Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin 
Quarterly Data

Microsoft Excel

Two-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE (quarterly data)

Microsoft Excel
ROE = ROA × Financial Leverage
Mar 31, 2026 33.46% = 22.76% × 1.47
Dec 31, 2025 31.83% = 22.20% × 1.43
Sep 30, 2025 32.12% = 23.16% × 1.39
Jun 30, 2025 31.85% = 23.02% × 1.38
Mar 31, 2025 32.15% = 23.35% × 1.38
Dec 31, 2024 30.80% = 22.24% × 1.39
Sep 30, 2024 30.01% = 21.91% × 1.37
Jun 30, 2024 29.15% = 21.13% × 1.38
Mar 31, 2024 28.14% = 20.23% × 1.39
Dec 31, 2023 26.04% = 18.34% × 1.42
Sep 30, 2023 24.43% = 16.82% × 1.45
Jun 30, 2023 22.82% = 15.91% × 1.43
Mar 31, 2023 22.46% = 15.86% × 1.42
Dec 31, 2022 23.41% = 16.42% × 1.43
Sep 30, 2022 26.41% = 18.70% × 1.41
Jun 30, 2022 28.20% = 20.28% × 1.39
Mar 31, 2022 29.35% = 20.87% × 1.41

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The Return on Equity (ROE) exhibits a cyclical trajectory over the analyzed period, characterized by an initial contraction followed by a sustained multi-year expansion. Starting at 29.35% in March 2022, ROE declined to a trough of 22.46% by March 2023, before initiating a consistent recovery that reached 33.46% by March 2026.

Return on Assets (ROA) Trend
ROA served as the primary catalyst for the observed fluctuations in ROE. A distinct downward trend occurred between March 2022 and March 2023, during which ROA decreased from 20.87% to a low of 15.86%. Subsequently, a strong recovery phase was observed, with ROA ascending to 23.35% by March 2024 and remaining robust, fluctuating between 22.20% and 23.16% through the end of the period.
Financial Leverage Stability
The financial leverage ratio remained remarkably stable, oscillating within a tight range between 1.37 and 1.47. The absence of significant volatility in this metric indicates that the capital structure was maintained consistently, with no strategic shifts in debt utilization used to amplify equity returns.
ROE Disaggregation and Driver Analysis
The two-component disaggregation reveals that the variance in ROE is almost entirely attributable to changes in asset productivity (ROA) rather than financial gearing. The strong positive correlation between the ROA and ROE trajectories confirms that the expansion of shareholder returns from 2023 through 2026 was driven by operational efficiency and profitability improvements rather than increased financial leverage.

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Three-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE (quarterly data)

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Mar 31, 2026 33.46% = 37.92% × 0.60 × 1.47
Dec 31, 2025 31.83% = 32.81% × 0.68 × 1.43
Sep 30, 2025 32.12% = 32.23% × 0.72 × 1.39
Jun 30, 2025 31.85% = 31.12% × 0.74 × 1.38
Mar 31, 2025 32.15% = 30.86% × 0.76 × 1.38
Dec 31, 2024 30.80% = 28.60% × 0.78 × 1.39
Sep 30, 2024 30.01% = 27.74% × 0.79 × 1.37
Jun 30, 2024 29.15% = 26.70% × 0.79 × 1.38
Mar 31, 2024 28.14% = 25.90% × 0.78 × 1.39
Dec 31, 2023 26.04% = 24.01% × 0.76 × 1.42
Sep 30, 2023 24.43% = 22.46% × 0.75 × 1.45
Jun 30, 2023 22.82% = 21.05% × 0.76 × 1.43
Mar 31, 2023 22.46% = 20.58% × 0.77 × 1.42
Dec 31, 2022 23.41% = 21.20% × 0.77 × 1.43
Sep 30, 2022 26.41% = 23.75% × 0.79 × 1.41
Jun 30, 2022 28.20% = 25.89% × 0.78 × 1.39
Mar 31, 2022 29.35% = 27.57% × 0.76 × 1.41

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The Return on Equity (ROE) exhibited a cyclical trend over the analyzed period, characterized by an initial contraction followed by a sustained recovery and expansion. From a peak of 29.35% in March 2022, ROE declined to a trough of 22.46% by March 2023, before trending steadily upward to reach 33.46% by March 2026.

Net Profit Margin
Profitability served as the primary driver of equity returns. After a decline from 27.57% in March 2022 to a low of 20.58% in March 2023, the margin entered a period of consistent expansion, culminating in a peak of 37.92% by March 2026. This significant increase in margin suggests improved operational efficiency or pricing power that strongly bolstered the overall ROE.
Asset Turnover
Asset utilization remained relatively stable, fluctuating between 0.75 and 0.79 through the first half of the period. However, a clear downward trend emerged starting in late 2024, with the ratio falling to 0.60 by March 2026. This decline indicates a reduction in the efficiency with which assets were used to generate revenue toward the end of the analyzed timeframe.
Financial Leverage
The leverage ratio remained remarkably consistent, fluctuating within a narrow range between 1.37 and 1.47. The lack of significant volatility in this component indicates that the fluctuations in ROE were not the result of changes in the capital structure or increased debt utilization, but were instead driven by operational performance.

Overall, the expansion of ROE from 2023 through 2026 was fundamentally powered by a substantial increase in net profit margins. This growth in profitability was sufficient to offset a simultaneous decline in asset turnover, while financial leverage remained a neutral factor in the company's return profile.

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Two-Component Disaggregation of ROA

Alphabet Inc., decomposition of ROA (quarterly data)

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Mar 31, 2026 22.76% = 37.92% × 0.60
Dec 31, 2025 22.20% = 32.81% × 0.68
Sep 30, 2025 23.16% = 32.23% × 0.72
Jun 30, 2025 23.02% = 31.12% × 0.74
Mar 31, 2025 23.35% = 30.86% × 0.76
Dec 31, 2024 22.24% = 28.60% × 0.78
Sep 30, 2024 21.91% = 27.74% × 0.79
Jun 30, 2024 21.13% = 26.70% × 0.79
Mar 31, 2024 20.23% = 25.90% × 0.78
Dec 31, 2023 18.34% = 24.01% × 0.76
Sep 30, 2023 16.82% = 22.46% × 0.75
Jun 30, 2023 15.91% = 21.05% × 0.76
Mar 31, 2023 15.86% = 20.58% × 0.77
Dec 31, 2022 16.42% = 21.20% × 0.77
Sep 30, 2022 18.70% = 23.75% × 0.79
Jun 30, 2022 20.28% = 25.89% × 0.78
Mar 31, 2022 20.87% = 27.57% × 0.76

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The Return on Assets (ROA) exhibited a cyclical trajectory between March 2022 and March 2026, characterized by an initial decline followed by a recovery phase and subsequent stabilization. The overall movement of ROA was primarily driven by fluctuations in profit margins, which offset a deteriorating trend in asset utilization efficiency.

Net Profit Margin Analysis
Profitability experienced a notable contraction during the first year, declining from 27.57% in March 2022 to a period low of 20.58% in March 2023. Following this trough, a consistent and aggressive expansion was observed, with margins climbing steadily to reach 37.92% by March 2026. This suggests a significant improvement in operational efficiency or pricing strategies during the latter half of the period.
Asset Turnover Analysis
Asset utilization remained relatively stable, fluctuating within a narrow range of 0.75 to 0.79 between March 2022 and December 2023. However, a persistent downward trend emerged starting in March 2024, with the ratio falling to 0.60 by March 2026. This decline indicates a reduction in the company's ability to generate revenue relative to its asset base, potentially reflecting an increase in capital investments that have not yet translated into proportional revenue growth.
ROA Synthesis and Driver Interpretation
The disaggregation of ROA reveals that the recovery from the March 2023 low of 15.86% to the March 2026 level of 22.76% was fueled exclusively by the expansion of the net profit margin. The positive impact of increased profitability successfully masked the negative impact of declining asset turnover. While ROA reached a peak of 23.35% in March 2024, the subsequent stabilization demonstrates that the gains in margin are increasingly countered by the inefficiency in asset deployment.

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