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Microsoft Excel LibreOffice Calc

salesforce.com inc. (CRM)

Profitability Analysis

Difficulty: Beginner

Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).

Ratios (Summary)

salesforce.com inc., profitability ratios

Microsoft Excel LibreOffice Calc
Jan 31, 2019 Jan 31, 2018 Jan 31, 2017 Jan 31, 2016 Jan 31, 2015 Jan 31, 2014
Return on Sales
Gross profit margin hidden hidden hidden hidden hidden hidden
Operating profit margin hidden hidden hidden hidden hidden hidden
Net profit margin hidden hidden hidden hidden hidden hidden
Return on Investment
Return on equity (ROE) hidden hidden hidden hidden hidden hidden
Return on assets (ROA) hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. salesforce.com inc.’s gross profit margin improved from 2017 to 2018 and from 2018 to 2019.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. salesforce.com inc.’s operating profit margin improved from 2017 to 2018 and from 2018 to 2019.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. salesforce.com inc.’s net profit margin deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level.
Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. salesforce.com inc.’s ROE deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level.
ROA A profitability ratio calculated as net income divided by total assets. salesforce.com inc.’s ROA deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level.

Gross Profit Margin

salesforce.com inc., gross profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Jan 31, 2019 Jan 31, 2018 Jan 31, 2017 Jan 31, 2016 Jan 31, 2015 Jan 31, 2014
Selected Financial Data (USD $ in millions)
Gross profit hidden hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden hidden
Ratio
Gross profit margin1 hidden hidden hidden hidden hidden hidden
Benchmarks
Gross Profit Margin, Competitors
Adobe Inc. hidden hidden hidden hidden hidden hidden
Alphabet Inc. hidden hidden hidden hidden hidden hidden
Facebook Inc. hidden hidden hidden hidden hidden hidden
International Business Machines Corp. hidden hidden hidden hidden hidden hidden
Microsoft Corp. hidden hidden hidden hidden hidden hidden
Oracle Corp. hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).

2019 Calculations

1 Gross profit margin = 100 × Gross profit ÷ Revenues
= 100 × hidden ÷ hidden = hidden

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. salesforce.com inc.’s gross profit margin improved from 2017 to 2018 and from 2018 to 2019.

Operating Profit Margin

salesforce.com inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Jan 31, 2019 Jan 31, 2018 Jan 31, 2017 Jan 31, 2016 Jan 31, 2015 Jan 31, 2014
Selected Financial Data (USD $ in millions)
Income (loss) from operations hidden hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden hidden
Ratio
Operating profit margin1 hidden hidden hidden hidden hidden hidden
Benchmarks
Operating Profit Margin, Competitors
Adobe Inc. hidden hidden hidden hidden hidden hidden
Alphabet Inc. hidden hidden hidden hidden hidden hidden
Facebook Inc. hidden hidden hidden hidden hidden hidden
International Business Machines Corp. hidden hidden hidden hidden hidden hidden
Microsoft Corp. hidden hidden hidden hidden hidden hidden
Oracle Corp. hidden hidden hidden hidden hidden hidden
Operating Profit Margin, Sector
Software & Computer Services hidden hidden hidden hidden hidden hidden
Operating Profit Margin, Industry
Technology hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).

2019 Calculations

1 Operating profit margin = 100 × Income (loss) from operations ÷ Revenues
= 100 × hidden ÷ hidden = hidden

Ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. salesforce.com inc.’s operating profit margin improved from 2017 to 2018 and from 2018 to 2019.

Net Profit Margin

salesforce.com inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Jan 31, 2019 Jan 31, 2018 Jan 31, 2017 Jan 31, 2016 Jan 31, 2015 Jan 31, 2014
Selected Financial Data (USD $ in millions)
Net income (loss) hidden hidden hidden hidden hidden hidden
Revenues hidden hidden hidden hidden hidden hidden
Ratio
Net profit margin1 hidden hidden hidden hidden hidden hidden
Benchmarks
Net Profit Margin, Competitors
Adobe Inc. hidden hidden hidden hidden hidden hidden
Alphabet Inc. hidden hidden hidden hidden hidden hidden
Facebook Inc. hidden hidden hidden hidden hidden hidden
International Business Machines Corp. hidden hidden hidden hidden hidden hidden
Microsoft Corp. hidden hidden hidden hidden hidden hidden
Oracle Corp. hidden hidden hidden hidden hidden hidden
Net Profit Margin, Sector
Software & Computer Services hidden hidden hidden hidden hidden hidden
Net Profit Margin, Industry
Technology hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).

2019 Calculations

1 Net profit margin = 100 × Net income (loss) ÷ Revenues
= 100 × hidden ÷ hidden = hidden

Ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. salesforce.com inc.’s net profit margin deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level.

Return on Equity (ROE)

salesforce.com inc., ROE calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Jan 31, 2019 Jan 31, 2018 Jan 31, 2017 Jan 31, 2016 Jan 31, 2015 Jan 31, 2014
Selected Financial Data (USD $ in millions)
Net income (loss) hidden hidden hidden hidden hidden hidden
Stockholders’ equity hidden hidden hidden hidden hidden hidden
Ratio
ROE1 hidden hidden hidden hidden hidden hidden
Benchmarks
ROE, Competitors
Adobe Inc. hidden hidden hidden hidden hidden hidden
Alphabet Inc. hidden hidden hidden hidden hidden hidden
Facebook Inc. hidden hidden hidden hidden hidden hidden
International Business Machines Corp. hidden hidden hidden hidden hidden hidden
Microsoft Corp. hidden hidden hidden hidden hidden hidden
Oracle Corp. hidden hidden hidden hidden hidden hidden
ROE, Sector
Software & Computer Services hidden hidden hidden hidden hidden hidden
ROE, Industry
Technology hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).

2019 Calculations

1 ROE = 100 × Net income (loss) ÷ Stockholders’ equity
= 100 × hidden ÷ hidden = hidden

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. salesforce.com inc.’s ROE deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level.

Return on Assets (ROA)

salesforce.com inc., ROA calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Jan 31, 2019 Jan 31, 2018 Jan 31, 2017 Jan 31, 2016 Jan 31, 2015 Jan 31, 2014
Selected Financial Data (USD $ in millions)
Net income (loss) hidden hidden hidden hidden hidden hidden
Total assets hidden hidden hidden hidden hidden hidden
Ratio
ROA1 hidden hidden hidden hidden hidden hidden
Benchmarks
ROA, Competitors
Adobe Inc. hidden hidden hidden hidden hidden hidden
Alphabet Inc. hidden hidden hidden hidden hidden hidden
Facebook Inc. hidden hidden hidden hidden hidden hidden
International Business Machines Corp. hidden hidden hidden hidden hidden hidden
Microsoft Corp. hidden hidden hidden hidden hidden hidden
Oracle Corp. hidden hidden hidden hidden hidden hidden
ROA, Sector
Software & Computer Services hidden hidden hidden hidden hidden hidden
ROA, Industry
Technology hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-03-08), 10-K (filing date: 2018-03-09), 10-K (filing date: 2017-03-06), 10-K (filing date: 2016-03-07), 10-K (filing date: 2015-03-06), 10-K (filing date: 2014-03-05).

2019 Calculations

1 ROA = 100 × Net income (loss) ÷ Total assets
= 100 × hidden ÷ hidden = hidden

Ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. salesforce.com inc.’s ROA deteriorated from 2017 to 2018 but then improved from 2018 to 2019 exceeding 2017 level.