Stock Analysis on Net
Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

Decomposing ROE involves expressing net income divided by shareholders’ equity as the product of component ratios.

Two-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Dec 31, 2023 26.04% = 18.34% × 1.42
Dec 31, 2022 23.41% = 16.42% × 1.43
Dec 31, 2021 30.22% = 21.16% × 1.43
Dec 31, 2020 18.09% = 12.60% × 1.44
Dec 31, 2019 17.05% = 12.45% × 1.37

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

The primary reason for the increase in return on equity ratio (ROE) over 2023 year is the increase in profitability measured by return on assets ratio (ROA).

Three-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Dec 31, 2023 26.04% = 24.01% × 0.76 × 1.42
Dec 31, 2022 23.41% = 21.20% × 0.77 × 1.43
Dec 31, 2021 30.22% = 29.51% × 0.72 × 1.43
Dec 31, 2020 18.09% = 22.06% × 0.57 × 1.44
Dec 31, 2019 17.05% = 21.22% × 0.59 × 1.37

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

The primary reason for the increase in return on equity ratio (ROE) over 2023 year is the increase in profitability measured by net profit margin ratio.

Five-Component Disaggregation of ROE

Alphabet Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Dec 31, 2023 26.04% = 0.86 × 1.00 × 27.99% × 0.76 × 1.42
Dec 31, 2022 23.41% = 0.84 × 1.00 × 25.35% × 0.77 × 1.43
Dec 31, 2021 30.22% = 0.84 × 1.00 × 35.35% × 0.72 × 1.43
Dec 31, 2020 18.09% = 0.84 × 1.00 × 26.42% × 0.57 × 1.44
Dec 31, 2019 17.05% = 0.87 × 1.00 × 24.54% × 0.59 × 1.37

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

The primary reason for the increase in return on equity ratio (ROE) over 2023 year is the increase in operating profitability measured by EBIT margin ratio.

Two-Component Disaggregation of ROA

Alphabet Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Dec 31, 2023 18.34% = 24.01% × 0.76
Dec 31, 2022 16.42% = 21.20% × 0.77
Dec 31, 2021 21.16% = 29.51% × 0.72
Dec 31, 2020 12.60% = 22.06% × 0.57
Dec 31, 2019 12.45% = 21.22% × 0.59

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

The primary reason for the increase in return on assets ratio (ROA) over 2023 year is the increase in profitability measured by net profit margin ratio.

Four-Component Disaggregation of ROA

Alphabet Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Dec 31, 2023 18.34% = 0.86 × 1.00 × 27.99% × 0.76
Dec 31, 2022 16.42% = 0.84 × 1.00 × 25.35% × 0.77
Dec 31, 2021 21.16% = 0.84 × 1.00 × 35.35% × 0.72
Dec 31, 2020 12.60% = 0.84 × 1.00 × 26.42% × 0.57
Dec 31, 2019 12.45% = 0.87 × 1.00 × 24.54% × 0.59

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

The primary reason for the increase in return on assets ratio (ROA) over 2023 year is the increase in operating profitability measured by EBIT margin ratio.

Disaggregation of Net Profit Margin

Alphabet Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Dec 31, 2023 24.01% = 0.86 × 1.00 × 27.99%
Dec 31, 2022 21.20% = 0.84 × 1.00 × 25.35%
Dec 31, 2021 29.51% = 0.84 × 1.00 × 35.35%
Dec 31, 2020 22.06% = 0.84 × 1.00 × 26.42%
Dec 31, 2019 21.22% = 0.87 × 1.00 × 24.54%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

The primary reason for the increase in net profit margin ratio over 2023 year is the increase in operating profitability measured by EBIT margin ratio.