Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

$24.99

Analysis of Goodwill and Intangible Assets

Microsoft Excel

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Adjustments to Financial Statements: Removal of Goodwill

Alphabet Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Adjustment to Total Assets
Total assets (as reported)
Less: Goodwill
Total assets (adjusted)
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported)
Less: Goodwill
Stockholders’ equity (adjusted)

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Total Assets
Reported total assets demonstrate a consistent upward trend across the examined periods. Starting at 319,616 million US dollars at the end of 2020, the value increased steadily to reach 450,256 million US dollars by the end of 2024. This reflects a growth of approximately 40.7% over the five-year span.
Adjusted total assets, which presumably exclude goodwill or similar intangible assets, also show an increasing pattern. The value rose from 298,441 million US dollars in 2020 to 418,371 million US dollars in 2024, marking a growth of about 40.1%. The adjustment lowers the total assets in each period compared to reported figures but maintains a similar growth trajectory.
Stockholders’ Equity
Reported stockholders’ equity also exhibits consistent growth throughout the periods. It increased from 222,544 million US dollars at the end of 2020 to 325,084 million US dollars by the end of 2024. This equates to an approximate increase of 46.1% over five years, indicating strengthening equity position within the company.
Adjusted stockholders’ equity, reflecting adjustments for goodwill or comparable items, shows a parallel growth trend. It rose from 201,369 million US dollars at the end of 2020 to 293,199 million US dollars in 2024, growing about 45.6%. The adjusted equity is consistently lower than the reported equity but follows a similar upward trend.
Comparative Insights
The difference between reported and adjusted values suggests the presence of significant goodwill or intangible assets each year. For total assets, the difference ranges approximately between 21,000 to 32,000 million US dollars, reflecting the amount attributed to such intangible assets.
Similarly, equity adjustments range from about 21,000 to 32,000 million US dollars, indicating the impact of goodwill on the net assets reported.
Both reported and adjusted figures increase steadily without significant volatility or decline, pointing to sustained growth and possibly effective asset management over the periods analyzed.

Alphabet Inc., Financial Data: Reported vs. Adjusted


Adjusted Financial Ratios: Removal of Goodwill (Summary)

Alphabet Inc., adjusted financial ratios

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Total Asset Turnover
Reported total asset turnover
Adjusted total asset turnover
Financial Leverage
Reported financial leverage
Adjusted financial leverage
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA
Adjusted ROA

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


The analysis of the financial ratios over the five-year period indicates several noteworthy trends in operational efficiency, leverage, and profitability.

Total Asset Turnover
The reported total asset turnover shows a positive trend, increasing from 0.57 in 2020 to 0.78 in 2024. This suggests improved efficiency in using assets to generate revenue. The adjusted total asset turnover, which accounts for goodwill, follows a similar pattern but consistently remains slightly higher than the reported figure, rising from 0.61 to 0.84 over the same period. This adjustment indicates that when goodwill is excluded, asset utilization efficiency appears stronger.
Financial Leverage
Both reported and adjusted financial leverage ratios remain relatively stable over the years, with a slight decrease observed towards the end of the period. Reported leverage decreases from 1.44 in 2020 to 1.39 in 2024, while adjusted leverage declines from 1.48 to 1.43. This modest reduction in leverage could reflect a strategic decision to manage debt levels conservatively or a relative increase in equity financing.
Return on Equity (ROE)
Reported ROE demonstrates fluctuations but an overall upward trajectory, rising from 18.09% in 2020 to 30.8% in 2024, with a peak in 2021 at 30.22%. The adjusted ROE, which excludes goodwill effects, shows a similar but slightly higher trend, increasing from 20% in 2020 to 34.15% in 2024. This suggests that profitability, based on shareholders' equity, has generally improved, and the adjustments for goodwill provide a more favorable view of equity returns.
Return on Assets (ROA)
ROA follows a positive trend as well, with reported figures rising from 12.6% in 2020 to 22.24% in 2024. Adjusted ROA also increases, from 13.49% to 23.93% across the same timeline. These improvements point to enhanced effectiveness in generating profits from total assets, with adjustments for goodwill again indicating slightly stronger performance metrics.

Overall, the data reveals an improving efficiency in asset utilization and profitability while maintaining stable financial leverage. The adjusted ratios, accounting for goodwill, consistently present a more optimistic view of performance, indicating that the company's core operations may be even more efficient and profitable than reported figures suggest.


Alphabet Inc., Financial Ratios: Reported vs. Adjusted


Adjusted Total Asset Turnover

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Revenues
Total assets
Activity Ratio
Total asset turnover1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Revenues
Adjusted total assets
Activity Ratio
Adjusted total asset turnover2

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 Total asset turnover = Revenues ÷ Total assets
= ÷ =

2 Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= ÷ =


Total Assets
Reported total assets display a consistent upward trend, increasing from 319,616 million US dollars in 2020 to 450,256 million US dollars in 2024. Adjusted total assets, which appear to exclude goodwill, show a similar rising pattern but with slightly lower values each year, growing from 298,441 million US dollars in 2020 to 418,371 million US dollars in 2024. The adjustment reduces total assets by a modest margin, but both measures demonstrate steady growth over the five-year period.
Total Asset Turnover
The reported total asset turnover ratio exhibits significant improvement from 0.57 in 2020 to 0.78 in 2024, indicating enhanced efficiency in utilizing assets to generate revenue. The ratio rises sharply between 2020 and 2022, then stabilizes with minor fluctuations, maintaining an approximate value around 0.76 to 0.78 in the last two years.
The adjusted total asset turnover ratio shows a similar but stronger ascending trend, increasing from 0.61 in 2020 to 0.84 in 2024. This indicates that when accounting for goodwill adjustments, asset utilization efficiency appears even more favorable. The turnover ratio improves steadily each year with a noticeable increase between 2020 and 2022, followed by stable yet elevated levels through 2023 and 2024.
Insights
The data reveals ongoing growth in asset base alongside improving asset utilization efficiency. The upward trajectory in both reported and adjusted total assets suggests continued investment and expansion. Meanwhile, the rising asset turnover ratios point to better operational efficiency and potentially stronger revenue generation relative to asset size. The adjusted figures consistently show higher turnover ratios, implying that goodwill adjustments result in a leaner asset base that more effectively supports revenue creation.

Adjusted Financial Leverage

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Total assets
Stockholders’ equity
Solvency Ratio
Financial leverage1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets
Adjusted stockholders’ equity
Solvency Ratio
Adjusted financial leverage2

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= ÷ =

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= ÷ =


The financial data exhibit distinct trends in both reported and goodwill-adjusted metrics over the five-year period from 2020 to 2024. The analysis reveals gradual yet consistent growth in assets and equity, accompanied by a slight decrease in financial leverage ratios.

Total Assets
Reported total assets increased steadily each year, rising from US$319,616 million in 2020 to US$450,256 million in 2024, which represents a significant growth of approximately 40.8% over the period. Similarly, adjusted total assets, which account for goodwill adjustments, also showed an upward trend, climbing from US$298,441 million in 2020 to US$418,371 million in 2024, reflecting a growth rate of about 40.2%. Notably, the gap between reported and adjusted total assets remained fairly consistent, indicating a stable proportion of goodwill relative to overall assets.
Stockholders’ Equity
Reported stockholders' equity followed a steady upward trajectory, moving from US$222,544 million in 2020 to US$325,084 million in 2024. This increase of approximately 46.1% illustrates consistent capital growth. Adjusted stockholders’ equity, after accounting for goodwill, rose from US$201,369 million to US$293,199 million over the same period, marking a growth of roughly 45.6%. The parallel movement of reported and adjusted equity suggests that goodwill adjustments had a proportionate impact on equity figures without disproportionately distorting them.
Financial Leverage
Reported financial leverage ratios demonstrate a gradual decline, decreasing from 1.44 in 2020 to 1.39 in 2024. This trend suggests a modest reduction in the ratio of total assets to stockholders’ equity, implying a slight improvement in the company’s capital structure or a relative increase in equity funding versus liabilities. Adjusted financial leverage shows a similar but slightly higher ratio throughout the period, beginning at 1.48 in 2020 and decreasing to 1.43 in 2024. The consistently higher adjusted leverage ratios reflect the removal of goodwill from equity, resulting in a slightly higher perceived leverage level but following the same downward trend.

Overall, the data indicates solid asset and equity growth with a stable financial leverage position that slightly improves over time. The adjustments for goodwill do not significantly alter the observed trends but provide a more conservative view of the company’s capital structure. These patterns suggest continuous strengthening of the company’s financial base accompanied by prudent leverage management.


Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Stockholders’ equity
Profitability Ratio
ROE1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income
Adjusted stockholders’ equity
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =

2 Adjusted ROE = 100 × Net income ÷ Adjusted stockholders’ equity
= 100 × ÷ =


Stockholders’ Equity Trends
Both reported and adjusted stockholders’ equity exhibit an overall upward trend from 2020 to 2024. Reported equity increases steadily from approximately 222.5 billion US dollars in 2020 to 325.1 billion US dollars in 2024. Adjusted equity, which accounts for goodwill adjustments, similarly rises from about 201.4 billion US dollars in 2020 to 293.2 billion US dollars in 2024. While both series follow a similar pattern, adjusted equity consistently remains below reported equity, reflecting the impact of goodwill deductions.
Return on Equity (ROE) Performance
Reported ROE displays fluctuation through the period but maintains an overall upward momentum. Starting at 18.09% in 2020, it peaks at 30.22% in 2021, dips to 23.41% in 2022, and then climbs steadily to reach 30.8% in 2024. Adjusted ROE follows a comparable trajectory but consistently shows higher values relative to reported ROE. It begins at 20% in 2020, rises sharply to 33.25% in 2021, declines to 26.4% in 2022, and then increases steadily, attaining 34.15% by 2024. This pattern implies enhanced profitability metrics when goodwill is excluded from equity, suggesting that the company’s operating returns are strong on a goodwill-adjusted basis.
Insights and Implications
The steady growth in both reported and adjusted equity demonstrates capital expansion and retained earnings accumulation over the five-year span. The adjusted figures highlight the company's financial health excluding intangible goodwill assets, providing a clearer view of tangible equity strength. The ROE metrics indicate that the company effectively generates returns on equity, with improved profitability signals when goodwill is factored out. The slight volatility in 2022 could indicate a period of operational challenges or accounting adjustments, yet recovery in subsequent years shows resilience and sustained performance improvement.

Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income
Adjusted total assets
Profitability Ratio
Adjusted ROA2

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × ÷ =


Total Assets

The reported total assets show a consistent upward trend over the five-year period from 2020 to 2024. Beginning at 319,616 million USD in 2020, the figure increased steadily each year, reaching 450,256 million USD by the end of 2024. This represents a notable growth in asset base, indicating expansion or acquisitions contributing to asset accumulation.

The adjusted total assets, which account for goodwill adjustments, also display an increasing pattern, starting at 298,441 million USD in 2020 and rising to 418,371 million USD in 2024. While this series follows a similar trajectory to the reported total assets, the adjusted values are consistently lower, reflecting the exclusion or adjustment of goodwill components. This suggests that goodwill is a significant part of the reported assets, and the adjustment impacts the total value to a measurable extent.

Return on Assets (ROA)

The reported ROA exhibits some variability across the examined years, with an initial value of 12.6% in 2020, increasing sharply to 21.16% in 2021. After a decline to 16.42% in 2022, the ratio rebounded to 18.34% in 2023 and further improved to 22.24% in 2024. This pattern suggests fluctuations in profitability relative to asset base, with an overall positive trend toward enhanced asset efficiency at the end of the period.

The adjusted ROA, considering goodwill adjustments, follows a similar pattern but shows slightly higher values compared to the reported ROA. Starting at 13.49% in 2020, it rises to 22.61% in 2021, dips to 17.83% in 2022, then climbs to 19.77% and 23.93% in 2023 and 2024 respectively. The consistently elevated adjusted ROA compared to the reported ROA implies that when goodwill is excluded or adjusted for, the company's asset profitability appears stronger, hinting that goodwill may dilute the observed returns on reported assets.