Alphabet Inc. (GOOG)
Analysis of Revenues
High level of difficulty
Accounting Policy on Revenue Recognition
Alphabet recognizes revenues when Alphabet transfers control of promised goods or services to the customers in an amount that reflects the consideration to which Alphabet expects to be entitled to in exchange for those goods or services.
Source: 10-K (filing date: 2019-02-05).
Revenues as Reported
Alphabet Inc., Income Statement, Revenues
US$ in millions
|12 months ended||Dec 31, 2018||Dec 31, 2017||Dec 31, 2016||Dec 31, 2015||Dec 31, 2014|
|Google Network Members’ properties|
|Google advertising revenues|
|Google other revenues|
|Other Bets revenues|
|Revenues||Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss).||Alphabet Inc.’s revenues increased from 2016 to 2017 and from 2017 to 2018.|