Stock Analysis on Net
Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

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DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
Quarterly Data

Microsoft Excel

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Two-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE (quarterly data)

Microsoft Excel
ROE = ROA × Financial Leverage
Jun 30, 2026 = ×
Mar 31, 2026 = ×
Dec 31, 2025 = ×
Sep 30, 2025 = ×
Jun 30, 2025 = ×
Mar 31, 2025 = ×
Dec 31, 2024 = ×
Sep 30, 2024 = ×
Jun 30, 2024 = ×
Mar 31, 2024 = ×
Dec 31, 2023 = ×
Sep 30, 2023 = ×
Jun 30, 2023 = ×
Mar 31, 2023 = ×
Dec 31, 2022 = ×
Sep 30, 2022 = ×
Jun 30, 2022 = ×
Mar 31, 2022 = ×

Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The Return on Equity (ROE) exhibited a cyclical trajectory over the analyzed period, characterized by an initial contraction followed by a sustained and significant expansion. After reaching a trough of 22.46% in March 2023, ROE climbed consistently to reach a peak of 38.13% by June 30, 2026.

Return on Assets (ROA)
ROA served as the primary driver of performance volatility. A downward trend is observed from March 2022 (20.87%) to March 2023 (15.86%), marking a period of diminished asset productivity. This was followed by a robust and steady recovery, with the ratio ascending to 26.49% by the end of the period, indicating improved operational efficiency and better utilization of the asset base.
Financial Leverage
The financial leverage ratio remained remarkably stable, fluctuating within a narrow range between 1.37 and 1.47. This consistency suggests a disciplined approach to the capital structure, with no significant reliance on increased debt to bolster equity returns.
Two-Component ROE Interaction
The disaggregation of ROE reveals that the expansion in shareholder returns was derived almost exclusively from the improvement in ROA. Because the financial leverage remained nearly constant, the growth in ROE from 22.46% to 38.13% is directly attributable to gains in fundamental profitability and asset management rather than financial engineering or increased leverage risk.


Three-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE (quarterly data)

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Jun 30, 2026 = × ×
Mar 31, 2026 = × ×
Dec 31, 2025 = × ×
Sep 30, 2025 = × ×
Jun 30, 2025 = × ×
Mar 31, 2025 = × ×
Dec 31, 2024 = × ×
Sep 30, 2024 = × ×
Jun 30, 2024 = × ×
Mar 31, 2024 = × ×
Dec 31, 2023 = × ×
Sep 30, 2023 = × ×
Jun 30, 2023 = × ×
Mar 31, 2023 = × ×
Dec 31, 2022 = × ×
Sep 30, 2022 = × ×
Jun 30, 2022 = × ×
Mar 31, 2022 = × ×

Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The return on equity (ROE) exhibits a cyclical pattern followed by a significant expansion phase. From March 2022 to March 2023, ROE declined from 29.35% to a period low of 22.46%, before initiating a steady recovery that culminated in a peak of 38.13% by June 2026. This trajectory is characterized by a fundamental shift in the drivers of equity returns, moving from a balance of efficiency and margin toward a heavy reliance on profitability.

Net Profit Margin
A significant U-shaped trend is observed in profitability. Margins contracted from 27.57% in March 2022 to 20.58% in March 2023. Subsequently, a consistent upward trend emerged, with margins accelerating sharply in 2025 and 2026, eventually reaching 54.77% by June 2026. This aggressive expansion indicates a substantial increase in operational efficiency or a shift toward higher-margin revenue streams.
Asset Turnover
Asset utilization remained relatively stable between 0.75 and 0.79 through late 2023. However, a persistent downward trend began in early 2024, with the ratio declining steadily from 0.78 in March 2024 to 0.48 by June 2026. This suggests a diminishing ability to generate revenue relative to the growth or composition of the asset base.
Financial Leverage
The capital structure remained remarkably stable throughout the entire period. The leverage ratio fluctuated within a narrow band between 1.37 and 1.47, indicating that changes in ROE were not driven by adjustments in debt levels or financial gearing.
ROE Synthesis
The DuPont disaggregation reveals that the growth in ROE during the latter half of the period was driven exclusively by the expansion of the net profit margin. This profitability surge was strong enough to offset the simultaneous and significant decline in asset turnover. Consequently, the quality of the ROE growth is attributed to margin expansion rather than asset efficiency or increased financial risk.


Two-Component Disaggregation of ROA

Alphabet Inc., decomposition of ROA (quarterly data)

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Jun 30, 2026 = ×
Mar 31, 2026 = ×
Dec 31, 2025 = ×
Sep 30, 2025 = ×
Jun 30, 2025 = ×
Mar 31, 2025 = ×
Dec 31, 2024 = ×
Sep 30, 2024 = ×
Jun 30, 2024 = ×
Mar 31, 2024 = ×
Dec 31, 2023 = ×
Sep 30, 2023 = ×
Jun 30, 2023 = ×
Mar 31, 2023 = ×
Dec 31, 2022 = ×
Sep 30, 2022 = ×
Jun 30, 2022 = ×
Mar 31, 2022 = ×

Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The return on assets (ROA) exhibits a cyclical trajectory characterized by an initial decline, a steady recovery, and a sharp terminal increase. After falling from 20.87% in March 2022 to a trough of 15.86% in March 2023, the metric climbed consistently to 23.35% by March 2025, before ending the period at a peak of 26.49% in June 2026. This performance is the result of diverging trends between profit margins and asset utilization.

Net Profit Margin
A period of margin compression occurred throughout 2022, with the ratio descending from 27.57% to 20.58% by March 2023. This trend reversed in the second quarter of 2023, initiating a prolonged phase of expansion. The margin grew steadily through 2024 and 2025, culminating in an abrupt acceleration during the first half of 2026, where it rose from 32.81% in December 2025 to 54.77% in June 2026.
Asset Turnover
Asset efficiency remained largely stable during the first two years of the analysis, fluctuating within a narrow range between 0.75 and 0.79. However, starting in 2024, a persistent downward trend developed. The ratio declined from 0.79 in September 2024 to a period low of 0.48 by June 2026, indicating a weakening capacity of the asset base to generate proportional revenue.
ROA Component Interaction
The disaggregation of ROA reveals that profitability and asset efficiency moved in opposite directions over the long term. In the early stages, the decline in ROA was primarily driven by the contraction of net profit margins. In the subsequent recovery and growth phases, the expansion of profit margins served as the primary driver of ROA, more than compensating for the deteriorating asset turnover. By the final quarter of the period, the surge in the net profit margin became the sole catalyst for the increase in ROA, overriding the significant drop in asset turnover efficiency.