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salesforce.com inc. (CRM)
Analysis of Profitability Ratios
Difficulty: Beginner
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
salesforce.com inc., profitability ratios
Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | salesforce.com inc.’s gross profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | salesforce.com inc.’s operating profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | salesforce.com inc.’s net profit margin ratio deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | salesforce.com inc.’s ROE deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
| ROA | A profitability ratio calculated as net income divided by total assets. | salesforce.com inc.’s ROA deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
Gross Profit Margin
salesforce.com inc., gross profit margin calculation, comparison to benchmarks
| Jan 31, 2019 | Jan 31, 2018 | Jan 31, 2017 | Jan 31, 2016 | Jan 31, 2015 | Jan 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | |||||||
| Gross profit | |
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| Profitability Ratio | |||||||
| Gross profit margin1 | |
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| Benchmarks | |||||||
| Gross Profit Margin, Competitors2 | |||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| Facebook Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).
1 2019 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | salesforce.com inc.’s gross profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
Operating Profit Margin
salesforce.com inc., operating profit margin calculation, comparison to benchmarks
| Jan 31, 2019 | Jan 31, 2018 | Jan 31, 2017 | Jan 31, 2016 | Jan 31, 2015 | Jan 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Income (loss) from operations | |
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| Revenues | |
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| Profitability Ratio | |||||||
| Operating profit margin1 | |
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| Benchmarks | |||||||
| Operating Profit Margin, Competitors2 | |||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| Facebook Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| Operating Profit Margin, Sector | |||||||
| Software & Computer Services | |
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| Operating Profit Margin, Industry | |||||||
| Technology | |
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Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).
1 2019 Calculation
Operating profit margin = 100 × Income (loss) from operations ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | salesforce.com inc.’s operating profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
Net Profit Margin
salesforce.com inc., net profit margin calculation, comparison to benchmarks
| Jan 31, 2019 | Jan 31, 2018 | Jan 31, 2017 | Jan 31, 2016 | Jan 31, 2015 | Jan 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | |||||||
| Net income (loss) | |
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| Revenues | |
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| Profitability Ratio | |||||||
| Net profit margin1 | |
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| Benchmarks | |||||||
| Net Profit Margin, Competitors2 | |||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| Facebook Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| Net Profit Margin, Sector | |||||||
| Software & Computer Services | |
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| Net Profit Margin, Industry | |||||||
| Technology | |
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Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).
1 2019 Calculation
Net profit margin = 100 × Net income (loss) ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | salesforce.com inc.’s net profit margin ratio deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
Return on Equity (ROE)
salesforce.com inc., ROE calculation, comparison to benchmarks
| Jan 31, 2019 | Jan 31, 2018 | Jan 31, 2017 | Jan 31, 2016 | Jan 31, 2015 | Jan 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income (loss) | |
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| Stockholders’ equity | |
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| Profitability Ratio | |||||||
| ROE1 | |
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| Benchmarks | |||||||
| ROE, Competitors2 | |||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| Facebook Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| ROE, Sector | |||||||
| Software & Computer Services | |
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| ROE, Industry | |||||||
| Technology | |
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Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).
1 2019 Calculation
ROE = 100 × Net income (loss) ÷ Stockholders’ equity
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | salesforce.com inc.’s ROE deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |
Return on Assets (ROA)
salesforce.com inc., ROA calculation, comparison to benchmarks
| Jan 31, 2019 | Jan 31, 2018 | Jan 31, 2017 | Jan 31, 2016 | Jan 31, 2015 | Jan 31, 2014 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income (loss) | |
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| Total assets | |
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| Profitability Ratio | |||||||
| ROA1 | |
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| Benchmarks | |||||||
| ROA, Competitors2 | |||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| Facebook Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| ROA, Sector | |||||||
| Software & Computer Services | |
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| ROA, Industry | |||||||
| Technology | |
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Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).
1 2019 Calculation
ROA = 100 × Net income (loss) ÷ Total assets
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | salesforce.com inc.’s ROA deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level. |