steadily, becoming negative in June 2023 and continuing to decrease in absolute value through December 2025, reaching -US$176.11. This decline is the primary driver of the negative price to book value ratios observed in the latter part of the period.
The observed trends suggest a significant shift in the company’s financial position and market perception. The initial stability gave way to a period of heightened valuation, followed by a substantial deterioration in book value and a resulting negative price to book value ratio. Further investigation into the factors driving the decline in book value is warranted.
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