Paying users zone. Data is hidden behind 
.
Get 1-month access to Alphabet Inc. for $19.99, or
get full access to the entire website for at least 3 months from $49.99.
We accept:
This is a one-time payment. There is no automatic renewal.
Alphabet Inc. (GOOG)
Return on Assets (ROA)
since 2005
Beginner level
Calculation
Alphabet Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2018 | |
= | 100 | × | |
÷ | |
| Dec 31, 2017 | |
= | 100 | × | |
÷ | |
| Dec 31, 2016 | |
= | 100 | × | |
÷ | |
| Dec 31, 2015 | |
= | 100 | × | |
÷ | |
| Dec 31, 2014 | |
= | 100 | × | |
÷ | |
| Dec 31, 2013 | |
= | 100 | × | |
÷ | |
| Dec 31, 2012 | |
= | 100 | × | |
÷ | |
| Dec 31, 2011 | |
= | 100 | × | |
÷ | |
| Dec 31, 2010 | |
= | 100 | × | |
÷ | |
| Dec 31, 2009 | |
= | 100 | × | |
÷ | |
| Dec 31, 2008 | |
= | 100 | × | |
÷ | |
| Dec 31, 2007 | |
= | 100 | × | |
÷ | |
| Dec 31, 2006 | |
= | 100 | × | |
÷ | |
| Dec 31, 2005 | |
= | 100 | × | |
÷ | |
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09), 10-K (filing date: 2014-02-12), 10-K (filing date: 2013-01-29), 10-K (filing date: 2012-01-26), 10-K (filing date: 2011-02-11), 10-K (filing date: 2010-02-12), 10-K (filing date: 2009-02-13), 10-K (filing date: 2008-02-15), 10-K (filing date: 2007-03-01), 10-K (filing date: 2006-03-16).
1 US$ in millions
Comparison to Competitors
Alphabet Inc., ROA, long-term trends, comparison to competitors
| Alphabet Inc. | Adobe Inc. | Facebook Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | salesforce.com inc. | |
|---|---|---|---|---|---|---|---|---|
| Dec 31, 2018 | |
|
|
|
|
|
|
|
| Dec 31, 2017 | |
|
|
|
|
|
|
|
| Dec 31, 2016 | |
|
|
|
|
|
|
|
| Dec 31, 2015 | |
|
|
|
|
|
|
|
| Dec 31, 2014 | |
|
|
|
|
|
|
|
| Dec 31, 2013 | |
|
|
|
|
|
|
|
| Dec 31, 2012 | |
|
|
|
|
|
|
|
| Dec 31, 2011 | |
|
|
|
|
|
|
|
| Dec 31, 2010 | |
|
|
|
|
|
|
|
| Dec 31, 2009 | |
|
|
|
|
|
|
|
| Dec 31, 2008 | |
|
|
|
|
|
|
|
| Dec 31, 2007 | |
|
|
|
|
|
|
|
| Dec 31, 2006 | |
|
|
|
|
|
|
|
| Dec 31, 2005 | |
|
|
|
|
|
|
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09), 10-K (filing date: 2014-02-12), 10-K (filing date: 2013-01-29), 10-K (filing date: 2012-01-26), 10-K (filing date: 2011-02-11), 10-K (filing date: 2010-02-12), 10-K (filing date: 2009-02-13), 10-K (filing date: 2008-02-15), 10-K (filing date: 2007-03-01), 10-K (filing date: 2006-03-16).
Comparison to Sector (Software & Computer Services)
Alphabet Inc., ROA, long-term trends, comparison to sector (software & computer services)
| Alphabet Inc. | Software & Computer Services | |
|---|---|---|
| Dec 31, 2018 | |
|
| Dec 31, 2017 | |
|
| Dec 31, 2016 | |
|
| Dec 31, 2015 | |
|
| Dec 31, 2014 | |
|
| Dec 31, 2013 | |
|
| Dec 31, 2012 | |
|
| Dec 31, 2011 | |
|
| Dec 31, 2010 | |
|
| Dec 31, 2009 | |
|
| Dec 31, 2008 | |
|
| Dec 31, 2007 | |
|
| Dec 31, 2006 | |
|
| Dec 31, 2005 | |
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09), 10-K (filing date: 2014-02-12), 10-K (filing date: 2013-01-29), 10-K (filing date: 2012-01-26), 10-K (filing date: 2011-02-11), 10-K (filing date: 2010-02-12), 10-K (filing date: 2009-02-13), 10-K (filing date: 2008-02-15), 10-K (filing date: 2007-03-01), 10-K (filing date: 2006-03-16).
Comparison to Industry (Technology)
Alphabet Inc., ROA, long-term trends, comparison to industry (technology)
| Alphabet Inc. | Technology | |
|---|---|---|
| Dec 31, 2018 | |
|
| Dec 31, 2017 | |
|
| Dec 31, 2016 | |
|
| Dec 31, 2015 | |
|
| Dec 31, 2014 | |
|
| Dec 31, 2013 | |
|
| Dec 31, 2012 | |
|
| Dec 31, 2011 | |
|
| Dec 31, 2010 | |
|
| Dec 31, 2009 | |
|
| Dec 31, 2008 | |
|
| Dec 31, 2007 | |
|
| Dec 31, 2006 | |
|
| Dec 31, 2005 | |
|
Based on: 10-K (filing date: 2019-02-05), 10-K (filing date: 2018-02-06), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-02-11), 10-K (filing date: 2015-02-09), 10-K (filing date: 2014-02-12), 10-K (filing date: 2013-01-29), 10-K (filing date: 2012-01-26), 10-K (filing date: 2011-02-11), 10-K (filing date: 2010-02-12), 10-K (filing date: 2009-02-13), 10-K (filing date: 2008-02-15), 10-K (filing date: 2007-03-01), 10-K (filing date: 2006-03-16).