Paying users zone. Data is covered by 
.
Get 1-month access to Alphabet Inc. for $19.99, or
get full access to entire website for at least 3 months from $49.99.
We accept:
This is a one-time payment. There is no automatic renewal.
Alphabet Inc. (GOOG)
Analysis of Long-term (Investment) Activity Ratios
Difficulty: Beginner
Activity ratios measure how efficiently a company performs day-to-day tasks, such us the collection of receivables and management of inventory.
Long-term Activity Ratios (Summary)
Alphabet Inc., long-term (investment) activity ratios
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Net fixed asset turnover | |
|
|
|
|
|
| Total asset turnover | |
|
|
|
|
|
| Equity turnover | |
|
|
|
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09).
| Long-term activity ratio | Description | The company |
|---|---|---|
| Net fixed asset turnover | An activity ratio calculated as total revenue divided by net fixed assets. | Alphabet Inc.’s net fixed asset turnover ratio deteriorated from 2016 to 2017 and from 2017 to 2018. |
| Total asset turnover | An activity ratio calculated as total revenue divided by total assets. | Alphabet Inc.’s total asset turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |
| Equity turnover | An activity ratio calculated as total revenue divided by shareholders’ equity. | Alphabet Inc.’s equity turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |
Net Fixed Asset Turnover
Alphabet Inc., net fixed asset turnover calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | |
|
|
|
|
|
| Property and equipment, net | |
|
|
|
|
|
| Long-term Activity Ratio | ||||||
| Net fixed asset turnover1 | |
|
|
|
|
|
| Benchmarks | ||||||
| Net Fixed Asset Turnover, Competitors2 | ||||||
| Adobe Inc. | |
|
|
|
|
|
| Facebook Inc. | |
|
|
|
|
|
| International Business Machines Corp. | |
|
|
|
|
|
| Intuit Inc. | |
|
|
|
|
|
| Microsoft Corp. | |
|
|
|
|
|
| Oracle Corp. | |
|
|
|
|
|
| salesforce.com inc. | |
|
|
|
|
|
| Net Fixed Asset Turnover, Sector | ||||||
| Software & Computer Services | |
|
|
|
|
|
| Net Fixed Asset Turnover, Industry | ||||||
| Technology | |
|
|
|
|
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09).
1 2018 Calculation
Net fixed asset turnover = Revenues ÷ Property and equipment, net
= ÷ =
2 Click competitor name to see calculations.
| Long-term activity ratio | Description | The company |
|---|---|---|
| Net fixed asset turnover | An activity ratio calculated as total revenue divided by net fixed assets. | Alphabet Inc.’s net fixed asset turnover ratio deteriorated from 2016 to 2017 and from 2017 to 2018. |
Total Asset Turnover
Alphabet Inc., total asset turnover calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | |
|
|
|
|
|
| Total assets | |
|
|
|
|
|
| Long-term Activity Ratio | ||||||
| Total asset turnover1 | |
|
|
|
|
|
| Benchmarks | ||||||
| Total Asset Turnover, Competitors2 | ||||||
| Adobe Inc. | |
|
|
|
|
|
| Facebook Inc. | |
|
|
|
|
|
| International Business Machines Corp. | |
|
|
|
|
|
| Intuit Inc. | |
|
|
|
|
|
| Microsoft Corp. | |
|
|
|
|
|
| Oracle Corp. | |
|
|
|
|
|
| salesforce.com inc. | |
|
|
|
|
|
| Total Asset Turnover, Sector | ||||||
| Software & Computer Services | |
|
|
|
|
|
| Total Asset Turnover, Industry | ||||||
| Technology | |
|
|
|
|
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09).
1 2018 Calculation
Total asset turnover = Revenues ÷ Total assets
= ÷ =
2 Click competitor name to see calculations.
| Long-term activity ratio | Description | The company |
|---|---|---|
| Total asset turnover | An activity ratio calculated as total revenue divided by total assets. | Alphabet Inc.’s total asset turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |
Equity Turnover
Alphabet Inc., equity turnover calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | |
|
|
|
|
|
| Stockholders’ equity | |
|
|
|
|
|
| Long-term Activity Ratio | ||||||
| Equity turnover1 | |
|
|
|
|
|
| Benchmarks | ||||||
| Equity Turnover, Competitors2 | ||||||
| Adobe Inc. | |
|
|
|
|
|
| Facebook Inc. | |
|
|
|
|
|
| International Business Machines Corp. | |
|
|
|
|
|
| Intuit Inc. | |
|
|
|
|
|
| Microsoft Corp. | |
|
|
|
|
|
| Oracle Corp. | |
|
|
|
|
|
| salesforce.com inc. | |
|
|
|
|
|
| Equity Turnover, Sector | ||||||
| Software & Computer Services | |
|
|
|
|
|
| Equity Turnover, Industry | ||||||
| Technology | |
|
|
|
|
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09).
1 2018 Calculation
Equity turnover = Revenues ÷ Stockholders’ equity
= ÷ =
2 Click competitor name to see calculations.
| Long-term activity ratio | Description | The company |
|---|---|---|
| Equity turnover | An activity ratio calculated as total revenue divided by shareholders’ equity. | Alphabet Inc.’s equity turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |