Total Asset Turnover
since 2005
Calculation
Alphabet Inc., total asset turnover, long-term trends, calculation
| Total asset turnover | = | Revenues1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2025 | 0.68 | = | 402,836) | ÷ | 595,281) |
| Dec 31, 2024 | 0.78 | = | 350,018) | ÷ | 450,256) |
| Dec 31, 2023 | 0.76 | = | 307,394) | ÷ | 402,392) |
| Dec 31, 2022 | 0.77 | = | 282,836) | ÷ | 365,264) |
| Dec 31, 2021 | 0.72 | = | 257,637) | ÷ | 359,268) |
| Dec 31, 2020 | 0.57 | = | 182,527) | ÷ | 319,616) |
| Dec 31, 2019 | 0.59 | = | 161,857) | ÷ | 275,909) |
| Dec 31, 2018 | 0.59 | = | 136,819) | ÷ | 232,792) |
| Dec 31, 2017 | 0.56 | = | 110,855) | ÷ | 197,295) |
| Dec 31, 2016 | 0.54 | = | 90,272) | ÷ | 167,497) |
| Dec 31, 2015 | 0.51 | = | 74,989) | ÷ | 147,461) |
| Dec 31, 2014 | 0.50 | = | 66,001) | ÷ | 131,133) |
| Dec 31, 2013 | 0.54 | = | 59,825) | ÷ | 110,920) |
| Dec 31, 2012 | 0.53 | = | 50,175) | ÷ | 93,798) |
| Dec 31, 2011 | 0.52 | = | 37,905) | ÷ | 72,574) |
| Dec 31, 2010 | 0.51 | = | 29,321) | ÷ | 57,851) |
| Dec 31, 2009 | 0.58 | = | 23,651) | ÷ | 40,497) |
| Dec 31, 2008 | 0.69 | = | 21,796) | ÷ | 31,768) |
| Dec 31, 2007 | 0.65 | = | 16,594) | ÷ | 25,336) |
| Dec 31, 2006 | 0.57 | = | 10,605) | ÷ | 18,473) |
| Dec 31, 2005 | 0.60 | = | 6,139) | ÷ | 10,272) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The total asset turnover ratio for the period examined demonstrates fluctuations over time, generally remaining within a relatively narrow range until a significant increase in recent years. Initially, the ratio exhibited a slight decline from 0.60 in 2005 to 0.57 in 2006, followed by a recovery to 0.65 in 2007. Subsequent years saw a peak of 0.69 in 2008 before decreasing to 0.58 in 2009 and continuing a downward trend to 0.51 in 2010. The ratio remained relatively stable between 0.51 and 0.56 from 2010 through 2017.
A notable shift occurred beginning in 2018, with the ratio increasing to 0.59, and accelerating through 2021, reaching 0.77. This represents the highest value observed during the analyzed period. The ratio experienced a slight decrease to 0.76 in 2022 and 0.78 in 2023, before declining to 0.68 in 2025. This recent decline, while present, does not negate the substantial improvement observed in the years leading up to it.
- Overall Trend
- The overall trend indicates a period of relative stability in asset utilization from 2005 to 2017, followed by a marked improvement in efficiency, and a recent slight decrease. The latter increase suggests the company became more effective at generating revenue from its asset base.
- Fluctuations and Potential Drivers
- The initial fluctuations between 2005 and 2008 may be attributable to varying economic conditions and the company’s growth phase. The subsequent decline to 2010 could reflect increased investment in assets that had not yet fully translated into revenue generation. The substantial increase from 2018 onwards likely reflects successful strategies in revenue generation, potentially through increased sales volume, improved pricing, or more efficient asset management.
- Recent Performance (2020-2025)
- The period from 2020 to 2025 demonstrates a peak in asset turnover, followed by a modest decline. While the decrease in 2025 warrants monitoring, the ratio remains significantly higher than levels observed in the earlier part of the analyzed period. This suggests that the improvements in asset utilization are not merely temporary and may be indicative of a sustained shift in operational efficiency.
In conclusion, the total asset turnover ratio indicates a company that has significantly improved its ability to generate revenue from its assets in recent years, although a slight decrease was observed in the most recent year. Continued monitoring of this ratio will be important to assess the sustainability of these gains.
Comparison to Competitors
Alphabet Inc., total asset turnover, long-term trends, comparison to competitors
| Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Trade Desk Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|
| Dec 31, 2025 | 0.68 | 0.45 | 0.55 | 0.81 | — | 0.48 |
| Dec 31, 2024 | 0.78 | 0.46 | 0.60 | 0.73 | 0.40 | 0.47 |
| Dec 31, 2023 | 0.76 | 0.46 | 0.59 | 0.69 | 0.40 | 0.43 |
| Dec 31, 2022 | 0.77 | 0.47 | 0.63 | 0.65 | 0.36 | 0.41 |
| Dec 31, 2021 | 0.72 | 0.42 | 0.71 | 0.67 | 0.33 | 0.33 |
| Dec 31, 2020 | 0.57 | 0.38 | 0.54 | 0.64 | 0.30 | 0.32 |
| Dec 31, 2019 | 0.59 | 0.41 | 0.53 | 0.59 | 0.38 | 0.36 |
| Dec 31, 2018 | 0.59 | 0.38 | 0.57 | 0.61 | 0.43 | 0.60 |
| Dec 31, 2017 | 0.56 | 0.45 | 0.48 | 0.61 | 0.39 | 0.58 |
| Dec 31, 2016 | 0.54 | 0.45 | 0.43 | 0.65 | 0.38 | 0.60 |
| Dec 31, 2015 | 0.51 | 0.45 | 0.36 | 0.66 | — | 0.59 |
| Dec 31, 2014 | 0.50 | 0.43 | 0.31 | 0.78 | — | 0.58 |
| Dec 31, 2013 | 0.54 | 0.41 | 0.44 | 0.81 | — | 0.55 |
| Dec 31, 2012 | 0.53 | 0.38 | 0.34 | 0.91 | — | 0.56 |
| Dec 31, 2011 | 0.52 | 0.35 | — | 1.04 | — | 0.57 |
| Dec 31, 2010 | 0.51 | 0.32 | — | 2.20 | — | 0.55 |
| Dec 31, 2009 | 0.58 | 0.32 | — | 2.46 | — | 0.57 |
| Dec 31, 2008 | 0.69 | 0.30 | — | 2.21 | — | 0.61 |
| Dec 31, 2007 | 0.65 | 0.27 | — | 1.86 | — | 0.58 |
| Dec 31, 2006 | 0.57 | 0.23 | — | 1.64 | — | 0.57 |
| Dec 31, 2005 | 0.60 | 0.22 | — | 1.87 | — | 0.60 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Media & Entertainment)
Alphabet Inc., total asset turnover, long-term trends, comparison to sector (media & entertainment)
| Alphabet Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2025 | 0.68 | — |
| Dec 31, 2024 | 0.78 | 0.62 |
| Dec 31, 2023 | 0.76 | 0.60 |
| Dec 31, 2022 | 0.77 | 0.60 |
| Dec 31, 2021 | 0.72 | 0.56 |
| Dec 31, 2020 | 0.57 | 0.46 |
| Dec 31, 2019 | 0.59 | 0.48 |
| Dec 31, 2018 | 0.59 | 0.51 |
| Dec 31, 2017 | 0.56 | 0.52 |
| Dec 31, 2016 | 0.54 | 0.51 |
| Dec 31, 2015 | 0.51 | 0.49 |
| Dec 31, 2014 | 0.50 | 0.48 |
| Dec 31, 2013 | 0.54 | 0.49 |
| Dec 31, 2012 | 0.53 | 0.46 |
| Dec 31, 2011 | 0.52 | 0.45 |
| Dec 31, 2010 | 0.51 | 0.44 |
| Dec 31, 2009 | 0.58 | 0.45 |
| Dec 31, 2008 | 0.69 | 0.46 |
| Dec 31, 2007 | 0.65 | 0.42 |
| Dec 31, 2006 | 0.57 | 0.37 |
| Dec 31, 2005 | 0.60 | 0.37 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Communication Services)
Alphabet Inc., total asset turnover, long-term trends, comparison to industry (communication services)
| Alphabet Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2025 | 0.68 | — |
| Dec 31, 2024 | 0.78 | 0.50 |
| Dec 31, 2023 | 0.76 | 0.48 |
| Dec 31, 2022 | 0.77 | 0.47 |
| Dec 31, 2021 | 0.72 | 0.45 |
| Dec 31, 2020 | 0.57 | 0.41 |
| Dec 31, 2019 | 0.59 | 0.43 |
| Dec 31, 2018 | 0.59 | 0.45 |
| Dec 31, 2017 | 0.56 | 0.46 |
| Dec 31, 2016 | 0.54 | 0.48 |
| Dec 31, 2015 | 0.51 | 0.46 |
| Dec 31, 2014 | 0.50 | 0.49 |
| Dec 31, 2013 | 0.54 | 0.47 |
| Dec 31, 2012 | 0.53 | 0.48 |
| Dec 31, 2011 | 0.52 | 0.47 |
| Dec 31, 2010 | 0.51 | 0.46 |
| Dec 31, 2009 | 0.58 | 0.46 |
| Dec 31, 2008 | 0.69 | 0.47 |
| Dec 31, 2007 | 0.65 | 0.45 |
| Dec 31, 2006 | 0.57 | 0.34 |
| Dec 31, 2005 | 0.60 | 0.37 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).